If it's too tall, give him a call

[Steve]

"If it's too tall, give him a call" That's a funny motto that sticks in your head. Good for him. I applaud Cody for getting free press about his business and getting his photo in the article. Are you thinking about doing this? Have you sent out a press release about your company? Check out how he gets customers 'word of mouth.' And also check out how much he charges. Interesting. If it's too tall, give him a call - Kendall graduate Cody Rath started his own lawn-mowing business five years ago, Rath Lawncare. “It was my dad’s idea, really,” Rath said. “I wanted a summer job and it just seemed like a good fit.” After working a full day at Speere Equipment, Rath comes home to get his mower and start working for his own business. He usually mows about three hours a day, three days a week, depending on the weather and what lawns need mowing. Q: How did you get the word out about your business? A: Most of the advertising is done by word of mouth. I mow for a lot of family, friends and neighbors. It’s basically been the same group of people since I started besides ones that have moved away. I also have T-shirts that say Rath Lawncare and “If it’s too tall, give us a call”. They’re $10 but it’s not a moneymaker, just for fun. I’m actually thinking about changing the slogan, but I’m not sure what I want to change it to quite yet. Q: What do you charge? A: I charge per hour to start and then adjust from there. It’s usually $25 for the first hour and then $10 per hour after that. The initial $25 covers fuel and travel costs. This year I had to charge more because of gas prices so I bumped it up from $20 to $25. When I first started, I think I was charging $15 and $10 but I’ve had to move it up a little since then.

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