Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Starting a lawn care business.

Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

Free Lawn Mowing Guaranteed!


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-23-2010, 10:26 PM
JP Landscaping JP Landscaping is offline
Senior Member
 
Join Date: Feb 2010
Location: Nebraska
Posts: 213
Rep Power: 5
JP Landscaping is on a distinguished road
Default Free Lawn Mowing Guaranteed!

hey guys,

so I put an ad in the paper:

Free Lawn Mowing
Guaranteed!!

(company name) gives back
to (town name)

contact: Name
555-555-5555


______________
-I'm offering 2 free lawn mowings with an annual agreement
-1 free mowing for each referral who signs an annual agreement
-10 referrals or more = free lawn mowing for the season!

* I figure if somone can get me $10,000 worth of work, and perhaps more if the referral stays with me for more than 1 year, then they deserve 30 minutes of my time each week.

What do you think of this?

I'll keep you posted as to how many calls I get from this. I would think a lot of people will call.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 03-23-2010, 10:35 PM
MountainViewGreenskeeper's Avatar
MountainViewGreenskeeper MountainViewGreenskeeper is offline
Senior Member
 
Join Date: Jan 2010
Location: Mesa, AZ
Posts: 473
Rep Power: 5
MountainViewGreenskeeper is on a distinguished road
Smile 10K in work!!!! that would be fantastic

Lawn care business tipsLawn Care Business Book
Love the idea but afraid to impliment could you imagine 10K in work refered from 1 client that would be a wow moment I think..... Would you wait the full year of 10 clients maintained and give them the next years worth of work off when season starts again or how would you work that??? Just wondering....
__________________
Colton
Mountain View Greenskeeper proudly offering yard care in the East Valley of Arizona.
Reply With Quote
  #3  
Old 03-23-2010, 11:05 PM
JP Landscaping JP Landscaping is offline
Senior Member
 
Join Date: Feb 2010
Location: Nebraska
Posts: 213
Rep Power: 5
JP Landscaping is on a distinguished road
Default check this and let me know what you think

basically an annual agreement for lawn care here is about 30 to maybe 34 mowings. If one person refers to me 10 customers with an annual agreement...meaning 30-34 mows.... I will mow the referring customer's lawn for the remainder of the season. If the the referring customer refers all 10 at the beginning of the season, then they get the entire season mowed for free.

additional work is billed separately, like weeding, mulch, fertilizing, etc.
If they wanted a full maitenance contract we could do that too but the referring customer would only get the mowing, trimming, blowing, and edging free for up to the 34 mowings in the season.

I just finished up a retaining wall job for a lady that works at a hospital. I told her about how she could get free mowing for the season. She jumped at the offer and said she would post my offer through her job. she says she could probably get me way more than 10 customers. I told her if she could get me 20 customers this year. I would mow her lawn for free for 2 seasons!

It makes sense to me if she could get me $20,000 in work this year and $20,000 next year with the same clients. $40,000 or more worth of work for approximately 30 hours of my time in a span of two years.

If we want to split this into $. Then it would cost me about $5 to mow her lawn. times 60 times in 2 years = $300 for $40,000 or more worth of work. figure the return on investment of that 13,333%.

what do you think?
Reply With Quote
  #4  
Old 03-24-2010, 03:50 PM
jasonw's Avatar
jasonw jasonw is offline
Senior Member
 
Join Date: Feb 2009
Posts: 1,008
Rep Power: 7
jasonw is on a distinguished road
Default

Personally I would not even call you. Its misleading and nothing is worse than a misleading add. If you cant get business with hard work and honesty then I would not give you my money "you figuratively speaking of course"
__________________
White Company
Reply With Quote
  #5  
Old 03-24-2010, 04:51 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 73
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

Referrals don't work.

Keeping track of all of the incoming information will hurt your brain. You have to be seriously organized.

I'd make the free mowing(s) available in 2011, at least you'll get a chance retaining your customers. You might also be getting referrals late into the season.

Someone might sign with you, but for the last month of the season. Does the homeowner get a free mowing, or the person who referred him to you?
Reply With Quote
  #6  
Old 03-24-2010, 08:24 PM
shadrach's Avatar
shadrach shadrach is offline
Senior Member
 
Join Date: Mar 2010
Location: Indiana
Posts: 256
Rep Power: 5
shadrach is on a distinguished road
Default

Is all the "fine print" in the ad that you are running?
Reply With Quote
  #7  
Old 03-24-2010, 08:42 PM
StartALawnCareBusiness's Avatar
StartALawnCareBusiness StartALawnCareBusiness is offline
Keith
 
Join Date: May 2007
Posts: 731
Rep Power: 0
StartALawnCareBusiness is on a distinguished road
Exclamation

In my experience, good customers don't like gimmicks. They want good work for a fair price. Customers that are drawn to "free mowing" incentives will game the system and you will find yourself giving away more free mowing than you anticipate without the benifit of long-term customers.

JMHO

Keith
__________________
Start a profitable lawn care business.
Reply With Quote
  #8  
Old 03-24-2010, 10:35 PM
JP Landscaping JP Landscaping is offline
Senior Member
 
Join Date: Feb 2010
Location: Nebraska
Posts: 213
Rep Power: 5
JP Landscaping is on a distinguished road
Default not a gimmick

First off the stuff below the dashed line is not in the ad. due to limited ad space.

But it's not a gimmick. I am giving them Free lawn mowing with the acceptance of an agreement. Basically they get the 15th and 30th mow free. This allows me to get paid for at least 14 mowings before giving them a free mowing.

The person referring gets 1 free mowing for each referral. They get it at the end of the season as long as the referral is upholding their agreement and doesn't cancel after a couple of mowings.

as soon as the referring customer has referred 10 customers, I start mowing their lawn for free. if the referred customers drops to less than 10, then I stop mowing their lawn for free. That will all be explained to the referring customer.

And I do honest hard work. this is a way to get the phones ringing. ad space is limited so you need to be catchy to get phone calls. when they call about the ad. I will explain it's that simple. I give them a free no obligation estimate. if they accept, then the 15th and 30th mow are Free.

this way it doesn't matter what time of the year I get them started. Whether it's in the beginning of the summer or the end.

And referrals DO work. We all talk about word of mouth being the best way to advertise. referrals are word of mouth. A home owner tells his neighbor, friends, or relatives and that's how a lot of business is produced.
Reply With Quote
  #9  
Old 03-24-2010, 10:39 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,603
Rep Power: 10
Steve has disabled reputation
Default

You never know how any marketing idea will work until you try it.

But like Scott said, keeping track of referrals and all that gets very tricky. So be prepared.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 03-24-2010, 10:47 PM
JP Landscaping JP Landscaping is offline
Senior Member
 
Join Date: Feb 2010
Location: Nebraska
Posts: 213
Rep Power: 5
JP Landscaping is on a distinguished road
Default What do you think?

True. It is a little more work but not too complicated. I do this with my landscaping clients. I'll offer them like 1 yard of free mulch or 1 free hour of labor or something of the sort with every landscaping referral.

I always ask the new clients where they got my info from. A lot say from a friend or relative and they tell me their name. I then go home to my list of clients and write the name of the referred customer so I have all this info. After I get paid from the new customer, I write to the referring client to thank them and ask they would like the yard of mulch or a free hour of labor. Some take the mulch some save the hour of labor.

I had a customer refer 3 other landscaping customers and she accumulated 3 free hours of labor that she used up for a fall clean up.

I think little things like this are what makes my business personal and customers like that attention.

What do you think?
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Free mowing for single moms Steve Lawn Care Marketing & Post your marketing material for review! 13 06-17-2010 03:20 PM
Free mowing offer, one week only. Steve Lawn Care Marketing & Post your marketing material for review! 2 10-27-2008 03:35 PM
Letter carrier provides free lawn mowing Steve Lawn Care Marketing & Post your marketing material for review! 3 12-22-2007 08:56 AM
Offering a free 1 time lawn mowing Steve Search Engine Optimization and Website Design Discussions. 1 09-24-2007 09:47 PM
Trade in your mower - Get free mowing Steve General Business Discussions 0 04-04-2006 12:41 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
Today 10:49 PM
by Just for Cuts
16 443
New website
Chilehead
11-20-2014 04:39 PM
Today 10:38 PM
by Just for Cuts
5 115
Pics for website
tbtigers03
Yesterday 05:40 PM
Today 10:01 PM
by Just for Cuts
3 74
Peco Bagger
AGPS
11-18-2014 02:20 PM
Today 05:56 PM
by AGPS
9 247
Beginner Mistakes:...
Steve
01-31-2007 12:45 PM
Today 02:42 PM
by stevef1201
22 6,054
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
Yesterday 09:48 PM
by ExtremeLawncareServices
174 13,896
Hello from Kentucky
TRV
09-30-2014 06:42 PM
Yesterday 09:38 PM
by TRV
6 1,241
Contract or no contract?
TRV
11-20-2014 09:18 PM
Yesterday 09:33 PM
by TRV
3 121
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
Yesterday 08:02 PM
by stevef1201
4 286
Billboards for marketing
ExtremeLawncareServices
11-16-2014 08:39 PM
Yesterday 07:05 PM
by acrajchel
13 339
Belt dealer problem
googus
Yesterday 08:45 AM
Yesterday 06:36 PM
by Steve
2 77
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
Yesterday 06:32 PM
by Steve
7 181
How to: Use Thumbtack...
acrajchel
11-17-2014 06:39 PM
Yesterday 06:07 PM
by acrajchel
15 440
What is going on with...
biglee
11-14-2014 03:04 PM
11-20-2014 02:50 PM
by biglee
40 895
My advice for new guys
avetslawncare
11-15-2014 09:32 AM
11-19-2014 01:47 PM
by biglee
10 445
Lawn Care business...
crieg122
10-23-2014 02:23 PM
11-19-2014 12:39 PM
by acrajchel
28 1,806
raking leaves ?
robert8509
10-22-2014 10:19 PM
11-18-2014 04:24 PM
by acrajchel
14 1,410
Leaf removal
madmedic8575
10-24-2014 05:14 PM
11-17-2014 07:34 PM
by acrajchel
6 1,158
sod job
SGlawncare
10-30-2014 09:21 PM
11-17-2014 07:10 PM
by acrajchel
7 730
Customer wants me to...
Mr. Mow
11-09-2014 07:13 AM
11-17-2014 06:48 PM
by acrajchel
10 487
Hello!
Brian3137
11-11-2014 07:15 PM
11-17-2014 06:46 PM
by acrajchel
14 428
small biz in Phoenix,AZ
anthonyramos1
11-08-2014 09:35 PM
11-17-2014 05:59 PM
by acrajchel
2 292
Client won't pay...
WesleySnips
10-30-2014 03:53 PM
11-17-2014 05:37 PM
by acrajchel
22 1,316
Government contracts
avetslawncare
11-15-2014 08:50 AM
11-17-2014 12:59 PM
by Steve
2 214
Need help on deciding a...
Brian3137
11-10-2014 06:32 PM
11-17-2014 12:44 PM
by Steve
12 479
West cost lawn prices
SGlawncare
10-09-2014 10:51 PM
11-16-2014 07:54 AM
by stevef1201
8 1,559
So how do you guys...
Mr. Mow
10-26-2014 08:55 AM
11-15-2014 08:44 AM
by avetslawncare
14 1,665
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
11-13-2014 08:35 AM
by jrs.landscaping
81 31,749
The most dangerous part...
Steve
10-06-2014 03:45 PM
11-12-2014 05:05 PM
by stevef1201
14 1,640
A little hang up in snow...
stevef1201
11-08-2014 07:05 AM
11-12-2014 12:51 PM
by Steve
4 396
Bi-weekly winter...
lxarth
11-04-2014 08:37 PM
11-12-2014 10:06 AM
by WesleySnips
9 592
taking first steps...
sizemorelawncare
11-10-2014 08:24 PM
11-11-2014 01:21 PM
by Steve
1 285
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
11-11-2014 08:12 AM
by Just for Cuts
4 349
Business Cards
crieg122
10-25-2014 01:03 PM
11-11-2014 07:56 AM
by Just for Cuts
12 1,283
How the unregister?
alive101
11-04-2014 07:39 AM
11-10-2014 01:48 PM
by Steve
4 574
Belt adjustment question
googus
11-05-2014 06:43 AM
11-10-2014 01:38 PM
by Steve
5 481
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
11-10-2014 01:25 PM
by Steve
2 315
Podcast
Shark1611
11-07-2014 05:42 PM
11-10-2014 11:41 AM
by Steve
1 274
hi, from Minnesota
rjklohn
11-07-2014 02:21 AM
11-07-2014 01:44 PM
by Steve
1 287
New to snow plowing
SS.Lawncare
11-05-2014 04:00 PM
11-07-2014 01:21 PM
by Steve
6 518
New Member
tonyap
11-05-2014 10:35 PM
11-07-2014 01:15 PM
by Steve
1 336
New to the business
jcurr33
11-05-2014 03:21 PM
11-07-2014 01:11 PM
by Steve
1 386
Lines
Matther777
11-04-2014 02:19 PM
11-07-2014 12:54 PM
by Steve
1 427
hello, new to this site
tonyorwig
10-31-2014 10:49 PM
11-04-2014 02:24 PM
by tonyorwig
3 624
Aloha from Hawaii.
Gary R
11-02-2014 12:44 AM
11-03-2014 03:02 PM
by Steve
1 525
Pavers
crieg122
10-28-2014 03:49 PM
10-31-2014 01:49 PM
by Steve
6 840
Hi Steve From West...
Mr. Mow
10-21-2014 02:59 PM
10-31-2014 12:56 PM
by Steve
5 1,156
Got my first lawn job...
SGL1
06-11-2014 10:19 PM
10-31-2014 10:53 AM
by Max Wagner
30 3,264
Gie-review / What's new...
ExtremeLawncareServices
10-25-2014 10:19 AM
10-31-2014 10:30 AM
by ExtremeLawncareServices
7 1,081
Business Name
sanchez5
10-29-2014 12:55 AM
10-31-2014 06:51 AM
by ringahding1
10 950
» Popular Tags
4wd 4x4 aerocore apartment bid apartment lawn care estimate applying article marketing auger bid blades bob villa bush care charge commercial decorating deliquentaccounts demonstration ditches employee problems estimate exmark ferris four wheel drive gopherhaul gravely growing a lawn care business hiring how much to charge how to how to bid installation introduction john deere quik trac landscape services lawn lawn care lawn care busines plan lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website mechanic mulch new buisness new mower patio install podcast pto reo running a business scag search engine optimization seo shell snow snow plowing sprayer starting a business steep lawns steve stihl toro toro grand stand trailer mate pro tree turfgrass consulting walker
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:19 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:19 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy