Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

When is it worthwhile to use this kind of marketing


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 05-19-2010, 08:24 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 38,038
Rep Power: 10
Steve has disabled reputation
Default When is it worthwhile to use this kind of marketing

When do you feel it is worthwhile using marketing that is outrageous like this?

Here is a poster on a bus stop for a local restaurant and it says 'Our C*ck hits the spot.'

I kind of think this slogan doesn't make any sense on many levels. It comes across as simply stupid.

I am guessing they are promoting their bbq chicken? And they are saying their C*ck hits the spot. Now really, what demographic group is going to sit there and think 'Yea that's cool.'

Is the bbq eating demographic going to think that? Are they going to want to buy hats and shirts that say that?

Maybe college frat members will think it's cool to wear such a shirt? Maybe?

What's your take?

Good or bad idea?
Attached Images
File Type: jpg chop-spot-restaurant.jpg (47.1 KB, 31 views)
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 05-19-2010, 08:29 PM
jklawncare's Avatar
jklawncare jklawncare is offline
Senior Member
 
Join Date: Feb 2010
Location: Indiana
Posts: 577
Rep Power: 7
jklawncare is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
clever but stupid

it sure does draw your eye,get you thinking, and makes you remember

which is what every advertisement should do

however it draws it in a negative aspect

unless that is a block away from a college i could understand and it would draw alot of attention

however if its in a rural or suburban town with older generations and "boring" people it could be offensive and rude or even keep people from visiting the restraunt

so as it is a wonderful layout and thought..it was poorly executed..thats my take..aha
__________________
Just Kut Lawn and Landscape
"Where Service is Always in Season"
Reach for the stars so if you fall you land on a cloud.
Reply With Quote
  #3  
Old 05-19-2010, 09:31 PM
mark123's Avatar
mark123 mark123 is offline
Senior Member
 
Join Date: Apr 2009
Location: Pennsyltucky
Posts: 1,404
Rep Power: 9
mark123 is on a distinguished road
Default

It's just common crassness. It seems to be more and more prevalent these days. "Truck Nuts" and bumper stickers with swears on them. I know I don't want to see that garbage.
Reply With Quote
  #4  
Old 05-20-2010, 04:04 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 11
picframer will become famous soon enough
Default

The goal here is to get the attention of the reader and it does, I think the majority of people probably wouldn't care about the slogan in today's society, 10 years or so ago would have been a different story. It's not my kind of thing and I would never do it but if it works for them more power to them.

When I ran the security tracking company we would attend security shows, it shocked me how many of the big name suppliers would hire models, wearing next to nothing that would barely know the difference between a motion sensor and a door contact just to bring in the people then the guys that knew the stuff would be on the attack.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #5  
Old 05-20-2010, 06:37 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 38,038
Rep Power: 10
Steve has disabled reputation
Default

There is another company that does something similar they are called Cluck U Chicken. Their restaurants are located near colleges.

I was doing some reading about them and the way they market and here is a great quote from an article.

Adventures in Analog - The ceo of the company said "Twenty-five percent of what we bring in, is because of those chickens."

Stop and think about that for a second. This is the age of Web 2.0, of iPods and iPhones, Twitter and Facebook. Brands have learned to harness just about every high-tech advancement in our lives and press it to the service of marketing and advertising. So what's it say when a dude in a chicken suit still works just great? It says that smart brands are still conscious of the power of low-tech marketing in the overall mix. At a time of shrunken budgets and media clutter, many brands have discovered that sometimes the old-school ideas still work very well - even better, in some cases, because the public hasn't seen them used in a while.


Now isn't that interesting! It's another reminder that with all this high technology we have now, selling still goes back to people meeting people. Whether they are dressed in a chicken suit or a lawn care uniform. The more people you meet, the more you can sell to.

Oh and one last point to make on this topic the ceo over the years, he's learned that the mascot marketing works better when he arms his ambassador chickens with coupons to hand out. The chicken is one of our most effective tools. While many people will refuse to take coupons being handed out by an ordinary employee, people will take them from a chicken."

Isn't that an interesting twist too? Combining those two marketing methods tends to work best.
Attached Images
File Type: jpg Chickens.jpg (66.8 KB, 5 views)
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
What kind of mower do you have? renecooke87 Truck, Trailer, and Outdoor Power Equipment Discussion, Repairs. 6 05-29-2010 05:29 PM
What kind TMack Industries General Talk 3 04-23-2010 05:23 AM
What kind of marketing should I use? mattamus2005 Starting a lawn care business. 16 06-04-2008 01:36 AM
Have you considered this kind of marketing sign Steve Lawn Care Marketing & Post your marketing material for review! 11 12-08-2007 11:06 PM
What kind of Business are you? MJK General Business Discussions 11 06-29-2006 07:26 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Start My Own Business?
mowandblow1980
01-12-2016 07:43 PM
Yesterday 12:55 PM
by Steve
19 2,100
fliers
joshp
08-19-2016 03:23 PM
Yesterday 07:16 AM
by Chilehead
6 221
Looking for new host
Just for Cuts
11-26-2015 06:58 AM
08-24-2016 09:05 PM
by Stephen Alberts
10 1,879
Facebook advertising
Just for Cuts
12-13-2015 07:49 AM
08-24-2016 08:59 PM
by Stephen Alberts
14 13,051
Landscaper taking on odd...
WarriorLandscapingCAN
08-07-2016 06:57 PM
08-24-2016 10:27 AM
by Steve
6 435
Breaking into commercial...
SGL1
08-19-2016 07:02 AM
08-24-2016 10:12 AM
by mowandblow1980
7 238
Snow Plow
acrajchel
08-17-2016 10:21 AM
08-22-2016 11:21 AM
by Steve
5 221
Quarter Acre Woodland...
ew411
08-16-2016 06:50 AM
08-18-2016 12:25 PM
by Steve
4 212
Bidding Bushhogging
acrajchel
08-15-2016 11:52 AM
08-17-2016 05:32 PM
by acrajchel
4 208
Hello From the Florida...
KevinShuman
08-15-2016 08:57 PM
08-16-2016 01:52 PM
by SC93
2 199
I'm making stupid money...
WarriorLandscapingCAN
08-07-2016 07:07 PM
08-16-2016 12:42 AM
by SC93
5 491
A quick Intro
BLE
08-14-2016 05:17 PM
08-15-2016 10:54 AM
by acrajchel
2 200
New Customer - Gettting...
acrajchel
08-05-2016 05:00 PM
08-15-2016 10:52 AM
by acrajchel
4 464
helping out a friend set...
Doug D
08-13-2016 11:33 AM
08-15-2016 09:45 AM
by Steve
1 214
Small bed job
Bradcook21
08-09-2016 09:52 PM
08-10-2016 03:51 PM
by Steve
1 334
Hello from NoVa
jtwlawn
08-03-2016 11:20 AM
08-09-2016 10:45 AM
by jtwlawn
4 463
How much to charge for...
jymie
03-31-2013 05:59 PM
08-08-2016 04:33 PM
by Steve
27 6,615
Needing a website built
burtle
06-17-2015 09:02 AM
08-07-2016 10:21 AM
by Just for Cuts
18 19,766
Review of our lawn care...
Lawnline
07-12-2016 06:40 PM
08-07-2016 08:44 AM
by Lawnline
5 1,769
New Site Hows it look
Infinitelawn
03-16-2015 10:32 AM
08-07-2016 08:37 AM
by Lawnline
8 11,242
Hey guys! Greetings from...
thegardener
08-05-2016 05:45 AM
08-05-2016 03:26 PM
by Steve
1 375
First Time Bidding-Need...
capitallawncrew
08-01-2016 08:30 AM
08-03-2016 09:52 AM
by Steve
3 507
Show us your stripes
Just for Cuts
05-21-2015 03:07 PM
08-01-2016 08:28 PM
by ExclusiveLawns
7 3,765
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
07-31-2016 10:36 AM
by joshp
13 5,914
Now Hiring Just South of...
Chilehead
07-27-2016 11:38 AM
07-27-2016 11:38 AM
by Chilehead
0 382
» Popular Tags
apartment become an entrepreneur best mower be your own boss bidding break business business education business help business management complex contractor hacks contracts deck lift dethatcher edging entrepreneur entrepreneur education estimate estimates fuel problems fuel pump half moon blade intro introduction jjandm lawncare l.t.rich landscape landscape design landscaping landscaping design company landscaping richmond va landscping lawn lawncare lawnservice lowering grade marketing mulch planting raising grade residential lawn care richmond va richmond virginia lawn care safety scag snowblower snow plowing snow shovel sprayer start a business start a lawn care business start business start up toro timecutter townhome tree tree service video web design websites what to charge work from home z-max z-spray
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:39 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:39 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy