Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

1300 people respond to groupon ad!!


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-17-2010, 05:33 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,384
Rep Power: 10
Steve has disabled reputation
Default 1300 people respond to groupon ad!!

Holy crap, can you imagine putting an ad in groupon.com and having the kind of response this lawn care business owner got? An article talked about the response.

"some small businesses are not prepared for the influx of customers.

One small business owner says he felt pressured to offer his lawn care services at $20.

He says he was overwhelmed when 1300 people bought the deal."

Check out the ad they had in groupon.

Has anyone experimented with using this website yet?

__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-17-2010, 08:02 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
That article from the Atlanta Fox station was either very poorly written, or I'm a retard. I couldn't make any sense of it.


I then clicked on the lawn car ad. Holy crap - a WHOLE WEEK'S WORTH of WORK for ONLY $20!!!
That's what it SAYS, doesn't it?

I don't get it. Does this "groupon" thing actually make up the offer without any input from the businesses?

If so, that's nuts.
Reply With Quote
  #3  
Old 12-17-2010, 08:34 PM
The Cleaning Doctor's Avatar
The Cleaning Doctor The Cleaning Doctor is offline
Senior Member
 
Join Date: Nov 2009
Location: Helena, MT
Posts: 927
Rep Power: 5
The Cleaning Doctor is on a distinguished road
Default

The problem with them is that they want you to take like 50% off and then they want 60% of that. This is what they told me when I talked to them. Well I was not about to do the same work for 30% of the original and still have the same expenses. Imagine cutting 1300 lawns for $20 each? Well actually about $8 after Groupon takes their cut.

If you do do it, you better limit the number of sales.

I would run like He!! from this. Here are a few stories.

http://econsultancy.com/us/blog/6603...roupon-emerges

http://www.retaildoc.com/blog/groupo...ting-business/

http://www.businessinsider.com/how-t...of-you-2010-12

http://www.automatedmarketingstrateg...-about-groupon

Now with all that, read the glowing reports also, especially the comments. Most of them look canned to me. Like they were written by a marketing person but then typed to look uneducated. Punctuation and caps but look at the structure how it is worded.

One last thing.

Would you spend 75% of your gross on advertising?
__________________
Pat
Reply With Quote
  #4  
Old 12-18-2010, 03:19 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,384
Rep Power: 10
Steve has disabled reputation
Default

WOW as you read more about it! ACK, I'd think it be best to steer clear of all that and just do your own marketing!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 12-18-2010, 03:36 PM
jymie's Avatar
jymie jymie is offline
Senior Member
 
Join Date: Aug 2008
Location: Hamburg New York
Posts: 905
Rep Power: 7
jymie is on a distinguished road
Default

Here's my take on this. I am thinking to do a lesser service with them such as driveway & walkway edging, hedge trimming or something like that. That way the discount is not as big and you may end up with a new customer when you try and upsell to the other things you do. People that are looking to have things done usually are looking for more than one thing. Plus while you are there, your vehicle is parked out front with your magnets on it so your advertising to the neighbors as well.
Reply With Quote
  #6  
Old 12-18-2010, 08:08 PM
MAKLawnCutter MAKLawnCutter is offline
Senior Member
 
Join Date: Apr 2010
Location: Central FL
Age: 30
Posts: 249
Rep Power: 5
MAKLawnCutter is on a distinguished road
Default

I dont know, i read into it and it could, in a way, be a good thing. You as the business owner post what you usually charge and how much of a discount you want to offer, GROUPON.com takes so much of the sales FROM THE SITE, this does NOT include the upsales and such you get. You can allow them to run the ADVERTISING for as many or as few days as you want. Limitations are available (someone just didnt read) on how many you sell per day, per week, per hour, and so on... You can allow it to be available for ... 24 hours to 24 days.

I MAY look into this in February at the brink of the season if this available in my area by then.

Matt
Reply With Quote
  #7  
Old 12-18-2010, 10:49 PM
The Cleaning Doctor's Avatar
The Cleaning Doctor The Cleaning Doctor is offline
Senior Member
 
Join Date: Nov 2009
Location: Helena, MT
Posts: 927
Rep Power: 5
The Cleaning Doctor is on a distinguished road
Default

Here is the problem I saw with this when I checked into it a year ago.

60% of people spend only what it takes to get the deal. They never buy any more. So you do the work at 30% and then never hear from them again.

To me, I would rather go out and get one job at full price than do 20 for 30%.

Think of your demographics that you are targeting. Do you really want this type of client? These people are ONLY buying on price. They could care less about service quality as long as the price is right.

Just my 2 cents on this. I will not use them ever.
__________________
Pat
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
FYI for people trying to do the right thing... cwt2112 Starting a lawn care business. 10 10-28-2010 11:59 PM
Some people man... CHEESE2009 Trials & Tribulations - The drama of running a business and of life. 10 05-31-2009 11:14 PM
Something most people probably never think about. Clean Lawn Introduce Yourself 8 07-21-2007 09:27 PM
Too Many People? tiedeman Truck, Trailer, and Outdoor Power Equipment Discussion, Repairs. 4 01-27-2007 10:32 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Hello from upstate NY!
A&MLawn&Snow
Today 11:19 AM
Today 04:10 PM
by Sprinkler Buddy
2 33
Looking for feed back on...
ExtremeLawncareServices
Yesterday 08:38 AM
Today 02:57 PM
by jrs.landscaping
4 119
Price to apply fertilizer
SS.Lawncare
09-15-2014 11:10 AM
Today 01:16 PM
by Steve
9 292
Trailer tires
J.A.S.LawnService
09-01-2014 10:17 AM
Yesterday 09:57 PM
by curts lawn care
4 831
Lowballers scrubs &...
Darksteel
01-13-2014 07:35 AM
Yesterday 08:42 PM
by curts lawn care
57 6,607
new to the forum
SGlawncare
09-16-2014 11:20 PM
Yesterday 08:29 PM
by curts lawn care
3 138
Help With Snow Blowing...
Robertf31
09-13-2014 10:55 PM
Yesterday 12:34 PM
by Steve
11 479
Non-Stop Summer?
SouthallMowing
09-14-2014 10:51 PM
Yesterday 10:48 AM
by stevef1201
6 289
Tribulations of working...
stevef1201
09-13-2014 08:37 AM
09-16-2014 10:43 PM
by SGL1
6 357
Poll - net income
Dan5082
11-15-2010 08:08 PM
09-16-2014 04:44 PM
by jrs.landscaping
12 3,127
Getting lowballed!
PineHillLawn
06-27-2012 07:23 AM
09-16-2014 01:25 PM
by jrs.landscaping
24 4,785
snowplowing
jshak40
09-01-2014 07:20 AM
09-16-2014 01:16 PM
by Steve
21 1,210
Compare this summer to...
Steve
09-03-2014 12:52 PM
09-16-2014 11:20 AM
by Hanks Lawn Care Services
15 1,013
thinking about throwing...
veteranslawncaresystems
09-09-2014 10:31 PM
09-15-2014 03:41 PM
by Steve
12 707
Hello
Robertf31
09-12-2014 10:34 PM
09-15-2014 03:17 PM
by Steve
2 315
Newbie......Again
Jibber
09-13-2014 12:17 PM
09-15-2014 02:54 PM
by Sprinkler Buddy
2 323
Replacing a Shindi T-27
Dan Tanner
09-13-2014 12:59 PM
09-15-2014 02:31 PM
by Steve
1 286
need help with starter...
GoGreenerKS
09-12-2014 04:23 PM
09-15-2014 02:25 PM
by Steve
3 332
Brake job!
kslawn
08-30-2014 07:49 AM
09-15-2014 02:16 PM
by Steve
12 1,026
Hello
jawnebgoode
08-28-2014 08:37 PM
09-15-2014 02:15 PM
by Steve
3 805
Employee uniforms
Gerardo_Landscape
01-21-2014 11:11 PM
09-15-2014 02:12 PM
by Steve
5 930
Greetings from the north
Northwoods Outdoors
09-13-2014 08:55 AM
09-15-2014 02:07 PM
by Steve
1 303
darleneh
darleneh
09-15-2014 12:33 PM
09-15-2014 02:07 PM
by Sprinkler Buddy
1 164
My 1st bid
WesleySnips
06-11-2014 03:13 PM
09-15-2014 02:05 PM
by Steve
29 1,718
New Aerator
Chaz
09-09-2014 11:43 PM
09-15-2014 01:50 PM
by Steve
9 539
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
09-15-2014 01:23 PM
by stevef1201
8 1,192
Scag turf tiger hydrolic...
ExtremeLawncareServices
09-04-2014 10:55 PM
09-14-2014 03:06 PM
by ExtremeLawncareServices
8 714
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
09-13-2014 09:14 PM
by ExtremeLawncareServices
116 7,942
getting ready to start
calebmoss
05-23-2011 09:35 PM
09-11-2014 12:21 PM
by Steve
34 11,208
Stihl pull cord replace
SGL1
09-03-2014 09:22 PM
09-10-2014 12:25 PM
by Steve
9 730
Softball field
kslawn
08-15-2014 09:28 AM
09-10-2014 12:16 PM
by Steve
18 1,457
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
09-09-2014 08:05 PM
by Landscaper1165
4 945
New truck and trailer...
Johnny Rocket
05-14-2012 03:41 PM
09-09-2014 07:23 PM
by Matther777
18 6,540
What gets you bad press?
Steve
09-09-2014 11:48 AM
09-09-2014 07:21 PM
by Matther777
2 430
Signs on your snow plow?
Steve
01-15-2007 01:07 AM
09-09-2014 11:42 AM
by Steve
19 6,177
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
09-08-2014 08:08 PM
by avetslawncare
12 1,234
New to the business
flamingyouth87
09-05-2014 11:52 AM
09-08-2014 11:55 AM
by Steve
3 639
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
09-08-2014 11:51 AM
by Steve
7 921
Facebook
element009
03-23-2011 08:36 AM
09-07-2014 07:35 AM
by avetslawncare
24 7,707
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
09-06-2014 02:09 PM
by Bradcook21
8 1,005
billing matters
sbuchanan8154
09-05-2014 09:56 AM
09-05-2014 03:00 PM
by Steve
3 613
Thoughts
googus
09-05-2014 07:28 AM
09-05-2014 02:23 PM
by Steve
2 566
Backflow Tester
flowcheckllc.2014
09-03-2014 04:37 PM
09-05-2014 02:15 PM
by Steve
3 652
Collections & collection...
jscarolina
09-03-2014 04:39 PM
09-04-2014 03:14 PM
by Steve
2 668
Sod
RosalesLawnCare
08-27-2014 03:47 PM
09-04-2014 02:42 PM
by RosalesLawnCare
4 926
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
09-03-2014 12:07 PM
by Steve
7 992
Hello! New here and...
CaliforniaFriendly
08-29-2014 11:30 AM
09-03-2014 11:15 AM
by Steve
4 897
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
09-02-2014 03:11 PM
by Steve
5 891
New to the industry-...
Lsmain
08-31-2014 10:53 AM
09-02-2014 02:58 PM
by Steve
1 810
Walk Behinds and Texas...
SGL1
08-26-2014 03:53 PM
09-01-2014 11:36 PM
by SGL1
7 1,001
» Popular Tags
apartment bid apartment lawn care estimate butterfly gardens care charge christmas credit card deliquentaccounts estimate exmark fall ferris financing four wheel drive franchise gopherhaul grass gravely health hills holiday honda how much to charge hydraulic introduction labor cost landscape services late lawn lawn care busines plan lawn care business lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website leaf cleanup lesco managing a lawn care business marketing mechanic monthly mowing mulch price new buisness new business new mower outdoor environments podcast property management company push versus ride reo scag scag v-ride scripts search engine optimization seo snow plowing starting a business starting a lawn care business steve stihl theft tips toro tractor auger trailer mate pro walker wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:23 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:23 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy