Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Community Assistance

Community Assistance Community questions, comments, and suggestions. Problems posting? Email me.

Postcard marketing advice?


Community Assistance

Community questions, comments, and suggestions. Problems posting? Email me.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-29-2010, 12:44 AM
jklawncare's Avatar
jklawncare jklawncare is offline
Senior Member
 
Join Date: Feb 2010
Location: Indiana
Posts: 577
Rep Power: 6
jklawncare is on a distinguished road
Default Postcard marketing advice?

I have had some postcards designed for me..decided..ill have someone else do the work for me..get myself out of my niche..

heres what he came up with
do you like them?
if you saw it stuck to your door..would you want to read it..

what dont you like, what would you change
what would a reader want to see..
__________________
Just Kut Lawn and Landscape
"Where Service is Always in Season"
Reach for the stars so if you fall you land on a cloud.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-29-2010, 12:45 AM
jklawncare's Avatar
jklawncare jklawncare is offline
Senior Member
 
Join Date: Feb 2010
Location: Indiana
Posts: 577
Rep Power: 6
jklawncare is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
forgot the postcard..here you go..
Attached Images
File Type: jpg just_kutpostcard.jpg (538.6 KB, 643 views)
__________________
Just Kut Lawn and Landscape
"Where Service is Always in Season"
Reach for the stars so if you fall you land on a cloud.
Reply With Quote
  #3  
Old 12-29-2010, 02:03 AM
Growing Green Growing Green is offline
new member
 
Join Date: Dec 2010
Location: Texas
Posts: 323
Rep Power: 0
Growing Green is on a distinguished road
Default

WOW! Those are nice! Do you mind if I ask you who are making those for you?

Matt
Reply With Quote
  #4  
Old 12-29-2010, 02:26 AM
jklawncare's Avatar
jklawncare jklawncare is offline
Senior Member
 
Join Date: Feb 2010
Location: Indiana
Posts: 577
Rep Power: 6
jklawncare is on a distinguished road
Default

Quote:
Originally Posted by Growing Green View Post
WOW! Those are nice! Do you mind if I ask you who are making those for you?

Matt
Thanks is there anything you dislike? or would change?
typically i do my own designs but i have a design hump to get over..anything i come up with lately is bland and boring.

Im haveing plan it Graphics do it for me

i saw him on one of the posts on the forum so went over to his site.. i like one of his examples so much i asked him to almost mimmick it for me..he does amazing work..you can see it on his site..good prices too

hes specially for lawn care
he does have a seperate site for other printing though
__________________
Just Kut Lawn and Landscape
"Where Service is Always in Season"
Reach for the stars so if you fall you land on a cloud.
Reply With Quote
  #5  
Old 12-29-2010, 09:00 AM
wellbiz wellbiz is offline
Senior Member
 
Join Date: Feb 2010
Location: Livonia, Michigan
Posts: 129
Rep Power: 6
wellbiz is on a distinguished road
Default

Quote:
Originally Posted by jklawncare View Post
Thanks is there anything you dislike? or would change?
I want to start by saying they are very nice looking and very well designed. I do however have a few thoughts for you.

1, What is your goal for this postcard? By the look of the discount you want more lawn clients. If this is the case I would taylor the advertisement to that specific service and not have a complete listing of your services. You can mention a few, but I would not have a complete list. Send them to your website or have them call if they want to know your other services.

2, You list all your services but where are the benefits for the homeowner to choose you to take care of their yard. Think like a home owner and not a business owner. To be blunt I have never had a homeowner choose my company because my advertisement was nice looking. There has to be more! People buy on benefits.

3, A discount can work, but you dont want to compete on price if you dont have to. There will always be some lowballer who will do it for less. A discount can make your phone ring, but why should they choose you, what are you going to do for them that the lowballer down the street wont??

Some things you could maybe add (not all are benefits): Are you licensed and insured, do you offer a satisfaction guarantee, maybe mention you are a local family owned business if you are, are you going to save them time, will you provide them with a lawn the neighbors will envy, etc.

This really depends on who your market is. Are your clients primary rich homeowners who dont want to cut thier lawn, or are they busy professionals or the elderly who dont have the time or cant cut their lawns. You can then focus your message to the specific demographic.


Jay
Reply With Quote
  #6  
Old 12-29-2010, 04:00 PM
jklawncare's Avatar
jklawncare jklawncare is offline
Senior Member
 
Join Date: Feb 2010
Location: Indiana
Posts: 577
Rep Power: 6
jklawncare is on a distinguished road
Default

Quote:
Originally Posted by wellbiz View Post
I want to start by saying they are very nice looking and very well designed. I do however have a few thoughts for you.

1, What is your goal for this postcard? By the look of the discount you want more lawn clients. If this is the case I would taylor the advertisement to that specific service and not have a complete listing of your services. You can mention a few, but I would not have a complete list. Send them to your website or have them call if they want to know your other services.

2, You list all your services but where are the benefits for the homeowner to choose you to take care of their yard. Think like a home owner and not a business owner. To be blunt I have never had a homeowner choose my company because my advertisement was nice looking. There has to be more! People buy on benefits.

3, A discount can work, but you dont want to compete on price if you dont have to. There will always be some lowballer who will do it for less. A discount can make your phone ring, but why should they choose you, what are you going to do for them that the lowballer down the street wont??

Some things you could maybe add (not all are benefits): Are you licensed and insured, do you offer a satisfaction guarantee, maybe mention you are a local family owned business if you are, are you going to save them time, will you provide them with a lawn the neighbors will envy, etc.

This really depends on who your market is. Are your clients primary rich homeowners who dont want to cut thier lawn, or are they busy professionals or the elderly who dont have the time or cant cut their lawns. You can then focus your message to the specific demographic.


Jay
thanks for the tough criticism i appreciate it ill put all those thoughts into modifying the design

im trying to pickup as many customers as possible while keeping my prices
i can let 10% go cause i have no virtual overhead
i could even raise my bid if i wanted
__________________
Just Kut Lawn and Landscape
"Where Service is Always in Season"
Reach for the stars so if you fall you land on a cloud.
Reply With Quote
  #7  
Old 12-29-2010, 05:03 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,460
Rep Power: 10
Steve has disabled reputation
Default

Your postcard looks great!

Quote:
2, You list all your services but where are the benefits for the homeowner to choose you to take care of their yard. Think like a home owner and not a business owner. To be blunt I have never had a homeowner choose my company because my advertisement was nice looking. There has to be more! People buy on benefits.
In the past, have you found the marketing of certain benefits worked better over others?

Would you have a top 3 or a top 5 list of benefits to point out that he could choose from?

A lot of times it can be very difficult to come up with benefits to offer.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 12-29-2010, 05:19 PM
jklawncare's Avatar
jklawncare jklawncare is offline
Senior Member
 
Join Date: Feb 2010
Location: Indiana
Posts: 577
Rep Power: 6
jklawncare is on a distinguished road
Default

Custom Packages is my main selling point
no one aruond here does it but me..so alot of ppl come to me for that.

also because i can offer more competetive prices however i dont low ball

i take the top 3 competitors around the area and i find out what they charge and how they do there work and i go a little cheaper than the middle one.

i dont want to lose my customer base when i grow and need more money because of the drastic increase in cost


I told him to include that on the post card so hopefully it will turn out better the second time then the fantastic job the first time ahaha..

I decided to get profesisonal printed ads because everyone around here uses a copier and runs off cheaper flyers like ive done..

im also wanting to open my services up to the richer neighborhoods so i think this will get some attraction..theyll remember my postcard over a piece of paper..thats why i was wanting it to look good


i limited my services to lawn maintenance weed removal seasonal cleanups and fertilization as these are all spring services and what most will be needing..

so to sum it up
i put the moeny out for advertising to get into the rich neighbor hoods

i slimmed my services down to the above

and i told him to include custom packages
no contracts and senior discounts as well as a satisfation guarantee

any other thoughts or ideas/
__________________
Just Kut Lawn and Landscape
"Where Service is Always in Season"
Reach for the stars so if you fall you land on a cloud.
Reply With Quote
  #9  
Old 12-30-2010, 09:16 AM
wellbiz wellbiz is offline
Senior Member
 
Join Date: Feb 2010
Location: Livonia, Michigan
Posts: 129
Rep Power: 6
wellbiz is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Your postcard looks great!



In the past, have you found the marketing of certain benefits worked better over others?

Would you have a top 3 or a top 5 list of benefits to point out that he could choose from?

A lot of times it can be very difficult to come up with benefits to offer.
Good question Steve! I think this really depends on who his client base is. My main client base is elderly homeowners and busy younger professionals so I try to stress what benefits that I think are important to them. I have a pretty bold satisfaction guarantee, I stress value and of course a lawn they can be proud of and the neighbors will envy. Most of my clients like to have the nicest lawn on the block and I try to sell to that. Things like I am licensed and insured and that I grew up in the neighborhood and have a vested interest in doing a top quality job to keep the neighborhood looking top notch. While all of these things are not directly benefits to the customer, they are things I use in my marketing.

My message will change depending on the marketing material, the offer and of course the media. I do something completely different in my PPC or newspaper adverts compared to a flyer or postcard.

As far as what seems to work best, well the satisfaction guarantee.


Jay
Reply With Quote
  #10  
Old 12-30-2010, 09:42 AM
wellbiz wellbiz is offline
Senior Member
 
Join Date: Feb 2010
Location: Livonia, Michigan
Posts: 129
Rep Power: 6
wellbiz is on a distinguished road
Default

Quote:
Originally Posted by jklawncare View Post
Custom Packages is my main selling point
no one aruond here does it but me..so alot of ppl come to me for that.

also because i can offer more competetive prices however i dont low ball

i take the top 3 competitors around the area and i find out what they charge and how they do there work and i go a little cheaper than the middle one.

i dont want to lose my customer base when i grow and need more money because of the drastic increase in cost


I told him to include that on the post card so hopefully it will turn out better the second time then the fantastic job the first time ahaha..

I decided to get profesisonal printed ads because everyone around here uses a copier and runs off cheaper flyers like ive done..

im also wanting to open my services up to the richer neighborhoods so i think this will get some attraction..theyll remember my postcard over a piece of paper..thats why i was wanting it to look good


i limited my services to lawn maintenance weed removal seasonal cleanups and fertilization as these are all spring services and what most will be needing..

so to sum it up
i put the moeny out for advertising to get into the rich neighbor hoods

i slimmed my services down to the above

and i told him to include custom packages
no contracts and senior discounts as well as a satisfation guarantee

any other thoughts or ideas/
I like your ideas, I think you have a pretty strong looking postcard and it is sure to stand out from the poorly designed material most companies hand out. I can wait to see the reworded one.

If your clients are rich having a cheap price may not be the way to go. I would stress value, and professionalism. Wealthy clients in my area like a professional who does a top quality job and provides an excellent value for their services. In other words you may be able to charge a little more if you can sell your professionalism and customer service. In your case it seems you have a niche selling packages or services no one else offers. Usually in a niche you can charge a little extra because you specialize. I also found that competing on price doesn't build good customer relationships. As soon as the next guy who has a cheaper price comes along you are out of a job.

To add something about pricing and I am guilty of this also. When I started I figured I could charge less, not lowball but build a nice business because I had lower overhead then the bigger guys with their multiple crews and fancy new trucks. What I soon learned reading the message boards, books and internet guru sites was that if I ever want to grow bigger then the one man operation with a used truck, I need to charge pretty much what the other guys were. Having a cheaper price allows for you to get work faster, but when you need to expand, hire employees or buy new equipment you cant afford it because your pricing is out of sync with what would be needed to support the larger business. It really depends on your goals. I personally dont intent to stay a one-man operation.

I hope this helps.
Jay
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
GopherHaul 35 - Lawn Care Business Postcard Marketing Ideas and Search Engine Tips Steve GopherHaul Lawn Care Business Show, Video, Book & Podcast Discussions. 2 03-25-2010 05:02 AM
Marketing Advice Please Savesutime09 General Talk 18 01-06-2010 11:08 AM
GopherHaul 35 - Lawn Care Business Postcard Marketing Ideas and Search Engine Tips Steve Lawn Care Business Marketing - GopherHaul Forum News 0 05-14-2009 07:53 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Is it too late to do...
markty
06-16-2015 05:28 PM
07-03-2015 07:34 PM
by wolfpacker53
5 2,001
I dont know what to do...
Bradcook21
06-21-2015 08:49 AM
07-03-2015 07:33 PM
by stallman419
12 2,186
Should I buy this Exmark...
googus
07-03-2015 09:22 AM
07-03-2015 03:29 PM
by googus
3 90
Just about mid year, how...
GreenWorx
06-24-2015 07:05 PM
07-03-2015 02:53 PM
by American L&T
6 1,928
another newish job for me
holymoly
06-07-2015 08:34 AM
07-03-2015 02:06 PM
by American L&T
9 2,132
Unemployment rates drop,...
Steve
07-02-2015 12:40 PM
07-03-2015 09:42 AM
by Steve
2 84
Before & After tree...
COREtreeservice
07-01-2015 09:20 PM
07-01-2015 09:20 PM
by COREtreeservice
0 82
Dogs
Mr. Mow
06-29-2015 02:37 PM
07-01-2015 11:28 AM
by Steve
6 1,893
Ready to learn and get...
Koley Lawn & Landscape
06-28-2015 05:16 AM
07-01-2015 11:26 AM
by Steve
8 1,881
Three Stripe Land Care...
hammr04
06-30-2015 07:19 PM
07-01-2015 11:24 AM
by Steve
1 82
Country Life Lawn Care
darleneh
06-29-2015 11:24 AM
06-30-2015 01:25 PM
by Steve
3 1,744
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
06-29-2015 09:23 PM
by Chilehead
6 1,884
Marketing ideas
xandrew245x
04-29-2014 06:35 AM
06-25-2015 07:11 PM
by GreenWorx
34 5,762
Never ending sod jobs
avetslawncare
06-05-2015 09:46 PM
06-25-2015 11:42 AM
by Steve
11 2,371
Weed and Feed Service...
mike94740
06-23-2015 05:50 PM
06-24-2015 09:56 PM
by avetslawncare
2 1,803
Trimming hedges / trees,...
Hard-Body lawn & garden
06-23-2015 07:08 PM
06-24-2015 09:59 AM
by Steve
1 1,801
Hi Everyone from Arkansas
KellyMarie
06-04-2015 04:16 PM
06-23-2015 01:34 PM
by KellyMarie
4 2,070
how to make customers...
Bradcook21
05-27-2015 05:04 PM
06-23-2015 06:36 AM
by GreenWorx
7 2,310
problems with a customer...
LawnCareMan280
06-16-2015 10:26 PM
06-22-2015 11:11 AM
by Steve
6 2,108
Please review this FREE...
markty
06-21-2015 07:42 AM
06-22-2015 11:00 AM
by Steve
1 1,820
A good commercial bid...
burtle
06-20-2015 09:09 PM
06-22-2015 10:56 AM
by Steve
1 1,886
What would you do with...
holymoly
06-20-2015 06:48 PM
06-22-2015 10:48 AM
by Steve
1 1,848
New Member just joined...
vgoleco@hotmail.com
06-19-2015 03:49 PM
06-22-2015 10:42 AM
by Steve
2 1,845
Credit Cards - What's in...
Shark1611
06-16-2015 03:04 PM
06-21-2015 07:24 PM
by Chilehead
4 1,951
Blade usage
Wolf4dk
06-16-2015 12:18 AM
06-21-2015 05:35 PM
by kslawn
4 1,955
Hello, I am new to the...
adamslawnservices
06-17-2015 08:06 PM
06-19-2015 10:28 AM
by Steve
3 1,877
First commercial bid
SGL1
06-12-2015 08:57 PM
06-18-2015 05:04 PM
by SGL1
9 2,335
Needing a website built
burtle
06-17-2015 09:02 AM
06-18-2015 11:02 AM
by Steve
7 2,028
I have been rude and...
biglee
06-15-2015 10:11 PM
06-18-2015 10:46 AM
by Steve
10 2,111
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
06-17-2015 08:38 AM
by burtle
9 3,200
Customer keeps adding...
Mr. Mow
06-13-2015 06:22 AM
06-16-2015 10:23 AM
by Steve
11 2,345
Pass discounts onto...
burnell76
06-03-2015 06:33 PM
06-16-2015 10:02 AM
by burnell76
3 2,047
burned grass only where...
nhauto
06-15-2015 05:28 PM
06-16-2015 09:45 AM
by Steve
2 1,917
Half year mark review.
Steve
06-02-2015 11:24 AM
06-15-2015 01:04 PM
by Steve
18 2,653
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
06-15-2015 01:01 PM
by Steve
86 9,717
New Member
Bruce Fehr
06-05-2015 07:13 PM
06-15-2015 12:53 PM
by Steve
6 2,049
New to the business,...
CarefreeMowing
06-12-2015 02:36 PM
06-15-2015 12:50 PM
by Steve
1 1,935
Beginner Mistakes:...
Steve
01-31-2007 11:45 AM
06-13-2015 08:48 AM
by holymoly
45 12,053
New to the forum, new to...
CarefreeMowing
06-11-2015 12:35 PM
06-12-2015 10:44 AM
by Steve
2 1,849
problems with a customer
LawnCareMan280
05-19-2015 06:28 PM
06-11-2015 10:50 PM
by stallman419
8 2,409
Website Review
Outdoordesignsknox
06-08-2015 08:44 PM
06-11-2015 09:48 PM
by Just for Cuts
13 2,299
Anyone need help? I have...
biglee
05-06-2015 12:22 PM
06-10-2015 01:45 PM
by holymoly
15 2,994
Hello from the GREAT...
gbfarmsllc
06-09-2015 11:10 AM
06-10-2015 01:29 PM
by Sprinkler Buddy
2 1,919
Hey guys and gals, I'm...
Joeyhall
06-03-2015 03:54 PM
06-08-2015 02:15 PM
by chris2500hd
8 2,167
Mowing Bermuda...
Mr. Mow
06-02-2015 12:45 PM
06-08-2015 12:45 PM
by Steve
12 2,324
Hey Guys
PrattLandscaping
06-07-2015 06:37 PM
06-08-2015 12:23 PM
by Steve
2 1,933
Share your stolen...
SGL1
05-27-2015 09:05 PM
06-08-2015 11:54 AM
by Steve
25 2,884
Hello there My name is...
zwalk1839
06-04-2015 11:10 PM
06-08-2015 11:52 AM
by Steve
4 2,046
Laid off oil field...
Mr. Mow
05-30-2015 09:03 AM
06-08-2015 06:20 AM
by Mr. Mow
4 2,159
How do you find one time...
Greg'slawnandlandscape
06-02-2015 09:57 PM
06-05-2015 09:49 PM
by avetslawncare
4 2,079
» Popular Tags
ad landscaping advertising apartment complex apartment lawn care estimate applying bark billy goat brushcutter blowout bob villa collections commercial curb appeal services demonstration design door hangers edging employee problems equipment dealer equipment rental facebook foreman free advertising free lawn care google growing a lawn care business hardscapes hills how to husqvarna increase customers jobs landscape landscape services landscaping lawn aeration lawn care lawn care busines plan lawn mowing marketing marketing secrets more customers business mr dave new business ordinance past due patio install per hour service plowing pricing push versus ride scripts secrets to landscaping shell shreaded small engine repair snow plowing sq ft square foot trailer trailer mate pro tree tree pics trimmer rack up sell employee web design website website design winterization wood www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:12 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:12 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy