Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Lawn Care Business Marketing - GopherHaul Forum News

Lawn Care Business Marketing - GopherHaul Forum News All the latest news Steve has to offer from the GopherHaul Forum.

Newspaper Classified Ads


Lawn Care Business Marketing - GopherHaul Forum News

All the latest news Steve has to offer from the GopherHaul Forum.
Reply
 
Thread Tools Search this Thread
  #1  
Old 06-28-2010, 02:12 PM
MAllenT MAllenT is offline
Junior Member
 
Join Date: Jun 2010
Posts: 28
Rep Power: 6
MAllenT is on a distinguished road
Default Newspaper Classified Ads

Anyone using classified ads?? What do you guys think of this one that I'm running starting July 1st? I'll track and post some results at the end of the July run, but in the meantime if you think I could change it & make it better please let me know.

Beat The Heat
Leave The Mowing To Us!
ABC Lawn Mowing Service

Affordable, Dependable, Insured
Residential, Commercial
FREE ESTIMATE
(XXX) XXX-XXXX

The problem with classifieds in my area is that the price goes up dramatically when you have more than 20 words in the ad, bummer. In case you've not guessed, ABC Lawn Mowing Service is not my real company name and (XXX) XXX-XXX is not my real phone number, LOL.

If you're running an ad in the classifieds post it here!!

Last edited by MAllenT; 06-28-2010 at 02:16 PM.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 06-29-2010, 01:47 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,807
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
I like the ad a lot. You are using the heat as a marketing angle. Have you considered taking out the company name in the ad? I think you could take it out and people would still call. Maybe that would say you some money.

What's your thought on that?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 06-29-2010, 08:09 PM
MAllenT MAllenT is offline
Junior Member
 
Join Date: Jun 2010
Posts: 28
Rep Power: 6
MAllenT is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
I like the ad a lot. You are using the heat as a marketing angle. Have you considered taking out the company name in the ad? I think you could take it out and people would still call. Maybe that would say you some money.

What's your thought on that?
I didn't think of that but now that I do I see both good and bad in it. Good is that it would save some money on the ad, but the bad part is that it would cost in lost name recognition. One of the keys to effect adverts is being consistant, keeping the name in front of the public. I'm using this same advert angle on my door hangers & flyers.

Comon guys, isn't anyone else out there using classifieds? Let's see'um!!
Reply With Quote
  #4  
Old 06-30-2010, 02:42 AM
jymie's Avatar
jymie jymie is offline
Senior Member
 
Join Date: Aug 2008
Location: Hamburg New York
Posts: 912
Rep Power: 8
jymie is on a distinguished road
Default

Honestly, I have not had any real success with classifieds in print publications. Most of my responses has come from:
  1. online free classified sites - no limit to size (craigslist, backpage, google search for others)
  2. door to door advertising around properties I already have
  3. existing customer referals

I have found that print advertising is becoming obsolete. Internet advertising is where its at since that is where everyone else is searching for everything. Google maps has gotten me a lot of inquiries and was the best move I have made for the business. I tripled my customer base this year alone on google maps. If I triple again next year, I will be looking into expanding my work force.
Quote:
Originally Posted by MAllenT View Post
I didn't think of that but now that I do I see both good and bad in it. Good is that it would save some money on the ad, but the bad part is that it would cost in lost name recognition. One of the keys to effect adverts is being consistant, keeping the name in front of the public. I'm using this same advert angle on my door hangers & flyers.

Comon guys, isn't anyone else out there using classifieds? Let's see'um!!
Reply With Quote
  #5  
Old 06-30-2010, 02:41 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,807
Rep Power: 10
Steve has disabled reputation
Default

The thing I wonder is this.

How important is brand building when a business is small versus simply getting customers?

If extra lines cost money, is it worthwhile to save that money and use it elsewhere?

I was looking up other classified ads on here and we had a discussion on one that said
Quote:
When your leaves Fall
Give us a call
555-1234
10% off fall yard cleanups by 10/15/09
Something short, sweet and to the point.

There was another discussion on it here
http://www.gopherforum.com/showthread.php?t=6601

Here is another potential classified ad from my blog discussion.

How a lawn care business should write a classified ad.

FREE LAWN MOWING
I will mow your lawn for free.
Find out how! Call now!!
xxx-xxx-xxxx

Free always seems to be the key word in advertising that stops a reader dead in their tracks. If you ran an ad like this, you would most certainly get more calls than the one above. With this ad you could have a promotion where if a lawn care customer signed up with you for an annual contract, they could get 1 or 2 free mowings throughout the year.

The customer would benefit because they would be getting something they could use for free. You would benefit because you would get a lawn care customer that would generate revenue all year long.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 07-01-2010, 03:37 AM
MAllenT MAllenT is offline
Junior Member
 
Join Date: Jun 2010
Posts: 28
Rep Power: 6
MAllenT is on a distinguished road
Default

I like them both & I'm sure they will both work.
Reply With Quote
  #7  
Old 07-01-2010, 02:37 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,807
Rep Power: 10
Steve has disabled reputation
Default

I am glad you liked them. I wanted to throw a few more ideas out there. Keep us posted on how your ad works out. I love hearing the updates.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 07-01-2010, 05:46 PM
MAllenT MAllenT is offline
Junior Member
 
Join Date: Jun 2010
Posts: 28
Rep Power: 6
MAllenT is on a distinguished road
Default

Steve I have a question for you about the mow for free ad. This ad invites the reader to call and find out how to get the lawn mowed for free, so what do you say to the caller? Seems like it would be inportant to say something that gets you to the property so that you can give an estimate, right? So what would you say? I'll be the prospective customer,

"Hi, I was calling about the ad in the paper that says I can get my lawn mowed for free. How can I do that?"
Reply With Quote
  #9  
Old 07-02-2010, 01:48 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,807
Rep Power: 10
Steve has disabled reputation
Default

How about something like this?

Hello, can I get your address so I can see if you live within my service area?

Great you do. What time would be best for me to stop by and give you an estimate? I offer two free lawn cuts throughout the year when you have me service your property.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 07-02-2010, 10:15 PM
MAllenT MAllenT is offline
Junior Member
 
Join Date: Jun 2010
Posts: 28
Rep Power: 6
MAllenT is on a distinguished road
Default

I tested the ad and it works. I got a call on it today and am meeting with the client tomorrow to look over the lawn. This one called on the ad because her mower is broke, her husband is working a lot of overtime and does not want to mow anyway. She said the lawn is a bit out of control and is fairly overgrown. We'll see what happens but so far so good!
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Tips for writing strong classified ads Steve General Business Discussions 2 06-30-2010 02:45 PM
Newspaper picframer Lawn Care Marketing & Post your marketing material for review! 5 02-10-2010 05:41 PM
Newspaper ads F3Nelson Starting a lawn care business. 10 04-05-2008 10:28 PM
Newspaper add? MCSLAWNCARE General Business Discussions 28 03-05-2006 08:27 PM
newspaper advertising.. bcflawnlandscape General Business Discussions 5 02-08-2006 03:03 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
hello all
romanlandscape
01-29-2016 03:46 PM
Today 10:20 AM
by Bradcook21
6 147
back surgery
Bradcook21
01-28-2016 08:51 PM
Today 10:17 AM
by Bradcook21
11 233
Finding open bids?!?
C&DPropertyManagement
Today 01:48 AM
Today 01:48 AM
by C&DPropertyManagement
0 19
Lawn Care Book Ranked #1
Steve
Yesterday 12:36 AM
Yesterday 12:36 AM
by Steve
0 37
Hi
Sellers Lawn Care
02-02-2016 01:48 PM
02-05-2016 08:03 AM
by Sellers Lawn Care
4 112
Collecting payments from...
Niagara Mowing
02-03-2016 05:21 PM
02-05-2016 08:00 AM
by Niagara Mowing
7 163
SMS assist? The good,...
jcurr33
01-27-2016 10:24 PM
02-04-2016 11:53 PM
by Steve
5 187
I need some help...
Anise
02-04-2016 01:39 PM
02-04-2016 11:51 PM
by Steve
3 87
Customers dodging the...
Rocky
11-06-2015 06:22 AM
02-04-2016 03:41 AM
by C&DPropertyManagement
7 1,444
Offering a "Trial"...
wybut076
02-01-2016 06:27 PM
02-03-2016 08:26 PM
by Just for Cuts
7 193
Iowa Caucus Predictions?
Steve
02-01-2016 06:31 PM
02-03-2016 12:40 AM
by Steve
1 72
Laying White River Rock
DiamondLawnCare
02-01-2016 08:27 PM
02-03-2016 12:17 AM
by Steve
1 89
Networking for a...
jcurr33
01-30-2016 09:26 PM
02-01-2016 06:27 PM
by Steve
4 154
Customer giving a 1099?
apmAkron
01-27-2016 07:22 PM
01-31-2016 08:55 PM
by Chilehead
6 210
happy to be here
redrobin
01-29-2016 10:45 AM
01-31-2016 08:44 PM
by Steve
1 108
Thought's on an "E-Z...
jcurr33
01-27-2016 10:48 PM
01-31-2016 08:38 PM
by Steve
4 183
Changes
Knaubone
01-30-2016 10:56 PM
01-31-2016 08:31 PM
by Steve
1 92
Thoughts on this Exmark...
googus
01-28-2016 04:24 PM
01-28-2016 08:09 PM
by Chilehead
1 117
1st year in
jcurr33
10-18-2015 05:07 PM
01-28-2016 07:49 PM
by Chilehead
6 4,097
Need opinion on zero...
Mr. Mow
01-24-2016 05:42 PM
01-28-2016 07:41 PM
by Chilehead
10 313
Opinion on liquid vs...
Bradcook21
01-25-2016 02:03 PM
01-28-2016 07:38 PM
by Chilehead
9 264
Finding property size
Gageslawncare
01-25-2016 11:08 AM
01-28-2016 12:05 PM
by Gageslawncare
10 268
Tiger TG 2661 Commercial...
lawnman1959
01-25-2016 08:12 PM
01-27-2016 07:57 PM
by Just for Cuts
5 209
Spouse as a dependent?
Steve
01-26-2016 01:51 AM
01-27-2016 10:44 AM
by Chilehead
3 171
Hello All
C&DPropertyManagement
01-23-2016 12:21 PM
01-26-2016 01:24 AM
by Steve
1 155
Credit Cards - What's in...
Shark1611
06-16-2015 04:04 PM
01-23-2016 03:43 PM
by C&DPropertyManagement
17 7,630
Start My Own Business?
mowandblow1980
01-12-2016 08:43 PM
01-19-2016 07:00 PM
by Steve
12 582
State of the nation 2016.
Steve
01-12-2016 12:05 AM
01-19-2016 06:57 PM
by Steve
6 343
little help? first big...
Brian3137
12-31-2015 12:39 PM
01-19-2016 06:54 PM
by Steve
23 1,025
Hi everybody...
Greg_TopYardServices
01-14-2016 08:10 AM
01-19-2016 02:47 PM
by SC93
12 414
What's your next...
Steve
05-15-2015 12:54 PM
01-17-2016 08:48 PM
by Homeland unlimited
25 7,876
Plow controller problems
scaypa
01-12-2016 05:49 PM
01-16-2016 10:46 AM
by scaypa
4 264
Say Hello !!!
Steve
03-19-2007 12:18 PM
01-15-2016 07:23 PM
by tannerduncan
1,244 427,906
Pricing issue
Mr. Mow
07-07-2015 07:15 AM
01-15-2016 11:20 AM
by djlandscaping06
23 5,363
New College Course
Dr. D
01-14-2016 01:45 PM
01-14-2016 05:35 PM
by Steve
1 188
Yelp
Shark1611
01-13-2016 10:00 AM
01-14-2016 05:32 PM
by Steve
4 247
New to the forum from...
Doug Green
01-12-2016 12:23 PM
01-14-2016 08:34 AM
by Doug Green
2 221
Facebook advertising
Just for Cuts
12-13-2015 08:49 AM
01-13-2016 10:20 PM
by Just for Cuts
12 881
Choosing local business
Doug Green
01-12-2016 12:29 PM
01-13-2016 06:12 PM
by Steve
2 382
4 Seasons Landscaping LLC
Doug Green
01-12-2016 12:56 PM
01-12-2016 12:59 PM
by Doug Green
1 241
2016 business goals
OxfordOS
01-09-2016 04:19 PM
01-12-2016 08:36 AM
by mowandblow1980
15 528
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
01-08-2016 09:30 PM
by jeramicox76
10 2,751
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:36 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:36 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy