The long name does not matter. Think about some companies that you know.
United Parcel Service = UPS
Federal Express = FedEx
When they merge it will become FedUp
United States Postal Service = USPS
Montgomery Clean Cut Lawn Care = MCCLC
Where it will get you is in printing prices. Flyers, cards etc.
You could go with
"Montgomery Organic Lawn Care - Mow and Fertilize Every Time"
Just kidding (no pun intended) thought it was funny