Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Mailing list help


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #21  
Old 12-18-2010, 08:32 AM
LittleDave LittleDave is offline
Junior Member
 
Join Date: Jan 2009
Posts: 4
Rep Power: 8
LittleDave is on a distinguished road
Default

Steve- Sorry for the late reply. I have been very sick this week.

At first I called them personally. Eventually I hired a person to call in the early evenings and paid for each appointment that he set up.
The point of the call was not to sell our services - it was to get me in front of them. I did the selling in person. That's how you close deals. People do business with people - not postcards or telemarketers.

This was before the Do Not Call Registry was started by our "babysitter" congressmen. However, from what I have read on the http://www.telemarketing.donotcall.gov website it appears that you only need to register on the gov's website and get access the list of numbers that you should not call.
If you access less than 5 area codes there are no fees. That should cover most of us. The list of numbers is downloaded in a variety of file formats. Just run it against your own list in a spreadsheet to clean it up.

As for mailing, I only wish I knew then what I know now. I wasted a lot of money on pre-printed material from lawncare supply companies. I should have made my own mailings and used a more "benefits-driven" approach.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #22  
Old 12-18-2010, 03:30 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,925
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Quote:
As for mailing, I only wish I knew then what I know now. I wasted a lot of money on pre-printed material from lawncare supply companies. I should have made my own mailings and used a more "benefits-driven" approach.
Can you tell us more about what a benefits driven approach is? Also what did you not like about the pre-printed material?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #23  
Old 12-23-2010, 08:19 PM
LittleDave LittleDave is offline
Junior Member
 
Join Date: Jan 2009
Posts: 4
Rep Power: 8
LittleDave is on a distinguished road
Default

Yeah, a benefits-driven approach just means you should advertise things that are important to your customer - not you. A list of services you offer is not a benefit. Its just a feature. The benefit is all in how it affects the customer.

So mow,blow, and trim is not a benefit. The benefit is that your customer gets the perfectly striped, green lawn that everyone else on the block is going to be envious of. Or that they get an extra few hours of free time each week because you are taking care of their worries.

The standard generic mailers that the landscape suppliers sold didn't target my customers' desires as well as I could've . And they didn't have a real strong call to action either.

But like I said earlier, the only purpose of the marketing should be to get your face in front of them so you can sell them in person. A postcard is a poor substitute for a knowledgeable, friendly business owner. Just my opinion.
Reply With Quote
  #24  
Old 12-24-2010, 01:27 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,925
Rep Power: 10
Steve has disabled reputation
Default

Quote:
And they didn't have a real strong call to action either.
We don't talk about this too often. What is your view of a weak call to action and what makes a call to action strong?

Where do you see most lawn care business owners messing up when it comes to this? How can they resolve this issue?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #25  
Old 12-24-2010, 05:36 PM
mikey.d.thompson mikey.d.thompson is offline
Junior Member
 
Join Date: Feb 2010
Posts: 11
Rep Power: 7
mikey.d.thompson is on a distinguished road
Default

sorry i meant this one http://www.directmail.com/directory/hplinks/6/

Reply With Quote
  #26  
Old 12-25-2010, 07:23 AM
wellbiz wellbiz is offline
Senior Member
 
Join Date: Feb 2010
Location: Livonia, Michigan
Posts: 129
Rep Power: 7
wellbiz is on a distinguished road
Default

Quote:
Originally Posted by mikey.d.thompson View Post
Thanks for the link, this may help!!!
Reply With Quote
  #27  
Old 12-26-2010, 10:05 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,925
Rep Power: 10
Steve has disabled reputation
Default

That is pretty cool!

How have you liked or disliked that so far compared to other ways you may have gotten your mailing lists in the past?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Direct Mailing kc2006 Lawn Care Marketing & Post your marketing material for review! 18 03-02-2010 10:43 AM
e-mailing invoices STODD Gopher Software Support Archived Question & Answers - Read Only 1 02-18-2007 06:52 PM
Mailing List Script Help Search Engine Optimization and Website Design Discussions. 8 04-04-2006 12:26 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Having an issue with...
Mr. Mow
Yesterday 03:58 PM
Today 05:04 AM
by Sprinkler Buddy
2 56
Hello From Virginia
JJand M Lawncare
04-25-2016 01:02 PM
Yesterday 05:20 PM
by Steve
5 92
Hello from Calgary
Freshcut
04-22-2016 06:10 PM
04-25-2016 05:46 PM
by Freshcut
2 90
knowledge is Key
Greg'slawnandlandscape
04-23-2016 02:23 AM
04-25-2016 02:40 PM
by Steve
2 92
Echo Bed Redefiner...
NPM_LLC
04-12-2016 10:54 AM
04-22-2016 06:15 PM
by Freshcut
4 289
Has anyone done a garden?
Brian3137
03-28-2016 10:42 AM
04-22-2016 04:42 PM
by biglee
13 9,704
What would you charge?
markty
04-18-2016 03:28 PM
04-22-2016 09:01 AM
by chris2500hd
6 229
Replaced Mower Engine
Sprinkler Buddy
04-15-2016 06:21 AM
04-19-2016 11:03 AM
by Sprinkler Buddy
6 230
Hello from Oklahoma
Ron Hall
03-24-2016 06:59 PM
04-16-2016 03:51 AM
by Ron Hall
9 9,431
Laying down some stripes
MATTNAPIER89
04-11-2016 09:55 PM
04-14-2016 11:55 PM
by Steve
3 304
Find out what business...
MATTNAPIER89
04-11-2016 09:58 PM
04-13-2016 12:32 PM
by MATTNAPIER89
2 263
Hello my name is Matt
MATTNAPIER89
04-11-2016 09:46 PM
04-13-2016 12:58 AM
by Steve
1 213
How to drop some...
nickeckes
04-11-2016 01:07 AM
04-12-2016 05:22 PM
by Steve
4 294
Trash Receptacle for a...
tannerduncan
04-12-2016 05:02 PM
04-12-2016 05:19 PM
by Steve
1 193
Small Project Lawn
tannerduncan
03-31-2016 08:21 PM
04-12-2016 05:16 PM
by Steve
7 9,319
Please Help! Bidding...
Dorali
02-15-2016 12:02 PM
04-06-2016 01:08 AM
by Steve
36 12,943
Hello
pbcleff
04-05-2016 07:45 PM
04-06-2016 12:35 AM
by Steve
1 386
Hello
llewelwa
03-18-2016 12:47 AM
04-05-2016 12:14 AM
by Steve
3 9,303
Poop and Scooping
llewelwa
04-01-2016 05:48 PM
04-05-2016 12:08 AM
by Steve
1 9,093
help with sole...
greenbuds
03-24-2016 12:21 PM
04-04-2016 05:33 PM
by WarriorLandscapingCAN
2 9,262
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:06 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:06 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy