Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Getting high end customers


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 08-11-2010, 09:57 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default Getting high end customers

I was listening to a podcast the other day where a lawn care business owner talked about how his business focused on high end customers.

One of the things he did to attract more high end customers was to build planters for local high restaurants for free where these high end customers ate.

Then subtly letting the passerby know he made them. Maybe a business card holder?

Would this work in your area?

Do you have other ideas on how to attract high end customers?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 08-11-2010, 07:36 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Lawn care business tipsLawn Care Business Book
I think that is an excellent idea, always think outside the box. I would like to think all of us have access to these accounts directly or through people we know, being our network. I can tell you once you are in and do good work, you are in and all set, you will do very little marketing and advertising unless you hant extreme growth, in my experience you will gain all ths business you can handle and best of all they always pay as soon as you ask and rarely question your quotes.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #3  
Old 08-12-2010, 04:51 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

Andy at this point are you still trying to come up with creative marketing ideas or now do you find word of mouth has taken hold enough where it is not so much an issue?

We often see lawn care businesses that have been around for a long time, not doing any marketing at all.

Is this ever a good thing or should you constantly be pushing yourself to grow each year?

Also, would you have any other thoughts for those reading this, on marketing ideas to get those high end customers?

Do certain projects stick out in your head, where you think, if I did that, it would really get me a lot of attention, but I simply don't have the time now to bother with it?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 08-12-2010, 05:12 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Quote:
Originally Posted by Steve View Post
Andy at this point are you still trying to come up with creative marketing ideas or now do you find word of mouth has taken hold enough where it is not so much an issue?

We often see lawn care businesses that have been around for a long time, not doing any marketing at all.

Is this ever a good thing or should you constantly be pushing yourself to grow each year?

Also, would you have any other thoughts for those reading this, on marketing ideas to get those high end customers?

Do certain projects stick out in your head, where you think, if I did that, it would really get me a lot of attention, but I simply don't have the time now to bother with it?
Hi Steve, I haven't spent much if any time this season coming up with marketing ideas, we came into the season in April with I believe 169 jobs, we did add another large excavator and loader to keep up with demand however this was a let's let the dust settle year.

On growth the jury is out, I have a very good core team and could grow the company further however I think we will just let things be for now and look at it next year. The decision to grow or stay can be tough, the only easy decision would be a company offering one or two services, should one of those services take a hit, could you still survive? We could as we must offer 15 or better services, diversification is critical.

As for marketing ideas, do all your friends, clients, contacts know you want to grow, are they keeping their ear to the ground for you?

I don't see anything that I say I wish we could do that as we can do just about anything a homeowner would want, I can build breath taking, award winning decks in woods the competition would not touch, Ipe, Brazilian Cherry, African Mahogany etc. all upper end but I don't as I love what we do and haven't had to go down that road. It's funny I had a call last night while having supper with my son from a upper end client, he had a quote of $64,000 to build their decks and wanted to know if I would consider it, I thanked him for the call but explained we are not in the deck building business at this time and why.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #5  
Old 08-12-2010, 06:15 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

Quote:
As for marketing ideas, do all your friends, clients, contacts know you want to grow, are they keeping their ear to the ground for you?
Andy,

Whats the best way to harness the potential of an employee to keep getting the word out about the company? Should they be given business cards? Possibly a % of any job they find as a finders fee? Or what's the best way to go about this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 08-12-2010, 04:05 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Quote:
Originally Posted by Steve View Post
Andy,

Whats the best way to harness the potential of an employee to keep getting the word out about the company? Should they be given business cards? Possibly a % of any job they find as a finders fee? Or what's the best way to go about this?
All my employees get 10% of a referral if I do the quote 25% if they do as long as they quoted it properly and there is a profit there. All employees have business cards and some I do profit sharing, depends on the job but Pressure Washing is where they really make the bucks.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #7  
Old 08-13-2010, 03:56 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

That is great! That seems to me, the key in getting employees to take an active part in growing the business.

If they feel they will benefit from working harder, they will. Everyone wants to make more money and having an outlet where you can make more money if you hustle a bit is fantastic! Allowing them to do this all within the infrastructure you created, certainly beats the heck out of them having to go off and start their own business in order to feel they are benefiting from putting in extra work.

How do you advise a lawn care business owner to come up with a % for referrals?

Quote:
All my employees get 10% of a referral if I do the quote
Would this be 10% off the final cost or would this be after certain expenses are taken out?

Quote:
25% if they do as long as they quoted it properly and there is a profit there.
What do you feel is the benefit of such a higher % for them performing the quote? It doesnt seem like much of the total work is in the quoting process to justify it, but then again, I don't know.

Quote:
Pressure Washing is where they really make the bucks.
Are the employees able to, at times, find the work, bid the work and do the work themselves? So they basically can do it all?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 08-13-2010, 04:20 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Good Morning,

When it comes to Lawn mowing, I can't give a %, some we make some money on, others we do well at. So what I decided and they agreed, they get the profit from the first two mow's and trim.

It's 10% of the accepted quote so it's a really good bonus for the staff member.

I do not have any employees that I would be comfortable with them looking at the job, quoting and doing the job, we are getting into a fine line allowing this as what is to stop them from doing this on the side. I don't believe I have any staff that would and all the vehicles have GPS tracking as well as most of the equipment we drive so it would be desperate hard to pull a fast one in my case.

If a staff member does perform a quote, it saves me time and money going to meet the prospect, the key however in some cases is when a prospect is there asking, it's prime time to close the sale, almost like an impulse buy.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #9  
Old 08-14-2010, 06:31 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

Very interesting!

Ideally is it ever a goal to ultimately try to get certain crews to act as stand alone units? Where they can perform all functions and get a % of what they sell or is it better to have different divisions that keeps eyes on each other, where you may have one group of employees that do the bidding and customer relations while another crew that performs the work?

Is one way easier to attain growth through than another?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 08-14-2010, 09:30 AM
turfmaster's Avatar
turfmaster turfmaster is offline
Senior Member
 
Join Date: Apr 2009
Location: Midwest
Posts: 366
Rep Power: 6
turfmaster is on a distinguished road
Default

Quote:
Originally Posted by picframer View Post
I would like to think all of us have access to these accounts directly or through people we know, being our network. I can tell you once you are in and do good work, you are in and all set, you will do very little marketing and advertising unless you hant extreme growth, in my experience you will gain all ths business you can handle and best of all they always pay as soon as you ask and rarely question your quotes.
Exactly, once you get in their inner circle your in.
1 doctor client of mine referred us to 3 others that we picked up.
We got into a upscale subdivision $500,000 to million dollar homes doing work for the HOA. We picked up 3 more properties in there based on our quality of work. We are so busy from referral work this season that I did not advertise at all anywhere!!
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
High Points StartALawnCareBusiness HardcoreUnemployable.com 6 08-11-2008 07:05 PM
High Gas Prices TnT Outdoor ervices General Business Discussions 3 05-15-2008 06:46 PM
Some high res. fills for the backgrounds AMW Graphics Truck & Trailer Sign Design, silk screened apparel & uniform discussion 1 09-26-2007 12:14 AM
Mow High Lawn Care Steve Lawn Care Marketing & Post your marketing material for review! 2 04-05-2007 12:03 PM
Combating the High Cost of Energy mowboy General Business Discussions 1 12-05-2005 08:31 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
snowplowing
jshak40
Today 07:20 AM
Today 07:55 PM
by jrs.landscaping
5 83
Brake job!
kslawn
08-30-2014 07:49 AM
Today 05:57 PM
by 04bluesilverado
5 136
Trailer tires
J.A.S.LawnService
Today 10:17 AM
Today 11:39 AM
by stevef1201
1 41
Walk Behinds and Texas...
SGL1
08-26-2014 03:53 PM
Today 09:52 AM
by mattthelawnguy
6 215
Mowing 7 acres
avetslawncare
Yesterday 04:24 PM
Yesterday 05:55 PM
by stevef1201
3 91
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
Yesterday 04:48 PM
by avetslawncare
6 212
New to the industry-...
Lsmain
Yesterday 10:53 AM
Yesterday 10:53 AM
by Lsmain
0 66
Sod
RosalesLawnCare
08-27-2014 03:47 PM
08-30-2014 07:00 PM
by RosalesLawnCare
2 152
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
08-30-2014 05:04 PM
by stevef1201
1 96
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
08-30-2014 09:49 AM
by BLC7
10 395
Hello! New here and...
CaliforniaFriendly
08-29-2014 11:30 AM
08-29-2014 05:39 PM
by jrs.landscaping
1 115
Stihl engine isn't...
Marcintosh
08-12-2014 08:30 PM
08-28-2014 09:28 PM
by Marcintosh
12 530
Hello
jawnebgoode
08-28-2014 08:37 PM
08-28-2014 08:37 PM
by jawnebgoode
0 57
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
08-28-2014 05:06 PM
by kurtwin
0 79
Softball field
kslawn
08-15-2014 09:28 AM
08-28-2014 12:01 PM
by Steve
16 614
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
08-28-2014 11:58 AM
by Steve
5 214
Say Hello !!!
Steve
03-19-2007 11:18 AM
08-27-2014 08:33 PM
by kurtwin
1,187 331,258
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
08-26-2014 04:21 PM
by ExtremeLawncareServices
110 6,644
How do I approach...
Bradcook21
08-21-2014 01:48 AM
08-26-2014 05:08 AM
by Billy Goat
12 518
Tender Process
M2Dave
08-24-2014 12:31 PM
08-25-2014 04:14 PM
by Steve
2 199
Grass hopper mower
ExtremeLawncareServices
12-05-2013 08:51 AM
08-25-2014 04:02 PM
by Steve
26 3,852
Need help pricing basic...
Bradcook21
08-22-2014 01:21 AM
08-22-2014 01:05 PM
by Steve
2 283
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
08-22-2014 01:01 PM
by Steve
6 360
yearly contract help...
jrob0691
08-21-2014 04:09 PM
08-22-2014 12:48 PM
by Steve
1 233
Pampas bushes
Bradcook21
08-22-2014 01:30 AM
08-22-2014 07:17 AM
by grassdoctore
1 202
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
08-21-2014 08:50 PM
by phlawncare
2 247
Fuel Can Spouts
Shark1611
08-16-2014 09:09 AM
08-21-2014 08:23 PM
by SGL1
11 489
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
08-21-2014 05:03 PM
by stevef1201
6 750
Hello
M2Dave
08-21-2014 12:32 AM
08-21-2014 01:38 PM
by Steve
1 212
New Landscaping Business
rekon32
08-16-2014 02:26 PM
08-21-2014 12:33 PM
by SouthallMowing
8 550
Downed Tree Chop Bid
WesleySnips
08-16-2014 03:47 PM
08-20-2014 01:44 PM
by SGL1
10 516
60 inch honda/bunton...
pblawncare
08-17-2014 11:30 AM
08-18-2014 03:19 PM
by Steve
2 261
Replacement Parts -...
nicholas-KC
08-16-2014 08:40 AM
08-18-2014 03:16 PM
by Steve
4 370
Preparing the soil
Billy Goat
08-16-2014 06:18 PM
08-18-2014 03:01 PM
by Steve
1 283
What to pay help
phlawncare
08-04-2014 08:33 PM
08-18-2014 10:33 AM
by jrs.landscaping
29 1,114
Hello
Jeff1
08-07-2014 11:18 PM
08-15-2014 11:53 PM
by Jeff1
11 573
Lie #2 RESIDENTIAL...
ExtremeLawncareServices
01-06-2014 05:02 AM
08-15-2014 01:46 PM
by mattthelawnguy
54 6,685
Need help 30 HP koler...
Shady Grady
08-01-2014 03:31 PM
08-15-2014 08:46 AM
by kslawn
18 751
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
08-14-2014 02:37 AM
by BlackRain75
12 1,946
first year update
cmdlawncare
08-12-2014 05:41 PM
08-13-2014 03:29 PM
by Steve
1 375
Hello from Jacksonville,...
JM Lawn Care
08-10-2014 07:15 AM
08-13-2014 07:04 AM
by Sprinkler Buddy
9 495
Hello everyone new to...
maddyandrays
08-11-2014 04:51 PM
08-12-2014 08:58 PM
by Shark1611
2 328
Walk behinds
hpruitcei
08-07-2014 06:28 PM
08-12-2014 02:35 PM
by mattthelawnguy
7 602
New name help
stevef1201
08-10-2014 04:27 PM
08-12-2014 12:03 PM
by Steve
6 482
my little green dilemmas
Lawn Techie
08-03-2014 11:47 AM
08-11-2014 01:20 PM
by Steve
7 578
what the best...
CleanCutsLLC
08-02-2014 01:02 AM
08-11-2014 01:16 PM
by Steve
6 631
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
08-11-2014 01:19 AM
by ExtremeLawncareServices
13 887
Covering all the bases
janslawncare
08-08-2014 10:11 AM
08-08-2014 01:41 PM
by Steve
1 423
New from Florida
ADE
08-06-2014 08:40 PM
08-08-2014 01:32 PM
by Steve
4 487
JOB - Landscape Install...
janslawncare
08-08-2014 10:06 AM
08-08-2014 10:06 AM
by janslawncare
0 377
» Popular Tags
34'' ads apartment bid apartment lawn care estimate care charge christmas credit card customers exmark fall ferris financing four wheel drive franchise gopherhaul grass gravely hardscapes health hills holiday how much to charge hydraulic introduction invoice kansas city landscape services late lawn lawn care lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lesco managing a lawn care business marketing mechanic monthly mowing mulch price new and restored landscapes new buisness new business new mower podcast promotion push versus ride reo riding mower scag scag v-ride schedule search engine optimization seo small engine repair starting a business starting a lawn care business steve stihl top dresser toro tractor auger trailer mate pro tree care walker wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:56 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:56 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy