Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

Flyer critique


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 09-26-2006, 08:25 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,356
Rep Power: 10
Steve has disabled reputation
Default

Here is a flyer sent to me from Myrlin. Her daughter and future son in law are starting their own business and they created a flyer to get going.

Give us your feedback.

Please keep things constructive, we all know how tough it is to get started.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 09-26-2006, 08:30 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,356
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Here is my view. I like that they are including a picture of themselves. I would like to see a different picture though. Ideally I would like them to present a really professional image. Even though they are just starting out, they can do this.

How? Why not have them both wearing the same colored shirts / outfits as a company uniform. Then have them possibly in the activity of doing the yard work?

I don't think potential customers will get the "Satisfaction guaranteed or double your weeds." It's playful, but I don't know if you really want to promote that image.

Another thing is I would stick with one phone number.

Maybe say something like, call and talk to one of our owners. Erinn or Kirk.

I don't think you want to say a subdivision of .... If you want to include that line I would suggest a division of ...

What's your view on that so far?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 09-26-2006, 10:45 AM
myrlin myrlin is offline
Members
 
Join Date: Jun 2005
Location: Port Charlotte, FL
Posts: 242
Rep Power: 10
myrlin
Default

Thanks Team Gopher,

Yes, I agree with you. I really don't care too much for this photo of my daughter & her fiance. I think one with both wearing same color shirts is a good idea to look more professional. They can change it to one phone number I guess. She works full time at another job & not able to take calls so I put my number on there also to take the messages for her.
Division of does sound better than subdivision.

Thanks for the suggestions. Keep them coming...Myrlin
Reply With Quote
  #4  
Old 09-26-2006, 10:50 AM
John/Logo-Mechanix John/Logo-Mechanix is offline
Members
 
Join Date: Sep 2006
Location: New Jersey
Age: 45
Posts: 114
Rep Power: 9
John/Logo-Mechanix
Default

I agree about using a different picture that is related to what they do. I would also suggest coming up with a logo even if they create something simple themselves it tends to distinguish you from the competition. I would also suggest playing with the text to make it jump out more, maybe make the header larger and the picture smaller. I don't mind the text color for the most part I would however change the color of weed 'em out weed control to a more subtle green and change the color of the phone numbers from red. When someone asks me what works as a flyer I always tell them it is very simple just look at all the flyers you get from the big boys in the mail everyday and take notice as to which ones grab your attention more.
__________________
If you come to a fork in the road take it.
Logo's, Identity Design. Print Advertising, Your Project from Design to Print. www.Logo-Mechanix.com
Reply With Quote
  #5  
Old 09-26-2006, 11:31 AM
myrlin myrlin is offline
Members
 
Join Date: Jun 2005
Location: Port Charlotte, FL
Posts: 242
Rep Power: 10
myrlin
Default

What actually is a Logo? I mean, how does one decide what a logo should be. Is a logo a picture or is it text?
Reply With Quote
  #6  
Old 09-26-2006, 11:40 AM
John/Logo-Mechanix John/Logo-Mechanix is offline
Members
 
Join Date: Sep 2006
Location: New Jersey
Age: 45
Posts: 114
Rep Power: 9
John/Logo-Mechanix
Default

A logo can be either or both, in my professional opinion it is very important to distinguish yourself from your competition and a logo is one of the things that does this. If a customer remembers your logo, they remeber you, if you direct your advertising properly your logo becomes synonymous with your name and makes you more easily recognizable. Think about a successful company or organization in just about any line of business, Nike, Coca Cola, Apple etc.. they all have some kind of Logo whether it is text only like Coca Cola or a very distinguishing mark like Nike or the Apple of Apple computers.
__________________
If you come to a fork in the road take it.
Logo's, Identity Design. Print Advertising, Your Project from Design to Print. www.Logo-Mechanix.com
Reply With Quote
  #7  
Old 09-26-2006, 01:09 PM
myrlin myrlin is offline
Members
 
Join Date: Jun 2005
Location: Port Charlotte, FL
Posts: 242
Rep Power: 10
myrlin
Default

Thanks...I have a better understanding of logos. We'll have to work on that.
I can see she has to do pretty much a whole overhaul of her flyer. Now we know what to concentrate on.

Thanks to all for comments and suggestions.
Reply With Quote
  #8  
Old 09-26-2006, 01:42 PM
John/Logo-Mechanix John/Logo-Mechanix is offline
Members
 
Join Date: Sep 2006
Location: New Jersey
Age: 45
Posts: 114
Rep Power: 9
John/Logo-Mechanix
Default

No problem myrlin, I hope my suggestions help.
__________________
If you come to a fork in the road take it.
Logo's, Identity Design. Print Advertising, Your Project from Design to Print. www.Logo-Mechanix.com
Reply With Quote
  #9  
Old 09-27-2006, 08:59 PM
Howard Roark
Guest
 
Posts: n/a
Default

I would suggest that your daughter and future son-in-law post here. I'm curious as to why the mom is doing the R & D.
To be successful, or above average successful, you need major drive and a sincere desire to learn everything you can.
Hopefully we'll see them on here soon.

As for the flyer, to be quite honest It looks like they're out at a bar in the picture. It has no industry connection whatsoever. This is an easy fix though.

Before and after pics are HUGELY successful in many industries. Even a picture of some sort of landscape would have more impact, as it puts an image of what people "want" in their mind, hence them calling you to obtain it.

Remember, you need to create a "want" so bad in the customer's mind that the deal is done as they're calling.

Good luck.
Reply With Quote
  #10  
Old 09-28-2006, 05:41 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,356
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Originally Posted by [b
Quote[/b] ]Remember, you need to create a "want" so bad in the customer's mind that the deal is done as they're calling.
That is a great thought!

What is your suggestion on how you would create such a want for a company offering weed control?

You mentioned the before and after images, which I like, do you have other thoughts on this as well?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
how to make customers...
Bradcook21
Today 05:04 PM
Today 05:34 PM
by jrs.landscaping
1 22
Things your lawn care...
Steve
Today 11:48 AM
Today 11:48 AM
by Steve
0 28
I can't believe people...
ExtremeLawncareServices
05-25-2015 10:29 AM
Today 11:45 AM
by jrs.landscaping
9 227
Show us your stripes
Just for Cuts
05-21-2015 03:07 PM
Today 11:35 AM
by Steve
5 164
What a JERK!
Chilehead
05-06-2015 08:13 AM
Today 11:28 AM
by Steve
14 742
Pissed off customers
stonegatedesigns
Yesterday 05:29 PM
Today 11:26 AM
by Steve
3 105
Great start to the season
jcurr33
05-25-2015 08:49 PM
Yesterday 01:50 PM
by Steve
2 78
uploading video on here?
holymoly
05-24-2015 08:13 AM
Yesterday 01:37 PM
by Steve
2 86
new here ! need help
pgrace
05-23-2015 11:29 PM
Yesterday 01:35 PM
by Steve
1 91
Equipment dealers
mattthelawnguy
05-21-2015 04:33 PM
Yesterday 01:32 PM
by Steve
4 142
What's your next...
Steve
05-15-2015 11:54 AM
Yesterday 01:25 PM
by Steve
14 381
problems with a customer
LawnCareMan280
05-19-2015 06:28 PM
Yesterday 01:22 PM
by Steve
5 208
More Rain or Less?
Steve
05-20-2015 12:06 PM
05-24-2015 04:37 PM
by SGL1
12 270
Irrigation
pboy8634
02-21-2010 12:46 PM
05-22-2015 10:05 PM
by biglee
25 8,454
Beginner Mistakes:...
Steve
01-31-2007 11:45 AM
05-22-2015 09:58 PM
by biglee
37 9,176
Peace garden ideas
SGL1
05-13-2015 03:15 PM
05-21-2015 07:51 PM
by avetslawncare
16 520
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
05-20-2015 09:18 PM
by ExtremeLawncareServices
84 6,855
Total yard rehab
SGL1
04-23-2015 03:59 PM
05-19-2015 08:22 PM
by SGL1
15 826
Say Hello !!!
Steve
03-19-2007 11:18 AM
05-19-2015 04:12 PM
by NinaMarie86
1,223 389,992
New Lawn Service
carmelitaslawnservice
05-19-2015 10:02 AM
05-19-2015 02:51 PM
by Steve
1 126
Landscaper Jailed After...
SGL1
05-18-2015 08:15 AM
05-19-2015 02:37 PM
by Steve
5 229
Pictures of commercial...
avetslawncare
04-01-2015 09:47 PM
05-19-2015 02:29 PM
by Steve
38 2,030
feeling like im being...
Bradcook21
05-17-2015 07:33 AM
05-19-2015 02:11 PM
by Steve
6 236
good news yesterday
Bradcook21
05-17-2015 07:08 AM
05-19-2015 06:16 AM
by Bradcook21
3 167
ignition coil
jasonw
05-12-2015 05:31 PM
05-18-2015 12:07 PM
by Steve
3 281
Anyone need help? I have...
biglee
05-06-2015 12:22 PM
05-18-2015 12:06 PM
by Steve
13 712
Big (to me) mulch job
tl757
04-23-2015 05:32 PM
05-15-2015 08:46 PM
by biglee
22 1,516
big dog mowers?
Bradcook21
05-13-2015 04:03 PM
05-14-2015 10:55 AM
by Steve
4 304
Small HOA Bid
lxarth
05-06-2015 10:37 PM
05-13-2015 11:55 AM
by Steve
9 531
New company in Michigan
SEM
04-24-2015 09:27 PM
05-13-2015 11:51 AM
by Steve
11 662
Fired for refusing to...
Mr. Mow
05-09-2015 06:15 AM
05-12-2015 01:36 PM
by Steve
6 526
I have ZERO confidence...
Just for Cuts
05-01-2015 04:24 PM
05-12-2015 03:53 AM
by jrs.landscaping
31 1,132
landscape insurance
clarkslawn
03-30-2015 10:14 PM
05-11-2015 01:15 PM
by Steve
6 1,041
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
05-10-2015 07:50 PM
by ExtremeLawncareServices
9 1,084
Bought my first STIHL...
Mr. Mow
05-09-2015 06:29 AM
05-10-2015 08:36 AM
by Mr. Mow
9 435
advice wanted please and...
CHenricks
05-07-2015 08:40 PM
05-08-2015 04:20 PM
by CHenricks
7 450
Hello
SallyBorowicz
05-06-2015 11:14 AM
05-08-2015 02:21 PM
by Steve
3 361
Mower Advice
tl757
05-06-2015 02:31 PM
05-08-2015 01:45 PM
by Steve
6 487
Home today...Still...
biglee
05-06-2015 11:59 AM
05-07-2015 12:06 PM
by biglee
2 364
I'm Back With The Best...
aduttonater
02-21-2015 12:41 AM
05-07-2015 11:17 AM
by Steve
79 4,018
color fliers?
holymoly
04-18-2015 02:32 PM
05-07-2015 10:57 AM
by Steve
16 1,053
Looking good
mrsmichigan
05-06-2015 09:47 AM
05-07-2015 10:53 AM
by Steve
1 306
What are your biggest...
Steve
05-05-2015 01:24 PM
05-07-2015 10:52 AM
by Steve
2 358
is craiglist good to...
JBENI
04-16-2015 11:11 AM
05-06-2015 07:15 PM
by TheYardGuy
12 1,144
Go daddy web site and...
jcurr33
05-04-2015 06:00 PM
05-05-2015 11:57 AM
by Steve
2 385
How busy are you now?
Steve
05-04-2015 01:10 PM
05-05-2015 11:47 AM
by Steve
4 420
mowfinder
scaypa
04-27-2015 05:44 PM
05-04-2015 01:14 PM
by Steve
1 446
Latest video, Facebook...
Sprinkler Buddy
05-01-2015 06:54 AM
05-04-2015 01:09 PM
by Steve
3 418
weed
avetslawncare
04-16-2015 07:56 PM
05-01-2015 11:38 AM
by Steve
8 831
so i need somehelp with...
dalvan0
04-28-2015 07:43 PM
04-30-2015 10:55 PM
by avetslawncare
3 729
» Popular Tags
aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter blowout bob villa bush commercial deliquentaccounts demonstration design ditches door hangers employee problems equipment rental estimate foreman free advertising google growing a lawn care business hardscapes how to husqvarna hydraulic jobs john deere quik trac landscape landscape services landscaping training lawn lawn aeration lawn care lawn care busines plan managing a lawn care business marketing more customers business mulch new business ordinance patio install per hour service pricing pto scag scag v-ride scripts secrets to landscaping sell the vision shell shreaded snow plowing sq ft starting a lawn care business steep lawns swzt theft toro toro grand stand tractor auger trailer trailer mate pro up sell employee web design website website design winterization wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 06:34 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 06:34 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy