I would love to hear what he is implementing also.
Here are some screen shots from a report. I had to black out the site name to protect the innocent..... LOL
You will notice that keyword optimization is below 50% in the body of the page. The report will also give you suggestions on where to fix the issues.
The report will also give you info on your competitors and their keywords etc.
Unfortunately I can't show you any of these types of pages as there is too much info about the site the reports were run against.
The attachments are real web site results and are for examples only. I will never post a report with anyone's info or with the ability for someone to figure out which site it was run on.
All I can say is that this particular site is in the pacific NW.
Text, Text, Text guys. Rankings will go up with more text than fancy flash or animation.
Flash or Animation looks cool but if you never get found on Google, what use is it? Plus, too much of this will cause your page to be slow to load. Have you ever clicked away from a page because it loaded too slow? People want info and they want it now. We are in an instant gratification society so you better be ready to serve it up or they will click on another site.
I am not against flash or animation but most tend to overdo it.
If you look at my wood restoration site
, you will see some Java with the photos and the reader board but there is also a lot of supporting text there. You will notice that the photos take some time to load, but in the mean time the text is there for the potential customer to read. I still have a lot of tweaking to do and some pages to finish but I wanted to start getting it crawled so by spring it is rocking.