Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Lawn Care Business Marketing - GopherHaul Forum News

Lawn Care Business Marketing - GopherHaul Forum News All the latest news Steve has to offer from the GopherHaul Forum.

Newspaper Classified Ads


Lawn Care Business Marketing - GopherHaul Forum News

All the latest news Steve has to offer from the GopherHaul Forum.
Reply
 
Thread Tools Search this Thread
  #1  
Old 06-28-2010, 01:12 PM
MAllenT MAllenT is offline
Junior Member
 
Join Date: Jun 2010
Posts: 28
Rep Power: 5
MAllenT is on a distinguished road
Default Newspaper Classified Ads

Anyone using classified ads?? What do you guys think of this one that I'm running starting July 1st? I'll track and post some results at the end of the July run, but in the meantime if you think I could change it & make it better please let me know.

Beat The Heat
Leave The Mowing To Us!
ABC Lawn Mowing Service

Affordable, Dependable, Insured
Residential, Commercial
FREE ESTIMATE
(XXX) XXX-XXXX

The problem with classifieds in my area is that the price goes up dramatically when you have more than 20 words in the ad, bummer. In case you've not guessed, ABC Lawn Mowing Service is not my real company name and (XXX) XXX-XXX is not my real phone number, LOL.

If you're running an ad in the classifieds post it here!!

Last edited by MAllenT; 06-28-2010 at 01:16 PM.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 06-29-2010, 12:47 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,386
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
I like the ad a lot. You are using the heat as a marketing angle. Have you considered taking out the company name in the ad? I think you could take it out and people would still call. Maybe that would say you some money.

What's your thought on that?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 06-29-2010, 07:09 PM
MAllenT MAllenT is offline
Junior Member
 
Join Date: Jun 2010
Posts: 28
Rep Power: 5
MAllenT is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
I like the ad a lot. You are using the heat as a marketing angle. Have you considered taking out the company name in the ad? I think you could take it out and people would still call. Maybe that would say you some money.

What's your thought on that?
I didn't think of that but now that I do I see both good and bad in it. Good is that it would save some money on the ad, but the bad part is that it would cost in lost name recognition. One of the keys to effect adverts is being consistant, keeping the name in front of the public. I'm using this same advert angle on my door hangers & flyers.

Comon guys, isn't anyone else out there using classifieds? Let's see'um!!
Reply With Quote
  #4  
Old 06-30-2010, 01:42 AM
jymie's Avatar
jymie jymie is online now
Senior Member
 
Join Date: Aug 2008
Location: Hamburg New York
Posts: 905
Rep Power: 7
jymie is on a distinguished road
Default

Honestly, I have not had any real success with classifieds in print publications. Most of my responses has come from:
  1. online free classified sites - no limit to size (craigslist, backpage, google search for others)
  2. door to door advertising around properties I already have
  3. existing customer referals

I have found that print advertising is becoming obsolete. Internet advertising is where its at since that is where everyone else is searching for everything. Google maps has gotten me a lot of inquiries and was the best move I have made for the business. I tripled my customer base this year alone on google maps. If I triple again next year, I will be looking into expanding my work force.
Quote:
Originally Posted by MAllenT View Post
I didn't think of that but now that I do I see both good and bad in it. Good is that it would save some money on the ad, but the bad part is that it would cost in lost name recognition. One of the keys to effect adverts is being consistant, keeping the name in front of the public. I'm using this same advert angle on my door hangers & flyers.

Comon guys, isn't anyone else out there using classifieds? Let's see'um!!
Reply With Quote
  #5  
Old 06-30-2010, 01:41 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,386
Rep Power: 10
Steve has disabled reputation
Default

The thing I wonder is this.

How important is brand building when a business is small versus simply getting customers?

If extra lines cost money, is it worthwhile to save that money and use it elsewhere?

I was looking up other classified ads on here and we had a discussion on one that said
Quote:
When your leaves Fall
Give us a call
555-1234
10% off fall yard cleanups by 10/15/09
Something short, sweet and to the point.

There was another discussion on it here
http://www.gopherforum.com/showthread.php?t=6601

Here is another potential classified ad from my blog discussion.

How a lawn care business should write a classified ad.

FREE LAWN MOWING
I will mow your lawn for free.
Find out how! Call now!!
xxx-xxx-xxxx

Free always seems to be the key word in advertising that stops a reader dead in their tracks. If you ran an ad like this, you would most certainly get more calls than the one above. With this ad you could have a promotion where if a lawn care customer signed up with you for an annual contract, they could get 1 or 2 free mowings throughout the year.

The customer would benefit because they would be getting something they could use for free. You would benefit because you would get a lawn care customer that would generate revenue all year long.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 07-01-2010, 02:37 AM
MAllenT MAllenT is offline
Junior Member
 
Join Date: Jun 2010
Posts: 28
Rep Power: 5
MAllenT is on a distinguished road
Default

I like them both & I'm sure they will both work.
Reply With Quote
  #7  
Old 07-01-2010, 01:37 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,386
Rep Power: 10
Steve has disabled reputation
Default

I am glad you liked them. I wanted to throw a few more ideas out there. Keep us posted on how your ad works out. I love hearing the updates.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 07-01-2010, 04:46 PM
MAllenT MAllenT is offline
Junior Member
 
Join Date: Jun 2010
Posts: 28
Rep Power: 5
MAllenT is on a distinguished road
Default

Steve I have a question for you about the mow for free ad. This ad invites the reader to call and find out how to get the lawn mowed for free, so what do you say to the caller? Seems like it would be inportant to say something that gets you to the property so that you can give an estimate, right? So what would you say? I'll be the prospective customer,

"Hi, I was calling about the ad in the paper that says I can get my lawn mowed for free. How can I do that?"
Reply With Quote
  #9  
Old 07-02-2010, 12:48 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,386
Rep Power: 10
Steve has disabled reputation
Default

How about something like this?

Hello, can I get your address so I can see if you live within my service area?

Great you do. What time would be best for me to stop by and give you an estimate? I offer two free lawn cuts throughout the year when you have me service your property.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 07-02-2010, 09:15 PM
MAllenT MAllenT is offline
Junior Member
 
Join Date: Jun 2010
Posts: 28
Rep Power: 5
MAllenT is on a distinguished road
Default

I tested the ad and it works. I got a call on it today and am meeting with the client tomorrow to look over the lawn. This one called on the ad because her mower is broke, her husband is working a lot of overtime and does not want to mow anyway. She said the lawn is a bit out of control and is fairly overgrown. We'll see what happens but so far so good!
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Tips for writing strong classified ads Steve General Business Discussions 2 06-30-2010 01:45 PM
Newspaper picframer Lawn Care Marketing & Post your marketing material for review! 5 02-10-2010 04:41 PM
Newspaper ads F3Nelson Starting a lawn care business. 10 04-05-2008 09:28 PM
Newspaper add? MCSLAWNCARE General Business Discussions 28 03-05-2006 07:27 PM
newspaper advertising.. bcflawnlandscape General Business Discussions 5 02-08-2006 02:03 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Replacing a Shindi T-27
Dan Tanner
09-13-2014 12:59 PM
Today 03:16 PM
by kslawn
2 426
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Today 02:27 PM
by ExtremeLawncareServices
119 8,109
This sucks...
Matther777
09-18-2014 04:56 PM
Today 01:00 PM
by Matther777
7 256
Scag turf tiger hydrolic...
ExtremeLawncareServices
09-04-2014 10:55 PM
Yesterday 05:59 PM
by ExtremeLawncareServices
11 820
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
Yesterday 03:29 PM
by acrajchel
6 982
snowplowing
jshak40
09-01-2014 07:20 AM
Yesterday 11:49 AM
by Steve
23 1,339
Looking for feed back on...
ExtremeLawncareServices
09-17-2014 08:38 AM
Yesterday 08:17 AM
by ExtremeLawncareServices
9 330
Lowballers scrubs &...
Darksteel
01-13-2014 07:35 AM
09-18-2014 06:32 PM
by Northwoods Outdoors
58 6,747
Hello from upstate NY!
A&MLawn&Snow
09-18-2014 11:19 AM
09-18-2014 04:10 PM
by Sprinkler Buddy
2 184
Price to apply fertilizer
SS.Lawncare
09-15-2014 11:10 AM
09-18-2014 01:16 PM
by Steve
9 442
Trailer tires
J.A.S.LawnService
09-01-2014 10:17 AM
09-17-2014 09:57 PM
by curts lawn care
4 904
new to the forum
SGlawncare
09-16-2014 11:20 PM
09-17-2014 08:29 PM
by curts lawn care
3 264
Help With Snow Blowing...
Robertf31
09-13-2014 10:55 PM
09-17-2014 12:34 PM
by Steve
11 623
Non-Stop Summer?
SouthallMowing
09-14-2014 10:51 PM
09-17-2014 10:48 AM
by stevef1201
6 413
Tribulations of working...
stevef1201
09-13-2014 08:37 AM
09-16-2014 10:43 PM
by SGL1
6 420
Poll - net income
Dan5082
11-15-2010 08:08 PM
09-16-2014 04:44 PM
by jrs.landscaping
12 3,192
Getting lowballed!
PineHillLawn
06-27-2012 07:23 AM
09-16-2014 01:25 PM
by jrs.landscaping
24 4,871
Compare this summer to...
Steve
09-03-2014 12:52 PM
09-16-2014 11:20 AM
by Hanks Lawn Care Services
15 1,085
thinking about throwing...
veteranslawncaresystems
09-09-2014 10:31 PM
09-15-2014 03:41 PM
by Steve
12 775
Hello
Robertf31
09-12-2014 10:34 PM
09-15-2014 03:17 PM
by Steve
2 375
Newbie......Again
Jibber
09-13-2014 12:17 PM
09-15-2014 02:54 PM
by Sprinkler Buddy
2 450
need help with starter...
GoGreenerKS
09-12-2014 04:23 PM
09-15-2014 02:25 PM
by Steve
3 391
Brake job!
kslawn
08-30-2014 07:49 AM
09-15-2014 02:16 PM
by Steve
12 1,086
Hello
jawnebgoode
08-28-2014 08:37 PM
09-15-2014 02:15 PM
by Steve
3 864
Employee uniforms
Gerardo_Landscape
01-21-2014 11:11 PM
09-15-2014 02:12 PM
by Steve
5 997
Greetings from the north
Northwoods Outdoors
09-13-2014 08:55 AM
09-15-2014 02:07 PM
by Steve
1 359
darleneh
darleneh
09-15-2014 12:33 PM
09-15-2014 02:07 PM
by Sprinkler Buddy
1 293
My 1st bid
WesleySnips
06-11-2014 03:13 PM
09-15-2014 02:05 PM
by Steve
29 1,776
New Aerator
Chaz
09-09-2014 11:43 PM
09-15-2014 01:50 PM
by Steve
9 616
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
09-15-2014 01:23 PM
by stevef1201
8 1,258
getting ready to start
calebmoss
05-23-2011 09:35 PM
09-11-2014 12:21 PM
by Steve
34 11,269
Stihl pull cord replace
SGL1
09-03-2014 09:22 PM
09-10-2014 12:25 PM
by Steve
9 783
Softball field
kslawn
08-15-2014 09:28 AM
09-10-2014 12:16 PM
by Steve
18 1,530
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
09-09-2014 08:05 PM
by Landscaper1165
4 1,008
New truck and trailer...
Johnny Rocket
05-14-2012 03:41 PM
09-09-2014 07:23 PM
by Matther777
18 6,605
What gets you bad press?
Steve
09-09-2014 11:48 AM
09-09-2014 07:21 PM
by Matther777
2 488
Signs on your snow plow?
Steve
01-15-2007 01:07 AM
09-09-2014 11:42 AM
by Steve
19 6,228
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
09-08-2014 08:08 PM
by avetslawncare
12 1,304
New to the business
flamingyouth87
09-05-2014 11:52 AM
09-08-2014 11:55 AM
by Steve
3 693
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
09-08-2014 11:51 AM
by Steve
7 986
Facebook
element009
03-23-2011 08:36 AM
09-07-2014 07:35 AM
by avetslawncare
24 7,776
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
09-06-2014 02:09 PM
by Bradcook21
8 1,069
billing matters
sbuchanan8154
09-05-2014 09:56 AM
09-05-2014 03:00 PM
by Steve
3 674
Thoughts
googus
09-05-2014 07:28 AM
09-05-2014 02:23 PM
by Steve
2 617
Backflow Tester
flowcheckllc.2014
09-03-2014 04:37 PM
09-05-2014 02:15 PM
by Steve
3 716
Collections & collection...
jscarolina
09-03-2014 04:39 PM
09-04-2014 03:14 PM
by Steve
2 728
Sod
RosalesLawnCare
08-27-2014 03:47 PM
09-04-2014 02:42 PM
by RosalesLawnCare
4 982
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
09-03-2014 12:07 PM
by Steve
7 1,052
Hello! New here and...
CaliforniaFriendly
08-29-2014 11:30 AM
09-03-2014 11:15 AM
by Steve
4 967
New to the industry-...
Lsmain
08-31-2014 10:53 AM
09-02-2014 02:58 PM
by Steve
1 879
» Popular Tags
2wd apartment complex article marketing bid birdscaping blades charge christmas lighting collections credit card processing customers decorating ditches ecosymbiosis employee problems exmark ferris fundraiser georgia gopherhaul grass gravely growing a lawn care business hardscapes holiday lighting how much to charge installation kawasaki landscape services lawn lawn care lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo leaf leaf removal lighting brass outdoor lights marketing mow new buisness past due podcast promotion pto redmax running a business savannah scag schedule seo small engine repair snow sprayer starting a business steep lawns stihl sulky theft of services top dresser toro toro grand stand trimmer rack turfgrass consulting walk behind walker
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:41 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:41 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy