Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Show Off - Picture Post - Photo Gallery

Show Off - Picture Post - Photo Gallery Post your lawn care and landscaping pictures. Also show off your stuff: Lawn care trucks, trailers, equipment, mowers, signs, marketing material, shops, lawns, toys, projects etc....

My Logo Business Card and Post Card Design


Show Off - Picture Post - Photo Gallery

Post your lawn care and landscaping pictures. Also show off your stuff: Lawn care trucks, trailers, equipment, mowers, signs, marketing material, shops, lawns, toys, projects etc....
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-31-2010, 07:40 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default My Logo Business Card and Post Card Design

I thought I'd share some of what I've designed so far.



1. Logo.
Shown is the 4 color (full color) version of my logo.
It can be printed using two colors by using a solid green for the leaf, or depending on the application, one color (either the blue or green) may be used for the entire logo.
I've also created one with an "outline" that will likely be utilized for the vinyl graphic on my back window. (also seen on the post card design here)

Side note: The "leaf" in my logo is derived from a photograph I took of a leaf found in my very first customer's back yard. I imported it into Illustrator and manually "traced" it using the pen tool.

2. Business card.
I had 500 of them printed with the glossy coating. It looks nicer and will help keep them from getting all funky if I touch them with less than clean fingers.
Simple design - basic info. I just wanted my logo to stand out.
I also had 50 business card sized magnets printed while I was at it. I'll give them to anyone I've done work for in the past initially, so they can keep my info handy. They are too costly to hand out to people who may simply toss them.

3. Post card.
Initially, I wanted to send "Thank You" cards to the people I have worked for before I was "legit". Without them, I wouldn't have gotten to the point of being a legitimate business owner. I then ran across some info on "new business announcements" and decided to go in that direction instead.

No "offers" that would become "dated", or come back to bite me later, and no info that restricts the services I offer/may offer in the future. Just a simple "announcement" and basic info intended to get my name out there - "generic" enough to be used for several purposes.

I had 500 of them printed. I'll mail some myself and the rest can be handed out/given to customers for referrals.
I may still send "thank you" cards as well, and include a few of my cards.

Comments, questions, and suggestions are welcome.
Attached Images
File Type: jpg Oak-Leaf-Logo-C.jpg (16.7 KB, 67 views)
File Type: jpg 4x6_OakLeafFlat.jpg (585.9 KB, 540 views)
Attached Files
File Type: pdf Oak Leaf Bus Card 1 Sided.pdf (33.9 KB, 75 views)
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-31-2010, 09:06 PM
The Cleaning Doctor's Avatar
The Cleaning Doctor The Cleaning Doctor is offline
Senior Member
 
Join Date: Nov 2009
Location: Helena, MT
Posts: 927
Rep Power: 6
The Cleaning Doctor is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Very appealing to the eye. I like it. One thing you might try, I don't know if it would be worse or not but maybe outline the word LEAF in black to give it some distinction? I would see how it looked and if you liked it.
__________________
Pat
Reply With Quote
  #3  
Old 01-01-2011, 04:03 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Quote:
Originally Posted by The Cleaning Doctor View Post
Very appealing to the eye. I like it. One thing you might try, I don't know if it would be worse or not but maybe outline the word LEAF in black to give it some distinction? I would see how it looked and if you liked it.
Thanks.
I assume you are talking about the logo as shown on a white background. I had considered using the darkest green (seen to the far right of the leaf graphic) to "outline" the word "leaf" - it would contrast nicely with the lighter color green on the right side, however, it would ruin my effort to work the lettering so that they "opened up" into the surrounding area. ("L" "a" and "f")

I had at least a dozen ideas and color choices worked up before this one made the cut. Several of them were better in one way or another, but each had something negative as well. For example, a "scripty" font looked "classy/high end" but would be more difficult to read from a distance - think shirts/vehicle graphics.

It can make your head hurt when you really think about logo design. There's more to it than just typing "Oak Leaf" and slapping on a piece of leaf clip art.
Reply With Quote
  #4  
Old 01-02-2011, 12:13 AM
The Cleaning Doctor's Avatar
The Cleaning Doctor The Cleaning Doctor is offline
Senior Member
 
Join Date: Nov 2009
Location: Helena, MT
Posts: 927
Rep Power: 6
The Cleaning Doctor is on a distinguished road
Default

When I first opened the image of the logo I read "Oak Lawn Service" I saw the word leaf but it just did not register until after I was done reading the rest. I just thought a contrasting outline might make it stand out more but maybe that is not what you were going for.

I don't sit and think about a logo when I look at it. I want to know what it is about within a few seconds.

I still like it though, you made a good choice.
__________________
Pat
Reply With Quote
  #5  
Old 01-02-2011, 03:03 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Quote:
Originally Posted by The Cleaning Doctor View Post
When I first opened the image of the logo I read "Oak Lawn Service" I saw the word leaf but it just did not register until after I was done reading the rest. I just thought a contrasting outline might make it stand out more but maybe that is not what you were going for.

I don't sit and think about a logo when I look at it. I want to know what it is about within a few seconds.

I still like it though, you made a good choice.

I appreciate your input.




Does anyone else out there have any trouble recognizing the full name "Oak Leaf"?
(There are 3 attachments at the bottom of my first post - easy to miss them down there)

I realize that we're all wired differently, and if one or two people don't make the connection, it's no big deal, but if that's a common theme for the majority of people who look at it, I need to consider a revision.


Thanks in advance for your input!

Last edited by Hedgemaster; 01-02-2011 at 03:05 PM.
Reply With Quote
  #6  
Old 01-03-2011, 05:44 AM
jymie's Avatar
jymie jymie is offline
Senior Member
 
Join Date: Aug 2008
Location: Hamburg New York
Posts: 905
Rep Power: 7
jymie is on a distinguished road
Default

I would use a light blue colored border just to accent the letters of the word leaf and outline them a bit.
Reply With Quote
  #7  
Old 01-05-2011, 07:08 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,679
Rep Power: 10
Steve has disabled reputation
Default

First off, I love your graphics. You are very talented!

Quote:
3. Post card.
Initially, I wanted to send "Thank You" cards to the people I have worked for before I was "legit". Without them, I wouldn't have gotten to the point of being a legitimate business owner. I then ran across some info on "new business announcements" and decided to go in that direction instead.

No "offers" that would become "dated", or come back to bite me later, and no info that restricts the services I offer/may offer in the future. Just a simple "announcement" and basic info intended to get my name out there - "generic" enough to be used for several purposes.

I had 500 of them printed. I'll mail some myself and the rest can be handed out/given to customers for referrals.
Can you give me some of your thoughts on why you decided to go this route? You mentioned you read some information on new business announcements and decided to go in that direction. What is the strategy with this marketing angle? How do you plan to harness this strategy to acquire more customers?

What is your view on having an offer to 'celebrate' the opening of your new business? In a sense giving out a gift to bring people into the party?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 01-06-2011, 04:45 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
First off, I love your graphics. You are very talented!



Can you give me some of your thoughts on why you decided to go this route? You mentioned you read some information on new business announcements and decided to go in that direction. What is the strategy with this marketing angle? How do you plan to harness this strategy to acquire more customers?

What is your view on having an offer to 'celebrate' the opening of your new business? In a sense giving out a gift to bring people into the party?

Thanks.
Having a background in design/print advertising should come in handy.


As for why I chose to do what I did, well, there are a variety of factors.
I wanted "something" printed ahead of time to start gearing up for next season AND be able to use "now". I don't really have any money right now, so I needed to have a piece that is versatile, and I think by leaving it "blank" so to speak (no offers/specific services), I can utilize it for a few different purposes.

A "grand opening" offer is something that I can always "add" to the postcard by printing stickers and applying by hand. Likewise, I can add info about "Spring Specials" or "Snow Removal". It's not the way I'd like to do it, but I don't have the funds to have multiple cards printed at this time.

I can mail these (blank on reverse), hand them out door to door, post them on a bulletin board, or eat them if I become hungry enough.



By the way, my postcards arrived today, and they look great. I was happy to see them arrive earlier than expected, so Woo-hoo!!!

I picked up a box of greeting card sized envelopes and I'm going to print a simple "thank you" note with a personalized, handwritten note for each of my customers, and include a post card and a few business cards. I didn't have a "business" when I worked for these folks, but they knew I was planning on making it a reality.

I'm also going to do something similar to send to contacts via e-mail. I can't tell you how many people have contacted me because they received a forwarded e-mail from my neighbor regarding my services - people TALK - and they do it electronically.
Reply With Quote
  #9  
Old 01-06-2011, 06:23 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,679
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I picked up a box of greeting card sized envelopes and I'm going to print a simple "thank you" note with a personalized, handwritten note for each of my customers, and include a post card and a few business cards.
This is great! When you send this out, how do you word things to ask your customers to hand out your business cards to others? Or do you not have to say that?

[quote]I'm also going to do something similar to send to contacts via e-mail. I can't tell you how many people have contacted me because they received a forwarded e-mail from my neighbor regarding my services - people TALK - and they do it electronically.[/QUOTE

When you say they forwarded an email, do you send out monthly newsletter type emails to your customers? Or what do you send out that customers will forward? Do you suggest asking your customers to forward the emails to others?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 01-06-2011, 08:47 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Quote:
I picked up a box of greeting card sized envelopes and I'm going to print a simple "thank you" note with a personalized, handwritten note for each of my customers, and include a post card and a few business cards.
[quote=Steve;82074]This is great! When you send this out, how do you word things to ask your customers to hand out your business cards to others? Or do you not have to say that?

Quote:
I'm also going to do something similar to send to contacts via e-mail. I can't tell you how many people have contacted me because they received a forwarded e-mail from my neighbor regarding my services - people TALK - and they do it electronically.[/QUOTE

When you say they forwarded an email, do you send out monthly newsletter type emails to your customers? Or what do you send out that customers will forward? Do you suggest asking your customers to forward the emails to others?
I haven't written them yet, but I may post what I came up with later. Mostly it will be a standard "Thank You" design/text that will be printed on each, followed with a handwritten note. Since some of these customers are like friends, I can ask that they hand out my cards, for those who are closer to "formal" customers, I wouldn't come out and ask them to do that, as it would be tacky.

Keep in mind that I'm still new to this as a "legitimate" business, so I don't have a large customer base, and as a result of all the legal mumbo jumbo involved in starting up, my "advertising" has been restricted by things like waiting to get my business name registered, getting cards printed, getting registered with the state, home occupancy permit, etc.
Actually, I'm still waiting for the zoning hearing board meeting to actually be approved to run a home based business. (Jan 26th) Until then, I hesitate to advertise "large scale" for fear of jeopardizing my approval. (It's "not legal" to operate a business from your home without approval)

As for the e-mail thing, what happened was when I first started doing the lawn care/handyman thing to survive (lost job), I made a simple flyer to give out. It had a list of services, contact info, a "$10 Off for new customers" offer, and I mentioned an unspecified "Referral Discount" good on their next job if they gave my name to someone who then used my services.
I sent a pdf file of this flyer to my neighbor who has her own home based business and she apparently forwarded it on to her friends, who in turn forwarded the info to their friends. There were times when I was trying to figure out how they got my name, and many of them could be traced back to that one neighbor.


ETA: I butchered that quote. LOL
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Post Your Business Card! CHEESE2009 Show Off - Picture Post - Photo Gallery 30 04-10-2013 10:43 PM
my post card jpang115 Lawn Care Marketing & Post your marketing material for review! 3 03-06-2008 05:34 PM
Post Card design LB Landscaping General Business Discussions 3 03-09-2006 08:49 PM
Spring post card idea Steve General Business Discussions 2 02-07-2006 12:16 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
What Fertilizer to Use?
acrajchel
04-07-2014 02:56 PM
Today 01:11 PM
by Steve
23 2,850
I'm BACK!
SuperiorPower
Yesterday 11:08 PM
Today 01:09 PM
by Steve
1 56
Grass hopper mower
ExtremeLawncareServices
12-05-2013 09:51 AM
Today 09:40 AM
by SuperiorPower
34 5,979
Peco Bagger
AGPS
11-18-2014 02:20 PM
Today 09:13 AM
by SuperiorPower
15 1,183
Employee job training...
brookline
12-15-2014 08:15 PM
Yesterday 01:03 PM
by Steve
2 111
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
12-15-2014 10:30 PM
by ExtremeLawncareServices
188 16,318
what do you "love" to...
calebmoss
07-06-2011 10:05 PM
12-15-2014 10:04 PM
by ExtremeLawncareServices
27 8,796
New to Gopher Haul-from...
323k13l
12-12-2014 10:34 PM
12-15-2014 02:58 PM
by Steve
3 202
hi
creteland
12-12-2014 09:06 AM
12-15-2014 01:45 PM
by Steve
5 201
New addition to my small...
googus
12-12-2014 07:36 PM
12-15-2014 07:47 AM
by googus
4 273
Ferris IS700Z
rmccutchan
12-14-2014 01:10 AM
12-14-2014 11:41 PM
by rmccutchan
4 175
Charge what the market...
Billy Goat
12-09-2014 12:39 PM
12-14-2014 06:39 PM
by biglee
20 670
Hi from IL
steveinil
11-25-2014 02:07 PM
12-12-2014 07:18 AM
by steveinil
4 688
Utility Company Right of...
eastsidelandcare
12-11-2014 04:54 PM
12-11-2014 04:54 PM
by eastsidelandcare
0 188
leaf removal
Double J LLC
10-03-2014 05:24 PM
12-11-2014 04:50 PM
by eastsidelandcare
33 3,901
suggestions on full lawn...
Brian3137
12-10-2014 07:18 PM
12-11-2014 03:41 PM
by Steve
6 294
new to me box truck
jrayb39667
03-06-2014 11:20 PM
12-11-2014 09:43 AM
by Sprinkler Buddy
18 3,241
Hello from SW FL!!
5StarLawnscaping
12-05-2014 02:35 PM
12-10-2014 02:45 PM
by WesleySnips
7 521
Echo pb200 blower fuel...
googus
12-06-2014 09:03 PM
12-09-2014 06:35 PM
by Steve
3 378
Facebook
element009
03-23-2011 09:36 AM
12-09-2014 06:24 PM
by Steve
36 9,661
Are you prepared for the...
Steve
12-02-2014 04:13 PM
12-09-2014 06:22 PM
by Steve
7 790
Email Address Name
Just Cuts
12-07-2014 09:49 PM
12-08-2014 03:15 PM
by Steve
3 341
Inspection form
stevef1201
12-07-2014 10:38 AM
12-08-2014 03:10 PM
by Steve
1 332
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
12-08-2014 12:37 PM
by jrs.landscaping
108 34,004
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
12-07-2014 06:35 PM
by stevef1201
24 1,589
Innovation by mandate
bayoubandit
11-29-2014 01:33 PM
12-06-2014 03:27 PM
by SGL1
12 834
Trying something new,...
ExtremeLawncareServices
09-21-2014 10:07 PM
12-05-2014 11:06 AM
by Steve
9 2,164
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
12-04-2014 01:32 PM
by stevef1201
15 1,329
How many hours is too...
Just Cuts
12-04-2014 09:00 AM
12-04-2014 01:02 PM
by Just for Cuts
6 506
Does this sound like a...
googus
12-03-2014 07:47 AM
12-04-2014 12:37 PM
by Steve
5 580
New website
Chilehead
11-20-2014 04:39 PM
12-04-2014 12:27 PM
by Steve
14 1,098
New website
SGL1
12-02-2014 10:55 PM
12-03-2014 11:17 PM
by BLC7
19 749
Websites, how long...
Dan Tanner
03-09-2014 08:29 AM
12-03-2014 11:12 PM
by SGL1
21 3,114
I Want to buy old...
ExtremeLawncareServices
10-10-2014 11:04 PM
12-03-2014 10:36 PM
by ExtremeLawncareServices
8 1,760
GPS trackers for...
Billy Goat
12-02-2014 06:09 PM
12-03-2014 07:17 PM
by Steve
8 600
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
12-03-2014 06:31 PM
by SGL1
17 1,321
Hiring Subs over Temps
Billy Goat
12-02-2014 06:26 AM
12-03-2014 01:24 PM
by Steve
3 532
Thanksgiving cards
Steve
11-10-2008 11:57 AM
12-02-2014 11:11 PM
by SGL1
11 9,406
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
12-02-2014 02:17 PM
by jrs.landscaping
12 1,382
Pressure Washing...
WesleySnips
07-31-2014 07:13 PM
12-02-2014 08:47 AM
by SGL1
6 1,407
old contracts
bayoubandit
11-29-2014 11:10 AM
12-01-2014 11:20 AM
by Steve
3 626
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
12-01-2014 10:54 AM
by Steve
9 1,162
Lawn care truck
Steve
10-10-2009 03:40 AM
12-01-2014 10:45 AM
by Steve
32 15,066
Intuit Quickbooks...
CDLAWNCARE
11-30-2014 10:19 AM
11-30-2014 10:19 AM
by CDLAWNCARE
0 521
Say Hello !!!
Steve
03-19-2007 12:18 PM
11-28-2014 01:36 PM
by Just Cuts
1,196 355,200
Hello from Kentucky
TRV
09-30-2014 06:42 PM
11-28-2014 10:49 AM
by Steve
13 2,201
Happy Thanksgiving!
Steve
11-27-2014 09:48 AM
11-27-2014 09:48 AM
by Steve
0 566
Contract or no contract?
TRV
11-20-2014 09:18 PM
11-26-2014 09:23 PM
by stevef1201
5 922
Pics for website
tbtigers03
11-21-2014 05:40 PM
11-26-2014 12:12 PM
by Just for Cuts
5 857
WNY saying Hi.
Sargewesser
11-25-2014 07:27 AM
11-26-2014 11:20 AM
by Steve
1 654
» Popular Tags
2wd 4x4 aerocore apartment complex auger bark billy goat brushcutter blades care charge christmas collections edging employee problems equipment rental estimate foreman four wheel drive gopherhaul gravely growing a lawn care business hardscapes hills holiday husqvarna jobs john deere quik trac labor cost landscape services lawn lawn care lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lighting lighting brass outdoor lights marketing mowing mr dave mulch mulch estimate new buisness new mower ordinance past due per hour service podcast pto push versus ride running a business savannah scripts search engine optimization seo shreaded small engine repair snow sprayer starting a business toro grand stand trailer trimmer rack truck new used landscape turfgrass consulting up sell employee won't return wood
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:26 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:26 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy