Quiz for Customers NEW IDEA

[Steve]

That would be very interesting to experiment with. Do you think something like that would work to attract new customers as well?

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[CHEESE2009]

Lawn care business tips

Originally Posted by Steve That would be very interesting to experiment with. Do you think something like that would work to attract new customers as well? I'd like to be able to give MINOR promotions every now & then. I would be like a lawn maintenance service, vistaprint style! I'm sure I'd get referrals, "You should hire Breeze, they offer promotions all the time unlike other companies!" Sure it's "losing money" but not if it's a few dollars here & there, & the customer retention should be well worth it, & it's fun & something my competitors aren't doing! My competitors offer packages, I'll offer fun "event" style promotions. Which enables me to keep in contact with my clients by handing out letters every now & then, refreshing their minds so I am able to make better upsells. E.g Imagine I sent out, "THIS MONTH ONLY, 7% OFF X SERVICE, CALL NOW" Clients will be more enticed to hiring me, because they see they are getting a deal, yet they will be paying the company me a profitable amount. No set backs, no loss. It's better to have someone hire me - by me offering a small discount on X service, than not hiring me at all... Especially for petty jobs that don't take up a lot of time. Basically I have raised my prices of my other services, so a discount just means they pay the old price. Not a big problem! I like it!!!

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[Steve]

I would be like a lawn maintenance service, vistaprint style!

What do you feel you has stood out for you from your interactions with vistaprint? How do you feel those learning experiences can be applied to the lawn care business?

Have you seen them do some kind of promotion you felt would work well in lawn care?

[CHEESE2009]

Originally Posted by Steve

What do you feel you has stood out for you from your interactions with vistaprint? How do you feel those learning experiences can be applied to the lawn care business?

Have you seen them do some kind of promotion you felt would work well in lawn care?

With Vistaprint, it seems as if they are ALWAYS focusing on customer retention.

The more you buy, the more you save. They always send out discounts, etc. Just keeping in touch is key.

I like Vistaprint, because whatever you are looking for (a certain price) you will always find it.

a) after purchasing from them previously, you get a discount on the NEXT thing you want to order.

b) just waiting for that special email telling me that I will save X$ on the certain order.

other sites don't do this!


So my lawn maintenance clients already have a special deal on gutter cleaning. They save, so long as they are my lawn maintenance clients!

I will send out flyers every few months, with promotions & discounts, they will always have a chance/reminder to get what they want, with the added benefit of a discount.

So at first I can send out a flyer with a list of my services, over time I can send out flyers with ONE service on them with a written description & "savings".

"THIS MONTH ONLY SAVE BIG ON LAWN MAINTENANCE WHEN YOU HIRE BREEZE TO TRIM YOUR HEDGES"

simple things.. I think it's amazing to try out! I will also be able to show my customers what I am capable of, next year I might not have these promotions, but they will have had a chance to see the nice job(s) I do!

[Steve]

Those are great ideas! I look forwards to seeing more of them as they are created