Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Community Assistance

Community Assistance Community questions, comments, and suggestions. Problems posting? Email me.

Monopoly


Community Assistance

Community questions, comments, and suggestions. Problems posting? Email me.
Reply
 
Thread Tools Search this Thread
  #1  
Old 11-10-2010, 07:24 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 73
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default Monopoly

The idea of having complete control over my city with services I provide, is a fantasy.

A simple question comes to mind;

What is the best way to gain more business?

Owning two (2) or more companies which provide the same services in the same area

or

Growing your existing company




Think about it;

Owning two (2) or more companies which provide the same services in the same area, may guarantee a higher chance of landing a potential customer.

E.g;

A homeowner decides not to hire X service, but still has to hire someone! This person will most likely hire Y service - why not be "Y" service?


Sure, if customers found out these two companies are charging differently yet are owned by the same individual - this could stir up some negativity. Though, I believe by altering how service is performed between the two, you can fix this issue from arising.

It can be as simple as offering different payment methods;

Company X charges monthly
Company Y charges up front, etc
Which could very well explain why their prices are altered, give or take.


Who's following me with this idea? Imagine each company has a different theme, you cannot do this with one company.

Company X specializes in more of 'lawn striping design'
Company Y specializes in more of 'custom packages'



What are your thoughts?

Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 11-11-2010, 12:22 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,737
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
I think there are plenty of companies that utilize this strategy.

For instance.

CNN was the first 24 hour news channel. Then at the time, Ted Turner, who owned CNN, got word a competitor was going to come into the mix as well.

So what he did was, he created another channel to make the competition even tougher on his competitor. He created Headline News.

What got you thinking about this? And which strategy would you prefer doing?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 11-11-2010, 04:48 AM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 73
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

Last year I posted about a businessman who did this same thing, running two snow removal companies in the same area. It was talk of the town.

In a way, he failed at providing a good image - but the public didn't learn even after an awful year (they had to give complete refunds to several customers), this man still gained tons of business and even MORE this year.

His first company was fair priced and very well known - everyone in the city knows this company even if they've never hired the provided service. His second company was inexpensive, really making other companies nervous and confused on how he'd pull it off.

I guess with funds from company A, this man was able to back up company B long enough to show people what it's capable of.

Client thoughts; "New company, probably has no experience. With this price, he'll be out of business the first snowfall" - wrong. He went in and proved his company worthy enough to have a second chance.


So, even if I thought it'd turn out bad for him, he got lucky. He lost a lot of customers 'so we all hear' - and people only talk negative about him. I'm 'friends' with 5-6 other business owners in this field and they all have the same negative opinion about him. Personally, I thought it was a brilliant move.

Everyone thought it was a scam, as their contracts were so identical, "something must be wrong here". People are so quick to jump the gun.

I believe in maybe 2 more years, I'll be interested in starting my second company. You never know, I might even call it 'CHEESE' - hahahaha!

Nah, I'd have a really interesting name like, .. oh no spoilers lol
Reply With Quote
  #4  
Old 11-11-2010, 05:27 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Both work, which route you go depends on how involved you want to be, two companies is double the headache's and you have a full plate it seems from your posts, growing or acquiring other companies in this industry is the fastest way to go as you have total control over one company.

When I look around our city at the big lawn care guys, they are either a franchise and people know the brand name and simply call them without doing any research (generally), they have pretty amazing booth's at the home shows which sends the we are big message and they pick up a lot of clients this way (I have done this in other business's and it works well) or some of the others bought out smaller companies and in many cases retained the staff.

Personally I am an acquire guy and strategic marketing always looking to a niche and trying to find business the small guys can't do and the big guys don't want as their equipment is too large, also offering a host of services as not every offering will be busy all the time, depends on the season within the season. This has worked well for me for the most part, we have a business model that is working and I plan to stick to it.....well for now anyhow
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #5  
Old 11-12-2010, 01:40 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,737
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I believe in maybe 2 more years, I'll be interested in starting my second company. You never know, I might even call it 'CHEESE'
If you started a second one, would you follow a similar strategy where you had a high priced business and then a low priced one? Or what would the strategy be?

Quote:
So, even if I thought it'd turn out bad for him, he got lucky.
What was the back story to this again? From what I remember last year he was going out of business or am I wrong? Was he able to pull through that time? How do you feel he did it?

Also why do you feel he went with two business? It seems like a real crazy path to take.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 11-12-2010, 05:09 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 73
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

Quote:
If you started a second one, would you follow a similar strategy where you had a high priced business and then a low priced one? Or what would the strategy be?
It would be more or less the same. Down here, we actually only have two types of customers.

1) Customers who want quality, and like to show off their luxurious lawn

2) Customers who just want the work done, make it half decent if they could pay less

So, basically I would probably run a 'quick fix' business and a 'luxury' business.

For the second (2nd) type of customer, I would obviously just be mowing without the trimming or 'extra' work per maintenance job. Leaving this business more time to focus on up sells. The price would be low, though they are paying for what they get. If they want me to trim and do a perfect job, they can hire the original company.

I will have 'Breeze' and 'Poor mans Breeze'.

To jump start it, they'd obviously have opposite perks and promotions.

Quote:
What was the back story to this again? From what I remember last year he was going out of business or am I wrong? Was he able to pull through that time? How do you feel he did it?
Well, every news article stated a different reason for him having two companies - which made people feel indifferent about him. The latest excuse was, "I helped build this company for a friend of mine to run" - which makes absolutely no sense considering he built himself a competitor.

People will debate whether or not he's out to scam people, regardless - A low price is highly addictive to everyone!

Quote:
Also why do you feel he went with two business? It seems like a real crazy path to take.
Because he has a dark side like me, and wants to rule the world... lol
Reply With Quote
  #7  
Old 11-14-2010, 01:39 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,737
Rep Power: 10
Steve has disabled reputation
Default

Very interesting!

Now when you look at your plan for your current business, do you find you are trying to drive it more to service one specific type of customer over another or do you find that right now its more of, 'i will take any customer i can get.' Until such time as you feel more comfortable focusing on a specific group?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Truck Signage
Dan Tanner
Today 11:00 PM
Today 11:00 PM
by Dan Tanner
0 1
REO calling
Dan Tanner
Today 05:03 PM
Today 10:46 PM
by Dan Tanner
3 69
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
Today 10:13 PM
by grassdoctore
8 230
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Today 08:26 PM
by ExtremeLawncareServices
30 940
Nationwide lawn care...
Billy Goat
Yesterday 05:21 PM
Today 07:35 PM
by stevef1201
8 144
Accepting credit cards,...
Darksteel
03-17-2014 08:01 PM
Today 01:02 PM
by jymie
15 660
Instagram
Gerardo_Landscape
Today 11:28 AM
Today 11:28 AM
by Gerardo_Landscape
0 26
Help with weed liability!
Prolawnofchatt
Yesterday 09:10 AM
Today 11:20 AM
by kslawn
3 119
Trimec
acrajchel
Yesterday 08:24 PM
Today 11:10 AM
by Steve
3 70
leaf removal
tlf59263
Yesterday 10:00 PM
Today 11:05 AM
by Steve
2 92
Gopher Forum Discount!
BlackRain75
04-12-2014 10:44 PM
Today 10:50 AM
by Steve
9 221
hello
NFrailey
Yesterday 01:39 PM
Today 10:48 AM
by Steve
1 67
Any greenhouse operators...
GoGreenerKS
Yesterday 11:21 AM
Today 10:43 AM
by Steve
3 86
Pricing a Mulch Job
dmcalpi
04-07-2014 02:16 PM
Today 09:40 AM
by jymie
21 538
google earth
CDLAWNCARE
04-12-2014 03:24 PM
Today 09:36 AM
by jymie
8 184
Looking for advice on a...
Tekeda1
04-13-2014 09:53 AM
Today 08:54 AM
by Tekeda1
12 242
There has to be an...
CDLAWNCARE
04-14-2014 12:59 PM
Yesterday 04:06 PM
by Dan Tanner
6 144
First Day Back!
BelleCityLawn1
04-09-2014 09:13 PM
Yesterday 11:16 AM
by Steve
11 280
Mow America
stevegredler
04-13-2014 01:02 PM
04-14-2014 09:53 PM
by kslawn
5 157
Power Broom
acrajchel
04-14-2014 07:46 AM
04-14-2014 12:47 PM
by CDLAWNCARE
2 83
Say Hello !!!
Steve
03-19-2007 11:18 AM
04-14-2014 11:34 AM
by Steve
1,176 284,159
Equipment reviews
Greg'slawnandlandscape
04-09-2014 07:17 AM
04-14-2014 11:27 AM
by Greg'slawnandlandscape
13 368
Sulky and Turf Tracer
acrajchel
04-07-2014 01:44 PM
04-14-2014 10:51 AM
by Steve
8 270
Aerating Prices?
Dan Tanner
04-08-2014 03:16 PM
04-14-2014 10:31 AM
by Steve
13 375
Estimating help
acrajchel
04-11-2014 06:06 PM
04-14-2014 10:20 AM
by Steve
3 138
Lawn Renovation
stevef1201
04-11-2014 12:00 PM
04-14-2014 10:03 AM
by Steve
5 153
Need help bidding church...
GreenRidge Lawn&Landscape
04-07-2014 08:01 PM
04-14-2014 09:49 AM
by Steve
12 362
Hello all
Griff20114
04-12-2014 05:08 PM
04-14-2014 09:46 AM
by Steve
1 82
Step by Step Spring Lawn...
WarriorLawnscaping
04-10-2014 07:01 AM
04-14-2014 09:43 AM
by Steve
5 200
Jeff Cowden
jcowden
04-11-2014 07:27 PM
04-14-2014 09:39 AM
by Steve
1 88
Exmark Commercial 30...
Dan Tanner
04-11-2014 05:35 AM
04-14-2014 09:37 AM
by Steve
4 159
What Was Your Setup When...
superrman77
02-11-2014 10:53 AM
04-14-2014 08:04 AM
by acrajchel
21 1,526
Small guy time to get a...
googus
04-08-2014 08:16 AM
04-13-2014 07:18 PM
by A. Kulak Landscaping
9 286
Weekly vs. Bi-weekly
CDLAWNCARE
04-12-2014 01:48 PM
04-13-2014 06:03 PM
by kslawn
9 293
Weed ID help
TwinBrosLC
04-12-2014 10:39 AM
04-13-2014 07:40 AM
by stevef1201
4 125
Lexington, KY
acrajchel
04-07-2014 01:06 PM
04-11-2014 09:49 PM
by acrajchel
1 111
Food Plot Management
BlackRain75
04-11-2014 10:20 AM
04-11-2014 03:51 PM
by Steve
4 110
Estimating a job
acrajchel
04-08-2014 11:07 AM
04-11-2014 03:32 PM
by Steve
6 256
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
04-11-2014 03:25 PM
by Steve
11 980
Hello....
SWFloridaLawns
04-10-2014 06:15 PM
04-11-2014 02:28 PM
by Steve
2 110
Truck, Trailer,...
hawthornelawncare
12-23-2011 12:01 AM
04-10-2014 10:33 PM
by ExtremeLawncareServices
78 24,950
Trading Accounts
goodtimez
04-09-2014 05:42 PM
04-10-2014 01:55 PM
by Steve
2 137
Grass that has...
erock289
04-09-2014 10:21 AM
04-10-2014 01:52 PM
by Steve
3 155
Prowrap Trimmer Engine...
Steve
05-24-2006 07:05 PM
04-10-2014 01:09 PM
by Steve
10 2,186
1st annual Easter egg...
Greg'slawnandlandscape
04-09-2014 06:58 AM
04-10-2014 01:07 PM
by Steve
1 101
Hello everyone
aceslawnandgarden
04-03-2014 06:54 PM
04-10-2014 01:06 PM
by Steve
9 347
Weed control programs
Mallard91
04-02-2014 12:25 PM
04-10-2014 12:56 PM
by Steve
6 321
homeowner vs...
GoGreenerKS
04-07-2014 10:54 AM
04-10-2014 12:52 PM
by Steve
8 263
Hello
smgibson
04-07-2014 10:06 PM
04-10-2014 12:39 PM
by Steve
2 107
33" Cub Cadet Walk...
Dan Tanner
04-07-2014 08:49 AM
04-10-2014 12:35 PM
by Steve
5 179
» Popular Tags
2wd 4x4 advertisement article marketing birdscaping blower care charge christmas christmas light service credit card customers echo exmark fall ferris financing flower bed for sale four wheel drive franchise gopherhaul gravely gravely 34" zero turn health holiday holiday decorating how much to charge installation invoice kansas city labor cost late lawn lawn care lawn care business lawn care business show lawn clarksville lawn service clarksville tn leaf cleanup lesco lighting brass outdoor lights llc llp marketing mowing mulch mulch price new and restored landscapes new buisness new business office management oil podcast promotion redmax scag seo snow sole proprietorship starting a business stihl subcontractor theft of services tips tree care unreasonable walker yard clarksville zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:02 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:02 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy