Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Starting a lawn care business.

Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

Larger lawns


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-08-2011, 09:00 AM
cleancutlawncare5382 cleancutlawncare5382 is offline
Senior Member
 
Join Date: Apr 2010
Location: Western Pennsylvania
Posts: 141
Rep Power: 5
cleancutlawncare5382 is on a distinguished road
Default Larger lawns

Any ideas how one might market to larger properties this up coming season? Last year was my first season and the lawns were mostly postage stamp size.
End of season 2010 John Deere was having a sale on tractors so I picked up the 320. Now I would like to move to 2 5 acres this season. Try to move away from push mowing so much.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-08-2011, 09:52 AM
turfmaster's Avatar
turfmaster turfmaster is offline
Senior Member
 
Join Date: Apr 2009
Location: Midwest
Posts: 366
Rep Power: 6
turfmaster is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by cleancutlawncare5382 View Post
Any ideas how one might market to larger properties this up coming season? Last year was my first season and the lawns were mostly postage stamp size.
End of season 2010 John Deere was having a sale on tractors so I picked up the 320. Now I would like to move to 2 5 acres this season. Try to move away from push mowing so much.
Knocking on doors...Try to find out who in your area uses a lawn care service.
Reply With Quote
  #3  
Old 01-08-2011, 10:14 AM
The Cleaning Doctor's Avatar
The Cleaning Doctor The Cleaning Doctor is offline
Senior Member
 
Join Date: Nov 2009
Location: Helena, MT
Posts: 927
Rep Power: 6
The Cleaning Doctor is on a distinguished road
Default

I can not help much with your question other than what has already been discussed on the forum but your post did send up a red flag to me.

You said that you wanted to get away from push mowing and concentrate on larger lawns. Not that this is all bad but there is something that you should be aware of.

You need a combination of both. Why? well let's say you are doing all large lawns, if you loose just a few customers you could end up out of business. Where as if you had a mix of large and small and you lost a few customers it would not hurt as much even though you lost the same # of accounts.

Example

Large lawns pay $100 per week and you have 10 customers. 2 of those customers decide they do not like you and so now you loose 20% of your income. Amount lost $200

Example 2

Large lawns pay $100 per week and small lawns pay $30. Because the lawns are smaller you can do 3.5 small lawns for every large one. Now your total take for the week is $1040 (5 large lawns and 18 small lawns). Here is where your savings come in.

Lose 2 large lawns = 19.23% of your income (Already lower because of the increase of $40 on revenue) Amount lost $200

Lose 1 large and 1 small not only does the total $ amount fall but also the % of income = 12.5% Amount lost $130

Lose 2 small = 5.76% Amount lost $60

I know of a company right now that is doing 7 figures in pressure washing but they only have one customer. If they lose that customer then they will be sunk.

It may be that you are using the wrong mower and need to upgrade to a walk behind instead of a push mower.

Which would you rather have, 10 paying $100 or 35 paying $50?
__________________
Pat

Last edited by The Cleaning Doctor; 01-08-2011 at 10:17 AM.
Reply With Quote
  #4  
Old 01-08-2011, 04:37 PM
cleancutlawncare5382 cleancutlawncare5382 is offline
Senior Member
 
Join Date: Apr 2010
Location: Western Pennsylvania
Posts: 141
Rep Power: 5
cleancutlawncare5382 is on a distinguished road
Default

Yeah thanks Doc, I needed a reminder in the importance of being diverse. Last season was mostly small properties and going forward I would like to mix it up a little.
Reply With Quote
  #5  
Old 01-08-2011, 08:02 PM
jasonw's Avatar
jasonw jasonw is offline
Senior Member
 
Join Date: Feb 2009
Posts: 1,008
Rep Power: 7
jasonw is on a distinguished road
Default

I market mostly to larger properties, not because I dont like push mowing or I am lazy but I have a simple formula. I have one I will do tomorrow for $200. First the equivalent number of small lawns would never equal that price. I find you can charge more for larger properties and you save a bundle as well. I try to plan it out so I only have one move per day at most. This means the property must take 4 hours to do. I also market to smaller jobs, I market to everything. Tomorrow I even start my new service "Mobile car wash" Mostly what I do with my marketing is use 2 things "No job to small" and next to "mowing" I put "Large lawn capable"
__________________
White Company
Reply With Quote
  #6  
Old 01-09-2011, 03:51 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,816
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Any ideas how one might market to larger properties this up coming season? Last year was my first season and the lawns were mostly postage stamp size.
Are you planning on altering the area where you market to in order to get mailers in the hands of customers with larger properties?

Also I would want to find out how their needs differ from smaller yard homeowners.

For instance, do the larger properties in your area want well groomed lawns at a higher price or do they not care about the way it looks and simply want more rough cut lawns at a cheap price?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 01-16-2011, 01:57 AM
USA Lawn Care USA Lawn Care is offline
Member
 
Join Date: Jan 2011
Posts: 62
Rep Power: 5
USA Lawn Care is on a distinguished road
Default

I have to go along with The Cleaning Doctor's response with a couple points of my own.
Around my area at least, the smaller 'postage stamp' yards are my easy money makers.
With a $30 minimum cut I can mow 3-4 small yards in WAAAAY quicker time then I can cut one priced at $100 and make more money doing it....especially if they are on the same street or around the corner, etc. Look at buying cat food for example......the companies make more money on the small bags then the larger bag because they have to discount the bulk amount.....just like a large lawn (at least here) always seems to be cut cheaper than it should because it seems everyone is bidding and under bidding and trying like heck to get the prized big lawn. They can have it. A $90 cut is way larger than the size of 3 of my $30 yards. It's just the way it works. Now....you lose the $90 cut because someone lowballs you (and it's very easy to do because they now have $90 to play with based on how desperate they are for work). If I price my cut at $30.....it's a smaller to average lawn and as long as I come in and give great service, I'm more than likely not going to lose the account to someone undercutting it a few bucks.
So.......since I've restarted my business a couple years ago.........I'm a postage stamp guy so to speak.
Also.......big point here......in the spring when the grass is growing right before your eyes I don't think twice about double cutting my yards if need be....because they are small but nice priced yards. Pull up to your $90 cut after it's rained for 4 days and the sun came out and it's high...........wow........now your stuck and double cutting when you could have been out taking care of 3-4 more clients.
My 2 cents.......
Hope it helps.
Reply With Quote
  #8  
Old 01-16-2011, 03:24 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,816
Rep Power: 10
Steve has disabled reputation
Default

Quote:
So.......since I've restarted my business a couple years ago.........I'm a postage stamp guy so to speak.
Do you feel that is a very important key to success? Will you ever expand beyond those kinds of lawns in the future or is this a niche you feel you will focus on and where the profits are at?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 01-16-2011, 04:53 PM
USA Lawn Care USA Lawn Care is offline
Member
 
Join Date: Jan 2011
Posts: 62
Rep Power: 5
USA Lawn Care is on a distinguished road
Default

my profits are in the smaller to average size yards simply because of the efficiency, the pricing structure and (like mentioned in another posting), there is less risk.
It has all added up to a very reliable and profitable system with much much less aggravation involved.
Reply With Quote
  #10  
Old 01-16-2011, 05:34 PM
USA Lawn Care USA Lawn Care is offline
Member
 
Join Date: Jan 2011
Posts: 62
Rep Power: 5
USA Lawn Care is on a distinguished road
Default

another reason the big properties haunt me......so I have the choice of 3-4 small yards or a nice big $150 cut. I look up.....it's getting really really dark out.....storms are coming in fast......but guess what....I'd rather get 2 small one's FINISHED and paid then get caught in the middle of the big one, you haven't gotten the backpack blowers out yet because you're still mowing....so....then you're faced with where to stop.....then, geez do we go trim real quick? grab the blowers quick? I'd rather knock out a 20 minute cut and have it finished completely....then decide whether I can cut the next one and FINISH it......if yes, great.....maybe the 3rd one we forget and head back. Thing is.....I hate getting caught half way thru. The customer will totally understand when you pull up to the yard and it starts to rain, we knock on the door and say, 'see ya tomorrow' or in a few hours. No mess.....etc.
Just my 2cents. Oh yeah....and again....now that it's rained, if we do get back out, what if the grass is wet and clumping and we want to double cut it so it looks NICE, i have no problem double cutting my yards.....that big one isn't going to be fun.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Lawns by the sq. ft. Creagers Lawns Community Assistance 6 12-01-2010 11:37 AM
Solar Lawns Steve General Business Discussions 2 03-21-2007 08:13 PM
Bidding Larger Commercial Contracts mowboy General Business Discussions 4 07-13-2006 11:58 AM
All Lawns & Landcare JTMONEY General Business Discussions 2 11-02-2004 04:54 PM
should i take on more lawns? Mowin Madman General Business Discussions 3 06-03-2003 01:27 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
second year advise
cmdlawncare
Yesterday 06:22 PM
Today 09:29 PM
by WesleySnips
2 68
What happened to Better...
Steve
01-27-2014 04:07 PM
Today 01:13 PM
by WesleySnips
16 2,954
Lawn care truck
Steve
10-10-2009 03:40 AM
Today 09:50 AM
by ExtremeLawncareServices
38 15,731
need advise
rawssrob
02-23-2010 02:45 PM
Yesterday 06:40 PM
by cmdlawncare
7 2,488
please Help with none...
Lawnboyman1170
01-09-2015 09:46 AM
Yesterday 03:39 PM
by burnell76
7 427
does this sound good or...
Bradcook21
01-22-2015 09:24 AM
Yesterday 02:02 PM
by Steve
8 198
New to forum
ROB N
Yesterday 08:35 AM
Yesterday 01:53 PM
by Steve
1 66
Looking for advice on...
berryjam
01-21-2015 07:37 PM
Yesterday 01:50 PM
by Steve
9 223
Extending the life of...
rmccutchan
01-17-2015 12:37 AM
Yesterday 01:43 PM
by Steve
8 283
osceola lawn service
jasa@wildblue.net
01-22-2015 03:23 PM
Yesterday 01:38 PM
by Steve
1 77
How many contracts...
5StarLawnscaping
01-12-2015 03:51 PM
Yesterday 08:46 AM
by jrs.landscaping
8 411
These are the days on...
ExtremeLawncareServices
01-11-2015 11:41 AM
01-22-2015 05:58 PM
by ExtremeLawncareServices
8 437
Tax Question
Wolf4dk
01-20-2015 01:11 AM
01-22-2015 02:28 PM
by Steve
4 195
Billy Goat Vac
Mr. Mow
01-19-2015 07:42 AM
01-22-2015 02:18 PM
by Steve
6 204
"Part Timers", "Low...
doug1980
06-10-2009 12:55 PM
01-22-2015 02:09 PM
by biglee
39 10,080
Property Pricing
GVL
01-19-2015 02:46 PM
01-21-2015 02:18 PM
by Steve
5 239
Landscapers Source For...
breadcrumb
01-16-2015 02:44 PM
01-21-2015 05:55 AM
by breadcrumb
14 396
Hoa advice
Bradcook21
01-16-2015 09:36 PM
01-20-2015 04:30 PM
by Steve
4 241
My Invention
biglee
01-11-2015 07:51 PM
01-20-2015 10:16 AM
by biglee
16 577
How to beat the pre pay...
stansg1fresh
01-13-2015 04:33 PM
01-19-2015 03:38 PM
by ringahding1
3 306
Hello from Md
homey
12-17-2014 06:55 PM
01-19-2015 01:37 PM
by Steve
12 1,088
Hi from Illinois
burtle
01-02-2015 09:46 PM
01-19-2015 01:22 PM
by Steve
3 468
Hello from SW FL!!
5StarLawnscaping
12-05-2014 02:35 PM
01-19-2015 01:20 PM
by Steve
14 1,398
Lost my @#$ blower
stevef1201
01-11-2015 08:31 AM
01-17-2015 02:21 PM
by lxarth
2 340
Another Illinoisan.....
barhopper
01-11-2015 05:38 PM
01-16-2015 04:29 PM
by Steve
10 388
marketing with pizza...
apmAkron
01-15-2015 09:57 AM
01-15-2015 06:29 PM
by Steve
4 227
CRM and Quickbooks?
5StarLawnscaping
01-15-2015 08:06 AM
01-15-2015 08:06 AM
by 5StarLawnscaping
0 165
New Member, Indiana Iraq...
Timbo
07-14-2011 09:44 AM
01-14-2015 06:14 PM
by Steve
10 3,757
check this box truck out!
BLAZIER-1991
01-07-2015 07:40 PM
01-13-2015 03:06 PM
by biglee
8 593
My community only ad...
googus
01-12-2015 09:55 AM
01-13-2015 02:44 PM
by Steve
5 290
12 Years in Business!
Chilehead
10-23-2014 09:07 AM
01-13-2015 09:37 AM
by Chilehead
18 1,759
use a small business...
BLAZIER-1991
12-25-2014 12:21 AM
01-12-2015 06:32 PM
by BLAZIER-1991
30 1,504
tips on creating a...
BLAZIER-1991
01-08-2015 07:22 PM
01-12-2015 06:19 PM
by BLAZIER-1991
4 440
During Your Down Time
achri12
12-24-2014 03:03 PM
01-12-2015 03:54 PM
by Steve
10 1,038
Leaf cleanup
Bradcook21
01-09-2015 02:21 PM
01-12-2015 12:22 PM
by Jamesw86
4 405
Has Anyone Used Plowz ?
dpld
01-08-2014 12:14 PM
01-11-2015 02:17 PM
by burtle
20 3,302
What to pay help
Bradcook21
01-07-2015 01:32 PM
01-08-2015 07:01 PM
by Steve
1 436
Need a trailer
googus
01-07-2015 09:40 AM
01-08-2015 10:24 AM
by Upscale2
7 540
Do you guys charge buy...
burtle
01-02-2015 09:58 PM
01-07-2015 08:37 PM
by Shark1611
14 888
Organic Lawn Care...
NHray
10-17-2014 07:05 PM
01-07-2015 07:05 PM
by greyhound
18 2,130
Need advice please
CHenricks
01-06-2015 01:17 AM
01-07-2015 03:34 PM
by Steve
4 509
Mowing 2 acres
Bradcook21
01-05-2015 03:13 PM
01-07-2015 03:32 PM
by Steve
9 645
Ideas on a large bid
Knaubone
12-21-2014 11:57 AM
01-06-2015 03:55 PM
by Steve
5 962
Trailer with 4ft sides...
mayala030292
01-02-2015 09:01 PM
01-06-2015 03:33 PM
by Steve
5 589
A tip to get good...
biglee
01-04-2015 12:07 AM
01-06-2015 03:30 PM
by Steve
4 573
Work Shoes!
rsanchez1203
02-19-2013 12:07 PM
01-05-2015 09:18 PM
by Havanese2
13 7,422
EDDM post cards
hemiman
02-13-2014 06:36 PM
01-05-2015 04:22 PM
by Steve
14 2,383
Cleaning your Mower and...
MNK
01-03-2015 01:22 AM
01-05-2015 09:17 AM
by rmccutchan
10 730
where to find more...
BLAZIER-1991
01-02-2015 12:17 AM
01-04-2015 12:51 PM
by BLAZIER-1991
6 610
Peco Bagger
AGPS
11-18-2014 02:20 PM
01-03-2015 04:21 PM
by stevef1201
17 2,285
» Popular Tags
2wd 4x4 apartment complex bark blades bob villa care collections commercial demonstration edging employee problems equipment rental estimate flyers four wheel drive gopherhaul gravely growing a lawn care business hardscapes hills hiring husqvarna hydraulic landscape services lawn lawn aeration lawn care lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lighting brass outdoor lights marketing mr dave new mower ordinance past due patio install per hour charge podcast pricing profit on employee pto push versus ride running a business scag v-ride scripts search engine optimization seo shreaded small engine repair sq ft square foot start up lawn care business steve toro grand stand tractor auger trailer trailer mate pro tree trimmer rack truck new used landscape web design won't return wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 10:20 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 10:20 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy