A Public Relations idea you could do too

[Steve]

Here is an idea that not only gave a landscaper some press attention but helped a local resident. Have you ever considered doing something like this? Can you imagine how much goodwill it would bring to your business if you did something similar? What's your thoughts on this? Volunteers cleaning needy vet's home over Labor Day weekend - Local business owner Chris Hubbard quickly turned his truck around and called 911 after seeing his elderly former neighbor fall as he walked home with his groceries. After paramedics said they would take John A. Wallin to a local hospital to treat a badly cut ear, Hubbard volunteered to put Wallin's groceries away. He was surprised when he saw the 77-year-old Korean War veteran's run-down living conditions. Last week, preparations for the cleanup began. A local landscaper trimmed trees, volunteers power washed three buildings on the property, including Wallin's home, while others arranged to donate a car – not driven since 2003 – to charity.

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wow, this is a 2+ year old story but a good indeed. This is a good example of something that I bet the one who started the ball rolling had no intentions of any popularity for himself. As we all know, glory hogs may receive glory but it normally leaves a sour taste in the public's mouth. This leaves a nice clean taste in my mouth. Eli

[Steve]

Eli,

Have you thought about any ideas you could do or an outdoor power equipment company could do to get media attention and do a good deed like that article to someone within the community? What kind of ideas would tie in and work?

Originally Posted by Steve

Eli,

Have you thought about any ideas you could do or an outdoor power equipment company could do to get media attention and do a good deed like that article to someone within the community? What kind of ideas would tie in and work?

In the past dealers have donated a number of pieces of equipment to tornado or hurricane victims to help with clean up. Another idea would be to allow those same victims the use of the equipment for free or a reduced rate.

[Steve]

Could you also do things like offer a free safety class to the community or teach it to the local school to children?

You could talk about different power equipment and what you need to do to be safe around it. That could get you media attention too.