Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

1300 people respond to groupon ad!!


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-17-2010, 05:33 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,519
Rep Power: 10
Steve has disabled reputation
Default 1300 people respond to groupon ad!!

Holy crap, can you imagine putting an ad in groupon.com and having the kind of response this lawn care business owner got? An article talked about the response.

"some small businesses are not prepared for the influx of customers.

One small business owner says he felt pressured to offer his lawn care services at $20.

He says he was overwhelmed when 1300 people bought the deal."

Check out the ad they had in groupon.

Has anyone experimented with using this website yet?

__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-17-2010, 08:02 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
That article from the Atlanta Fox station was either very poorly written, or I'm a retard. I couldn't make any sense of it.


I then clicked on the lawn car ad. Holy crap - a WHOLE WEEK'S WORTH of WORK for ONLY $20!!!
That's what it SAYS, doesn't it?

I don't get it. Does this "groupon" thing actually make up the offer without any input from the businesses?

If so, that's nuts.
Reply With Quote
  #3  
Old 12-17-2010, 08:34 PM
The Cleaning Doctor's Avatar
The Cleaning Doctor The Cleaning Doctor is offline
Senior Member
 
Join Date: Nov 2009
Location: Helena, MT
Posts: 927
Rep Power: 5
The Cleaning Doctor is on a distinguished road
Default

The problem with them is that they want you to take like 50% off and then they want 60% of that. This is what they told me when I talked to them. Well I was not about to do the same work for 30% of the original and still have the same expenses. Imagine cutting 1300 lawns for $20 each? Well actually about $8 after Groupon takes their cut.

If you do do it, you better limit the number of sales.

I would run like He!! from this. Here are a few stories.

http://econsultancy.com/us/blog/6603...roupon-emerges

http://www.retaildoc.com/blog/groupo...ting-business/

http://www.businessinsider.com/how-t...of-you-2010-12

http://www.automatedmarketingstrateg...-about-groupon

Now with all that, read the glowing reports also, especially the comments. Most of them look canned to me. Like they were written by a marketing person but then typed to look uneducated. Punctuation and caps but look at the structure how it is worded.

One last thing.

Would you spend 75% of your gross on advertising?
__________________
Pat
Reply With Quote
  #4  
Old 12-18-2010, 03:19 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,519
Rep Power: 10
Steve has disabled reputation
Default

WOW as you read more about it! ACK, I'd think it be best to steer clear of all that and just do your own marketing!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 12-18-2010, 03:36 PM
jymie's Avatar
jymie jymie is offline
Senior Member
 
Join Date: Aug 2008
Location: Hamburg New York
Posts: 905
Rep Power: 7
jymie is on a distinguished road
Default

Here's my take on this. I am thinking to do a lesser service with them such as driveway & walkway edging, hedge trimming or something like that. That way the discount is not as big and you may end up with a new customer when you try and upsell to the other things you do. People that are looking to have things done usually are looking for more than one thing. Plus while you are there, your vehicle is parked out front with your magnets on it so your advertising to the neighbors as well.
Reply With Quote
  #6  
Old 12-18-2010, 08:08 PM
MAKLawnCutter MAKLawnCutter is offline
Senior Member
 
Join Date: Apr 2010
Location: Central FL
Age: 30
Posts: 249
Rep Power: 5
MAKLawnCutter is on a distinguished road
Default

I dont know, i read into it and it could, in a way, be a good thing. You as the business owner post what you usually charge and how much of a discount you want to offer, GROUPON.com takes so much of the sales FROM THE SITE, this does NOT include the upsales and such you get. You can allow them to run the ADVERTISING for as many or as few days as you want. Limitations are available (someone just didnt read) on how many you sell per day, per week, per hour, and so on... You can allow it to be available for ... 24 hours to 24 days.

I MAY look into this in February at the brink of the season if this available in my area by then.

Matt
Reply With Quote
  #7  
Old 12-18-2010, 10:49 PM
The Cleaning Doctor's Avatar
The Cleaning Doctor The Cleaning Doctor is offline
Senior Member
 
Join Date: Nov 2009
Location: Helena, MT
Posts: 927
Rep Power: 5
The Cleaning Doctor is on a distinguished road
Default

Here is the problem I saw with this when I checked into it a year ago.

60% of people spend only what it takes to get the deal. They never buy any more. So you do the work at 30% and then never hear from them again.

To me, I would rather go out and get one job at full price than do 20 for 30%.

Think of your demographics that you are targeting. Do you really want this type of client? These people are ONLY buying on price. They could care less about service quality as long as the price is right.

Just my 2 cents on this. I will not use them ever.
__________________
Pat
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
FYI for people trying to do the right thing... cwt2112 Starting a lawn care business. 10 10-28-2010 11:59 PM
Some people man... CHEESE2009 Trials & Tribulations - The drama of running a business and of life. 10 05-31-2009 11:14 PM
Something most people probably never think about. Clean Lawn Introduce Yourself 8 07-21-2007 09:27 PM
Too Many People? tiedeman Truck, Trailer, and Outdoor Power Equipment Discussion, Repairs. 4 01-27-2007 10:32 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Leaf removal
madmedic8575
Yesterday 04:14 PM
Today 06:47 AM
by Mr. Mow
3 76
My Newest Toy (B.P....
Dan Tanner
10-23-2014 05:50 PM
Today 05:06 AM
by Dan Tanner
2 146
hey everyone
robert8509
10-22-2014 08:16 PM
Yesterday 11:07 PM
by robert8509
7 231
raking leaves ?
robert8509
10-22-2014 09:19 PM
Yesterday 11:05 PM
by robert8509
9 287
new to the forum
madmedic8575
Yesterday 02:52 PM
Yesterday 02:52 PM
by madmedic8575
0 59
Lawn Care business...
crieg122
10-23-2014 01:23 PM
Yesterday 01:11 PM
by Steve
4 198
Pressure Washing Like a...
TNTurf
08-01-2014 11:47 PM
Yesterday 01:00 PM
by Steve
11 903
12 Years in Business!
Chilehead
10-23-2014 08:07 AM
10-23-2014 11:08 PM
by Chilehead
2 155
Dealing With Gas Can...
Mr. Mow
10-21-2014 01:41 PM
10-23-2014 11:06 PM
by Chilehead
9 358
Cheapskate Landlord...
Mr. Mow
10-20-2014 06:33 AM
10-23-2014 05:55 PM
by biglee
13 468
Hi from SoCal
Jmoney
10-23-2014 11:29 AM
10-23-2014 12:51 PM
by Steve
1 125
Workmans compensation...
CDLAWNCARE
10-15-2014 08:05 AM
10-23-2014 12:33 PM
by Steve
5 579
Pda
stevef1201
10-18-2014 02:05 PM
10-23-2014 06:12 AM
by ringahding1
4 408
Leaf Box & Loader Set...
ringahding1
10-21-2014 06:20 AM
10-23-2014 05:13 AM
by ringahding1
5 299
Hello, from TEXAS
sanchez5
10-17-2014 09:56 PM
10-22-2014 01:27 PM
by Steve
6 476
Organic Lawn Care...
NHray
10-17-2014 06:05 PM
10-22-2014 01:23 PM
by Steve
3 450
Hi Steve From West...
Mr. Mow
10-21-2014 01:59 PM
10-22-2014 01:19 PM
by Steve
1 225
Help a brother...
tbtigers03
09-28-2014 11:41 AM
10-22-2014 08:51 AM
by ringahding1
12 1,588
first year update
cmdlawncare
08-12-2014 05:41 PM
10-22-2014 07:47 AM
by ringahding1
4 1,421
What parts do you carry...
Just for Cuts
10-17-2014 09:08 AM
10-21-2014 01:36 PM
by Mr. Mow
16 719
Jungle to Beautiful
stevef1201
10-17-2014 09:54 AM
10-21-2014 01:26 PM
by stevef1201
11 578
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
10-21-2014 01:19 PM
by ExtremeLawncareServices
158 11,500
Sunny Beach Tennis...
SGL1
10-19-2014 11:24 PM
10-21-2014 01:04 PM
by SGL1
4 325
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
10-20-2014 08:34 PM
by biglee
10 1,899
Look out Bob Villa -...
Mr Dave
09-30-2014 10:06 AM
10-20-2014 05:42 PM
by SGL1
7 1,385
how to fi d commercial...
mchampion319
10-19-2014 09:50 PM
10-20-2014 04:41 PM
by Steve
1 289
Hello From Tennessee
mrmann901
10-17-2014 10:02 PM
10-20-2014 04:24 PM
by Steve
1 362
questions on order to...
jack2048
10-13-2014 11:15 AM
10-20-2014 03:27 PM
by Mr. Mow
15 814
This sucks...
Matther777
09-18-2014 04:56 PM
10-20-2014 02:14 PM
by Steve
14 2,277
Cement mixer
KevinsLawns
10-15-2014 08:03 PM
10-20-2014 02:11 PM
by Steve
7 554
Hello ! New guy Rob here
RWorthley1
10-17-2014 04:05 PM
10-20-2014 02:09 PM
by Steve
1 395
Snow Blowing
gwilson98
10-12-2014 02:21 PM
10-17-2014 02:51 PM
by Steve
6 732
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
10-17-2014 07:49 AM
by SGL1
6 1,038
Grasswhoopins.com Anyone...
GRASS WHOOPINS
06-21-2011 11:38 PM
10-16-2014 01:30 PM
by ExtremeLawncareServices
42 9,409
I Want to buy old...
ExtremeLawncareServices
10-10-2014 10:04 PM
10-15-2014 09:12 PM
by ExtremeLawncareServices
6 757
Say Hello !!!
Steve
03-19-2007 11:18 AM
10-15-2014 06:43 PM
by NHray
1,190 340,392
Do you find weed eating...
chuck2s
10-15-2014 02:10 PM
10-15-2014 02:10 PM
by chuck2s
0 480
Incorporating &...
WesleySnips
10-01-2014 09:39 PM
10-15-2014 01:37 PM
by kslawn
20 1,582
Falling into business
stellarmowing
09-28-2014 04:35 PM
10-15-2014 05:57 AM
by ringahding1
8 1,589
Apartment Complex and...
lxarth
06-22-2011 01:10 PM
10-14-2014 06:25 PM
by jrs.landscaping
42 9,689
I LOVE hedge trimming
stevef1201
10-13-2014 09:05 AM
10-14-2014 01:06 PM
by Steve
5 614
Help with seeder...
ExtremeLawncareServices
10-09-2014 07:39 AM
10-13-2014 08:09 PM
by ExtremeLawncareServices
5 774
The Market watch
WesleySnips
10-12-2014 08:47 PM
10-13-2014 05:40 PM
by SGL1
3 618
Help pricing a large...
Bradcook21
10-07-2014 06:49 AM
10-13-2014 02:00 PM
by Steve
7 964
leaf removal
Double J LLC
10-03-2014 04:24 PM
10-13-2014 06:46 AM
by Billy Goat
19 1,618
Acerage Rake
acrajchel
04-23-2014 07:23 PM
10-12-2014 10:53 PM
by SGL1
2 930
John Deere z235 Deck
WesleySnips
09-29-2014 06:02 PM
10-12-2014 06:20 PM
by kslawn
25 1,748
Credit card contract
SGL1
10-06-2014 05:31 PM
10-12-2014 03:40 PM
by SGL1
18 1,155
Truck craft dump bed...
ExtremeLawncareServices
10-04-2014 08:41 PM
10-10-2014 11:35 AM
by Steve
7 1,060
First Time River Rock...
berryjam
10-09-2014 06:09 PM
10-10-2014 11:08 AM
by Steve
2 698
» Popular Tags
4wd apartment complex article marketing bark bid blades bob villa charge collections collections subcontractor commercial decorating ditches edging employee problems estimate exmark ferris fundraiser gopherhaul gravely growing a lawn care business hardscapes honda how much to charge installation introduction landscape services lawn lawn care lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website marketing monthly mr dave mulch mulch price new mower past due patio install podcast promotion pto redmax reo running a business scag search engine optimization seo shell small engine repair snow starting a business start up lawn care business steep lawns steve stihl theft of services top dresser toro toro grand stand trimmer rack truck new used landscape turfgrass consulting walker won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 06:49 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 06:49 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy