Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Mailing list help


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #11  
Old 12-04-2010, 12:09 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,415
Rep Power: 10
Steve has disabled reputation
Default

I am guessing there is going to be a sweet spot for each way everyone is doing this. To generate X amount of a mailing list, maybe one way works better, but when you want to generate a mailing list of 10 times that, maybe another way does.

How big are the mailing lists you each are wanting or using?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 12-04-2010, 12:27 PM
wellbiz wellbiz is offline
Senior Member
 
Join Date: Feb 2010
Location: Livonia, Michigan
Posts: 129
Rep Power: 5
wellbiz is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by Steve View Post
I am guessing there is going to be a sweet spot for each way everyone is doing this. To generate X amount of a mailing list, maybe one way works better, but when you want to generate a mailing list of 10 times that, maybe another way does.

How big are the mailing lists you each are wanting or using?
Steve,

Not very big, maybe 20-30 per week. I dont know if it is even finacially viable until I get an idea on how much a list service will cost. I would just use postcards or door hangers left at the neighbors house (standard cloverleafing), but I thought actually having a name to personalize the marketing pieces may generate a higher respones rate. I am open to any suggestions.

Jay
Reply With Quote
  #13  
Old 12-04-2010, 11:28 PM
jymie's Avatar
jymie jymie is offline
Senior Member
 
Join Date: Aug 2008
Location: Hamburg New York
Posts: 905
Rep Power: 7
jymie is on a distinguished road
Default

I have used this site before to advertise by mail to neighbors of customers I now service, It takes a bit of typing onto a spread sheet to make labels but once you have it you can use over and over.

http://www.whitepages.com/person

Go down to the part that says find neighbors. Type in the address you service and up comes the information.

They will let you do free mail lables here on this site as well.

http://www.whitepages.com/save_contacts
Reply With Quote
  #14  
Old 12-05-2010, 09:45 AM
wellbiz wellbiz is offline
Senior Member
 
Join Date: Feb 2010
Location: Livonia, Michigan
Posts: 129
Rep Power: 5
wellbiz is on a distinguished road
Talking

Quote:
Originally Posted by jymie View Post
I have used this site before to advertise by mail to neighbors of customers I now service, It takes a bit of typing onto a spread sheet to make labels but once you have it you can use over and over.

http://www.whitepages.com/person

Go down to the part that says find neighbors. Type in the address you service and up comes the information.

They will let you do free mail lables here on this site as well.

http://www.whitepages.com/save_contacts
Jymie,

Thanks so much. Funny thing is I use whitepages.com all the time for revese searches when I get a call and the client only leaves a first name or no name at all. Never realized I could search for neighbors. This is excellent, I really appreciate the help.

Jay
Reply With Quote
  #15  
Old 12-05-2010, 04:42 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,415
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I have used this site before to advertise by mail to neighbors of customers I now service, It takes a bit of typing onto a spread sheet to make labels but once you have it you can use over and over.
How often do you send out mailings to them and how effective have you found it to be versus dropping off flyers after each mowing?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #16  
Old 12-05-2010, 11:35 PM
jymie's Avatar
jymie jymie is offline
Senior Member
 
Join Date: Aug 2008
Location: Hamburg New York
Posts: 905
Rep Power: 7
jymie is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
How often do you send out mailings to them and how effective have you found it to be versus dropping off flyer's after each mowing?
It costs me more to hand out flyer's as that usually requires my helpers to walk neighborhoods. I find that sending postcards is far better than handing out flyer's door to door. Paper seems to get trashed quicker than a post card. I try to send out some sort of advertisement once a month to streets I already service. Its not uncommon for us to have at least two homes on a street we service. Once I get one, then the rest will get something from me. When I am looking for new streets, I will take notice of something that needs to be done in the area and gear the advertisement towards that.

Spring time I will advertise mulch Installs, lawn care, landscaping
As the season goes on, My focus will include basic trimming for those that need trimming only, hedge trimming, driveway & Walkway edging, bed weeding, flower planting etc etc

The biggest thing is strike up conversation with people out in their yard when you are servicing a neighbor, that works wonders.
Reply With Quote
  #17  
Old 12-06-2010, 01:35 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,415
Rep Power: 10
Steve has disabled reputation
Default

Quote:
When I am looking for new streets, I will take notice of something that needs to be done in the area and gear the advertisement towards that.
Do you try and have different marketing material to be sent out each month or do you use the same template?

Also, how wide of an area do you recommend to reach with postcards.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #18  
Old 12-11-2010, 03:18 PM
LittleDave LittleDave is offline
Junior Member
 
Join Date: Jan 2009
Posts: 4
Rep Power: 6
LittleDave is on a distinguished road
Default Criss-Cross Directory

When I used to assemble my own mailing and telemarketing lists, I used something called the "Criss-Cross Directory" located in my local public library.
It is updated annually and contains information organized by phone number as well as by street address.

So, I look up the street address of a good customer, and the directory shows me all the other addresses on the street and near streets with phone numbers, names, number of years in residence, sometimes purchase price of property,renter or owner, all kinds of good info. I just photocopied the pages I needed to use for the week.

Much cheaper than a paid service, and you can control exactly who you mail to (or call- if you use telemarketing which was VERY successful for me.)

Nowadays the method posted above by jymie about whitepages is also good but I have found that the names and phone numbers are not always as accurate as the Criss-cross directory was.
Reply With Quote
  #19  
Old 12-11-2010, 05:59 PM
wellbiz wellbiz is offline
Senior Member
 
Join Date: Feb 2010
Location: Livonia, Michigan
Posts: 129
Rep Power: 5
wellbiz is on a distinguished road
Default

Thanks, I will ask at my local library next time I am in.
Reply With Quote
  #20  
Old 12-12-2010, 03:23 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,415
Rep Power: 10
Steve has disabled reputation
Default

Quote:
or call- if you use telemarketing which was VERY successful for me.
When you did this, how did you go about it? Did you personally call people or did you hire a service?

Also what did you find was the best way to do your marketing with those addresses? How often did you send mailers out?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Direct Mailing kc2006 Lawn Care Marketing & Post your marketing material for review! 18 03-02-2010 10:43 AM
e-mailing invoices STODD Gopher Software Support Archived Question & Answers - Read Only 1 02-18-2007 06:52 PM
Mailing List Script Help Search Engine Optimization and Website Design Discussions. 8 04-04-2006 12:26 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Whe does Mowing season...
jack2048
Today 07:05 AM
Today 11:36 AM
by stevef1201
2 57
Look out Bob Villa -...
Mr Dave
Today 10:06 AM
Today 10:06 AM
by Mr Dave
0 25
Falling into business
stellarmowing
09-28-2014 04:35 PM
Today 07:52 AM
by stellarmowing
3 222
Sprinkler head guards...
Sprinkler Buddy
09-27-2014 04:55 AM
Yesterday 09:05 PM
by Sprinkler Buddy
2 304
John Deere z235 Deck
WesleySnips
Yesterday 06:02 PM
Yesterday 06:02 PM
by WesleySnips
0 80
Question?what should I...
dalvan0
09-24-2014 11:10 PM
Yesterday 04:59 PM
by jrs.landscaping
13 674
Help a brother...
tbtigers03
09-28-2014 11:41 AM
Yesterday 04:20 PM
by tbtigers03
4 249
hey
sizemorelawncare
09-28-2014 08:12 PM
Yesterday 03:10 PM
by Steve
2 175
Update on LawnsAway and...
Ian Lovejoy
09-28-2014 10:24 AM
Yesterday 03:09 PM
by Steve
2 233
Need to figure out how...
tjslawnde
09-28-2014 10:31 AM
Yesterday 03:05 PM
by Steve
4 250
Aerocore Deck?
wdrdoctor
09-26-2014 06:21 PM
Yesterday 02:36 PM
by Steve
3 380
Hello from CNY
arazucontracting
09-22-2014 06:07 PM
Yesterday 02:33 PM
by Steve
3 647
How to price lawn mowing.
jack2048
09-24-2014 04:18 PM
Yesterday 02:27 PM
by Steve
4 497
Pricing ????
6295danny
01-14-2013 07:54 PM
Yesterday 02:22 PM
by Steve
35 6,512
30 Inch Push Mowers Pros...
Billy Goat
06-27-2013 08:07 PM
09-27-2014 04:11 PM
by SGL1
30 7,015
Kohler command carb...
ExtremeLawncareServices
09-21-2014 03:09 PM
09-26-2014 06:08 PM
by jrs.landscaping
23 1,035
Replacing a Shindi T-27
Dan Tanner
09-13-2014 12:59 PM
09-26-2014 04:16 PM
by stevef1201
5 1,039
Looking for feed back on...
ExtremeLawncareServices
09-17-2014 08:38 AM
09-25-2014 09:18 AM
by ExtremeLawncareServices
10 1,065
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
09-25-2014 08:01 AM
by ExtremeLawncareServices
124 9,249
Trying something new,...
ExtremeLawncareServices
09-21-2014 09:07 PM
09-23-2014 11:13 AM
by Steve
4 741
This sucks...
Matther777
09-18-2014 04:56 PM
09-22-2014 08:02 PM
by ExtremeLawncareServices
11 1,128
Not sure, but anyone do...
SnowRemoval2k14
09-22-2014 12:10 AM
09-22-2014 04:49 PM
by Steve
1 690
Tribulations of working...
stevef1201
09-13-2014 08:37 AM
09-22-2014 04:45 PM
by Steve
9 1,021
Mulching beds
Bradcook21
09-21-2014 07:43 AM
09-22-2014 04:43 PM
by Steve
3 760
Scag turf tiger hydrolic...
ExtremeLawncareServices
09-04-2014 10:55 PM
09-22-2014 04:35 PM
by Steve
12 1,391
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
09-21-2014 09:23 PM
by ExtremeLawncareServices
3 1,404
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
09-19-2014 03:29 PM
by acrajchel
6 1,630
snowplowing
jshak40
09-01-2014 07:20 AM
09-19-2014 11:49 AM
by Steve
23 2,053
Lowballers scrubs &...
Darksteel
01-13-2014 07:35 AM
09-18-2014 06:32 PM
by Northwoods Outdoors
58 7,459
Hello from upstate NY!
A&MLawn&Snow
09-18-2014 11:19 AM
09-18-2014 04:10 PM
by Sprinkler Buddy
2 862
Price to apply fertilizer
SS.Lawncare
09-15-2014 11:10 AM
09-18-2014 01:16 PM
by Steve
9 1,047
Trailer tires
J.A.S.LawnService
09-01-2014 10:17 AM
09-17-2014 09:57 PM
by curts lawn care
4 1,479
new to the forum
SGlawncare
09-16-2014 11:20 PM
09-17-2014 08:29 PM
by curts lawn care
3 877
Help With Snow Blowing...
Robertf31
09-13-2014 10:55 PM
09-17-2014 12:34 PM
by Steve
11 1,235
Non-Stop Summer?
SouthallMowing
09-14-2014 10:51 PM
09-17-2014 10:48 AM
by stevef1201
6 989
Poll - net income
Dan5082
11-15-2010 08:08 PM
09-16-2014 04:44 PM
by jrs.landscaping
12 3,736
Getting lowballed!
PineHillLawn
06-27-2012 07:23 AM
09-16-2014 01:25 PM
by jrs.landscaping
24 5,478
Compare this summer to...
Steve
09-03-2014 12:52 PM
09-16-2014 11:20 AM
by Hanks Lawn Care Services
15 1,667
thinking about throwing...
veteranslawncaresystems
09-09-2014 10:31 PM
09-15-2014 03:41 PM
by Steve
12 1,384
Hello
Robertf31
09-12-2014 10:34 PM
09-15-2014 03:17 PM
by Steve
2 888
Newbie......Again
Jibber
09-13-2014 12:17 PM
09-15-2014 02:54 PM
by Sprinkler Buddy
2 1,012
need help with starter...
GoGreenerKS
09-12-2014 04:23 PM
09-15-2014 02:25 PM
by Steve
3 937
Brake job!
kslawn
08-30-2014 07:49 AM
09-15-2014 02:16 PM
by Steve
12 1,730
Hello
jawnebgoode
08-28-2014 08:37 PM
09-15-2014 02:15 PM
by Steve
3 1,460
Employee uniforms
Gerardo_Landscape
01-21-2014 11:11 PM
09-15-2014 02:12 PM
by Steve
5 1,527
Greetings from the north
Northwoods Outdoors
09-13-2014 08:55 AM
09-15-2014 02:07 PM
by Steve
1 879
darleneh
darleneh
09-15-2014 12:33 PM
09-15-2014 02:07 PM
by Sprinkler Buddy
1 915
My 1st bid
WesleySnips
06-11-2014 03:13 PM
09-15-2014 02:05 PM
by Steve
29 2,374
New Aerator
Chaz
09-09-2014 11:43 PM
09-15-2014 01:50 PM
by Steve
9 1,157
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
09-15-2014 01:23 PM
by stevef1201
8 1,906
» Popular Tags
4wd apartment lawn care estimate bob villa charge christmas lighting commercial demonstration employee problems estimate exmark ferris first truck fundraiser georgia gopherhaul gravely hardscapes holiday lighting how much to charge how to how to bid hydraulic introduction kawasaki labor cost landscape services lawn lawn care lawn care busines plan lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo leaf removal lighting managing a lawn care business marketing mulch estimate new buisness patio install podcast promotion property management company redmax reo rotating savannah scag scag v-ride seo snow plowing sprayer starting a business start up lawn care business steep lawns stihl tips top dresser toro tractor auger trailer mate pro truck new used landscape turfgrass consulting walker won't return wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 12:29 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 12:29 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy