Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

How to Create a Text Marketing Campaign


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-09-2010, 01:47 PM
SuperiorPower
Guest
 
Posts: n/a
Default How to Create a Text Marketing Campaign

I found this in a newsletter I receive....

In the year 2000, almost no text messages were sent anywhere on the planet. This year? It is estimated that there are 130 billion being sent every month.

The point is, if you want to make an impact with your marketing, you have to go to where the eyeballs are, and increasingly, they are looking at text messages on mobile phones. Certainly that is what the big boys have concluded. If you havenā€™t noticed, text marketing is hot, hot, hot:

- Dunkin Donuts wanted to increase the sales of lattes among high school and college kids in the Boston area, so they sent a text coupon out to those who opted in. The result was a 21% increase in sales.

- The Barack Obama for President campaign announced the selection of Joe Biden via text. 2.9 million people registered to receive the text.

- Our friends here at American Express had a contest during Wimbledon whereby spectators would guess the winners of the next day's event.

These days, small businesses are getting in on the act. Ice cream stores are texting specials, gyms are offering free trials, chiropractors are texting coupons.

Here's how you can join the party:

1. Consider your audience. Texting is especially effective with younger people, although it is by no means exclusive to them. The important thing is this : people on mobile phones are, well, mobile. Any campaign has to take this into account. They are not watching TV, they are not sitting at their computers. So whatever you decide to text, just be sure that your product or offer fits the audience you target.

2. Don't spam: A text or SMS ad campaign must comply with CAN-SPAM rules so be sure to structure your campaign legally.

Essentially, with a text campaign, you have two options: Push and pull.

- Push is when you send unsolicited text messages. Not only do people not like that, they have to pay for it, so it's a double negative whammy.

- Pull is when people opt-in and give you permission to text them. That is what you want.

The best way to create your opt-in list is simply by letting your clientele know that if they sign up for your text campaign they will get exclusive offers that others won't get. You can get the word out in your store, on your website, via email, in your advertising, through Facebook, and via tweets: Sign up now for our text alerts and be the first in line for our popular Sunday special!

Any list you create will be far more effective than any list you buy.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
$5 foot long marketing campaign Steve General Business Discussions 5 11-07-2009 05:09 PM
Did you ever see this guerrilla marketing campaign? Steve Lawn Care Marketing & Post your marketing material for review! 18 06-03-2009 10:33 AM
Rather Be.,... Marketing Campaign Steve General Business Discussions 4 03-23-2006 07:41 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Say Hello !!!
Steve
03-19-2007 11:18 AM
Today 11:02 AM
by Brownieboy
1,253 438,091
Chemical Applications
acrajchel
06-24-2016 06:44 PM
Today 08:40 AM
by Steve
1 51
3 Applications or 5...
stansg1fresh
02-18-2013 12:02 PM
Today 08:38 AM
by Steve
3 1,390
Hello Everyone
JohnsLawnCare
06-22-2016 11:14 AM
Today 08:36 AM
by Steve
13 230
Newbie
Jhoell
06-25-2016 03:28 AM
Today 08:29 AM
by Steve
1 48
Business Overload
Chilehead
05-06-2016 09:27 PM
Yesterday 09:14 PM
by Chilehead
19 771
Firefighter gone Lawn...
Firehouselawn@hotmail.com
03-10-2016 04:50 PM
06-24-2016 07:26 PM
by acrajchel
9 10,096
Exmark Turf Tracer
acrajchel
02-01-2014 11:34 AM
06-24-2016 07:23 PM
by acrajchel
5 2,127
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
06-24-2016 06:59 PM
by acrajchel
7 3,037
Ybravo 25 mowers
SGL1
06-11-2016 09:52 AM
06-21-2016 03:44 PM
by acrajchel
5 291
Great Arborist Ladder
SGL1
06-04-2016 09:56 AM
06-17-2016 08:46 AM
by SGL1
10 381
Help a Brother Out -...
Hedgemaster
01-23-2012 04:19 PM
06-17-2016 08:28 AM
by SGL1
94 34,472
Best Push Mower You Have...
markty
05-14-2016 03:46 PM
06-17-2016 06:08 AM
by SGL1
20 847
anyone interested in a...
GoGreenerKS
06-16-2016 01:00 PM
06-17-2016 02:58 AM
by SC93
4 167
Prolin
rmccutchan
05-21-2016 04:53 PM
06-16-2016 05:28 PM
by acrajchel
3 326
Laying new grass, Sod...
WarriorLandscapingCAN
05-23-2016 10:07 AM
06-16-2016 05:27 PM
by acrajchel
2 317
Is it too late?
Cpadgett
05-28-2016 09:10 AM
06-16-2016 05:24 PM
by acrajchel
6 431
Upgraded to a new mower
Stevenor92
05-17-2016 08:17 PM
06-16-2016 05:22 PM
by acrajchel
9 540
How can I fix my...
WarriorLandscapingCAN
06-10-2016 07:47 PM
06-16-2016 05:19 PM
by acrajchel
2 227
Need a lil help
Cpadgett
06-05-2016 09:51 AM
06-16-2016 05:17 PM
by acrajchel
5 357
help with sole...
greenbuds
03-24-2016 12:21 PM
06-16-2016 05:01 PM
by acrajchel
4 9,755
New Member from...
tiptoppmanager
06-15-2016 07:39 AM
06-15-2016 03:18 PM
by SC93
2 167
Brand new fish pond
Flynn landscaping 2016
06-12-2016 09:53 AM
06-13-2016 11:21 AM
by Steve
1 145
Whats up??
Cpadgett
05-27-2016 10:57 AM
06-06-2016 08:46 PM
by Cpadgett
11 505
New Member from Texas
NathanR
06-02-2016 06:13 PM
06-03-2016 09:17 PM
by SC93
7 326
Edging Fad...
Tree geek
05-10-2016 11:29 PM
06-03-2016 07:02 PM
by SGL1
3 496
To mow weekly or Biweekly
WarriorLandscapingCAN
05-11-2016 04:09 PM
06-03-2016 06:42 PM
by SGL1
11 777
Your Time Lawn Care
yourtimelawncare
05-31-2016 01:12 PM
06-02-2016 10:11 PM
by SC93
2 288
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:06 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:06 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy