Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Community Assistance

Community Assistance Community questions, comments, and suggestions. Problems posting? Email me.

Postcard marketing advice?


Community Assistance

Community questions, comments, and suggestions. Problems posting? Email me.
Reply
 
Thread Tools Search this Thread
  #11  
Old 12-30-2010, 01:09 PM
jklawncare's Avatar
jklawncare jklawncare is offline
Senior Member
 
Join Date: Feb 2010
Location: Indiana
Posts: 577
Rep Power: 6
jklawncare is on a distinguished road
Default

Quote:
Originally Posted by wellbiz View Post
I like your ideas, I think you have a pretty strong looking postcard and it is sure to stand out from the poorly designed material most companies hand out. I can wait to see the reworded one.

If your clients are rich having a cheap price may not be the way to go. I would stress value, and professionalism. Wealthy clients in my area like a professional who does a top quality job and provides an excellent value for their services. In other words you may be able to charge a little more if you can sell your professionalism and customer service. In your case it seems you have a niche selling packages or services no one else offers. Usually in a niche you can charge a little extra because you specialize. I also found that competing on price doesn't build good customer relationships. As soon as the next guy who has a cheaper price comes along you are out of a job.

To add something about pricing and I am guilty of this also. When I started I figured I could charge less, not lowball but build a nice business because I had lower overhead then the bigger guys with their multiple crews and fancy new trucks. What I soon learned reading the message boards, books and internet guru sites was that if I ever want to grow bigger then the one man operation with a used truck, I need to charge pretty much what the other guys were. Having a cheaper price allows for you to get work faster, but when you need to expand, hire employees or buy new equipment you cant afford it because your pricing is out of sync with what would be needed to support the larger business. It really depends on your goals. I personally dont intent to stay a one-man operation.

I hope this helps.
Jay
I get what your saying and i thought about it but i dont have the money to make 2 sets of postcards

also one of the main reasons i didnt do that was because im only 17..
i drive an old 93 blazer
and i mow with a push mower and box store equpment (this year i plan on upgrading to a stihl trimmer first thing and a walk behind some time.)

so if i start charging the upper costs of what competitors are charging im afraid theyll be turned away when they meet me or my set up and they might expect more out of me. and if i cant keep my customers happy im not happy.

so my postcard really is to be around the whole town (upper class to lower class from young to old) but i just wanted something to look better than the rest to appeal to the wider range of people.
__________________
Just Kut Lawn and Landscape
"Where Service is Always in Season"
Reach for the stars so if you fall you land on a cloud.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 12-30-2010, 02:17 PM
wellbiz wellbiz is offline
Senior Member
 
Join Date: Feb 2010
Location: Livonia, Michigan
Posts: 129
Rep Power: 6
wellbiz is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by jklawncare View Post
I get what your saying and i thought about it but i dont have the money to make 2 sets of postcards

also one of the main reasons i didnt do that was because im only 17..
i drive an old 93 blazer
and i mow with a push mower and box store equpment (this year i plan on upgrading to a stihl trimmer first thing and a walk behind some time.)

so if i start charging the upper costs of what competitors are charging im afraid theyll be turned away when they meet me or my set up and they might expect more out of me. and if i cant keep my customers happy im not happy.

so my postcard really is to be around the whole town (upper class to lower class from young to old) but i just wanted something to look better than the rest to appeal to the wider range of people.
Dont let the fact that you are younger with starter equipment stop you from competing with the big boys. They probably started the same way. You are a professional as am I, and everyone else on this forum and we should be paid like one.
Do you do a worse job then the big guys, I doubt it. You might not be able to take on the bigger projects that require a larger mower or tractor, but I bet when you finish a lawn it looks as good as if the highest priced guy in town were to cut it. Plus you dont know unless you try. You could try to quote a few on the higher side. Worse case senario is you dont get the account. Then you know that your pricing is on track or not. You might be suprised. On the plus side if you can make a few extra bucks, the faster you can purchase that new mower and trimmer.

If you are act in a professional manner, present a professional image (the postcards are a good example, I am sure you have business cards and dress professionally) and show up and do what you say you will, you will be suprised how little interest anyone will pay to your age or the equipment you run. My only advice is keep your truck and equipment clean and make sure your truck isn't loud.

Keep us posted.
Jay
Reply With Quote
  #13  
Old 12-31-2010, 02:29 PM
jklawncare's Avatar
jklawncare jklawncare is offline
Senior Member
 
Join Date: Feb 2010
Location: Indiana
Posts: 577
Rep Power: 6
jklawncare is on a distinguished road
Default

heres the new back
what do you think..
somehow i thinkk it looks more crowded..
__________________
Just Kut Lawn and Landscape
"Where Service is Always in Season"
Reach for the stars so if you fall you land on a cloud.
Reply With Quote
  #14  
Old 12-31-2010, 04:05 PM
jklawncare's Avatar
jklawncare jklawncare is offline
Senior Member
 
Join Date: Feb 2010
Location: Indiana
Posts: 577
Rep Power: 6
jklawncare is on a distinguished road
Default

somehowi always forget to post the new one..heres the new one

the second one is one i came up with and i think ill have him change it to something more like that..just including the custom packages..

the 3rd one is a craigslist ad i through together real fast as a general idea tell me what you think
Attached Images
File Type: jpg jk.jpg (383.1 KB, 18 views)
File Type: jpg newback.jpg (385.2 KB, 19 views)
File Type: jpg CLad1.jpg (320.7 KB, 18 views)
__________________
Just Kut Lawn and Landscape
"Where Service is Always in Season"
Reach for the stars so if you fall you land on a cloud.
Reply With Quote
  #15  
Old 12-31-2010, 04:40 PM
wellbiz wellbiz is offline
Senior Member
 
Join Date: Feb 2010
Location: Livonia, Michigan
Posts: 129
Rep Power: 6
wellbiz is on a distinguished road
Default

Quote:
Originally Posted by jklawncare View Post
somehowi always forget to post the new one..heres the new one

the second one is one i came up with and i think ill have him change it to something more like that..just including the custom packages..

the 3rd one is a craigslist ad i through together real fast as a general idea tell me what you think
I like the second one and your craigslist ad is nice also.
Reply With Quote
  #16  
Old 12-31-2010, 04:44 PM
jklawncare's Avatar
jklawncare jklawncare is offline
Senior Member
 
Join Date: Feb 2010
Location: Indiana
Posts: 577
Rep Power: 6
jklawncare is on a distinguished road
Default

Quote:
Originally Posted by wellbiz View Post
I like the second one and your craigslist ad is nice also.
Thanks is there anything else you would change,add,or remove from the ad otherwise i will send him mine and have him copy it how he does it and it will be my final.
__________________
Just Kut Lawn and Landscape
"Where Service is Always in Season"
Reach for the stars so if you fall you land on a cloud.
Reply With Quote
  #17  
Old 12-31-2010, 05:07 PM
wellbiz wellbiz is offline
Senior Member
 
Join Date: Feb 2010
Location: Livonia, Michigan
Posts: 129
Rep Power: 6
wellbiz is on a distinguished road
Default

Quote:
Originally Posted by jklawncare View Post
Thanks is there anything else you would change,add,or remove from the ad otherwise i will send him mine and have him copy it how he does it and it will be my final.
I always like to add my website URL and an email address, but you may not have one.

You have a headline with the discount, mention some benefits along with your services. The only question is will the customers respond.

How many are you planning on mailing and do you have a list? A great mailer sent to a bad list is no good.
Reply With Quote
  #18  
Old 12-31-2010, 05:15 PM
jklawncare's Avatar
jklawncare jklawncare is offline
Senior Member
 
Join Date: Feb 2010
Location: Indiana
Posts: 577
Rep Power: 6
jklawncare is on a distinguished road
Default

Quote:
Originally Posted by wellbiz View Post
I always like to add my website URL and an email address, but you may not have one.

You have a headline with the discount, mention some benefits along with your services. The only question is will the customers respond.

How many are you planning on mailing and do you have a list? A great mailer sent to a bad list is no good.
dont currently have a website.. ihave it layed out..just need to find a host..but dont want to put it up until i have some income.

your right about the email ill include that.

i dont think theres enough room to list a bunch of benefits to be honest
i want it to be as clean and simple as possible and if i crowd it up they will spend less time reading it..

i wont be mailing them either

ill be doing somehting that i got from adeas printing
its called stickit

its basically a double stick tape on the back and you just stick it to the door or mailbox etc.

i dont have the money for all that postage
ill be getting 2500
__________________
Just Kut Lawn and Landscape
"Where Service is Always in Season"
Reach for the stars so if you fall you land on a cloud.
Reply With Quote
  #19  
Old 12-31-2010, 05:50 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Looking good.

I just saw this. I was busy yesterday working up a design for my own post card! I was trying to get it finished in time to take advantage of a pretty decent "December" sale for postcards.
I'll have to start a thread to show what I came up with.

Don't sweat all the "what ifs", and "you shoulds"... you can make yourself crazy trying to get things "perfect". What you have there is already going to be more impressive than 90% of what your competitors are using.
Reply With Quote
  #20  
Old 12-31-2010, 05:53 PM
jklawncare's Avatar
jklawncare jklawncare is offline
Senior Member
 
Join Date: Feb 2010
Location: Indiana
Posts: 577
Rep Power: 6
jklawncare is on a distinguished road
Default

Quote:
Originally Posted by Hedgemaster View Post
Looking good.

I just saw this. I was busy yesterday working up a design for my own post card! I was trying to get it finished in time to take advantage of a pretty decent "December" sale for postcards.
I'll have to start a thread to show what I came up with.

Don't sweat all the "what ifs", and "you shoulds"... you can make yourself crazy trying to get things "perfect". What you have there is already going to be more impressive than 90% of what your competitors are using.
Thanks for the advice your absoultely right
id love to see what youve been working on..

and also which do you prefer
the first or second back..
__________________
Just Kut Lawn and Landscape
"Where Service is Always in Season"
Reach for the stars so if you fall you land on a cloud.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
GopherHaul 35 - Lawn Care Business Postcard Marketing Ideas and Search Engine Tips Steve GopherHaul Lawn Care Business Show, Video, Book & Podcast Discussions. 2 03-25-2010 05:02 AM
Marketing Advice Please Savesutime09 General Talk 18 01-06-2010 11:08 AM
GopherHaul 35 - Lawn Care Business Postcard Marketing Ideas and Search Engine Tips Steve Lawn Care Business Marketing - GopherHaul Forum News 0 05-14-2009 07:53 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Correct me if I'm wrong...
SGL1
04-26-2015 02:41 PM
Today 06:57 AM
by SGL1
12 159
Ford F250 Wheel loaders...
jrs.landscaping
Today 05:34 AM
Today 05:34 AM
by jrs.landscaping
0 23
I'm Back With The Best...
aduttonater
02-21-2015 12:41 AM
Today 05:01 AM
by jrs.landscaping
64 2,689
weed
avetslawncare
04-16-2015 07:56 PM
Yesterday 11:37 PM
by biglee
5 307
Big (to me) mulch job
tl757
04-23-2015 05:32 PM
Yesterday 11:30 PM
by biglee
11 251
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
Yesterday 10:29 PM
by ExtremeLawncareServices
65 5,433
Help with a truck
bdodson89
Yesterday 08:15 PM
Yesterday 08:15 PM
by bdodson89
0 34
Total yard rehab
SGL1
04-23-2015 03:59 PM
Yesterday 06:57 PM
by SGL1
11 251
equipment marketplace?
jrs.landscaping
Yesterday 04:49 PM
Yesterday 06:09 PM
by jrs.landscaping
2 53
Buying contracts /...
greenscaper123
04-26-2015 04:46 PM
Yesterday 05:59 PM
by Steve
2 79
Lawn Care Service in...
Friscobob
04-24-2015 03:33 PM
Yesterday 05:44 PM
by Steve
4 159
mowfinder
scaypa
Yesterday 05:44 PM
Yesterday 05:44 PM
by scaypa
0 28
what's the big deal...
Tony317
04-25-2015 02:19 PM
Yesterday 05:43 PM
by Steve
3 123
New company in Michigan
SEM
04-24-2015 09:27 PM
Yesterday 05:41 PM
by Steve
4 122
mowing pic
joshlawncare
04-25-2015 12:34 PM
Yesterday 05:40 PM
by Steve
2 112
Newb Question - Multiple...
DependiLawn
04-24-2015 11:36 PM
Yesterday 05:36 PM
by Steve
1 102
maintandlawndispatch...
SGL1
04-21-2015 03:31 PM
04-24-2015 04:42 PM
by Steve
9 257
Thoughts on Undocumented...
element009
09-25-2011 11:08 AM
04-23-2015 09:32 PM
by Chilehead
56 15,553
Hello Everyone
DesignsByBnC
04-22-2015 04:07 PM
04-23-2015 02:19 PM
by DesignsByBnC
2 135
The upcoming rainy...
5StarLawnscaping
04-21-2015 01:22 PM
04-23-2015 12:54 PM
by Steve
7 233
color fliers?
holymoly
04-18-2015 02:32 PM
04-23-2015 12:50 PM
by Steve
12 403
WARNING! Especially to...
SC93
04-19-2015 12:05 PM
04-22-2015 01:39 PM
by Steve
14 471
Could be great news for...
SC93
04-14-2015 11:06 PM
04-22-2015 01:28 PM
by Steve
15 540
quick pic
joshlawncare
04-14-2015 07:49 PM
04-21-2015 05:01 PM
by joshlawncare
4 372
Got Inspected today
swstout
08-09-2010 10:31 PM
04-21-2015 03:53 PM
by SGL1
10 4,032
Smoked my first belt!
SGL1
04-20-2015 08:46 PM
04-21-2015 03:28 PM
by SGL1
4 199
Pictures of commercial...
avetslawncare
04-01-2015 09:47 PM
04-21-2015 12:47 PM
by Steve
25 1,056
lawn care business...
holymoly
04-18-2015 02:56 PM
04-21-2015 06:18 AM
by holymoly
3 293
landscape insurance
clarkslawn
03-30-2015 10:14 PM
04-20-2015 10:02 PM
by SGL1
4 514
Poll & Discussion...
CHEESE2009
09-16-2011 06:16 PM
04-20-2015 08:20 PM
by avetslawncare
27 5,706
Aerating / Dethaching...
Hard-Body lawn & garden
04-12-2015 07:53 PM
04-19-2015 08:49 PM
by Chilehead
17 645
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
04-19-2015 09:21 AM
by KJ90
8 1,055
bidding a cemetery....
NPM_LLC
03-28-2015 10:56 AM
04-19-2015 05:26 AM
by RSE
22 1,072
Hustler Raptor
SGL1
04-13-2015 09:27 PM
04-18-2015 07:53 AM
by SGL1
15 557
is craiglist good to...
JBENI
04-16-2015 11:11 AM
04-17-2015 10:25 PM
by Wolf4dk
11 468
Am I missing something...
googus
04-11-2015 06:33 PM
04-17-2015 08:01 PM
by avetslawncare
10 583
Hello
sonny54
04-16-2015 09:49 PM
04-17-2015 03:10 PM
by Steve
1 230
Unreal
Chilehead
04-09-2015 09:12 PM
04-17-2015 08:27 AM
by Chilehead
11 616
starting a lawn care...
JBENI
04-14-2015 09:03 AM
04-17-2015 08:03 AM
by JBENI
14 598
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
04-16-2015 07:52 PM
by avetslawncare
23 1,416
New 14 x 7 Enclosed...
whitepropertydetail
04-15-2015 06:46 PM
04-16-2015 03:40 PM
by Steve
1 291
older used dump trucks
SECTLANDSCAPING
09-22-2011 12:33 AM
04-16-2015 12:41 PM
by biglee
21 8,090
Tax Poll
Steve
04-15-2015 02:13 PM
04-15-2015 02:13 PM
by Steve
0 272
lawn care by Aj
aj10261984
04-14-2015 06:50 PM
04-15-2015 01:43 PM
by Steve
2 312
Contact last years...
googus
01-28-2015 08:13 AM
04-15-2015 12:54 PM
by SC93
7 1,318
trying to sign up for...
JBENI
04-14-2015 10:20 AM
04-14-2015 12:11 PM
by Steve
1 917
Charging customers for...
Hard-Body lawn & garden
04-14-2015 07:34 AM
04-14-2015 10:35 AM
by Steve
1 350
New member
Jdlandscaping,LLC
04-11-2015 03:24 PM
04-14-2015 05:45 AM
by Jdlandscaping,LLC
2 371
hello
oasis_greenscapes
04-01-2015 06:18 PM
04-13-2015 12:03 PM
by Steve
8 618
New Member
Greenturion
04-11-2015 02:00 PM
04-13-2015 11:59 AM
by Steve
1 332
» Popular Tags
ad landscaping aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter blades bush contract help curb appeal services deliquentaccounts design ditches door hangers employee problems equipment rental estimate ferris foreman free advertising google growing a lawn care business how to husqvarna jobs john deere quik trac landscape services lawn lawn care lawn care busines plan lawn care business seo lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing managing a lawn care business marketing marketing secrets mulch new business new mower per hour service pricing pto secrets to landscaping seo shell small engine repair snow plowing square foot starting a lawn care business steep lawns theft toro toro grand stand tractor auger trailer trailer mate pro tree trimmer rack up sell employee web design website website design winterization wood www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:50 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:50 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy