Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

Flyer critique


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 09-26-2006, 08:25 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,925
Rep Power: 10
Steve has disabled reputation
Default

Here is a flyer sent to me from Myrlin. Her daughter and future son in law are starting their own business and they created a flyer to get going.

Give us your feedback.

Please keep things constructive, we all know how tough it is to get started.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 09-26-2006, 08:30 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,925
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Here is my view. I like that they are including a picture of themselves. I would like to see a different picture though. Ideally I would like them to present a really professional image. Even though they are just starting out, they can do this.

How? Why not have them both wearing the same colored shirts / outfits as a company uniform. Then have them possibly in the activity of doing the yard work?

I don't think potential customers will get the "Satisfaction guaranteed or double your weeds." It's playful, but I don't know if you really want to promote that image.

Another thing is I would stick with one phone number.

Maybe say something like, call and talk to one of our owners. Erinn or Kirk.

I don't think you want to say a subdivision of .... If you want to include that line I would suggest a division of ...

What's your view on that so far?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 09-26-2006, 10:45 AM
myrlin myrlin is offline
Members
 
Join Date: Jun 2005
Location: Port Charlotte, FL
Posts: 242
Rep Power: 11
myrlin
Default

Thanks Team Gopher,

Yes, I agree with you. I really don't care too much for this photo of my daughter & her fiance. I think one with both wearing same color shirts is a good idea to look more professional. They can change it to one phone number I guess. She works full time at another job & not able to take calls so I put my number on there also to take the messages for her.
Division of does sound better than subdivision.

Thanks for the suggestions. Keep them coming...Myrlin
Reply With Quote
  #4  
Old 09-26-2006, 10:50 AM
John/Logo-Mechanix John/Logo-Mechanix is offline
Members
 
Join Date: Sep 2006
Location: New Jersey
Age: 46
Posts: 114
Rep Power: 10
John/Logo-Mechanix
Default

I agree about using a different picture that is related to what they do. I would also suggest coming up with a logo even if they create something simple themselves it tends to distinguish you from the competition. I would also suggest playing with the text to make it jump out more, maybe make the header larger and the picture smaller. I don't mind the text color for the most part I would however change the color of weed 'em out weed control to a more subtle green and change the color of the phone numbers from red. When someone asks me what works as a flyer I always tell them it is very simple just look at all the flyers you get from the big boys in the mail everyday and take notice as to which ones grab your attention more.
__________________
If you come to a fork in the road take it.
Logo's, Identity Design. Print Advertising, Your Project from Design to Print. www.Logo-Mechanix.com
Reply With Quote
  #5  
Old 09-26-2006, 11:31 AM
myrlin myrlin is offline
Members
 
Join Date: Jun 2005
Location: Port Charlotte, FL
Posts: 242
Rep Power: 11
myrlin
Default

What actually is a Logo? I mean, how does one decide what a logo should be. Is a logo a picture or is it text?
Reply With Quote
  #6  
Old 09-26-2006, 11:40 AM
John/Logo-Mechanix John/Logo-Mechanix is offline
Members
 
Join Date: Sep 2006
Location: New Jersey
Age: 46
Posts: 114
Rep Power: 10
John/Logo-Mechanix
Default

A logo can be either or both, in my professional opinion it is very important to distinguish yourself from your competition and a logo is one of the things that does this. If a customer remembers your logo, they remeber you, if you direct your advertising properly your logo becomes synonymous with your name and makes you more easily recognizable. Think about a successful company or organization in just about any line of business, Nike, Coca Cola, Apple etc.. they all have some kind of Logo whether it is text only like Coca Cola or a very distinguishing mark like Nike or the Apple of Apple computers.
__________________
If you come to a fork in the road take it.
Logo's, Identity Design. Print Advertising, Your Project from Design to Print. www.Logo-Mechanix.com
Reply With Quote
  #7  
Old 09-26-2006, 01:09 PM
myrlin myrlin is offline
Members
 
Join Date: Jun 2005
Location: Port Charlotte, FL
Posts: 242
Rep Power: 11
myrlin
Default

Thanks...I have a better understanding of logos. We'll have to work on that.
I can see she has to do pretty much a whole overhaul of her flyer. Now we know what to concentrate on.

Thanks to all for comments and suggestions.
Reply With Quote
  #8  
Old 09-26-2006, 01:42 PM
John/Logo-Mechanix John/Logo-Mechanix is offline
Members
 
Join Date: Sep 2006
Location: New Jersey
Age: 46
Posts: 114
Rep Power: 10
John/Logo-Mechanix
Default

No problem myrlin, I hope my suggestions help.
__________________
If you come to a fork in the road take it.
Logo's, Identity Design. Print Advertising, Your Project from Design to Print. www.Logo-Mechanix.com
Reply With Quote
  #9  
Old 09-27-2006, 08:59 PM
Howard Roark
Guest
 
Posts: n/a
Default

I would suggest that your daughter and future son-in-law post here. I'm curious as to why the mom is doing the R & D.
To be successful, or above average successful, you need major drive and a sincere desire to learn everything you can.
Hopefully we'll see them on here soon.

As for the flyer, to be quite honest It looks like they're out at a bar in the picture. It has no industry connection whatsoever. This is an easy fix though.

Before and after pics are HUGELY successful in many industries. Even a picture of some sort of landscape would have more impact, as it puts an image of what people "want" in their mind, hence them calling you to obtain it.

Remember, you need to create a "want" so bad in the customer's mind that the deal is done as they're calling.

Good luck.
Reply With Quote
  #10  
Old 09-28-2006, 05:41 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,925
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Originally Posted by [b
Quote[/b] ]Remember, you need to create a "want" so bad in the customer's mind that the deal is done as they're calling.
That is a great thought!

What is your suggestion on how you would create such a want for a company offering weed control?

You mentioned the before and after images, which I like, do you have other thoughts on this as well?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Having an issue with...
Mr. Mow
04-27-2016 03:58 PM
04-28-2016 05:04 AM
by Sprinkler Buddy
2 91
Hello From Virginia
JJand M Lawncare
04-25-2016 01:02 PM
04-27-2016 05:20 PM
by Steve
5 120
Hello from Calgary
Freshcut
04-22-2016 06:10 PM
04-25-2016 05:46 PM
by Freshcut
2 106
knowledge is Key
Greg'slawnandlandscape
04-23-2016 02:23 AM
04-25-2016 02:40 PM
by Steve
2 114
Echo Bed Redefiner...
NPM_LLC
04-12-2016 10:54 AM
04-22-2016 06:15 PM
by Freshcut
4 305
Has anyone done a garden?
Brian3137
03-28-2016 10:42 AM
04-22-2016 04:42 PM
by biglee
13 9,740
What would you charge?
markty
04-18-2016 03:28 PM
04-22-2016 09:01 AM
by chris2500hd
6 266
Replaced Mower Engine
Sprinkler Buddy
04-15-2016 06:21 AM
04-19-2016 11:03 AM
by Sprinkler Buddy
6 249
Hello from Oklahoma
Ron Hall
03-24-2016 06:59 PM
04-16-2016 03:51 AM
by Ron Hall
9 9,453
Laying down some stripes
MATTNAPIER89
04-11-2016 09:55 PM
04-14-2016 11:55 PM
by Steve
3 322
Find out what business...
MATTNAPIER89
04-11-2016 09:58 PM
04-13-2016 12:32 PM
by MATTNAPIER89
2 279
Hello my name is Matt
MATTNAPIER89
04-11-2016 09:46 PM
04-13-2016 12:58 AM
by Steve
1 227
How to drop some...
nickeckes
04-11-2016 01:07 AM
04-12-2016 05:22 PM
by Steve
4 308
Trash Receptacle for a...
tannerduncan
04-12-2016 05:02 PM
04-12-2016 05:19 PM
by Steve
1 209
Small Project Lawn
tannerduncan
03-31-2016 08:21 PM
04-12-2016 05:16 PM
by Steve
7 9,337
Please Help! Bidding...
Dorali
02-15-2016 12:02 PM
04-06-2016 01:08 AM
by Steve
36 13,020
Hello
pbcleff
04-05-2016 07:45 PM
04-06-2016 12:35 AM
by Steve
1 399
Hello
llewelwa
03-18-2016 12:47 AM
04-05-2016 12:14 AM
by Steve
3 9,328
Poop and Scooping
llewelwa
04-01-2016 05:48 PM
04-05-2016 12:08 AM
by Steve
1 9,112
help with sole...
greenbuds
03-24-2016 12:21 PM
04-04-2016 05:33 PM
by WarriorLandscapingCAN
2 9,274
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 05:29 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 05:29 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy