Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Community Assistance

Community Assistance Community questions, comments, and suggestions. Problems posting? Email me.

Postcard marketing advice?


Community Assistance

Community questions, comments, and suggestions. Problems posting? Email me.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-29-2010, 01:44 AM
jklawncare's Avatar
jklawncare jklawncare is offline
Senior Member
 
Join Date: Feb 2010
Location: Indiana
Posts: 577
Rep Power: 6
jklawncare is on a distinguished road
Default Postcard marketing advice?

I have had some postcards designed for me..decided..ill have someone else do the work for me..get myself out of my niche..

heres what he came up with
do you like them?
if you saw it stuck to your door..would you want to read it..

what dont you like, what would you change
what would a reader want to see..
__________________
Just Kut Lawn and Landscape
"Where Service is Always in Season"
Reach for the stars so if you fall you land on a cloud.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-29-2010, 01:45 AM
jklawncare's Avatar
jklawncare jklawncare is offline
Senior Member
 
Join Date: Feb 2010
Location: Indiana
Posts: 577
Rep Power: 6
jklawncare is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
forgot the postcard..here you go..
Attached Images
File Type: jpg just_kutpostcard.jpg (538.6 KB, 629 views)
__________________
Just Kut Lawn and Landscape
"Where Service is Always in Season"
Reach for the stars so if you fall you land on a cloud.
Reply With Quote
  #3  
Old 12-29-2010, 03:03 AM
Growing Green Growing Green is offline
new member
 
Join Date: Dec 2010
Location: Texas
Posts: 323
Rep Power: 0
Growing Green is on a distinguished road
Default

WOW! Those are nice! Do you mind if I ask you who are making those for you?

Matt
Reply With Quote
  #4  
Old 12-29-2010, 03:26 AM
jklawncare's Avatar
jklawncare jklawncare is offline
Senior Member
 
Join Date: Feb 2010
Location: Indiana
Posts: 577
Rep Power: 6
jklawncare is on a distinguished road
Default

Quote:
Originally Posted by Growing Green View Post
WOW! Those are nice! Do you mind if I ask you who are making those for you?

Matt
Thanks is there anything you dislike? or would change?
typically i do my own designs but i have a design hump to get over..anything i come up with lately is bland and boring.

Im haveing plan it Graphics do it for me

i saw him on one of the posts on the forum so went over to his site.. i like one of his examples so much i asked him to almost mimmick it for me..he does amazing work..you can see it on his site..good prices too

hes specially for lawn care
he does have a seperate site for other printing though
__________________
Just Kut Lawn and Landscape
"Where Service is Always in Season"
Reach for the stars so if you fall you land on a cloud.
Reply With Quote
  #5  
Old 12-29-2010, 10:00 AM
wellbiz wellbiz is offline
Senior Member
 
Join Date: Feb 2010
Location: Livonia, Michigan
Posts: 129
Rep Power: 6
wellbiz is on a distinguished road
Default

Quote:
Originally Posted by jklawncare View Post
Thanks is there anything you dislike? or would change?
I want to start by saying they are very nice looking and very well designed. I do however have a few thoughts for you.

1, What is your goal for this postcard? By the look of the discount you want more lawn clients. If this is the case I would taylor the advertisement to that specific service and not have a complete listing of your services. You can mention a few, but I would not have a complete list. Send them to your website or have them call if they want to know your other services.

2, You list all your services but where are the benefits for the homeowner to choose you to take care of their yard. Think like a home owner and not a business owner. To be blunt I have never had a homeowner choose my company because my advertisement was nice looking. There has to be more! People buy on benefits.

3, A discount can work, but you dont want to compete on price if you dont have to. There will always be some lowballer who will do it for less. A discount can make your phone ring, but why should they choose you, what are you going to do for them that the lowballer down the street wont??

Some things you could maybe add (not all are benefits): Are you licensed and insured, do you offer a satisfaction guarantee, maybe mention you are a local family owned business if you are, are you going to save them time, will you provide them with a lawn the neighbors will envy, etc.

This really depends on who your market is. Are your clients primary rich homeowners who dont want to cut thier lawn, or are they busy professionals or the elderly who dont have the time or cant cut their lawns. You can then focus your message to the specific demographic.


Jay
Reply With Quote
  #6  
Old 12-29-2010, 05:00 PM
jklawncare's Avatar
jklawncare jklawncare is offline
Senior Member
 
Join Date: Feb 2010
Location: Indiana
Posts: 577
Rep Power: 6
jklawncare is on a distinguished road
Default

Quote:
Originally Posted by wellbiz View Post
I want to start by saying they are very nice looking and very well designed. I do however have a few thoughts for you.

1, What is your goal for this postcard? By the look of the discount you want more lawn clients. If this is the case I would taylor the advertisement to that specific service and not have a complete listing of your services. You can mention a few, but I would not have a complete list. Send them to your website or have them call if they want to know your other services.

2, You list all your services but where are the benefits for the homeowner to choose you to take care of their yard. Think like a home owner and not a business owner. To be blunt I have never had a homeowner choose my company because my advertisement was nice looking. There has to be more! People buy on benefits.

3, A discount can work, but you dont want to compete on price if you dont have to. There will always be some lowballer who will do it for less. A discount can make your phone ring, but why should they choose you, what are you going to do for them that the lowballer down the street wont??

Some things you could maybe add (not all are benefits): Are you licensed and insured, do you offer a satisfaction guarantee, maybe mention you are a local family owned business if you are, are you going to save them time, will you provide them with a lawn the neighbors will envy, etc.

This really depends on who your market is. Are your clients primary rich homeowners who dont want to cut thier lawn, or are they busy professionals or the elderly who dont have the time or cant cut their lawns. You can then focus your message to the specific demographic.


Jay
thanks for the tough criticism i appreciate it ill put all those thoughts into modifying the design

im trying to pickup as many customers as possible while keeping my prices
i can let 10% go cause i have no virtual overhead
i could even raise my bid if i wanted
__________________
Just Kut Lawn and Landscape
"Where Service is Always in Season"
Reach for the stars so if you fall you land on a cloud.
Reply With Quote
  #7  
Old 12-29-2010, 06:03 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,982
Rep Power: 10
Steve has disabled reputation
Default

Your postcard looks great!

Quote:
2, You list all your services but where are the benefits for the homeowner to choose you to take care of their yard. Think like a home owner and not a business owner. To be blunt I have never had a homeowner choose my company because my advertisement was nice looking. There has to be more! People buy on benefits.
In the past, have you found the marketing of certain benefits worked better over others?

Would you have a top 3 or a top 5 list of benefits to point out that he could choose from?

A lot of times it can be very difficult to come up with benefits to offer.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 12-29-2010, 06:19 PM
jklawncare's Avatar
jklawncare jklawncare is offline
Senior Member
 
Join Date: Feb 2010
Location: Indiana
Posts: 577
Rep Power: 6
jklawncare is on a distinguished road
Default

Custom Packages is my main selling point
no one aruond here does it but me..so alot of ppl come to me for that.

also because i can offer more competetive prices however i dont low ball

i take the top 3 competitors around the area and i find out what they charge and how they do there work and i go a little cheaper than the middle one.

i dont want to lose my customer base when i grow and need more money because of the drastic increase in cost


I told him to include that on the post card so hopefully it will turn out better the second time then the fantastic job the first time ahaha..

I decided to get profesisonal printed ads because everyone around here uses a copier and runs off cheaper flyers like ive done..

im also wanting to open my services up to the richer neighborhoods so i think this will get some attraction..theyll remember my postcard over a piece of paper..thats why i was wanting it to look good


i limited my services to lawn maintenance weed removal seasonal cleanups and fertilization as these are all spring services and what most will be needing..

so to sum it up
i put the moeny out for advertising to get into the rich neighbor hoods

i slimmed my services down to the above

and i told him to include custom packages
no contracts and senior discounts as well as a satisfation guarantee

any other thoughts or ideas/
__________________
Just Kut Lawn and Landscape
"Where Service is Always in Season"
Reach for the stars so if you fall you land on a cloud.
Reply With Quote
  #9  
Old 12-30-2010, 10:16 AM
wellbiz wellbiz is offline
Senior Member
 
Join Date: Feb 2010
Location: Livonia, Michigan
Posts: 129
Rep Power: 6
wellbiz is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Your postcard looks great!



In the past, have you found the marketing of certain benefits worked better over others?

Would you have a top 3 or a top 5 list of benefits to point out that he could choose from?

A lot of times it can be very difficult to come up with benefits to offer.
Good question Steve! I think this really depends on who his client base is. My main client base is elderly homeowners and busy younger professionals so I try to stress what benefits that I think are important to them. I have a pretty bold satisfaction guarantee, I stress value and of course a lawn they can be proud of and the neighbors will envy. Most of my clients like to have the nicest lawn on the block and I try to sell to that. Things like I am licensed and insured and that I grew up in the neighborhood and have a vested interest in doing a top quality job to keep the neighborhood looking top notch. While all of these things are not directly benefits to the customer, they are things I use in my marketing.

My message will change depending on the marketing material, the offer and of course the media. I do something completely different in my PPC or newspaper adverts compared to a flyer or postcard.

As far as what seems to work best, well the satisfaction guarantee.


Jay
Reply With Quote
  #10  
Old 12-30-2010, 10:42 AM
wellbiz wellbiz is offline
Senior Member
 
Join Date: Feb 2010
Location: Livonia, Michigan
Posts: 129
Rep Power: 6
wellbiz is on a distinguished road
Default

Quote:
Originally Posted by jklawncare View Post
Custom Packages is my main selling point
no one aruond here does it but me..so alot of ppl come to me for that.

also because i can offer more competetive prices however i dont low ball

i take the top 3 competitors around the area and i find out what they charge and how they do there work and i go a little cheaper than the middle one.

i dont want to lose my customer base when i grow and need more money because of the drastic increase in cost


I told him to include that on the post card so hopefully it will turn out better the second time then the fantastic job the first time ahaha..

I decided to get profesisonal printed ads because everyone around here uses a copier and runs off cheaper flyers like ive done..

im also wanting to open my services up to the richer neighborhoods so i think this will get some attraction..theyll remember my postcard over a piece of paper..thats why i was wanting it to look good


i limited my services to lawn maintenance weed removal seasonal cleanups and fertilization as these are all spring services and what most will be needing..

so to sum it up
i put the moeny out for advertising to get into the rich neighbor hoods

i slimmed my services down to the above

and i told him to include custom packages
no contracts and senior discounts as well as a satisfation guarantee

any other thoughts or ideas/
I like your ideas, I think you have a pretty strong looking postcard and it is sure to stand out from the poorly designed material most companies hand out. I can wait to see the reworded one.

If your clients are rich having a cheap price may not be the way to go. I would stress value, and professionalism. Wealthy clients in my area like a professional who does a top quality job and provides an excellent value for their services. In other words you may be able to charge a little more if you can sell your professionalism and customer service. In your case it seems you have a niche selling packages or services no one else offers. Usually in a niche you can charge a little extra because you specialize. I also found that competing on price doesn't build good customer relationships. As soon as the next guy who has a cheaper price comes along you are out of a job.

To add something about pricing and I am guilty of this also. When I started I figured I could charge less, not lowball but build a nice business because I had lower overhead then the bigger guys with their multiple crews and fancy new trucks. What I soon learned reading the message boards, books and internet guru sites was that if I ever want to grow bigger then the one man operation with a used truck, I need to charge pretty much what the other guys were. Having a cheaper price allows for you to get work faster, but when you need to expand, hire employees or buy new equipment you cant afford it because your pricing is out of sync with what would be needed to support the larger business. It really depends on your goals. I personally dont intent to stay a one-man operation.

I hope this helps.
Jay
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
GopherHaul 35 - Lawn Care Business Postcard Marketing Ideas and Search Engine Tips Steve GopherHaul Lawn Care Business Show, Video, Book & Podcast Discussions. 2 03-25-2010 06:02 AM
Marketing Advice Please Savesutime09 General Talk 18 01-06-2010 12:08 PM
GopherHaul 35 - Lawn Care Business Postcard Marketing Ideas and Search Engine Tips Steve Lawn Care Business Marketing - GopherHaul Forum News 0 05-14-2009 08:53 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
I'm Back With The Best...
aduttonater
02-21-2015 01:41 AM
Yesterday 08:55 PM
by aduttonater
10 502
price for snow clearing?
Bradcook21
02-25-2015 09:11 PM
Yesterday 08:54 PM
by Bradcook21
5 171
rock salt
Bradcook21
02-24-2015 11:17 AM
Yesterday 08:37 PM
by ExtremeLawncareServices
22 466
stubbon people
Bradcook21
02-16-2015 04:25 PM
Yesterday 04:40 PM
by jrs.landscaping
37 1,208
My Newborn son
avetslawncare
Yesterday 01:07 PM
Yesterday 02:18 PM
by Steve
2 46
Facebook
element009
03-23-2011 09:36 AM
Yesterday 11:37 AM
by ExtremeLawncareServices
52 11,784
Blade sharpener
Just for Cuts
07-04-2014 01:31 PM
02-26-2015 03:43 PM
by Mr. Mow
15 1,723
viking cyclon.
uppercut
01-29-2015 09:12 PM
02-26-2015 02:54 PM
by Steve
5 506
Ugliest lawn contest
Steve
02-23-2015 04:17 PM
02-26-2015 02:51 PM
by Steve
2 272
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 01:06 AM
02-26-2015 02:41 PM
by Steve
1 108
Another website update
Chilehead
02-26-2015 11:24 AM
02-26-2015 12:46 PM
by Just for Cuts
3 104
tips on creating a...
BLAZIER-1991
01-08-2015 07:22 PM
02-26-2015 02:44 AM
by ExtremeLawncareServices
5 708
New Lawn Care Service...
rlclawncare123
02-26-2015 12:49 AM
02-26-2015 02:24 AM
by ExtremeLawncareServices
1 108
Finally!
SGL1
02-22-2015 09:46 PM
02-25-2015 10:15 PM
by SGL1
13 448
leaf removal.. mulching...
facework84
08-05-2011 03:26 PM
02-25-2015 08:07 PM
by Steve
5 2,789
How many customers?
SC93
02-25-2015 12:40 AM
02-25-2015 04:59 PM
by SC93
5 228
Irrigation...
charlieallen
02-24-2015 01:16 PM
02-25-2015 02:58 PM
by Steve
6 222
use a small business...
BLAZIER-1991
12-25-2014 12:21 AM
02-25-2015 12:46 AM
by SC93
33 2,804
honest opinion please
uppercut
02-17-2015 02:30 AM
02-24-2015 07:12 PM
by homey
10 646
2nd year advice anyone
Bradcook21
02-18-2015 07:00 PM
02-24-2015 05:15 PM
by Bradcook21
14 627
need help
lawnexpers115
02-23-2015 05:36 PM
02-24-2015 02:49 PM
by Steve
3 266
Hello People
nativikee
02-23-2015 07:17 PM
02-24-2015 02:43 PM
by Steve
4 272
New member
qua ke zik 001
02-23-2015 11:24 AM
02-23-2015 03:40 PM
by Steve
1 227
New Video
Sprinkler Buddy
02-22-2015 09:18 PM
02-23-2015 03:19 PM
by Sprinkler Buddy
2 251
need help with SCAG...
apmAkron
02-23-2015 09:14 AM
02-23-2015 01:57 PM
by apmAkron
3 249
which degrees would be...
BLAZIER-1991
02-20-2015 04:46 PM
02-23-2015 01:47 PM
by Steve
9 415
Trouble logging in
avetslawncare
02-21-2015 02:06 PM
02-23-2015 01:44 PM
by Steve
1 480
John Deere Quik Track...
acrajchel
02-20-2015 03:12 PM
02-23-2015 01:40 PM
by Steve
1 284
Trimming and...
joshlawncare
02-15-2015 02:04 PM
02-22-2015 09:48 PM
by SGL1
5 614
where can i post this
zippy-phil
02-17-2015 07:58 PM
02-20-2015 02:02 PM
by Steve
7 499
These are the days on...
ExtremeLawncareServices
01-11-2015 11:41 AM
02-19-2015 04:43 PM
by ExtremeLawncareServices
29 2,649
Thumbs up or down?
lawnman1959
02-18-2015 11:40 AM
02-19-2015 01:22 PM
by Chilehead
3 414
Am I growing too fast?
Mattcrump
08-04-2011 11:54 PM
02-19-2015 12:34 PM
by Steve
11 5,206
Say Hello !!!
Steve
03-19-2007 12:18 PM
02-19-2015 12:31 PM
by Steve
1,215 371,688
How to obtain more...
winkie61
02-17-2015 08:31 AM
02-19-2015 12:29 PM
by Steve
3 518
Mowing 2 acres
Bradcook21
01-05-2015 03:13 PM
02-19-2015 12:23 PM
by Steve
16 1,466
How to sell annual...
GroPro
02-17-2015 12:31 PM
02-18-2015 01:46 PM
by GroPro
5 506
FREE Custom Website...
breadcrumb
01-31-2015 10:58 PM
02-18-2015 01:32 PM
by Steve
5 1,106
Taking a step back
Billy Goat
02-16-2015 07:37 AM
02-18-2015 01:17 PM
by Chilehead
9 589
Employees
stevej
02-17-2015 05:25 PM
02-18-2015 12:47 PM
by Mr. Mow
1 404
Landscapers from hell!!
Chilehead
01-29-2015 03:55 PM
02-17-2015 07:48 PM
by ExtremeLawncareServices
9 1,013
Cannot access your Itune...
winkie61
02-17-2015 10:00 AM
02-17-2015 03:26 PM
by Steve
1 358
Advertising on internet...
Sprinkler Buddy
02-13-2015 01:22 PM
02-17-2015 01:00 PM
by Steve
9 672
new to this forum
NIP'N'TUK
02-14-2015 07:54 PM
02-16-2015 10:03 PM
by Steve
2 488
Advice on bidding 20...
sleepydunn
02-15-2015 07:38 PM
02-16-2015 09:59 PM
by Steve
4 604
New to me mower
xandrew245x
04-27-2014 08:02 PM
02-16-2015 09:48 PM
by Steve
8 1,395
mower blades
tlf59263
02-09-2015 12:36 PM
02-16-2015 05:16 PM
by Just for Cuts
8 821
Just Quit?
ringahding1
01-30-2015 06:23 AM
02-16-2015 02:16 PM
by joshlawncare
18 1,503
Advice on Bidding...
veteranlawnservice
02-08-2015 09:21 PM
02-16-2015 12:14 PM
by joshlawncare
18 1,217
Extending the life of...
rmccutchan
01-17-2015 12:37 AM
02-16-2015 09:51 AM
by rmccutchan
20 1,582
» Popular Tags
4wd ad landscaping aerocore apartment bid apartment complex applying auger billy goat brushcutter blades bush deliquentaccounts design ditches employee problems equipment rental estimate ferris flyers foreman four wheel drive free advertising google gopherhaul growing a lawn care business hiring husqvarna introduction jobs john deere quik trac landscape services lawn lawn care lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing marketing marketing secrets mr dave mulch per hour service podcast pricing pto push versus ride running a business secrets to landscaping sell the vision seo shell small engine repair square foot starting a lawn care business steep lawns sulky theft toro grand stand trailer tree trimmer rack up sell employee walk behind web design website design winterization
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 06:55 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 06:55 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy