Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

How to Create a Text Marketing Campaign


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-09-2010, 01:47 PM
SuperiorPower
Guest
 
Posts: n/a
Default How to Create a Text Marketing Campaign

I found this in a newsletter I receive....

In the year 2000, almost no text messages were sent anywhere on the planet. This year? It is estimated that there are 130 billion being sent every month.

The point is, if you want to make an impact with your marketing, you have to go to where the eyeballs are, and increasingly, they are looking at text messages on mobile phones. Certainly that is what the big boys have concluded. If you havenā€™t noticed, text marketing is hot, hot, hot:

- Dunkin Donuts wanted to increase the sales of lattes among high school and college kids in the Boston area, so they sent a text coupon out to those who opted in. The result was a 21% increase in sales.

- The Barack Obama for President campaign announced the selection of Joe Biden via text. 2.9 million people registered to receive the text.

- Our friends here at American Express had a contest during Wimbledon whereby spectators would guess the winners of the next day's event.

These days, small businesses are getting in on the act. Ice cream stores are texting specials, gyms are offering free trials, chiropractors are texting coupons.

Here's how you can join the party:

1. Consider your audience. Texting is especially effective with younger people, although it is by no means exclusive to them. The important thing is this : people on mobile phones are, well, mobile. Any campaign has to take this into account. They are not watching TV, they are not sitting at their computers. So whatever you decide to text, just be sure that your product or offer fits the audience you target.

2. Don't spam: A text or SMS ad campaign must comply with CAN-SPAM rules so be sure to structure your campaign legally.

Essentially, with a text campaign, you have two options: Push and pull.

- Push is when you send unsolicited text messages. Not only do people not like that, they have to pay for it, so it's a double negative whammy.

- Pull is when people opt-in and give you permission to text them. That is what you want.

The best way to create your opt-in list is simply by letting your clientele know that if they sign up for your text campaign they will get exclusive offers that others won't get. You can get the word out in your store, on your website, via email, in your advertising, through Facebook, and via tweets: Sign up now for our text alerts and be the first in line for our popular Sunday special!

Any list you create will be far more effective than any list you buy.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
$5 foot long marketing campaign Steve General Business Discussions 5 11-07-2009 05:09 PM
Did you ever see this guerrilla marketing campaign? Steve Lawn Care Marketing & Post your marketing material for review! 18 06-03-2009 10:33 AM
Rather Be.,... Marketing Campaign Steve General Business Discussions 4 03-23-2006 07:41 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
My First Apartment...
SSLCtn
05-26-2014 10:17 PM
Today 06:20 AM
by Jbss861
9 715
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
Today 05:48 AM
by SLKlawn
5 170
new to me box truck
jrayb39667
03-06-2014 10:20 PM
Yesterday 11:10 PM
by jrayb39667
11 1,224
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
Yesterday 10:21 PM
by Just for Cuts
5 125
Need help determining...
Jbss861
07-20-2014 02:33 PM
Yesterday 06:42 PM
by Jbss861
6 153
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
Yesterday 05:31 PM
by SGL1
23 1,033
Overspray?
stevef1201
Yesterday 04:20 PM
Yesterday 04:20 PM
by stevef1201
0 37
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
Yesterday 02:53 PM
by LawnDoctor
9 583
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
Yesterday 02:29 PM
by Steve
1 92
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
Yesterday 01:50 PM
by Steve
2 122
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
Yesterday 01:48 PM
by Steve
9 410
What's my business worth?
Chaz
07-16-2014 01:35 PM
Yesterday 01:45 PM
by Steve
4 188
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
Yesterday 01:04 PM
by Steve
12 480
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 488
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
07-20-2014 08:03 AM
by kslawn
1 134
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
07-19-2014 05:40 PM
by kslawn
1 97
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 104
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 101
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 637
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 935
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
07-16-2014 08:38 PM
by ExtremeLawncareServices
73 4,201
Hey guys this is the...
prmenter@gmail.com
07-07-2014 08:23 PM
07-16-2014 08:10 PM
by ExtremeLawncareServices
28 675
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
07-16-2014 05:00 PM
by Just for Cuts
18 606
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-15-2014 05:38 PM
by icon2000
1,184 318,082
need some help geting...
dalvan0
07-13-2014 09:28 PM
07-15-2014 11:56 AM
by Steve
5 206
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
07-15-2014 11:42 AM
by Steve
9 301
Classified Ad Template...
bcfb
06-05-2013 02:40 AM
07-15-2014 11:16 AM
by Steve
15 3,634
Husqvarna pz 60
CDLAWNCARE
07-06-2014 06:50 PM
07-15-2014 08:53 AM
by kslawn
10 370
Lowballers
Chaz
07-11-2014 03:55 PM
07-14-2014 12:27 PM
by Steve
5 305
My new side job
Sprinkler Buddy
05-10-2014 05:23 AM
07-14-2014 12:15 PM
by Steve
10 766
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
07-13-2014 10:36 PM
by GoGreenerKS
10 479
New Mower and Trailer
Chaz
06-25-2014 12:04 PM
07-13-2014 06:25 PM
by SGL1
7 485
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
07-12-2014 07:36 PM
by SGL1
21 1,803
Fuel and fuel additives
SGL1
07-06-2014 10:23 AM
07-11-2014 07:53 PM
by SGL1
15 478
Questions for a patchy...
jumcgee
07-09-2014 08:42 AM
07-11-2014 12:34 PM
by Steve
1 161
toro proline blades wont...
boog
06-25-2014 06:26 PM
07-11-2014 05:28 AM
by kslawn
18 594
Contents of Marketing to...
prmenter@gmail.com
07-09-2014 05:25 PM
07-10-2014 03:23 PM
by Steve
3 246
Shindaiwa
CLB454
05-13-2014 09:04 PM
07-10-2014 03:04 PM
by Steve
14 723
Starting New in FL
mmcuttrim
08-06-2010 09:22 AM
07-10-2014 02:44 PM
by Steve
48 11,165
Bid help 45 on acre...
Priggan
06-26-2014 12:56 PM
07-09-2014 08:38 AM
by kslawn
7 465
need help bidding fence...
veteranslawncaresystems
07-03-2014 10:33 AM
07-08-2014 12:00 PM
by Steve
5 335
Trimmer or Knife?
gwilson98
07-04-2014 09:56 PM
07-07-2014 02:41 PM
by Steve
6 299
Started a New Solar Lawn...
Solar Lawn Care
06-08-2013 01:40 AM
07-07-2014 01:55 PM
by Steve
37 7,349
New Canadian Member
coppervalley
07-04-2014 02:15 PM
07-07-2014 01:12 PM
by Steve
1 194
Happy Independance...
stevef1201
07-04-2014 07:05 AM
07-07-2014 01:01 PM
by Steve
2 197
Echo PE 266 edger
stevef1201
07-01-2014 01:28 PM
07-07-2014 12:47 PM
by Steve
4 284
30 Inch Push Mowers Pros...
Billy Goat
06-27-2013 08:07 PM
07-06-2014 01:50 PM
by SGL1
21 5,153
Poulan Pro trimmers
SGL1
06-30-2014 11:16 PM
07-05-2014 09:32 PM
by SGL1
20 473
Timber!
Clays Landscape
11-28-2011 09:48 PM
07-05-2014 07:31 PM
by jhinton
22 5,705
2003 Exmark Lazer Z 52"...
toddfather
06-01-2014 07:23 AM
07-04-2014 04:45 PM
by jbungard1856
19 849
» Popular Tags
4wd advertisement article marketing auger bid butterfly gardens charge courtesy call credit card customers decorating estimate exmark ferris first truck georgia gopherhaul grass gravely growing a lawn care business health hills holiday holiday decorating holiday lighting how much to charge introduction john deere quik trac kansas city lawn lawn care lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lawn care website seo leaf lighting marketing monthly mow mulch mulch price new buisness organize payment podcast property management company pto reo scag schedule scripts seo snow social media starting a business start up lawn care business stihl theft toro toro grand stand trailer trimmer rack walker winter winter services zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:25 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:25 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy