Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Community Assistance

Community Assistance Community questions, comments, and suggestions. Problems posting? Email me.

Monopoly


Community Assistance

Community questions, comments, and suggestions. Problems posting? Email me.
Reply
 
Thread Tools Search this Thread
  #1  
Old 11-10-2010, 07:24 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 73
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default Monopoly

The idea of having complete control over my city with services I provide, is a fantasy.

A simple question comes to mind;

What is the best way to gain more business?

Owning two (2) or more companies which provide the same services in the same area

or

Growing your existing company




Think about it;

Owning two (2) or more companies which provide the same services in the same area, may guarantee a higher chance of landing a potential customer.

E.g;

A homeowner decides not to hire X service, but still has to hire someone! This person will most likely hire Y service - why not be "Y" service?


Sure, if customers found out these two companies are charging differently yet are owned by the same individual - this could stir up some negativity. Though, I believe by altering how service is performed between the two, you can fix this issue from arising.

It can be as simple as offering different payment methods;

Company X charges monthly
Company Y charges up front, etc
Which could very well explain why their prices are altered, give or take.


Who's following me with this idea? Imagine each company has a different theme, you cannot do this with one company.

Company X specializes in more of 'lawn striping design'
Company Y specializes in more of 'custom packages'



What are your thoughts?

Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 11-11-2010, 12:22 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,171
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
I think there are plenty of companies that utilize this strategy.

For instance.

CNN was the first 24 hour news channel. Then at the time, Ted Turner, who owned CNN, got word a competitor was going to come into the mix as well.

So what he did was, he created another channel to make the competition even tougher on his competitor. He created Headline News.

What got you thinking about this? And which strategy would you prefer doing?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 11-11-2010, 04:48 AM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 73
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

Last year I posted about a businessman who did this same thing, running two snow removal companies in the same area. It was talk of the town.

In a way, he failed at providing a good image - but the public didn't learn even after an awful year (they had to give complete refunds to several customers), this man still gained tons of business and even MORE this year.

His first company was fair priced and very well known - everyone in the city knows this company even if they've never hired the provided service. His second company was inexpensive, really making other companies nervous and confused on how he'd pull it off.

I guess with funds from company A, this man was able to back up company B long enough to show people what it's capable of.

Client thoughts; "New company, probably has no experience. With this price, he'll be out of business the first snowfall" - wrong. He went in and proved his company worthy enough to have a second chance.


So, even if I thought it'd turn out bad for him, he got lucky. He lost a lot of customers 'so we all hear' - and people only talk negative about him. I'm 'friends' with 5-6 other business owners in this field and they all have the same negative opinion about him. Personally, I thought it was a brilliant move.

Everyone thought it was a scam, as their contracts were so identical, "something must be wrong here". People are so quick to jump the gun.

I believe in maybe 2 more years, I'll be interested in starting my second company. You never know, I might even call it 'CHEESE' - hahahaha!

Nah, I'd have a really interesting name like, .. oh no spoilers lol
Reply With Quote
  #4  
Old 11-11-2010, 05:27 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Both work, which route you go depends on how involved you want to be, two companies is double the headache's and you have a full plate it seems from your posts, growing or acquiring other companies in this industry is the fastest way to go as you have total control over one company.

When I look around our city at the big lawn care guys, they are either a franchise and people know the brand name and simply call them without doing any research (generally), they have pretty amazing booth's at the home shows which sends the we are big message and they pick up a lot of clients this way (I have done this in other business's and it works well) or some of the others bought out smaller companies and in many cases retained the staff.

Personally I am an acquire guy and strategic marketing always looking to a niche and trying to find business the small guys can't do and the big guys don't want as their equipment is too large, also offering a host of services as not every offering will be busy all the time, depends on the season within the season. This has worked well for me for the most part, we have a business model that is working and I plan to stick to it.....well for now anyhow
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #5  
Old 11-12-2010, 01:40 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,171
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I believe in maybe 2 more years, I'll be interested in starting my second company. You never know, I might even call it 'CHEESE'
If you started a second one, would you follow a similar strategy where you had a high priced business and then a low priced one? Or what would the strategy be?

Quote:
So, even if I thought it'd turn out bad for him, he got lucky.
What was the back story to this again? From what I remember last year he was going out of business or am I wrong? Was he able to pull through that time? How do you feel he did it?

Also why do you feel he went with two business? It seems like a real crazy path to take.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 11-12-2010, 05:09 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 73
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

Quote:
If you started a second one, would you follow a similar strategy where you had a high priced business and then a low priced one? Or what would the strategy be?
It would be more or less the same. Down here, we actually only have two types of customers.

1) Customers who want quality, and like to show off their luxurious lawn

2) Customers who just want the work done, make it half decent if they could pay less

So, basically I would probably run a 'quick fix' business and a 'luxury' business.

For the second (2nd) type of customer, I would obviously just be mowing without the trimming or 'extra' work per maintenance job. Leaving this business more time to focus on up sells. The price would be low, though they are paying for what they get. If they want me to trim and do a perfect job, they can hire the original company.

I will have 'Breeze' and 'Poor mans Breeze'.

To jump start it, they'd obviously have opposite perks and promotions.

Quote:
What was the back story to this again? From what I remember last year he was going out of business or am I wrong? Was he able to pull through that time? How do you feel he did it?
Well, every news article stated a different reason for him having two companies - which made people feel indifferent about him. The latest excuse was, "I helped build this company for a friend of mine to run" - which makes absolutely no sense considering he built himself a competitor.

People will debate whether or not he's out to scam people, regardless - A low price is highly addictive to everyone!

Quote:
Also why do you feel he went with two business? It seems like a real crazy path to take.
Because he has a dark side like me, and wants to rule the world... lol
Reply With Quote
  #7  
Old 11-14-2010, 01:39 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,171
Rep Power: 10
Steve has disabled reputation
Default

Very interesting!

Now when you look at your plan for your current business, do you find you are trying to drive it more to service one specific type of customer over another or do you find that right now its more of, 'i will take any customer i can get.' Until such time as you feel more comfortable focusing on a specific group?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Watch 22 Jump Street...
simleo259
Today 08:19 AM
Today 08:19 AM
by simleo259
0 1
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
Today 07:01 AM
by kslawn
2 110
new to me box truck
jrayb39667
03-06-2014 10:20 PM
Today 06:52 AM
by broderick811
14 1,287
Need help determining...
Jbss861
07-20-2014 02:33 PM
Today 06:38 AM
by kslawn
9 203
Customer letters
kslawn
Today 06:17 AM
Today 06:17 AM
by kslawn
0 9
My First Apartment...
SSLCtn
05-26-2014 10:17 PM
Today 05:38 AM
by kslawn
13 794
Should I ?
googus
Yesterday 04:06 PM
Today 05:29 AM
by kslawn
1 73
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
Yesterday 11:15 PM
by SGL1
25 1,083
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
Yesterday 10:11 PM
by ExtremeLawncareServices
7 175
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
Yesterday 07:18 PM
by LawnCareMan280
3 155
Overspray?
stevef1201
07-21-2014 04:20 PM
Yesterday 03:59 PM
by stevef1201
2 72
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
Yesterday 01:53 PM
by Steve
6 202
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
07-21-2014 02:53 PM
by LawnDoctor
9 601
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
07-21-2014 01:48 PM
by Steve
9 432
What's my business worth?
Chaz
07-16-2014 01:35 PM
07-21-2014 01:45 PM
by Steve
4 215
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
07-21-2014 01:04 PM
by Steve
12 490
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 507
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
07-20-2014 08:03 AM
by kslawn
1 145
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
07-19-2014 05:40 PM
by kslawn
1 108
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 109
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 112
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 650
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 960
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
07-16-2014 08:38 PM
by ExtremeLawncareServices
73 4,226
Hey guys this is the...
prmenter@gmail.com
07-07-2014 08:23 PM
07-16-2014 08:10 PM
by ExtremeLawncareServices
28 696
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
07-16-2014 05:00 PM
by Just for Cuts
18 627
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-15-2014 05:38 PM
by icon2000
1,184 318,355
need some help geting...
dalvan0
07-13-2014 09:28 PM
07-15-2014 11:56 AM
by Steve
5 214
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
07-15-2014 11:42 AM
by Steve
9 313
Classified Ad Template...
bcfb
06-05-2013 02:40 AM
07-15-2014 11:16 AM
by Steve
15 3,646
Husqvarna pz 60
CDLAWNCARE
07-06-2014 06:50 PM
07-15-2014 08:53 AM
by kslawn
10 388
Lowballers
Chaz
07-11-2014 03:55 PM
07-14-2014 12:27 PM
by Steve
5 318
My new side job
Sprinkler Buddy
05-10-2014 05:23 AM
07-14-2014 12:15 PM
by Steve
10 783
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
07-13-2014 10:36 PM
by GoGreenerKS
10 498
New Mower and Trailer
Chaz
06-25-2014 12:04 PM
07-13-2014 06:25 PM
by SGL1
7 500
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
07-12-2014 07:36 PM
by SGL1
21 1,819
Fuel and fuel additives
SGL1
07-06-2014 10:23 AM
07-11-2014 07:53 PM
by SGL1
15 491
Questions for a patchy...
jumcgee
07-09-2014 08:42 AM
07-11-2014 12:34 PM
by Steve
1 172
toro proline blades wont...
boog
06-25-2014 06:26 PM
07-11-2014 05:28 AM
by kslawn
18 604
Contents of Marketing to...
prmenter@gmail.com
07-09-2014 05:25 PM
07-10-2014 03:23 PM
by Steve
3 256
Shindaiwa
CLB454
05-13-2014 09:04 PM
07-10-2014 03:04 PM
by Steve
14 737
Starting New in FL
mmcuttrim
08-06-2010 09:22 AM
07-10-2014 02:44 PM
by Steve
48 11,185
Bid help 45 on acre...
Priggan
06-26-2014 12:56 PM
07-09-2014 08:38 AM
by kslawn
7 478
need help bidding fence...
veteranslawncaresystems
07-03-2014 10:33 AM
07-08-2014 12:00 PM
by Steve
5 338
Trimmer or Knife?
gwilson98
07-04-2014 09:56 PM
07-07-2014 02:41 PM
by Steve
6 309
Started a New Solar Lawn...
Solar Lawn Care
06-08-2013 01:40 AM
07-07-2014 01:55 PM
by Steve
37 7,364
New Canadian Member
coppervalley
07-04-2014 02:15 PM
07-07-2014 01:12 PM
by Steve
1 208
Happy Independance...
stevef1201
07-04-2014 07:05 AM
07-07-2014 01:01 PM
by Steve
2 210
Echo PE 266 edger
stevef1201
07-01-2014 01:28 PM
07-07-2014 12:47 PM
by Steve
4 288
30 Inch Push Mowers Pros...
Billy Goat
06-27-2013 08:07 PM
07-06-2014 01:50 PM
by SGL1
21 5,174
» Popular Tags
2wd 4x4 34'' ads birdscaping blades charge christmas christmas light hanging commercial craigslist customers ditches employee problems exmark fall ferris financing franchise gopherhaul grass gravely growing a lawn care business health holiday how much to charge installation invoice labor cost late lawn lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo leaf cleanup lesco lighting brass outdoor lights marketing mechanic mowing new and restored landscapes new buisness new business podcast promotion riding mower running a business savannah scag seo social media starting a business steep lawns stihl sulky theft of services tips top dresser toro tree care truck new used landscape upsell walk behind walker won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:38 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:38 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy