Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Community Assistance

Community Assistance Community questions, comments, and suggestions. Problems posting? Email me.

Postcard marketing advice?


Community Assistance

Community questions, comments, and suggestions. Problems posting? Email me.
Reply
 
Thread Tools Search this Thread
  #11  
Old 12-30-2010, 01:09 PM
jklawncare's Avatar
jklawncare jklawncare is offline
Senior Member
 
Join Date: Feb 2010
Location: Indiana
Posts: 577
Rep Power: 5
jklawncare is on a distinguished road
Default

Quote:
Originally Posted by wellbiz View Post
I like your ideas, I think you have a pretty strong looking postcard and it is sure to stand out from the poorly designed material most companies hand out. I can wait to see the reworded one.

If your clients are rich having a cheap price may not be the way to go. I would stress value, and professionalism. Wealthy clients in my area like a professional who does a top quality job and provides an excellent value for their services. In other words you may be able to charge a little more if you can sell your professionalism and customer service. In your case it seems you have a niche selling packages or services no one else offers. Usually in a niche you can charge a little extra because you specialize. I also found that competing on price doesn't build good customer relationships. As soon as the next guy who has a cheaper price comes along you are out of a job.

To add something about pricing and I am guilty of this also. When I started I figured I could charge less, not lowball but build a nice business because I had lower overhead then the bigger guys with their multiple crews and fancy new trucks. What I soon learned reading the message boards, books and internet guru sites was that if I ever want to grow bigger then the one man operation with a used truck, I need to charge pretty much what the other guys were. Having a cheaper price allows for you to get work faster, but when you need to expand, hire employees or buy new equipment you cant afford it because your pricing is out of sync with what would be needed to support the larger business. It really depends on your goals. I personally dont intent to stay a one-man operation.

I hope this helps.
Jay
I get what your saying and i thought about it but i dont have the money to make 2 sets of postcards

also one of the main reasons i didnt do that was because im only 17..
i drive an old 93 blazer
and i mow with a push mower and box store equpment (this year i plan on upgrading to a stihl trimmer first thing and a walk behind some time.)

so if i start charging the upper costs of what competitors are charging im afraid theyll be turned away when they meet me or my set up and they might expect more out of me. and if i cant keep my customers happy im not happy.

so my postcard really is to be around the whole town (upper class to lower class from young to old) but i just wanted something to look better than the rest to appeal to the wider range of people.
__________________
Just Kut Lawn and Landscape
"Where Service is Always in Season"
Reach for the stars so if you fall you land on a cloud.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 12-30-2010, 02:17 PM
wellbiz wellbiz is offline
Senior Member
 
Join Date: Feb 2010
Location: Livonia, Michigan
Posts: 129
Rep Power: 5
wellbiz is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by jklawncare View Post
I get what your saying and i thought about it but i dont have the money to make 2 sets of postcards

also one of the main reasons i didnt do that was because im only 17..
i drive an old 93 blazer
and i mow with a push mower and box store equpment (this year i plan on upgrading to a stihl trimmer first thing and a walk behind some time.)

so if i start charging the upper costs of what competitors are charging im afraid theyll be turned away when they meet me or my set up and they might expect more out of me. and if i cant keep my customers happy im not happy.

so my postcard really is to be around the whole town (upper class to lower class from young to old) but i just wanted something to look better than the rest to appeal to the wider range of people.
Dont let the fact that you are younger with starter equipment stop you from competing with the big boys. They probably started the same way. You are a professional as am I, and everyone else on this forum and we should be paid like one.
Do you do a worse job then the big guys, I doubt it. You might not be able to take on the bigger projects that require a larger mower or tractor, but I bet when you finish a lawn it looks as good as if the highest priced guy in town were to cut it. Plus you dont know unless you try. You could try to quote a few on the higher side. Worse case senario is you dont get the account. Then you know that your pricing is on track or not. You might be suprised. On the plus side if you can make a few extra bucks, the faster you can purchase that new mower and trimmer.

If you are act in a professional manner, present a professional image (the postcards are a good example, I am sure you have business cards and dress professionally) and show up and do what you say you will, you will be suprised how little interest anyone will pay to your age or the equipment you run. My only advice is keep your truck and equipment clean and make sure your truck isn't loud.

Keep us posted.
Jay
Reply With Quote
  #13  
Old 12-31-2010, 02:29 PM
jklawncare's Avatar
jklawncare jklawncare is offline
Senior Member
 
Join Date: Feb 2010
Location: Indiana
Posts: 577
Rep Power: 5
jklawncare is on a distinguished road
Default

heres the new back
what do you think..
somehow i thinkk it looks more crowded..
__________________
Just Kut Lawn and Landscape
"Where Service is Always in Season"
Reach for the stars so if you fall you land on a cloud.
Reply With Quote
  #14  
Old 12-31-2010, 04:05 PM
jklawncare's Avatar
jklawncare jklawncare is offline
Senior Member
 
Join Date: Feb 2010
Location: Indiana
Posts: 577
Rep Power: 5
jklawncare is on a distinguished road
Default

somehowi always forget to post the new one..heres the new one

the second one is one i came up with and i think ill have him change it to something more like that..just including the custom packages..

the 3rd one is a craigslist ad i through together real fast as a general idea tell me what you think
Attached Images
File Type: jpg jk.jpg (383.1 KB, 18 views)
File Type: jpg newback.jpg (385.2 KB, 19 views)
File Type: jpg CLad1.jpg (320.7 KB, 18 views)
__________________
Just Kut Lawn and Landscape
"Where Service is Always in Season"
Reach for the stars so if you fall you land on a cloud.
Reply With Quote
  #15  
Old 12-31-2010, 04:40 PM
wellbiz wellbiz is offline
Senior Member
 
Join Date: Feb 2010
Location: Livonia, Michigan
Posts: 129
Rep Power: 5
wellbiz is on a distinguished road
Default

Quote:
Originally Posted by jklawncare View Post
somehowi always forget to post the new one..heres the new one

the second one is one i came up with and i think ill have him change it to something more like that..just including the custom packages..

the 3rd one is a craigslist ad i through together real fast as a general idea tell me what you think
I like the second one and your craigslist ad is nice also.
Reply With Quote
  #16  
Old 12-31-2010, 04:44 PM
jklawncare's Avatar
jklawncare jklawncare is offline
Senior Member
 
Join Date: Feb 2010
Location: Indiana
Posts: 577
Rep Power: 5
jklawncare is on a distinguished road
Default

Quote:
Originally Posted by wellbiz View Post
I like the second one and your craigslist ad is nice also.
Thanks is there anything else you would change,add,or remove from the ad otherwise i will send him mine and have him copy it how he does it and it will be my final.
__________________
Just Kut Lawn and Landscape
"Where Service is Always in Season"
Reach for the stars so if you fall you land on a cloud.
Reply With Quote
  #17  
Old 12-31-2010, 05:07 PM
wellbiz wellbiz is offline
Senior Member
 
Join Date: Feb 2010
Location: Livonia, Michigan
Posts: 129
Rep Power: 5
wellbiz is on a distinguished road
Default

Quote:
Originally Posted by jklawncare View Post
Thanks is there anything else you would change,add,or remove from the ad otherwise i will send him mine and have him copy it how he does it and it will be my final.
I always like to add my website URL and an email address, but you may not have one.

You have a headline with the discount, mention some benefits along with your services. The only question is will the customers respond.

How many are you planning on mailing and do you have a list? A great mailer sent to a bad list is no good.
Reply With Quote
  #18  
Old 12-31-2010, 05:15 PM
jklawncare's Avatar
jklawncare jklawncare is offline
Senior Member
 
Join Date: Feb 2010
Location: Indiana
Posts: 577
Rep Power: 5
jklawncare is on a distinguished road
Default

Quote:
Originally Posted by wellbiz View Post
I always like to add my website URL and an email address, but you may not have one.

You have a headline with the discount, mention some benefits along with your services. The only question is will the customers respond.

How many are you planning on mailing and do you have a list? A great mailer sent to a bad list is no good.
dont currently have a website.. ihave it layed out..just need to find a host..but dont want to put it up until i have some income.

your right about the email ill include that.

i dont think theres enough room to list a bunch of benefits to be honest
i want it to be as clean and simple as possible and if i crowd it up they will spend less time reading it..

i wont be mailing them either

ill be doing somehting that i got from adeas printing
its called stickit

its basically a double stick tape on the back and you just stick it to the door or mailbox etc.

i dont have the money for all that postage
ill be getting 2500
__________________
Just Kut Lawn and Landscape
"Where Service is Always in Season"
Reach for the stars so if you fall you land on a cloud.
Reply With Quote
  #19  
Old 12-31-2010, 05:50 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Looking good.

I just saw this. I was busy yesterday working up a design for my own post card! I was trying to get it finished in time to take advantage of a pretty decent "December" sale for postcards.
I'll have to start a thread to show what I came up with.

Don't sweat all the "what ifs", and "you shoulds"... you can make yourself crazy trying to get things "perfect". What you have there is already going to be more impressive than 90% of what your competitors are using.
Reply With Quote
  #20  
Old 12-31-2010, 05:53 PM
jklawncare's Avatar
jklawncare jklawncare is offline
Senior Member
 
Join Date: Feb 2010
Location: Indiana
Posts: 577
Rep Power: 5
jklawncare is on a distinguished road
Default

Quote:
Originally Posted by Hedgemaster View Post
Looking good.

I just saw this. I was busy yesterday working up a design for my own post card! I was trying to get it finished in time to take advantage of a pretty decent "December" sale for postcards.
I'll have to start a thread to show what I came up with.

Don't sweat all the "what ifs", and "you shoulds"... you can make yourself crazy trying to get things "perfect". What you have there is already going to be more impressive than 90% of what your competitors are using.
Thanks for the advice your absoultely right
id love to see what youve been working on..

and also which do you prefer
the first or second back..
__________________
Just Kut Lawn and Landscape
"Where Service is Always in Season"
Reach for the stars so if you fall you land on a cloud.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
GopherHaul 35 - Lawn Care Business Postcard Marketing Ideas and Search Engine Tips Steve GopherHaul Lawn Care Business Show, Video, Book & Podcast Discussions. 2 03-25-2010 05:02 AM
Marketing Advice Please Savesutime09 General Talk 18 01-06-2010 11:08 AM
GopherHaul 35 - Lawn Care Business Postcard Marketing Ideas and Search Engine Tips Steve Lawn Care Business Marketing - GopherHaul Forum News 0 05-14-2009 07:53 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Trailer tires
J.A.S.LawnService
Today 10:17 AM
Today 11:39 AM
by stevef1201
1 32
snowplowing
jshak40
Today 07:20 AM
Today 11:37 AM
by stevef1201
3 61
Walk Behinds and Texas...
SGL1
08-26-2014 03:53 PM
Today 09:52 AM
by mattthelawnguy
6 209
Brake job!
kslawn
08-30-2014 07:49 AM
Today 09:08 AM
by kslawn
4 126
Mowing 7 acres
avetslawncare
Yesterday 04:24 PM
Yesterday 05:55 PM
by stevef1201
3 83
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
Yesterday 04:48 PM
by avetslawncare
6 205
New to the industry-...
Lsmain
Yesterday 10:53 AM
Yesterday 10:53 AM
by Lsmain
0 59
Sod
RosalesLawnCare
08-27-2014 03:47 PM
08-30-2014 07:00 PM
by RosalesLawnCare
2 148
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
08-30-2014 05:04 PM
by stevef1201
1 90
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
08-30-2014 09:49 AM
by BLC7
10 390
Hello! New here and...
CaliforniaFriendly
08-29-2014 11:30 AM
08-29-2014 05:39 PM
by jrs.landscaping
1 113
Stihl engine isn't...
Marcintosh
08-12-2014 08:30 PM
08-28-2014 09:28 PM
by Marcintosh
12 523
Hello
jawnebgoode
08-28-2014 08:37 PM
08-28-2014 08:37 PM
by jawnebgoode
0 56
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
08-28-2014 05:06 PM
by kurtwin
0 77
Softball field
kslawn
08-15-2014 09:28 AM
08-28-2014 12:01 PM
by Steve
16 608
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
08-28-2014 11:58 AM
by Steve
5 212
Say Hello !!!
Steve
03-19-2007 11:18 AM
08-27-2014 08:33 PM
by kurtwin
1,187 331,245
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
08-26-2014 04:21 PM
by ExtremeLawncareServices
110 6,638
How do I approach...
Bradcook21
08-21-2014 01:48 AM
08-26-2014 05:08 AM
by Billy Goat
12 512
Tender Process
M2Dave
08-24-2014 12:31 PM
08-25-2014 04:14 PM
by Steve
2 187
Grass hopper mower
ExtremeLawncareServices
12-05-2013 08:51 AM
08-25-2014 04:02 PM
by Steve
26 3,846
Need help pricing basic...
Bradcook21
08-22-2014 01:21 AM
08-22-2014 01:05 PM
by Steve
2 280
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
08-22-2014 01:01 PM
by Steve
6 359
yearly contract help...
jrob0691
08-21-2014 04:09 PM
08-22-2014 12:48 PM
by Steve
1 230
Pampas bushes
Bradcook21
08-22-2014 01:30 AM
08-22-2014 07:17 AM
by grassdoctore
1 200
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
08-21-2014 08:50 PM
by phlawncare
2 242
Fuel Can Spouts
Shark1611
08-16-2014 09:09 AM
08-21-2014 08:23 PM
by SGL1
11 484
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
08-21-2014 05:03 PM
by stevef1201
6 748
Hello
M2Dave
08-21-2014 12:32 AM
08-21-2014 01:38 PM
by Steve
1 206
New Landscaping Business
rekon32
08-16-2014 02:26 PM
08-21-2014 12:33 PM
by SouthallMowing
8 546
Downed Tree Chop Bid
WesleySnips
08-16-2014 03:47 PM
08-20-2014 01:44 PM
by SGL1
10 515
60 inch honda/bunton...
pblawncare
08-17-2014 11:30 AM
08-18-2014 03:19 PM
by Steve
2 259
Replacement Parts -...
nicholas-KC
08-16-2014 08:40 AM
08-18-2014 03:16 PM
by Steve
4 368
Preparing the soil
Billy Goat
08-16-2014 06:18 PM
08-18-2014 03:01 PM
by Steve
1 279
What to pay help
phlawncare
08-04-2014 08:33 PM
08-18-2014 10:33 AM
by jrs.landscaping
29 1,110
Hello
Jeff1
08-07-2014 11:18 PM
08-15-2014 11:53 PM
by Jeff1
11 570
Lie #2 RESIDENTIAL...
ExtremeLawncareServices
01-06-2014 05:02 AM
08-15-2014 01:46 PM
by mattthelawnguy
54 6,683
Need help 30 HP koler...
Shady Grady
08-01-2014 03:31 PM
08-15-2014 08:46 AM
by kslawn
18 747
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
08-14-2014 02:37 AM
by BlackRain75
12 1,940
first year update
cmdlawncare
08-12-2014 05:41 PM
08-13-2014 03:29 PM
by Steve
1 372
Hello from Jacksonville,...
JM Lawn Care
08-10-2014 07:15 AM
08-13-2014 07:04 AM
by Sprinkler Buddy
9 489
Hello everyone new to...
maddyandrays
08-11-2014 04:51 PM
08-12-2014 08:58 PM
by Shark1611
2 325
Walk behinds
hpruitcei
08-07-2014 06:28 PM
08-12-2014 02:35 PM
by mattthelawnguy
7 591
New name help
stevef1201
08-10-2014 04:27 PM
08-12-2014 12:03 PM
by Steve
6 479
my little green dilemmas
Lawn Techie
08-03-2014 11:47 AM
08-11-2014 01:20 PM
by Steve
7 573
what the best...
CleanCutsLLC
08-02-2014 01:02 AM
08-11-2014 01:16 PM
by Steve
6 629
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
08-11-2014 01:19 AM
by ExtremeLawncareServices
13 882
Covering all the bases
janslawncare
08-08-2014 10:11 AM
08-08-2014 01:41 PM
by Steve
1 417
New from Florida
ADE
08-06-2014 08:40 PM
08-08-2014 01:32 PM
by Steve
4 484
JOB - Landscape Install...
janslawncare
08-08-2014 10:06 AM
08-08-2014 10:06 AM
by janslawncare
0 374
» Popular Tags
4wd ads auger birdscaping charge collections subcontractor craigslist customers ecosymbiosis estimate exmark fall ferris first truck franchise gopherhaul grass gravely hardscapes hills holiday honda how much to charge how to bid introduction invoice john deere quik trac kawasaki labor cost landscape services late lawn lawn care lawn care busines plan lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lawn service leaf cleanup lesco lighting marketing mowing mulch estimate new buisness new mower patio install podcast promotion pto reo rotating scag scripts season seo starting a business starting a lawn care business start up lawn care business steve stihl theft theft of services tips toro toro grand stand trailer walker
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:10 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:10 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy