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Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

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Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
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  #21  
Old 12-18-2010, 08:32 AM
LittleDave LittleDave is offline
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Steve- Sorry for the late reply. I have been very sick this week.

At first I called them personally. Eventually I hired a person to call in the early evenings and paid for each appointment that he set up.
The point of the call was not to sell our services - it was to get me in front of them. I did the selling in person. That's how you close deals. People do business with people - not postcards or telemarketers.

This was before the Do Not Call Registry was started by our "babysitter" congressmen. However, from what I have read on the http://www.telemarketing.donotcall.gov website it appears that you only need to register on the gov's website and get access the list of numbers that you should not call.
If you access less than 5 area codes there are no fees. That should cover most of us. The list of numbers is downloaded in a variety of file formats. Just run it against your own list in a spreadsheet to clean it up.

As for mailing, I only wish I knew then what I know now. I wasted a lot of money on pre-printed material from lawncare supply companies. I should have made my own mailings and used a more "benefits-driven" approach.
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  #22  
Old 12-18-2010, 03:30 PM
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Lawn care business tipsLawn Care Business Book
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As for mailing, I only wish I knew then what I know now. I wasted a lot of money on pre-printed material from lawncare supply companies. I should have made my own mailings and used a more "benefits-driven" approach.
Can you tell us more about what a benefits driven approach is? Also what did you not like about the pre-printed material?
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  #23  
Old 12-23-2010, 08:19 PM
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Yeah, a benefits-driven approach just means you should advertise things that are important to your customer - not you. A list of services you offer is not a benefit. Its just a feature. The benefit is all in how it affects the customer.

So mow,blow, and trim is not a benefit. The benefit is that your customer gets the perfectly striped, green lawn that everyone else on the block is going to be envious of. Or that they get an extra few hours of free time each week because you are taking care of their worries.

The standard generic mailers that the landscape suppliers sold didn't target my customers' desires as well as I could've . And they didn't have a real strong call to action either.

But like I said earlier, the only purpose of the marketing should be to get your face in front of them so you can sell them in person. A postcard is a poor substitute for a knowledgeable, friendly business owner. Just my opinion.
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Old 12-24-2010, 01:27 PM
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And they didn't have a real strong call to action either.
We don't talk about this too often. What is your view of a weak call to action and what makes a call to action strong?

Where do you see most lawn care business owners messing up when it comes to this? How can they resolve this issue?
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Old 12-24-2010, 05:36 PM
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sorry i meant this one http://www.directmail.com/directory/hplinks/6/

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Old 12-25-2010, 07:23 AM
wellbiz wellbiz is offline
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Thanks for the link, this may help!!!
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Old 12-26-2010, 10:05 PM
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That is pretty cool!

How have you liked or disliked that so far compared to other ways you may have gotten your mailing lists in the past?
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