Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Community Assistance

Community Assistance Community questions, comments, and suggestions. Problems posting? Email me.

Postcard marketing advice?


Community Assistance

Community questions, comments, and suggestions. Problems posting? Email me.
Reply
 
Thread Tools Search this Thread
  #11  
Old 12-30-2010, 01:09 PM
jklawncare's Avatar
jklawncare jklawncare is offline
Senior Member
 
Join Date: Feb 2010
Location: Indiana
Posts: 577
Rep Power: 6
jklawncare is on a distinguished road
Default

Quote:
Originally Posted by wellbiz View Post
I like your ideas, I think you have a pretty strong looking postcard and it is sure to stand out from the poorly designed material most companies hand out. I can wait to see the reworded one.

If your clients are rich having a cheap price may not be the way to go. I would stress value, and professionalism. Wealthy clients in my area like a professional who does a top quality job and provides an excellent value for their services. In other words you may be able to charge a little more if you can sell your professionalism and customer service. In your case it seems you have a niche selling packages or services no one else offers. Usually in a niche you can charge a little extra because you specialize. I also found that competing on price doesn't build good customer relationships. As soon as the next guy who has a cheaper price comes along you are out of a job.

To add something about pricing and I am guilty of this also. When I started I figured I could charge less, not lowball but build a nice business because I had lower overhead then the bigger guys with their multiple crews and fancy new trucks. What I soon learned reading the message boards, books and internet guru sites was that if I ever want to grow bigger then the one man operation with a used truck, I need to charge pretty much what the other guys were. Having a cheaper price allows for you to get work faster, but when you need to expand, hire employees or buy new equipment you cant afford it because your pricing is out of sync with what would be needed to support the larger business. It really depends on your goals. I personally dont intent to stay a one-man operation.

I hope this helps.
Jay
I get what your saying and i thought about it but i dont have the money to make 2 sets of postcards

also one of the main reasons i didnt do that was because im only 17..
i drive an old 93 blazer
and i mow with a push mower and box store equpment (this year i plan on upgrading to a stihl trimmer first thing and a walk behind some time.)

so if i start charging the upper costs of what competitors are charging im afraid theyll be turned away when they meet me or my set up and they might expect more out of me. and if i cant keep my customers happy im not happy.

so my postcard really is to be around the whole town (upper class to lower class from young to old) but i just wanted something to look better than the rest to appeal to the wider range of people.
__________________
Just Kut Lawn and Landscape
"Where Service is Always in Season"
Reach for the stars so if you fall you land on a cloud.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 12-30-2010, 02:17 PM
wellbiz wellbiz is offline
Senior Member
 
Join Date: Feb 2010
Location: Livonia, Michigan
Posts: 129
Rep Power: 6
wellbiz is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by jklawncare View Post
I get what your saying and i thought about it but i dont have the money to make 2 sets of postcards

also one of the main reasons i didnt do that was because im only 17..
i drive an old 93 blazer
and i mow with a push mower and box store equpment (this year i plan on upgrading to a stihl trimmer first thing and a walk behind some time.)

so if i start charging the upper costs of what competitors are charging im afraid theyll be turned away when they meet me or my set up and they might expect more out of me. and if i cant keep my customers happy im not happy.

so my postcard really is to be around the whole town (upper class to lower class from young to old) but i just wanted something to look better than the rest to appeal to the wider range of people.
Dont let the fact that you are younger with starter equipment stop you from competing with the big boys. They probably started the same way. You are a professional as am I, and everyone else on this forum and we should be paid like one.
Do you do a worse job then the big guys, I doubt it. You might not be able to take on the bigger projects that require a larger mower or tractor, but I bet when you finish a lawn it looks as good as if the highest priced guy in town were to cut it. Plus you dont know unless you try. You could try to quote a few on the higher side. Worse case senario is you dont get the account. Then you know that your pricing is on track or not. You might be suprised. On the plus side if you can make a few extra bucks, the faster you can purchase that new mower and trimmer.

If you are act in a professional manner, present a professional image (the postcards are a good example, I am sure you have business cards and dress professionally) and show up and do what you say you will, you will be suprised how little interest anyone will pay to your age or the equipment you run. My only advice is keep your truck and equipment clean and make sure your truck isn't loud.

Keep us posted.
Jay
Reply With Quote
  #13  
Old 12-31-2010, 02:29 PM
jklawncare's Avatar
jklawncare jklawncare is offline
Senior Member
 
Join Date: Feb 2010
Location: Indiana
Posts: 577
Rep Power: 6
jklawncare is on a distinguished road
Default

heres the new back
what do you think..
somehow i thinkk it looks more crowded..
__________________
Just Kut Lawn and Landscape
"Where Service is Always in Season"
Reach for the stars so if you fall you land on a cloud.
Reply With Quote
  #14  
Old 12-31-2010, 04:05 PM
jklawncare's Avatar
jklawncare jklawncare is offline
Senior Member
 
Join Date: Feb 2010
Location: Indiana
Posts: 577
Rep Power: 6
jklawncare is on a distinguished road
Default

somehowi always forget to post the new one..heres the new one

the second one is one i came up with and i think ill have him change it to something more like that..just including the custom packages..

the 3rd one is a craigslist ad i through together real fast as a general idea tell me what you think
Attached Images
File Type: jpg jk.jpg (383.1 KB, 18 views)
File Type: jpg newback.jpg (385.2 KB, 19 views)
File Type: jpg CLad1.jpg (320.7 KB, 18 views)
__________________
Just Kut Lawn and Landscape
"Where Service is Always in Season"
Reach for the stars so if you fall you land on a cloud.
Reply With Quote
  #15  
Old 12-31-2010, 04:40 PM
wellbiz wellbiz is offline
Senior Member
 
Join Date: Feb 2010
Location: Livonia, Michigan
Posts: 129
Rep Power: 6
wellbiz is on a distinguished road
Default

Quote:
Originally Posted by jklawncare View Post
somehowi always forget to post the new one..heres the new one

the second one is one i came up with and i think ill have him change it to something more like that..just including the custom packages..

the 3rd one is a craigslist ad i through together real fast as a general idea tell me what you think
I like the second one and your craigslist ad is nice also.
Reply With Quote
  #16  
Old 12-31-2010, 04:44 PM
jklawncare's Avatar
jklawncare jklawncare is offline
Senior Member
 
Join Date: Feb 2010
Location: Indiana
Posts: 577
Rep Power: 6
jklawncare is on a distinguished road
Default

Quote:
Originally Posted by wellbiz View Post
I like the second one and your craigslist ad is nice also.
Thanks is there anything else you would change,add,or remove from the ad otherwise i will send him mine and have him copy it how he does it and it will be my final.
__________________
Just Kut Lawn and Landscape
"Where Service is Always in Season"
Reach for the stars so if you fall you land on a cloud.
Reply With Quote
  #17  
Old 12-31-2010, 05:07 PM
wellbiz wellbiz is offline
Senior Member
 
Join Date: Feb 2010
Location: Livonia, Michigan
Posts: 129
Rep Power: 6
wellbiz is on a distinguished road
Default

Quote:
Originally Posted by jklawncare View Post
Thanks is there anything else you would change,add,or remove from the ad otherwise i will send him mine and have him copy it how he does it and it will be my final.
I always like to add my website URL and an email address, but you may not have one.

You have a headline with the discount, mention some benefits along with your services. The only question is will the customers respond.

How many are you planning on mailing and do you have a list? A great mailer sent to a bad list is no good.
Reply With Quote
  #18  
Old 12-31-2010, 05:15 PM
jklawncare's Avatar
jklawncare jklawncare is offline
Senior Member
 
Join Date: Feb 2010
Location: Indiana
Posts: 577
Rep Power: 6
jklawncare is on a distinguished road
Default

Quote:
Originally Posted by wellbiz View Post
I always like to add my website URL and an email address, but you may not have one.

You have a headline with the discount, mention some benefits along with your services. The only question is will the customers respond.

How many are you planning on mailing and do you have a list? A great mailer sent to a bad list is no good.
dont currently have a website.. ihave it layed out..just need to find a host..but dont want to put it up until i have some income.

your right about the email ill include that.

i dont think theres enough room to list a bunch of benefits to be honest
i want it to be as clean and simple as possible and if i crowd it up they will spend less time reading it..

i wont be mailing them either

ill be doing somehting that i got from adeas printing
its called stickit

its basically a double stick tape on the back and you just stick it to the door or mailbox etc.

i dont have the money for all that postage
ill be getting 2500
__________________
Just Kut Lawn and Landscape
"Where Service is Always in Season"
Reach for the stars so if you fall you land on a cloud.
Reply With Quote
  #19  
Old 12-31-2010, 05:50 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Looking good.

I just saw this. I was busy yesterday working up a design for my own post card! I was trying to get it finished in time to take advantage of a pretty decent "December" sale for postcards.
I'll have to start a thread to show what I came up with.

Don't sweat all the "what ifs", and "you shoulds"... you can make yourself crazy trying to get things "perfect". What you have there is already going to be more impressive than 90% of what your competitors are using.
Reply With Quote
  #20  
Old 12-31-2010, 05:53 PM
jklawncare's Avatar
jklawncare jklawncare is offline
Senior Member
 
Join Date: Feb 2010
Location: Indiana
Posts: 577
Rep Power: 6
jklawncare is on a distinguished road
Default

Quote:
Originally Posted by Hedgemaster View Post
Looking good.

I just saw this. I was busy yesterday working up a design for my own post card! I was trying to get it finished in time to take advantage of a pretty decent "December" sale for postcards.
I'll have to start a thread to show what I came up with.

Don't sweat all the "what ifs", and "you shoulds"... you can make yourself crazy trying to get things "perfect". What you have there is already going to be more impressive than 90% of what your competitors are using.
Thanks for the advice your absoultely right
id love to see what youve been working on..

and also which do you prefer
the first or second back..
__________________
Just Kut Lawn and Landscape
"Where Service is Always in Season"
Reach for the stars so if you fall you land on a cloud.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
GopherHaul 35 - Lawn Care Business Postcard Marketing Ideas and Search Engine Tips Steve GopherHaul Lawn Care Business Show, Video, Book & Podcast Discussions. 2 03-25-2010 05:02 AM
Marketing Advice Please Savesutime09 General Talk 18 01-06-2010 11:08 AM
GopherHaul 35 - Lawn Care Business Postcard Marketing Ideas and Search Engine Tips Steve Lawn Care Business Marketing - GopherHaul Forum News 0 05-14-2009 07:53 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
John Deere 667a
acrajchel
08-30-2015 10:00 AM
Today 07:45 PM
by Just for Cuts
5 117
SCAG Tiger Cat DECK...
rower30
08-24-2013 10:07 AM
Today 07:44 PM
by Just for Cuts
14 4,943
Sample commercial bid
burtle
Today 06:02 PM
Today 06:02 PM
by burtle
0 31
Your 2015 summer review.
Steve
Yesterday 11:01 AM
Today 05:58 PM
by Chilehead
3 100
best way to.....
Wolf4dk
Today 11:35 AM
Today 04:39 PM
by Steve
1 41
Dane Scag
Steve
08-28-2015 12:29 PM
08-28-2015 12:29 PM
by Steve
0 93
24 and 50 acre cemetery...
grassmasterswilson
08-18-2015 10:09 AM
08-26-2015 02:42 PM
by Steve
13 605
Rookie business question...
WarriorLandscapingCAN
08-05-2015 05:20 PM
08-26-2015 02:33 PM
by Steve
3 426
How to clean an old...
rmccutchan
08-16-2015 05:23 PM
08-26-2015 02:31 PM
by Steve
9 446
how to make customers...
Bradcook21
05-27-2015 05:04 PM
08-26-2015 12:25 PM
by kslawn
19 3,788
Needing a website built
burtle
06-17-2015 09:02 AM
08-25-2015 11:31 AM
by acrajchel
9 2,500
Big mowing job
Bradcook21
07-30-2015 03:57 PM
08-25-2015 11:23 AM
by acrajchel
17 1,023
ZTR Review
Shark1611
05-31-2012 10:42 PM
08-25-2015 11:16 AM
by acrajchel
8 3,789
Hi Everyone
mmays29
08-25-2015 08:16 AM
08-25-2015 11:15 AM
by Steve
3 137
Should I buy this Exmark...
googus
07-03-2015 09:22 AM
08-25-2015 11:08 AM
by acrajchel
11 1,230
Old Business New Owner
Toyman
06-17-2014 08:57 PM
08-25-2015 11:00 AM
by acrajchel
16 1,627
Hi everyone! We're new...
alltrades
08-22-2015 12:46 PM
08-24-2015 10:41 AM
by Steve
2 189
CAn I get some help with...
rootytalbot
08-11-2015 06:14 PM
08-24-2015 10:36 AM
by Steve
12 562
Hi
Wemowjunction
08-16-2015 08:45 PM
08-20-2015 01:46 PM
by Steve
11 436
Drive cable bad?
SGL1
08-10-2015 11:16 PM
08-20-2015 01:41 PM
by Steve
5 393
Hey there everyone
Cole8999
08-16-2015 04:42 PM
08-18-2015 04:35 PM
by Steve
3 275
Help with a truck
bdodson89
04-27-2015 08:15 PM
08-18-2015 11:47 AM
by rmccutchan
7 1,019
I need some aeration...
rootytalbot
08-14-2015 12:32 PM
08-18-2015 07:59 AM
by rootytalbot
7 460
Say Hello !!!
Steve
03-19-2007 11:18 AM
08-17-2015 04:34 PM
by Steve
1,229 406,286
Whats wrong with this...
GreenWorx
07-28-2015 07:56 PM
08-16-2015 11:42 PM
by rmccutchan
3 613
What's your next...
Steve
05-15-2015 11:54 AM
08-16-2015 11:09 PM
by SC93
16 1,274
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
08-14-2015 11:08 PM
by scaypa
95 11,523
New Biz
kufnerins
08-14-2015 05:52 PM
08-14-2015 08:56 PM
by Steve
1 230
Chemical and Fertilizer...
rmccutchan
08-09-2015 10:36 PM
08-13-2015 11:11 PM
by rmccutchan
6 435
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
08-13-2015 02:10 PM
by rootytalbot
12 2,106
Hello all thinking about...
bernie
08-11-2015 04:28 PM
08-13-2015 10:33 AM
by Steve
8 392
Logo Help Font Color
LZLC
08-08-2015 09:26 PM
08-12-2015 03:50 PM
by Steve
4 373
Pricing issue
Mr. Mow
07-07-2015 06:15 AM
08-12-2015 12:30 AM
by Jeff1
20 1,841
My new mower
Chilehead
08-08-2015 09:09 PM
08-11-2015 08:36 PM
by Chilehead
9 549
Thought this was a good...
Just for Cuts
08-06-2015 03:38 PM
08-11-2015 10:54 AM
by Steve
8 538
Plowing pricing
jcurr33
08-08-2015 04:58 PM
08-11-2015 10:51 AM
by Steve
6 518
Should I upgrade my back...
googus
08-07-2015 10:50 AM
08-11-2015 10:44 AM
by googus
7 461
Keeping it clean....
Wolf4dk
08-09-2015 11:31 PM
08-11-2015 06:34 AM
by Chilehead
7 386
I have been rude and...
biglee
06-15-2015 10:11 PM
08-10-2015 09:41 PM
by stallman419
12 2,772
Newbie Saying Hi.
LZLC
08-08-2015 09:22 PM
08-10-2015 11:20 AM
by Steve
1 274
How much do I charge to...
Chris Herrera
08-06-2015 09:30 PM
08-09-2015 11:31 AM
by biglee
2 449
scag SWZT review!
mattthelawnguy
07-23-2015 02:28 PM
08-07-2015 03:26 PM
by Steve
17 1,169
Best commercial contract...
sanlanct
08-04-2015 12:18 PM
08-06-2015 06:20 AM
by sanlanct
2 413
I came across this on a...
rootytalbot
08-02-2015 11:04 AM
08-05-2015 08:17 PM
by SC93
9 648
Help bidding a hedge...
hopolb33
08-02-2015 06:09 PM
08-05-2015 02:07 PM
by Steve
3 450
recycler toro 22"
rvezakis
08-03-2015 12:10 PM
08-04-2015 11:47 AM
by Steve
1 334
» Popular Tags
ad landscaping advertising aerocore applying bark billy goat brushcutter blowout bob villa collections contract help curb appeal services deliquentaccounts demonstration design door hangers edging employee problems equipment dealer equipment rental facebook flyers free advertising free lawn care google growing a lawn care business hiring how to hydro increase customers jobs landscape landscaping landscaping training lawn aeration lawn care lawn mowing marketing marketing secrets more customers business mr dave mulch new business ordinance past due per hour service plowing pricing profit on employee roundup scag secrets to landscaping sell the vision seo shell shreaded solo solo backpack sprayer sq ft square foot swzt tree tree pics up sell employee walk behind web design website website design winterization wood www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 10:59 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 10:59 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy