Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Have a Lead List of 38,000 Local Businesses. Now what? DISCUSS! :)


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-30-2010, 01:51 PM
HealeyV3 HealeyV3 is offline
Junior Member
 
Join Date: Dec 2010
Posts: 3
Rep Power: 4
HealeyV3 is on a distinguished road
Arrow Have a Lead List of 38,000 Local Businesses. Now what? DISCUSS! :)

So here's the scoop:

I am a 22 Year Old with a Bachealor's degree in Game Design. I know graphic design, website design, SEO Marketing, and a whole slew of other computer related procedures and software. For the past 2 years I have worked part time for a Lawn Maintenance company doing office work, such as customer relations, invoicing, crew management and scheduling, etc etc.

Just as a "test", I went on maps.google.com and wrote down the email addresses of about 100 local businesses. Of those businesses I had around 12-15 ask for estimates for Snow Removal. Of those 12-15 we signed 6 of them.

From there, I've convinced my boss to put me to Full Time and make me his "Marketing Manager". The base salary isn't that great, but he offered me 10% Re-Occurring commission on any and all sales I generate. WOW. I know

Our company currently services around 600-700 Residential and Commercial Clients. We are a full service company offering everything from Snow Removal, Lawn Mowing, Hardscapes, Aquatics, to Cleaning Gutters and doing massive restoration jobs.

We have never been big into "Marketing". We do flyers in the Spring, and around 2-3k a year in Adwords Marketing.

I have obtained a "Lead List" for commercial businesses within our range. The list has around 38,000 commercial properties, addresses, phone number, contact(if available), website (if available).

Here are my questions:
What would YOU do? You want to grow this business as much as possible, and you have the same Lead List I have. How would you go about contacting people? Cold calls? Mailers? Email? Brochures? Door to Door? Fax?

I can't wait to hear your thoughts and opinions!
Thanks!
-Jeff
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-30-2010, 05:32 PM
jymie's Avatar
jymie jymie is online now
Senior Member
 
Join Date: Aug 2008
Location: Hamburg New York
Posts: 905
Rep Power: 7
jymie is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Thats a good sized list. Every one of them that show interest should get some kind of correspondence from you. Call them to find out interest. Then, find out who the decision maker would be, ask them if they are interested. If not scratch them from the list so you don't waste future money sending them something. Try to meet with them to sell your service to them, make a visual of the property while your there make note of other projects they may need for future up sells. It is always better to meet face to face any potential customer, they get a feel for you that they cant get by looking at a flyer or a post card.
Reply With Quote
  #3  
Old 12-30-2010, 06:01 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

In my experience:

Face to face is best

Although we hate receiving them having managed call centres, cold calls work better than any print material however be careful they are not on a do not call list and in some states you can not solicit a business on the phone

Flyers however companies generally trash these unless it has a cover letter addressed to the person making the decision

Be careful with emailing, you do not want your url blacklisted, it's a real pain to get off again

Have you thought about contacting your current clients, do a customer service survey then pop the question to see if they are aware of others that may need your services or upsell them.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #4  
Old 12-30-2010, 07:59 PM
Growing Green Growing Green is offline
new member
 
Join Date: Dec 2010
Location: Texas
Posts: 323
Rep Power: 0
Growing Green is on a distinguished road
Default

...................
Reply With Quote
  #5  
Old 12-30-2010, 08:00 PM
Growing Green Growing Green is offline
new member
 
Join Date: Dec 2010
Location: Texas
Posts: 323
Rep Power: 0
Growing Green is on a distinguished road
Default

Quote:
Originally Posted by picframer View Post
In my experience:


Be careful with emailing, you do not want your url blacklisted, it's a real pain to get off again.
Oh wow! Thanks for posting this Andy. Someone on the forum suggested to go and get Real Estate magazines and send an email to all the real estate agents asking if they could use my service. Last thing I want to do is end up blacklisted. I guess there goes that idea. hehe

Matt
Reply With Quote
  #6  
Old 12-31-2010, 12:32 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,386
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Last thing I want to do is end up blacklisted. I guess there goes that idea.
If that is a concern, you could get a free google or yahoo email address and use that for your email marketing.

Quote:
Here are my questions:
What would YOU do? You want to grow this business as much as possible, and you have the same Lead List I have. How would you go about contacting people? Cold calls? Mailers? Email? Brochures? Door to Door? Fax?
We quite often hear that it takes at least 7 marketing contacts before people remember your company. Why not make it a goal to reach out to these folks 7 times next year?

But as Andy said, nothing beats face to face.

When you have that many contacts though it may be tough to reach out to that many on a face to face basis.

What is your current plan so far?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 12-31-2010, 01:16 PM
Growing Green Growing Green is offline
new member
 
Join Date: Dec 2010
Location: Texas
Posts: 323
Rep Power: 0
Growing Green is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
If that is a concern, you could get a free google or yahoo email address and use that for your email marketing.
True! Hadn't thought of that.

Matt
Reply With Quote
  #8  
Old 12-31-2010, 02:06 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Quote:
Originally Posted by Steve View Post
If that is a concern, you could get a free google or yahoo email address and use that for your email marketing.


still wont work as the email address will get blacklisted then all your hard efforts are down the drain as clients that want to contact you will not be able to.

I ran into this scrape about 6 years ago when our marketing dept did a mass mailing to clients and the clients did not recognize the email address and reported it, took three or four months to get things back to normal.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #9  
Old 01-01-2011, 12:32 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,386
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I ran into this scrape about 6 years ago when our marketing dept did a mass mailing to clients and the clients did not recognize the email address and reported it, took three or four months to get things back to normal.
Great insight.

Do you think this list is just too big to work? Should it be trimmed down a bit or what would you do with this size?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 01-01-2011, 02:22 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Quote:
Originally Posted by Steve View Post
Great insight.

Do you think this list is just too big to work? Should it be trimmed down a bit or what would you do with this size?
I am not sure how your zip codes work however if it were mine what I would do is import the information into MSAccess or Excel, building a database, then by postal code break it up, drive buy a group of properties maybe 30 at a time, make notes, then the ones I was interested in I can look up the property manager or owner, then send them a personal letter saying I was driving by, I noticed......, I own an operate........, I would welcome the opportunity to offer an estimate for the following services, if you are interested in this free estimate my email is, or my number....
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
Reply

Bookmarks

Tags
advertising, lead list, marketing

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Discuss your success/failure JP Landscaping General Talk 1 06-09-2010 03:54 AM
Lead generation mistakes. Steve Lawn Care Marketing & Post your marketing material for review! 2 06-28-2007 07:04 PM
Disabled Offer Their Services To Local Businesses Steve GopherHaul Lawn Care Business Show, Video, Book & Podcast Discussions. 0 05-10-2007 07:43 PM
Using lead generating websites? Steve General Business Discussions 0 05-23-2006 06:56 PM
Are trying to be the lead company in your area? Steve General Business Discussions 0 05-03-2006 02:12 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Replacing a Shindi T-27
Dan Tanner
09-13-2014 12:59 PM
Today 03:16 PM
by kslawn
2 426
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Today 02:27 PM
by ExtremeLawncareServices
119 8,109
This sucks...
Matther777
09-18-2014 04:56 PM
Today 01:00 PM
by Matther777
7 256
Scag turf tiger hydrolic...
ExtremeLawncareServices
09-04-2014 10:55 PM
Yesterday 05:59 PM
by ExtremeLawncareServices
11 820
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
Yesterday 03:29 PM
by acrajchel
6 982
snowplowing
jshak40
09-01-2014 07:20 AM
Yesterday 11:49 AM
by Steve
23 1,339
Looking for feed back on...
ExtremeLawncareServices
09-17-2014 08:38 AM
Yesterday 08:17 AM
by ExtremeLawncareServices
9 330
Lowballers scrubs &...
Darksteel
01-13-2014 07:35 AM
09-18-2014 06:32 PM
by Northwoods Outdoors
58 6,747
Hello from upstate NY!
A&MLawn&Snow
09-18-2014 11:19 AM
09-18-2014 04:10 PM
by Sprinkler Buddy
2 184
Price to apply fertilizer
SS.Lawncare
09-15-2014 11:10 AM
09-18-2014 01:16 PM
by Steve
9 442
Trailer tires
J.A.S.LawnService
09-01-2014 10:17 AM
09-17-2014 09:57 PM
by curts lawn care
4 904
new to the forum
SGlawncare
09-16-2014 11:20 PM
09-17-2014 08:29 PM
by curts lawn care
3 264
Help With Snow Blowing...
Robertf31
09-13-2014 10:55 PM
09-17-2014 12:34 PM
by Steve
11 623
Non-Stop Summer?
SouthallMowing
09-14-2014 10:51 PM
09-17-2014 10:48 AM
by stevef1201
6 413
Tribulations of working...
stevef1201
09-13-2014 08:37 AM
09-16-2014 10:43 PM
by SGL1
6 420
Poll - net income
Dan5082
11-15-2010 08:08 PM
09-16-2014 04:44 PM
by jrs.landscaping
12 3,192
Getting lowballed!
PineHillLawn
06-27-2012 07:23 AM
09-16-2014 01:25 PM
by jrs.landscaping
24 4,871
Compare this summer to...
Steve
09-03-2014 12:52 PM
09-16-2014 11:20 AM
by Hanks Lawn Care Services
15 1,085
thinking about throwing...
veteranslawncaresystems
09-09-2014 10:31 PM
09-15-2014 03:41 PM
by Steve
12 775
Hello
Robertf31
09-12-2014 10:34 PM
09-15-2014 03:17 PM
by Steve
2 375
Newbie......Again
Jibber
09-13-2014 12:17 PM
09-15-2014 02:54 PM
by Sprinkler Buddy
2 450
need help with starter...
GoGreenerKS
09-12-2014 04:23 PM
09-15-2014 02:25 PM
by Steve
3 391
Brake job!
kslawn
08-30-2014 07:49 AM
09-15-2014 02:16 PM
by Steve
12 1,086
Hello
jawnebgoode
08-28-2014 08:37 PM
09-15-2014 02:15 PM
by Steve
3 864
Employee uniforms
Gerardo_Landscape
01-21-2014 11:11 PM
09-15-2014 02:12 PM
by Steve
5 997
Greetings from the north
Northwoods Outdoors
09-13-2014 08:55 AM
09-15-2014 02:07 PM
by Steve
1 359
darleneh
darleneh
09-15-2014 12:33 PM
09-15-2014 02:07 PM
by Sprinkler Buddy
1 293
My 1st bid
WesleySnips
06-11-2014 03:13 PM
09-15-2014 02:05 PM
by Steve
29 1,776
New Aerator
Chaz
09-09-2014 11:43 PM
09-15-2014 01:50 PM
by Steve
9 616
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
09-15-2014 01:23 PM
by stevef1201
8 1,258
getting ready to start
calebmoss
05-23-2011 09:35 PM
09-11-2014 12:21 PM
by Steve
34 11,269
Stihl pull cord replace
SGL1
09-03-2014 09:22 PM
09-10-2014 12:25 PM
by Steve
9 783
Softball field
kslawn
08-15-2014 09:28 AM
09-10-2014 12:16 PM
by Steve
18 1,530
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
09-09-2014 08:05 PM
by Landscaper1165
4 1,008
New truck and trailer...
Johnny Rocket
05-14-2012 03:41 PM
09-09-2014 07:23 PM
by Matther777
18 6,605
What gets you bad press?
Steve
09-09-2014 11:48 AM
09-09-2014 07:21 PM
by Matther777
2 488
Signs on your snow plow?
Steve
01-15-2007 01:07 AM
09-09-2014 11:42 AM
by Steve
19 6,228
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
09-08-2014 08:08 PM
by avetslawncare
12 1,304
New to the business
flamingyouth87
09-05-2014 11:52 AM
09-08-2014 11:55 AM
by Steve
3 693
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
09-08-2014 11:51 AM
by Steve
7 986
Facebook
element009
03-23-2011 08:36 AM
09-07-2014 07:35 AM
by avetslawncare
24 7,776
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
09-06-2014 02:09 PM
by Bradcook21
8 1,069
billing matters
sbuchanan8154
09-05-2014 09:56 AM
09-05-2014 03:00 PM
by Steve
3 674
Thoughts
googus
09-05-2014 07:28 AM
09-05-2014 02:23 PM
by Steve
2 617
Backflow Tester
flowcheckllc.2014
09-03-2014 04:37 PM
09-05-2014 02:15 PM
by Steve
3 716
Collections & collection...
jscarolina
09-03-2014 04:39 PM
09-04-2014 03:14 PM
by Steve
2 728
Sod
RosalesLawnCare
08-27-2014 03:47 PM
09-04-2014 02:42 PM
by RosalesLawnCare
4 982
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
09-03-2014 12:07 PM
by Steve
7 1,052
Hello! New here and...
CaliforniaFriendly
08-29-2014 11:30 AM
09-03-2014 11:15 AM
by Steve
4 967
New to the industry-...
Lsmain
08-31-2014 10:53 AM
09-02-2014 02:58 PM
by Steve
1 879
» Popular Tags
4x4 apartment bid apartment lawn care estimate butterfly gardens care charge christmas collections subcontractor commercial credit card deliquentaccounts exmark fall ferris financing four wheel drive franchise gopherhaul grass gravely health hills holiday honda how much to charge hydraulic landscape services late lawn lawn care busines plan lawn care business lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website leaf cleanup lesco managing a lawn care business marketing mechanic monthly mowing mulch mulch price native plants new buisness new business new mower outdoor environments patio install podcast push versus ride reo scag scag v-ride search engine optimization seo snow plowing starting a business starting a lawn care business steve stihl toro tractor auger trailer mate pro walker won't return wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:45 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:45 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy