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Postcard marketing advice?


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  #21  
Old 12-31-2010, 07:03 PM
Hedgemaster Hedgemaster is offline
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I like the design in post #14 above better.

I tend to prefer to keep the "wordy" stuff to flyers/brochures. Smaller advertisements are best kept uncluttered, else the reader won't even bother looking at it.
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  #22  
Old 12-31-2010, 07:08 PM
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Quote:
Originally Posted by Hedgemaster View Post
I like the design in post #14 above better.

I tend to prefer to keep the "wordy" stuff to flyers/brochures. Smaller advertisements are best kept uncluttered, else the reader won't even bother looking at it.
theres 2

i think ill go with the one that says i offer custom packages as well
because i am hte only one in my area to do that
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  #23  
Old 12-31-2010, 07:59 PM
racerdude711 racerdude711 is offline
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JK,

I think the postcards look great. I think you need to just pick the one you like. The biggest lawn care company in my town, (Omaha, NE) didn't have a postcard as nice as that. I can almost guarantee yours will be the best. Also, I know we talked about using Adeas Printing, and I'll be using them as well, but I saw you said you were gunna get 2,500. That seems like a pretty good number, but then when I saw you say your gunna hand them all out, I kinda laughed. Not that it isn't possible, but if you go on Google Maps, or somewhere that you could find out how many houses that really is, I think you would attempt to pay for the postage. Also, did you take into consideration that the Stick-It postcards take up room on the postcard for the stiky part? You may have to design your postcard around that...
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  #24  
Old 12-31-2010, 08:21 PM
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Quote:
Originally Posted by racerdude711 View Post
JK,

I think the postcards look great. I think you need to just pick the one you like. The biggest lawn care company in my town, (Omaha, NE) didn't have a postcard as nice as that. I can almost guarantee yours will be the best. Also, I know we talked about using Adeas Printing, and I'll be using them as well, but I saw you said you were gunna get 2,500. That seems like a pretty good number, but then when I saw you say your gunna hand them all out, I kinda laughed. Not that it isn't possible, but if you go on Google Maps, or somewhere that you could find out how many houses that really is, I think you would attempt to pay for the postage. Also, did you take into consideration that the Stick-It postcards take up room on the postcard for the stiky part? You may have to design your postcard around that...
I do know how many that is haah im having 2 maybe 3 people help me pass them out

i decided not to go with adeas
im having a guy at plan-it graphics print them for me
1000 of them is 99
and 2500 is 154 so i figured..1500 for an extra 55 isnt a bad deal..i can always hand them back out in may or june to get rid of some extras i may have..

im just going to be getting some double stick tape and putting it on the back

MAK told me thats what he did and it worked out i guess

and even if that fails i can figure out a way to get them to each house wether it be buying door bags or something..but im sure the tape will work just fine..i dont see why it wouldnt..

ill be passing my postcards out in different areas around town
probably do it 3 days in a row
with 2-4 people each day..

so i have confidence that we can get a fairly good amount passed out..

im aiming to get 25 new customers..and i get a really high return rating around here so im sure i could over exceed that limit.

thanks for the advice though
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  #25  
Old 01-01-2011, 08:19 AM
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Quote:
Originally Posted by Hedgemaster View Post
Don't sweat all the "what ifs", and "you shoulds"... you can make yourself crazy trying to get things "perfect". What you have there is already going to be more impressive than 90% of what your competitors are using.
This is great advice. I am guilty of this myself.
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  #26  
Old 01-01-2011, 10:15 AM
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Quote:
Originally Posted by jklawncare View Post
Custom Packages is my main selling point
no one aruond here does it but me..so alot of ppl come to me for that.
what does that mean exactly? As a home owner looking at your ad, custom service is not an impression I would take away after viewing your ad.

Include something like this "We can tailor your lawn service to fit your specific needs."

then give some examples of what some of those customizable options are.

also something to note, if you are mailing these, the backside will need a redesign to accommodate address' and postage.

If they are for handing out, nothing to worry about.
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  #27  
Old 01-01-2011, 04:23 PM
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Quote:
Originally Posted by TheGoat View Post
what does that mean exactly? As a home owner looking at your ad, custom service is not an impression I would take away after viewing your ad.

Include something like this "We can tailor your lawn service to fit your specific needs."

then give some examples of what some of those customizable options are.

also something to note, if you are mailing these, the backside will need a redesign to accommodate address' and postage.

If they are for handing out, nothing to worry about.
Custom packages is where the customer can choose what and when they want there services to be done

say

you want a weekly mow but trim every other week
you want a biweekly mow but you want hedge triming every 4 weeks
you want a weekly mow plus a fertilization package

and i bill them all together as one..it saves the customer money and is less of a hassle for me to try and sell these things..

works out great..and all the customers i have said they love it.


also ill be handing them out not mailing
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  #28  
Old 01-01-2011, 07:15 PM
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Quote:
Originally Posted by jklawncare View Post
Thanks for the advice your absoultely right
id love to see what youve been working on..

and also which do you prefer
the first or second back..

Here's mine BTW.
http://www.gopherforum.com/showthread.php?t=13206

I left my card blank on the reverse. That way I can print labels and mail them, or write a note on the back. I only had 500 printed - I can always alter the design at a later date.
I'm looking into buying sheets of round, printable stickers that I could use to add info "as needed". Example: "Ask About Snowblowing Service!"
This would tend to be costly and time consuming if I were doing it large scale, but for where I'm at right now, it's a workable idea.
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  #29  
Old 01-02-2011, 12:39 AM
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Quote:
Originally Posted by Hedgemaster View Post
Here's mine BTW.
http://www.gopherforum.com/showthread.php?t=13206

I left my card blank on the reverse. That way I can print labels and mail them, or write a note on the back. I only had 500 printed - I can always alter the design at a later date.
I'm looking into buying sheets of round, printable stickers that I could use to add info "as needed". Example: "Ask About Snowblowing Service!"
This would tend to be costly and time consuming if I were doing it large scale, but for where I'm at right now, it's a workable idea.
sounds like a good idea
they look nice too
i need to get some more business cards..more personalized ones..i got 500 off vista print and i would like to have some more printed with my own design..it was a black friday deal so i took it while i could..got alot of free stuff..

let me know how those stickers work if you get them
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  #30  
Old 01-03-2011, 11:04 AM
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Quote:
Originally Posted by Hedgemaster View Post
Here's mine BTW.
http://www.gopherforum.com/showthread.php?t=13206

I left my card blank on the reverse. That way I can print labels and mail them, or write a note on the back. I only had 500 printed - I can always alter the design at a later date.
I'm looking into buying sheets of round, printable stickers that I could use to add info "as needed". Example: "Ask About Snowblowing Service!"
This would tend to be costly and time consuming if I were doing it large scale, but for where I'm at right now, it's a workable idea.
you can get 1000 business card size stickers printed here for $55 full color.

I used nextdayflyers.com for my postcards and was very impressed with their customer service. I had asked for full color front and grayscale back but I sent them the back I designed in color, they called me and straightened it out the same day and comped me the expedited printing even though they had done nothing wrong.
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