Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Mailing list help


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #11  
Old 12-04-2010, 12:09 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,149
Rep Power: 10
Steve has disabled reputation
Default

I am guessing there is going to be a sweet spot for each way everyone is doing this. To generate X amount of a mailing list, maybe one way works better, but when you want to generate a mailing list of 10 times that, maybe another way does.

How big are the mailing lists you each are wanting or using?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 12-04-2010, 12:27 PM
wellbiz wellbiz is offline
Senior Member
 
Join Date: Feb 2010
Location: Livonia, Michigan
Posts: 129
Rep Power: 6
wellbiz is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by Steve View Post
I am guessing there is going to be a sweet spot for each way everyone is doing this. To generate X amount of a mailing list, maybe one way works better, but when you want to generate a mailing list of 10 times that, maybe another way does.

How big are the mailing lists you each are wanting or using?
Steve,

Not very big, maybe 20-30 per week. I dont know if it is even finacially viable until I get an idea on how much a list service will cost. I would just use postcards or door hangers left at the neighbors house (standard cloverleafing), but I thought actually having a name to personalize the marketing pieces may generate a higher respones rate. I am open to any suggestions.

Jay
Reply With Quote
  #13  
Old 12-04-2010, 11:28 PM
jymie's Avatar
jymie jymie is offline
Senior Member
 
Join Date: Aug 2008
Location: Hamburg New York
Posts: 912
Rep Power: 7
jymie is on a distinguished road
Default

I have used this site before to advertise by mail to neighbors of customers I now service, It takes a bit of typing onto a spread sheet to make labels but once you have it you can use over and over.

http://www.whitepages.com/person

Go down to the part that says find neighbors. Type in the address you service and up comes the information.

They will let you do free mail lables here on this site as well.

http://www.whitepages.com/save_contacts
Reply With Quote
  #14  
Old 12-05-2010, 09:45 AM
wellbiz wellbiz is offline
Senior Member
 
Join Date: Feb 2010
Location: Livonia, Michigan
Posts: 129
Rep Power: 6
wellbiz is on a distinguished road
Talking

Quote:
Originally Posted by jymie View Post
I have used this site before to advertise by mail to neighbors of customers I now service, It takes a bit of typing onto a spread sheet to make labels but once you have it you can use over and over.

http://www.whitepages.com/person

Go down to the part that says find neighbors. Type in the address you service and up comes the information.

They will let you do free mail lables here on this site as well.

http://www.whitepages.com/save_contacts
Jymie,

Thanks so much. Funny thing is I use whitepages.com all the time for revese searches when I get a call and the client only leaves a first name or no name at all. Never realized I could search for neighbors. This is excellent, I really appreciate the help.

Jay
Reply With Quote
  #15  
Old 12-05-2010, 04:42 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,149
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I have used this site before to advertise by mail to neighbors of customers I now service, It takes a bit of typing onto a spread sheet to make labels but once you have it you can use over and over.
How often do you send out mailings to them and how effective have you found it to be versus dropping off flyers after each mowing?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #16  
Old 12-05-2010, 11:35 PM
jymie's Avatar
jymie jymie is offline
Senior Member
 
Join Date: Aug 2008
Location: Hamburg New York
Posts: 912
Rep Power: 7
jymie is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
How often do you send out mailings to them and how effective have you found it to be versus dropping off flyer's after each mowing?
It costs me more to hand out flyer's as that usually requires my helpers to walk neighborhoods. I find that sending postcards is far better than handing out flyer's door to door. Paper seems to get trashed quicker than a post card. I try to send out some sort of advertisement once a month to streets I already service. Its not uncommon for us to have at least two homes on a street we service. Once I get one, then the rest will get something from me. When I am looking for new streets, I will take notice of something that needs to be done in the area and gear the advertisement towards that.

Spring time I will advertise mulch Installs, lawn care, landscaping
As the season goes on, My focus will include basic trimming for those that need trimming only, hedge trimming, driveway & Walkway edging, bed weeding, flower planting etc etc

The biggest thing is strike up conversation with people out in their yard when you are servicing a neighbor, that works wonders.
Reply With Quote
  #17  
Old 12-06-2010, 01:35 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,149
Rep Power: 10
Steve has disabled reputation
Default

Quote:
When I am looking for new streets, I will take notice of something that needs to be done in the area and gear the advertisement towards that.
Do you try and have different marketing material to be sent out each month or do you use the same template?

Also, how wide of an area do you recommend to reach with postcards.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #18  
Old 12-11-2010, 03:18 PM
LittleDave LittleDave is offline
Junior Member
 
Join Date: Jan 2009
Posts: 4
Rep Power: 7
LittleDave is on a distinguished road
Default Criss-Cross Directory

When I used to assemble my own mailing and telemarketing lists, I used something called the "Criss-Cross Directory" located in my local public library.
It is updated annually and contains information organized by phone number as well as by street address.

So, I look up the street address of a good customer, and the directory shows me all the other addresses on the street and near streets with phone numbers, names, number of years in residence, sometimes purchase price of property,renter or owner, all kinds of good info. I just photocopied the pages I needed to use for the week.

Much cheaper than a paid service, and you can control exactly who you mail to (or call- if you use telemarketing which was VERY successful for me.)

Nowadays the method posted above by jymie about whitepages is also good but I have found that the names and phone numbers are not always as accurate as the Criss-cross directory was.
Reply With Quote
  #19  
Old 12-11-2010, 05:59 PM
wellbiz wellbiz is offline
Senior Member
 
Join Date: Feb 2010
Location: Livonia, Michigan
Posts: 129
Rep Power: 6
wellbiz is on a distinguished road
Default

Thanks, I will ask at my local library next time I am in.
Reply With Quote
  #20  
Old 12-12-2010, 03:23 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,149
Rep Power: 10
Steve has disabled reputation
Default

Quote:
or call- if you use telemarketing which was VERY successful for me.
When you did this, how did you go about it? Did you personally call people or did you hire a service?

Also what did you find was the best way to do your marketing with those addresses? How often did you send mailers out?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Direct Mailing kc2006 Lawn Care Marketing & Post your marketing material for review! 18 03-02-2010 10:43 AM
e-mailing invoices STODD Gopher Software Support Archived Question & Answers - Read Only 1 02-18-2007 06:52 PM
Mailing List Script Help Search Engine Optimization and Website Design Discussions. 8 04-04-2006 12:26 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Engine question
Blue Star Lawn Care
03-30-2015 09:47 PM
Yesterday 11:40 PM
by Blue Star Lawn Care
5 120
Pictures of commercial...
avetslawncare
Yesterday 09:47 PM
Yesterday 09:53 PM
by avetslawncare
1 32
I'm Back With The Best...
aduttonater
02-21-2015 12:41 AM
Yesterday 09:21 PM
by aduttonater
17 1,136
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
Yesterday 09:17 PM
by ExtremeLawncareServices
38 4,215
Help create a new lawn...
dlc7101
Yesterday 07:24 PM
Yesterday 07:24 PM
by dlc7101
0 51
hello
oasis_greenscapes
Yesterday 06:18 PM
Yesterday 06:18 PM
by oasis_greenscapes
0 28
Please share video on...
Sprinkler Buddy
Yesterday 02:59 PM
Yesterday 02:59 PM
by Sprinkler Buddy
0 32
First big mower decision?
SGL1
03-28-2015 08:58 AM
Yesterday 02:35 PM
by SGL1
19 357
Trailer flooring...
Pattersonllc
03-31-2015 02:40 PM
Yesterday 02:06 PM
by SGL1
6 106
Covering a landscape...
Dan Tanner
03-29-2015 09:01 AM
Yesterday 01:51 PM
by Steve
13 258
Staff at school give me...
LawnCareMan280
03-31-2015 09:00 PM
Yesterday 01:39 PM
by Steve
1 183
New to the site
tl757
03-31-2015 07:30 PM
Yesterday 01:36 PM
by Steve
1 61
Billing methods
jcurr33
03-26-2015 01:33 PM
Yesterday 01:24 PM
by Steve
10 341
How do you get...
ESREVER
03-25-2015 01:30 PM
Yesterday 01:14 PM
by Steve
11 323
Snow removal contracts
CDLAWNCARE
03-31-2015 02:57 PM
Yesterday 12:50 PM
by Steve
1 86
Commercial Jobs
CurbAppeal1
03-25-2015 04:22 PM
03-31-2015 11:16 PM
by CurbAppeal1
11 372
Flag or no flag
Matther777
03-24-2015 02:41 PM
03-31-2015 08:05 PM
by shadrach
11 446
landscape insurance
clarkslawn
03-30-2015 10:14 PM
03-31-2015 02:14 PM
by Steve
1 92
Dethatching attachments
jcurr33
03-29-2015 08:56 PM
03-31-2015 01:50 PM
by Steve
3 126
Tree Service
Yard Elements
09-10-2011 08:19 PM
03-31-2015 01:39 PM
by Steve
25 8,668
Hydro oil
googus
03-30-2015 06:45 AM
03-31-2015 05:42 AM
by mac83
3 104
35,000 Eddm
greenscaper123
03-18-2015 12:51 PM
03-30-2015 10:51 PM
by SC93
22 672
Employee job training...
brookline
12-15-2014 07:15 PM
03-30-2015 07:39 PM
by SGL1
30 2,509
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
03-30-2015 07:36 PM
by SGL1
16 649
Ferris FW35 questions
Chilehead
03-10-2015 08:31 PM
03-30-2015 07:08 PM
by Dan Tanner
7 460
Bid for large home...
lxarth
03-22-2015 11:06 AM
03-30-2015 07:03 PM
by avetslawncare
11 468
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
03-30-2015 02:07 PM
by Steve
4 476
Trepidation about...
michellemarvin
03-23-2015 07:46 PM
03-30-2015 01:40 PM
by Steve
3 249
I lost a long term...
Sprinkler Buddy
09-04-2011 02:24 PM
03-30-2015 01:36 PM
by Steve
16 3,544
bidding a cemetery....
NPM_LLC
03-28-2015 10:56 AM
03-29-2015 01:18 PM
by jrs.landscaping
5 213
Weed and Feed
robkattankate
03-19-2015 09:00 PM
03-29-2015 08:42 AM
by Dan Tanner
5 704
Mower vs lot size advice
jcurr33
03-25-2015 09:29 PM
03-28-2015 08:37 AM
by Dan Tanner
5 252
hoa bid need help
bigdaveha12
03-24-2015 08:29 PM
03-27-2015 11:17 PM
by lxarth
6 340
introducing myself
chris2500hd
03-24-2015 11:16 AM
03-27-2015 02:02 PM
by Steve
8 301
Office Administration...
Girlfriend
03-26-2015 05:40 PM
03-26-2015 05:40 PM
by Girlfriend
0 1,158
Is this tree beyond help?
SGL1
03-22-2015 05:35 PM
03-25-2015 08:55 PM
by SGL1
14 1,581
Opinions on truck wrap
Trupro
02-28-2015 03:21 PM
03-25-2015 07:54 PM
by Trupro
33 1,674
The New Wave!!!! Read...
Jamesw86
03-22-2015 08:33 PM
03-25-2015 02:50 PM
by Steve
10 384
grass in the gas tank
robkattankate
03-23-2015 04:37 PM
03-25-2015 02:36 PM
by Steve
5 271
Helping others
hansenslawncare
09-15-2011 08:50 PM
03-25-2015 02:33 PM
by Steve
11 2,736
DOT Number
acrajchel
03-20-2015 05:56 PM
03-25-2015 02:28 PM
by Steve
7 665
Michelin x tweel.
apmAkron
03-23-2015 04:22 PM
03-24-2015 12:40 PM
by Steve
3 177
spike aerator???
Bradcook21
03-21-2015 01:55 PM
03-24-2015 10:32 AM
by acrajchel
4 281
Hello from Maryland
michellemarvin
03-23-2015 12:44 PM
03-23-2015 07:33 PM
by michellemarvin
2 210
hello from south GA.
CCandALawnCare
03-23-2015 03:46 AM
03-23-2015 07:06 PM
by CCandALawnCare
2 172
Say Hello !!!
Steve
03-19-2007 11:18 AM
03-23-2015 06:14 PM
by jethro
1,218 380,803
Is anyone doing mosquito...
BWild
01-27-2015 11:30 AM
03-23-2015 12:28 PM
by Steve
9 928
Should i take on this...
christw
03-17-2013 01:23 PM
03-22-2015 09:02 PM
by ExtremeLawncareServices
36 7,693
mower stalls when...
boog
03-19-2015 08:20 AM
03-21-2015 08:13 PM
by Wolf4dk
7 327
Hello Emily Reyes from...
Webster14829
03-20-2015 11:23 AM
03-20-2015 03:36 PM
by Steve
2 221
» Popular Tags
aerocore apartment complex auger bark billy goat brushcutter blades bush collections deliquentaccounts design edging employee problems equipment rental ferris flyers foreman free advertising grass growing a lawn care business hills hiring husqvarna introduction john deere quik trac landscape landscape services landscaping training lawn lawn care lawn care business seo lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing marketing marketing secrets mr dave mulch new business past due per hour charge per hour service pricing profit on employee pto push versus ride running a business secrets to landscaping sell the vision seo shell small engine repair square foot steep lawns sulky theft toro grand stand trailer tree trimmer rack truck new used landscape up sell employee walk behind web design website website design winterization won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:08 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:08 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy