Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Lawn Care, Landscaping, and Property Management Forums > General Talk

General Talk If it doesn't fit anywhere else, post it here.

Referrals through friends and employees


General Talk

If it doesn't fit anywhere else, post it here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-31-2010, 07:16 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,948
Rep Power: 10
Steve has disabled reputation
Default Referrals through friends and employees

One of our forum members operates a jewelry store and is always looking for ways to expand his business. I find it fun to take the marketing ideas we have talked about for other uses and apply them to this kind of business.

In a jewelry store I was thinking about what kind of percentages you can play with and use when creating a referral program.

Surely there must be a national average of what sales staff gets per sale.

Instead of giving the % sale to the sales staff, could you create a business card sized discount card that maybe offers a discount for a preferred customer?

Could you then have a section for a person's name on the card where you can hand them out to friends, family or co-workers. The person who gets the card can fill in their name. On the card it says the bearer is entitled to a X % preferred customer discount.

Maybe it has an expiration date on it to control the testing of the card. Also it might sale can not be combined with any other offer as well as this card must be surrendered at time of purchase.

The friend who was initially given this card can fill in their name and then hand them out to their friends. They can say, 'oh I am really tight with the owner and the owner gave me a preferred customer card.'

This then becomes a gift card in a sense.

As these cards come in, you keep track of who initially handed it out. Then you can give them a referral fee based on possibly a % of the final sale.

So in the end, the bearer gets a discount and the person who gave the bearer the card, gets some cash from the sale.

You could also give a handful of these cards out to each new customer you get to entice them to hand the cards out to their friends and family members.

Such referrals should really help improve the bottom line and bring in a lot of people.

What is your view on that?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 03-31-2010, 07:27 AM
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 75
Posts: 4,473
Rep Power: 0
CHEESE2009 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
I have tried referral systems before, but I have never thought of doing that!

It is worth a shot for sure!

It's kind of like a pyramid scheme, without the scam!

Doing this sort of thing with lawn service however, we would need to put in bold lettering our areas of service.

Other than that, this is an amazing idea. I already spent an arm & leg this month on gear & materials, though I will surely try this out in the near future!
Reply With Quote
  #3  
Old 03-31-2010, 10:36 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,948
Rep Power: 10
Steve has disabled reputation
Default

Well if you think about it, if you are already planning on giving a sales person a certain percentage of the sale to make the sale, why not harness your friends, families and customers to become sales people and give them that same percentage?

I think this may work better where you have a higher profit margin than a lower one.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Hiring friends Steve General Business Discussions 2 10-31-2008 11:27 AM
Are more of your friends.. Steve General Talk 4 12-02-2007 06:52 PM
Question about referrals landonkade Lawn Care Marketing & Post your marketing material for review! 11 10-16-2007 07:53 PM
How important are referrals? Steve General Business Discussions 1 06-28-2007 05:27 PM
Discount for 'friends' Steve Show Off - Picture Post - Photo Gallery 5 02-09-2007 09:17 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Is it too late?
Cpadgett
05-28-2016 09:10 AM
Yesterday 10:32 PM
by Cpadgett
4 83
Whats up??
Cpadgett
05-27-2016 10:57 AM
05-29-2016 11:09 PM
by Cpadgett
1 43
Firefighter gone Lawn...
Firehouselawn@hotmail.com
03-10-2016 04:50 PM
05-27-2016 08:17 PM
by J.A.S.LawnService
7 9,700
help with sole...
greenbuds
03-24-2016 12:21 PM
05-27-2016 12:20 PM
by Wolf4dk
3 9,429
To mow weekly or Biweekly
WarriorLandscapingCAN
05-11-2016 04:09 PM
05-26-2016 04:45 PM
by lawngawd7
9 357
Help a Brother Out -...
Hedgemaster
01-23-2012 04:19 PM
05-26-2016 04:34 PM
by Crossett73
91 33,744
Hello from Alabama
pruzilla
05-25-2016 01:20 PM
05-26-2016 08:14 AM
by pruzilla
2 69
Hello from Centreville!
Daveylawns
05-23-2016 09:04 AM
05-24-2016 04:08 PM
by Steve
1 86
Laying new grass, Sod...
WarriorLandscapingCAN
05-23-2016 10:07 AM
05-23-2016 08:41 PM
by Steve
1 77
I need some aeration...
rootytalbot
08-14-2015 12:32 PM
05-23-2016 09:06 AM
by Daveylawns
10 3,796
Prolin
rmccutchan
05-21-2016 04:53 PM
05-21-2016 06:36 PM
by rmccutchan
2 95
Upgraded to a new mower
Stevenor92
05-17-2016 08:17 PM
05-20-2016 07:08 PM
by Stevenor92
8 228
Intro
LaraRahmani
05-18-2016 02:54 PM
05-19-2016 02:43 PM
by Steve
2 127
Best Push Mower You Have...
markty
05-14-2016 03:46 PM
05-18-2016 07:34 PM
by Stevenor92
4 205
New mower!!!!
Stevenor92
05-18-2016 03:46 AM
05-18-2016 06:39 PM
by Stevenor92
2 129
Say Hello !!!
Steve
03-19-2007 11:18 AM
05-18-2016 02:59 PM
by LaraRahmani
1,249 435,154
Stupid idea?
hopolb33
05-13-2016 11:25 AM
05-16-2016 11:22 AM
by Steve
1 175
Planting SKYBOUND CEDARS
FrankieeLawnz
05-13-2016 03:59 PM
05-16-2016 11:21 AM
by Steve
1 159
Edging Fad...
Tree geek
05-10-2016 11:29 PM
05-15-2016 11:12 PM
by Tree geek
2 209
Business Overload
Chilehead
05-06-2016 09:27 PM
05-13-2016 11:15 AM
by Steve
11 419
Hello from great state...
Cel1980
05-11-2016 09:00 AM
05-13-2016 11:07 AM
by Steve
2 181
Did this job free to...
JJand M Lawncare
05-02-2016 02:33 PM
05-11-2016 03:54 PM
by JJand M Lawncare
10 457
How to tell Cust. to...
GeeGood
04-09-2008 09:55 PM
05-09-2016 07:08 PM
by JJand M Lawncare
16 5,548
Echo SRM 230 trouble.
Jack Rabbit
05-08-2016 06:16 PM
05-08-2016 11:22 PM
by Just for Cuts
1 168
Toro ZTR Issues
rsanchez1203
05-06-2016 09:27 PM
05-07-2016 10:26 AM
by Steve
2 191
Correct way to quote a...
WarriorLandscapingCAN
05-02-2016 11:52 AM
05-03-2016 10:59 AM
by Steve
1 315
» Popular Tags
advertising become an entrepreneur best mower be your own boss break business education business help business management contractor hacks deck lift dethatcher edging entrepreneur entrepreneur education estimates free lawn care fuel problems fuel pump half moon blade hydro increase customers jjandm lawncare landscape landscape design landscaping landscaping design company landscaping richmond va landscping lawncare lawn mowing lawnservice lowering grade marketing mulch new business planting plowing raising grade residential lawn care richmond va richmond virginia lawn care roundup safety scag snowblower snow plowing snow shovel solo solo backpack sprayer start a business start a lawn care business start business start up swzt toro timecutter tree tree pics tree service video walk behind what to charge work from home
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:19 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:19 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy