Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Community Assistance

Community Assistance Community questions, comments, and suggestions. Problems posting? Email me.

feedback for my 2011 Flyer


Community Assistance

Community questions, comments, and suggestions. Problems posting? Email me.
View Poll Results: How would you rate this flyer
Love It 6 100.00%
hate It 0 0%
Eh, it's ok 0 0%
OMG are you crazy that sucks 0 0%
Voters: 6. You may not vote on this poll

Reply
 
Thread Tools Search this Thread
  #1  
Old 01-06-2011, 01:03 PM
jgontarek jgontarek is offline
Junior Member
 
Join Date: Jan 2011
Location: Warwick,RI
Posts: 12
Rep Power: 4
jgontarek is on a distinguished road
Default feedback for my 2011 Flyer

Guys/Girls:

I am looking for some feedback for my 2011 flyer, I do a lot of commercial work at some high end banks, and Medical buildings. I am building a Property Management Services company from ground up.

I have been in Real Estate management for 7+ years, i was a SVP for a vendor management company. all of my marketing in the past was very high end and i am wondering how everyone is doing marketing for landscaping.

I have a background in graphic design so i create all my own work. I can also help people out if they want me to design anything, we can work something out cheaply.

Thanks for the feedback

*note the quality isn't the highest b/c it has to be JPG to upload,the true images are clean and crisp.
Attached Images
File Type: jpg LANDSCAPING.jpg (70.6 KB, 30 views)
File Type: jpg snow-cre-logo.jpg (394.9 KB, 24 views)
File Type: jpg landscaping-flyer1.jpg (57.4 KB, 50 views)
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-06-2011, 05:04 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,512
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
I think you are doing great!

Can you tell us your marketing plan with your new material?

Also what is an SVP?
Quote:
I am building a Property Management Services company from ground up.

I have been in Real Estate management for 7+ years, i was a SVP for a vendor management company. all of my marketing in the past was very high end and i am wondering how everyone is doing marketing for landscaping.
This is very interesting! How do you feel your background will help in the building of your property management company?

What's your view on what a property management company should offer it's clients?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 01-06-2011, 05:26 PM
jgontarek jgontarek is offline
Junior Member
 
Join Date: Jan 2011
Location: Warwick,RI
Posts: 12
Rep Power: 4
jgontarek is on a distinguished road
Default

Steve,

Thanks for the feedback. I was a Senior Vice President of Operations for a Real Estate Management Company that specialized in Property Preservation and Appraisal Management.

my plan is as follows:

Big Commercial accounts:
Currently i have 8 commercial accounts that all have the possibility of expanding into much more than landscaping and snow removal, more property management and facilities maintenance.

With these large accounts I sent out today what i call a "sales kit" which consisted of a nicely drafted up letter talking about the upcoming spring, and then listed some of our services.

These letter where printed on high quality thick cotton paper, followed by the flyer printed on high end glossy paper under the letter. In the right folder pocket I put a custom made mouse pad with our name,logo etc.

The Folder is a very high end thick gloss folder with a business card slot and logo printed on the front. they are then packaged in a cotton big 12x10 envelope with our company logo and address watermarked on to them. branding is very important, keeping everything uniform and professional is "KEY" with large clients.

These kits typically run 5.00-6.00(each) to print and send but are well worth it when the client has the potential to generate 15-20k a year in revenue.

For Smaller Residential clients:

I plan on mailing out the flyers along with a letter similar to the corporate letter. these i will print on high end paper and envelopes as well. I will also send these letters to vendor management companies that service foreclosures in my area.

It is my goal to give all of my clients big and small the same respect, at the end of the day revenue is revenue and its safe to have a good mix of small, medium and large client, so if one falls off you can also pick up some smaller clients to replace the revenue until the biggies pop again.

I know some people might think I'm crazy with spending 5.00- 6.00 per mailer but the end result is what matters, I have been in business for myself for less than a year and I have already generated 45k in revenue. I'm not saying Im an expert or doing it the right now, I just followed a model that is different and that luckily worked.

There our lots of ways for the little guy to survive in this down market, you just have to get creative and think outside the box. Sign up with Management companies, realtors offices, property management companies,etc. I know the billing usually takes 45-60 days to get paid but you can generate alot of "easy" steady business.

FORGOT TO ADD THIS:
As far as my background, Property management is a different animal than i am used to however it falls under the same "vendor management' model, the key is to get Good, reliable vendors for everything you can't do in~house. You need to QC your vendors, ask for samples, references,insurance docs, etc. At the end of the day you want the vendor to go "Above and Beyond" for you b/c in todays market that is the only thing that sets you apart from the other guys. You also need to have a little cash saved up to float pay-roll to your vendors, a paid vendor is a happy vendor, no one wants to chase money. I think my background will help a lot in the sense of running a business, I have a lot to learn about landscaping and snow removal, I have been plowing for years on the side and landscaping is a hobby of mine some combining them all to a successful business will be tough.

It's easy to get clients it's hard to maintain and keep them happy, they want what they want and thats it, you have to shake your head and just go with the flow.



thoughts??

Last edited by jgontarek; 01-06-2011 at 05:32 PM. Reason: added an answer
Reply With Quote
  #4  
Old 01-06-2011, 05:32 PM
Growing Green Growing Green is offline
new member
 
Join Date: Dec 2010
Location: Texas
Posts: 323
Rep Power: 0
Growing Green is on a distinguished road
Default

Quote:
Originally Posted by jgontarek View Post
Sign up with Management companies, realtors offices, property management companies,etc. I know the billing usually takes 45-60 days to get paid but you can generate alot of "easy" steady business.
This is GREAT stuff! Thanks for taking the time to teach us noobies. How do you "sign up" with the management companies, realrots offices, property management companies, etc...?

Plus, if you don't have great equipment yet how are you keeping up with all these jobs? Did you start off with just a push mower or did you already have some good equipment? I just have my truck, two push mowers, and trimmer. Don't even have a trailer yet. hehe

Thanks again!

Matt
Reply With Quote
  #5  
Old 01-06-2011, 05:45 PM
jgontarek jgontarek is offline
Junior Member
 
Join Date: Jan 2011
Location: Warwick,RI
Posts: 12
Rep Power: 4
jgontarek is on a distinguished road
Default

Quote:
Originally Posted by Growing Green View Post
This is GREAT stuff! Thanks for taking the time to teach us noobies. How do you "sign up" with the management companies, realrots offices, property management companies, etc...?

Plus, if you don't have great equipment yet how are you keeping up with all these jobs? Did you start off with just a push mower or did you already have some good equipment? I just have my truck, two push mowers, and trimmer. Don't even have a trailer yet. hehe

Thanks again!

Matt
matt,

you hit the nail on the head lol, unfortunetly for me keeping up will come with time, like i said i have been open less than a year and haven't started spring/summer services, so far I have only completed fall clean ups and snow services and that seems to be going well.

As far as equipment goes, I get a little lucky my fiance's parents own a rental company that rents commercial grade equipment like mowers,bobcats, stump grinders etc etc. So for now I will be "borrowing" most of the equipment until i can buy them on my own piece by piece (which i have been doing 1 piece each month.)

So far I have purchased a 36 inch Honda commercial walk behind for $2,500.00, an echo backpack blower on Craigslist for $100.00, and i have 2 smaller push mowers a 46 inch deck riding mower, echo chain saws,echo weed wackers and some other various pieces.

I have an 18ft landscape trailer that i also purchased on CL for 500.00 not the nicest thing I've ever seen but it will do the trick until some additional money comes in and i can afford an 18-20 ft enclosed trailer.

All the snow plow equipment I own, I have 2 plow trucks,2 snow blowers and my tractor has a plow for sidewalks. My future brother in-law and father in-law also plow so we have all helped each other out.

signing up with companies:

try googling Property management companies,property preservation companies,REO (real estate owned) companies foreclosure companies etc. most of the time if you go to the website, you can click on "vendors" and input all your info, I will tell you a lot of them want "liability insurance" but that is only like 50 bucks a month and if your doing it commercially you'd want to have it. I will go through my list tomorrow/monday and post up some names of companies.

As far as being a Noobie, I'm right there with you Im just trying to take what i know and be creative and think outside the box. We all have the potential for it, it's just a matter of strong will and determination.
Reply With Quote
  #6  
Old 01-07-2011, 05:49 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,512
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I know some people might think I'm crazy with spending 5.00- 6.00 per mailer but the end result is what matters
When you are spending that amount per mailer, I would figure you really need to make sure you are sending it to a potential customer and not just mass mailing them out into the void.

How do you suggest really fine tuning who you will be sending these to in order to maximize your returns?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Feedback on logo please cleancutlawncare5382 Starting a lawn care business. 2 04-18-2010 11:31 PM
Feedback before going live EatingEmoKids Search Engine Optimization and Website Design Discussions. 1 01-07-2009 01:14 AM
Need some feedback and suggestions TigerTime Search Engine Optimization and Website Design Discussions. 4 06-09-2007 08:33 AM
Customer feedback Steve Show Off - Picture Post - Photo Gallery 3 08-01-2006 05:56 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Workmans compensation...
CDLAWNCARE
10-15-2014 08:05 AM
Today 12:33 PM
by Steve
5 469
Hi from SoCal
Jmoney
Today 11:29 AM
Today 11:29 AM
by Jmoney
0 6
Cheapskate Landlord...
Mr. Mow
10-20-2014 06:33 AM
Today 11:00 AM
by stevef1201
12 338
raking leaves ?
robert8509
Yesterday 09:19 PM
Today 09:23 AM
by robert8509
4 108
hey everyone
robert8509
Yesterday 08:16 PM
Today 09:10 AM
by robert8509
2 78
12 Years in Business!
Chilehead
Today 08:07 AM
Today 08:07 AM
by Chilehead
0 23
Dealing With Gas Can...
Mr. Mow
10-21-2014 01:41 PM
Today 08:01 AM
by Chilehead
7 236
Pda
stevef1201
10-18-2014 02:05 PM
Today 06:12 AM
by ringahding1
4 311
Leaf Box & Loader Set...
ringahding1
10-21-2014 06:20 AM
Today 05:13 AM
by ringahding1
5 211
Pressure Washing Like a...
TNTurf
08-01-2014 11:47 PM
Yesterday 01:33 PM
by Steve
9 769
Hello, from TEXAS
sanchez5
10-17-2014 09:56 PM
Yesterday 01:27 PM
by Steve
6 390
Organic Lawn Care...
NHray
10-17-2014 06:05 PM
Yesterday 01:23 PM
by Steve
3 362
Hi Steve From West...
Mr. Mow
10-21-2014 01:59 PM
Yesterday 01:19 PM
by Steve
1 139
Help a brother...
tbtigers03
09-28-2014 11:41 AM
Yesterday 08:51 AM
by ringahding1
12 1,501
first year update
cmdlawncare
08-12-2014 05:41 PM
Yesterday 07:47 AM
by ringahding1
4 1,319
What parts do you carry...
Just for Cuts
10-17-2014 09:08 AM
10-21-2014 01:36 PM
by Mr. Mow
16 646
Jungle to Beautiful
stevef1201
10-17-2014 09:54 AM
10-21-2014 01:26 PM
by stevef1201
11 490
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
10-21-2014 01:19 PM
by ExtremeLawncareServices
158 11,367
Sunny Beach Tennis...
SGL1
10-19-2014 11:24 PM
10-21-2014 01:04 PM
by SGL1
4 247
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
10-20-2014 08:34 PM
by biglee
10 1,798
Look out Bob Villa -...
Mr Dave
09-30-2014 10:06 AM
10-20-2014 05:42 PM
by SGL1
7 1,306
how to fi d commercial...
mchampion319
10-19-2014 09:50 PM
10-20-2014 04:41 PM
by Steve
1 218
Hello From Tennessee
mrmann901
10-17-2014 10:02 PM
10-20-2014 04:24 PM
by Steve
1 289
questions on order to...
jack2048
10-13-2014 11:15 AM
10-20-2014 03:27 PM
by Mr. Mow
15 732
This sucks...
Matther777
09-18-2014 04:56 PM
10-20-2014 02:14 PM
by Steve
14 2,187
Cement mixer
KevinsLawns
10-15-2014 08:03 PM
10-20-2014 02:11 PM
by Steve
7 471
Hello ! New guy Rob here
RWorthley1
10-17-2014 04:05 PM
10-20-2014 02:09 PM
by Steve
1 313
Snow Blowing
gwilson98
10-12-2014 02:21 PM
10-17-2014 02:51 PM
by Steve
6 652
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
10-17-2014 07:49 AM
by SGL1
6 953
Grasswhoopins.com Anyone...
GRASS WHOOPINS
06-21-2011 11:38 PM
10-16-2014 01:30 PM
by ExtremeLawncareServices
42 9,316
I Want to buy old...
ExtremeLawncareServices
10-10-2014 10:04 PM
10-15-2014 09:12 PM
by ExtremeLawncareServices
6 682
Say Hello !!!
Steve
03-19-2007 11:18 AM
10-15-2014 06:43 PM
by NHray
1,190 340,195
Do you find weed eating...
chuck2s
10-15-2014 02:10 PM
10-15-2014 02:10 PM
by chuck2s
0 400
Incorporating &...
WesleySnips
10-01-2014 09:39 PM
10-15-2014 01:37 PM
by kslawn
20 1,498
Falling into business
stellarmowing
09-28-2014 04:35 PM
10-15-2014 05:57 AM
by ringahding1
8 1,512
Apartment Complex and...
lxarth
06-22-2011 01:10 PM
10-14-2014 06:25 PM
by jrs.landscaping
42 9,596
I LOVE hedge trimming
stevef1201
10-13-2014 09:05 AM
10-14-2014 01:06 PM
by Steve
5 541
Help with seeder...
ExtremeLawncareServices
10-09-2014 07:39 AM
10-13-2014 08:09 PM
by ExtremeLawncareServices
5 699
The Market watch
WesleySnips
10-12-2014 08:47 PM
10-13-2014 05:40 PM
by SGL1
3 536
Help pricing a large...
Bradcook21
10-07-2014 06:49 AM
10-13-2014 02:00 PM
by Steve
7 885
leaf removal
Double J LLC
10-03-2014 04:24 PM
10-13-2014 06:46 AM
by Billy Goat
19 1,522
Acerage Rake
acrajchel
04-23-2014 07:23 PM
10-12-2014 10:53 PM
by SGL1
2 846
John Deere z235 Deck
WesleySnips
09-29-2014 06:02 PM
10-12-2014 06:20 PM
by kslawn
25 1,659
Credit card contract
SGL1
10-06-2014 05:31 PM
10-12-2014 03:40 PM
by SGL1
18 1,074
Truck craft dump bed...
ExtremeLawncareServices
10-04-2014 08:41 PM
10-10-2014 11:35 AM
by Steve
7 977
First Time River Rock...
berryjam
10-09-2014 06:09 PM
10-10-2014 11:08 AM
by Steve
2 622
West cost lawn prices
SGlawncare
10-09-2014 09:51 PM
10-10-2014 11:03 AM
by Steve
1 609
Question?what should I...
dalvan0
09-24-2014 11:10 PM
10-09-2014 05:58 PM
by kslawn
28 2,151
Mowing the hills
EyeCatchersNow
07-08-2014 12:22 PM
10-09-2014 04:19 PM
by Just for Cuts
25 3,027
snowplowing
jshak40
09-01-2014 07:20 AM
10-09-2014 02:21 PM
by Steve
25 3,667
» Popular Tags
4wd apartment complex article marketing bark bid blades bob villa charge collections collections subcontractor commercial decorating ditches edging employee problems estimate exmark ferris fundraiser gopherhaul gravely growing a lawn care business hardscapes honda how much to charge installation introduction landscape services lawn lawn care lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website marketing monthly mr dave mulch mulch price new mower past due patio install podcast promotion pto redmax reo running a business scag search engine optimization seo shell small engine repair snow starting a business start up lawn care business steep lawns steve stihl theft of services top dresser toro toro grand stand trimmer rack truck new used landscape turfgrass consulting walker won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 12:35 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 12:35 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy