Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

When is it worthwhile to use this kind of marketing


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 05-19-2010, 09:24 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,807
Rep Power: 10
Steve has disabled reputation
Default When is it worthwhile to use this kind of marketing

When do you feel it is worthwhile using marketing that is outrageous like this?

Here is a poster on a bus stop for a local restaurant and it says 'Our C*ck hits the spot.'

I kind of think this slogan doesn't make any sense on many levels. It comes across as simply stupid.

I am guessing they are promoting their bbq chicken? And they are saying their C*ck hits the spot. Now really, what demographic group is going to sit there and think 'Yea that's cool.'

Is the bbq eating demographic going to think that? Are they going to want to buy hats and shirts that say that?

Maybe college frat members will think it's cool to wear such a shirt? Maybe?

What's your take?

Good or bad idea?
Attached Images
File Type: jpg chop-spot-restaurant.jpg (47.1 KB, 31 views)
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 05-19-2010, 09:29 PM
jklawncare's Avatar
jklawncare jklawncare is offline
Senior Member
 
Join Date: Feb 2010
Location: Indiana
Posts: 577
Rep Power: 6
jklawncare is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
clever but stupid

it sure does draw your eye,get you thinking, and makes you remember

which is what every advertisement should do

however it draws it in a negative aspect

unless that is a block away from a college i could understand and it would draw alot of attention

however if its in a rural or suburban town with older generations and "boring" people it could be offensive and rude or even keep people from visiting the restraunt

so as it is a wonderful layout and thought..it was poorly executed..thats my take..aha
__________________
Just Kut Lawn and Landscape
"Where Service is Always in Season"
Reach for the stars so if you fall you land on a cloud.
Reply With Quote
  #3  
Old 05-19-2010, 10:31 PM
mark123's Avatar
mark123 mark123 is offline
Senior Member
 
Join Date: Apr 2009
Location: Pennsyltucky
Posts: 1,404
Rep Power: 8
mark123 is on a distinguished road
Default

It's just common crassness. It seems to be more and more prevalent these days. "Truck Nuts" and bumper stickers with swears on them. I know I don't want to see that garbage.
Reply With Quote
  #4  
Old 05-20-2010, 05:04 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 11
picframer will become famous soon enough
Default

The goal here is to get the attention of the reader and it does, I think the majority of people probably wouldn't care about the slogan in today's society, 10 years or so ago would have been a different story. It's not my kind of thing and I would never do it but if it works for them more power to them.

When I ran the security tracking company we would attend security shows, it shocked me how many of the big name suppliers would hire models, wearing next to nothing that would barely know the difference between a motion sensor and a door contact just to bring in the people then the guys that knew the stuff would be on the attack.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #5  
Old 05-20-2010, 07:37 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,807
Rep Power: 10
Steve has disabled reputation
Default

There is another company that does something similar they are called Cluck U Chicken. Their restaurants are located near colleges.

I was doing some reading about them and the way they market and here is a great quote from an article.

Adventures in Analog - The ceo of the company said "Twenty-five percent of what we bring in, is because of those chickens."

Stop and think about that for a second. This is the age of Web 2.0, of iPods and iPhones, Twitter and Facebook. Brands have learned to harness just about every high-tech advancement in our lives and press it to the service of marketing and advertising. So what's it say when a dude in a chicken suit still works just great? It says that smart brands are still conscious of the power of low-tech marketing in the overall mix. At a time of shrunken budgets and media clutter, many brands have discovered that sometimes the old-school ideas still work very well - even better, in some cases, because the public hasn't seen them used in a while.


Now isn't that interesting! It's another reminder that with all this high technology we have now, selling still goes back to people meeting people. Whether they are dressed in a chicken suit or a lawn care uniform. The more people you meet, the more you can sell to.

Oh and one last point to make on this topic the ceo over the years, he's learned that the mascot marketing works better when he arms his ambassador chickens with coupons to hand out. The chicken is one of our most effective tools. While many people will refuse to take coupons being handed out by an ordinary employee, people will take them from a chicken."

Isn't that an interesting twist too? Combining those two marketing methods tends to work best.
Attached Images
File Type: jpg Chickens.jpg (66.8 KB, 5 views)
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
What kind of mower do you have? renecooke87 Truck, Trailer, and Outdoor Power Equipment Discussion, Repairs. 6 05-29-2010 06:29 PM
What kind TMack Industries General Talk 3 04-23-2010 06:23 AM
What kind of marketing should I use? mattamus2005 Starting a lawn care business. 16 06-04-2008 02:36 AM
Have you considered this kind of marketing sign Steve Lawn Care Marketing & Post your marketing material for review! 11 12-09-2007 12:06 AM
What kind of Business are you? MJK General Business Discussions 11 06-29-2006 08:26 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Lawn Care Book Ranked #1
Steve
Today 12:36 AM
Today 12:36 AM
by Steve
0 12
hello all
romanlandscape
01-29-2016 03:46 PM
Today 12:27 AM
by Steve
5 121
back surgery
Bradcook21
01-28-2016 08:51 PM
Today 12:25 AM
by Steve
10 201
Hi
Sellers Lawn Care
02-02-2016 01:48 PM
Yesterday 08:03 AM
by Sellers Lawn Care
4 94
Collecting payments from...
Niagara Mowing
02-03-2016 05:21 PM
Yesterday 08:00 AM
by Niagara Mowing
7 142
SMS assist? The good,...
jcurr33
01-27-2016 10:24 PM
02-04-2016 11:53 PM
by Steve
5 174
I need some help...
Anise
02-04-2016 01:39 PM
02-04-2016 11:51 PM
by Steve
3 70
Customers dodging the...
Rocky
11-06-2015 06:22 AM
02-04-2016 03:41 AM
by C&DPropertyManagement
7 1,426
Offering a "Trial"...
wybut076
02-01-2016 06:27 PM
02-03-2016 08:26 PM
by Just for Cuts
7 171
Iowa Caucus Predictions?
Steve
02-01-2016 06:31 PM
02-03-2016 12:40 AM
by Steve
1 54
Laying White River Rock
DiamondLawnCare
02-01-2016 08:27 PM
02-03-2016 12:17 AM
by Steve
1 66
Networking for a...
jcurr33
01-30-2016 09:26 PM
02-01-2016 06:27 PM
by Steve
4 138
Customer giving a 1099?
apmAkron
01-27-2016 07:22 PM
01-31-2016 08:55 PM
by Chilehead
6 193
happy to be here
redrobin
01-29-2016 10:45 AM
01-31-2016 08:44 PM
by Steve
1 89
Thought's on an "E-Z...
jcurr33
01-27-2016 10:48 PM
01-31-2016 08:38 PM
by Steve
4 166
Changes
Knaubone
01-30-2016 10:56 PM
01-31-2016 08:31 PM
by Steve
1 79
Thoughts on this Exmark...
googus
01-28-2016 04:24 PM
01-28-2016 08:09 PM
by Chilehead
1 107
1st year in
jcurr33
10-18-2015 05:07 PM
01-28-2016 07:49 PM
by Chilehead
6 4,085
Need opinion on zero...
Mr. Mow
01-24-2016 05:42 PM
01-28-2016 07:41 PM
by Chilehead
10 293
Opinion on liquid vs...
Bradcook21
01-25-2016 02:03 PM
01-28-2016 07:38 PM
by Chilehead
9 251
Finding property size
Gageslawncare
01-25-2016 11:08 AM
01-28-2016 12:05 PM
by Gageslawncare
10 251
Tiger TG 2661 Commercial...
lawnman1959
01-25-2016 08:12 PM
01-27-2016 07:57 PM
by Just for Cuts
5 190
Spouse as a dependent?
Steve
01-26-2016 01:51 AM
01-27-2016 10:44 AM
by Chilehead
3 160
Hello All
C&DPropertyManagement
01-23-2016 12:21 PM
01-26-2016 01:24 AM
by Steve
1 141
Credit Cards - What's in...
Shark1611
06-16-2015 04:04 PM
01-23-2016 03:43 PM
by C&DPropertyManagement
17 7,608
Start My Own Business?
mowandblow1980
01-12-2016 08:43 PM
01-19-2016 07:00 PM
by Steve
12 561
State of the nation 2016.
Steve
01-12-2016 12:05 AM
01-19-2016 06:57 PM
by Steve
6 330
little help? first big...
Brian3137
12-31-2015 12:39 PM
01-19-2016 06:54 PM
by Steve
23 1,003
Hi everybody...
Greg_TopYardServices
01-14-2016 08:10 AM
01-19-2016 02:47 PM
by SC93
12 403
What's your next...
Steve
05-15-2015 12:54 PM
01-17-2016 08:48 PM
by Homeland unlimited
25 7,863
Plow controller problems
scaypa
01-12-2016 05:49 PM
01-16-2016 10:46 AM
by scaypa
4 251
Say Hello !!!
Steve
03-19-2007 12:18 PM
01-15-2016 07:23 PM
by tannerduncan
1,244 427,827
Pricing issue
Mr. Mow
07-07-2015 07:15 AM
01-15-2016 11:20 AM
by djlandscaping06
23 5,345
New College Course
Dr. D
01-14-2016 01:45 PM
01-14-2016 05:35 PM
by Steve
1 178
Yelp
Shark1611
01-13-2016 10:00 AM
01-14-2016 05:32 PM
by Steve
4 237
New to the forum from...
Doug Green
01-12-2016 12:23 PM
01-14-2016 08:34 AM
by Doug Green
2 212
Facebook advertising
Just for Cuts
12-13-2015 08:49 AM
01-13-2016 10:20 PM
by Just for Cuts
12 860
Choosing local business
Doug Green
01-12-2016 12:29 PM
01-13-2016 06:12 PM
by Steve
2 371
4 Seasons Landscaping LLC
Doug Green
01-12-2016 12:56 PM
01-12-2016 12:59 PM
by Doug Green
1 235
2016 business goals
OxfordOS
01-09-2016 04:19 PM
01-12-2016 08:36 AM
by mowandblow1980
15 513
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
01-08-2016 09:30 PM
by jeramicox76
10 2,738
Amazon services
thom
12-22-2015 08:40 AM
01-07-2016 11:53 AM
by Steve
17 822
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 05:48 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 05:48 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy