Toyota seems to be making the full court press here with their new Tundra. Can you see yourself driving one of these trucks in the future? Is this truck going to take more market share from Ford and Chevy?
Toyota opens new front in truck war - Ford and GMís Chevy division dominate U.S. truck sales, but now Japanís Toyota is aiming to muscle its way into the American market with its 2007 Tundra truck. The full-size pickup, which was introduced in 1999 and will be relaunched soon with an all-new version, goes up against Chevyís Silverado, the Dodge Ram and Fordís F-Series pickup, long the countryís best-selling vehicle and Fordís bread-and-butter product.
Toyota wants to convince American truck drivers to trade in their U.S.-made vehicles for Japanese Tundras, but with an American twist. The company is preparing to move production of the Tundra to a new plant in Texas, the nationís biggest pickup market, where one of every four vehicles sold is a pickup, compared with one in every eight elsewhere in the United States.