Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing Idea


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-01-2010, 02:34 AM
rick3499
Guest
 
Posts: n/a
Exclamation Marketing Idea

Hello,

So I know I'm new here, and I haven't contributed any posts, but I will try to become more involved. I am trying to start my lawn care business in 2011. My biggest concentration starting next fall is going to be getting clients. I plan on getting an enclosed trailer to go along with my utility trailer, I thought about getting magnetic advertisements made up to put on the side of my truck and trailer and on the back of the trailer as well. I was thinking of putting something like, "Call for your free mow today" or something like that to get potential customers attention, and have my phone number listed below that along with a few other tidbits. Has anyone tried this, and how was the reaction? Do you feel it helps to have your phone number available as advertising on your trailer and truck? And has anyone made up the magnetic signs for trailers and trucks, if so how much could I expect to pay for something like this and where could I find them? Thanks so much, I cant wait to keep working out ideas with the help of the real experts.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 03-01-2010, 06:19 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 11
picframer will become famous soon enough
Default

Lawn care business tipsLawn Care Business Book
Most of our marketing is things that I have picked up over the years, looking at services I have used and how I found them and customer feedback.

Having your name and number on your vehicles including trailers is critical along with the services you offer, we picked up a pile of business last year from this, had people call us following us on the highway, calls from people that saw our vehicle(s) at a coffee shop or at lunch, people walking by a job site and perhaps they took one of our cards from the side of the truck where we have a holder.

When it comes to magnetic signs, I can only offer feedback clients gave me, our target market is middle to upper class, while I do have magnetic signs and started the first couple of weeks with them, the feedback or comments were not good, for whatever reason some prospects see magnetic signs as a fly by night company, not all but after hearing this a few times from prospects, I went with vinyl lettering and have never looked back.

We do not offer any free mow's or core services for free, yes the guys will do something for free for the customer if it's an easy quick thing to do.

Welcome to the forum and good luck in the coming season.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #3  
Old 03-01-2010, 11:17 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,821
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I was thinking of putting something like, "Call for your free mow today" or something like that to get potential customers attention
What would be your plan with this?

Can you explain it a little more?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 03-01-2010, 09:45 PM
Jlaugh Jlaugh is offline
Junior Member
 
Join Date: Feb 2010
Posts: 12
Rep Power: 6
Jlaugh is on a distinguished road
Default Vinyl Lettering

Quote:
Originally Posted by picframer View Post
t company, not all but after hearing this a few times from prospects, I went with vinyl lettering and have never looked back.

I'm not that familiar with vinyl lettering. Is it easy to take on and off like magnet signs or is it somewhat permanent?
Reply With Quote
  #5  
Old 03-02-2010, 12:15 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,821
Rep Power: 10
Steve has disabled reputation
Default

It wouldn't be something you would want to put on and take off. You would want to do it once but I don't think removing it would damage the paint below.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 03-02-2010, 03:49 PM
Florida Mowin Florida Mowin is offline
Junior Member
 
Join Date: Mar 2010
Posts: 3
Rep Power: 6
Florida Mowin is on a distinguished road
Default Don't draw in the wrong customers

vinyl does not ruin the paint, although after having it on for a while, the paint around it will fade a little and you will be able to see where the lettering was if it is removed. Price you pay for business. Magnets will do the same thing if left on for extended time. most trailers are aluminum and magnets will not stick to them.
Everyone would agree your name , telephone number, and logo, along with your web site address if you have one needs to be on all of your trucks and trailers; but comming up with a gimmick or slogan should not.
You are asking for nothing but trouble advertising free mows on your equipment. That type of advertising is for flyers and coupons. Not for someone to remember your company by. If customers are only calling you because of a free mow, they are NOT the customers you want!
vinyl is a very competitive business also. shop around for the best deal in your area. Lettering is reasonable. I think i paid around $75 - $100 bucks per truck pannel. Door panel, tailgate, bed sides. obviously the bigger work on the trailer was more.
Remember your equipment is going to be your potential customers first impression. We all know how important first impressions are.
Reply With Quote
  #7  
Old 03-03-2010, 03:09 AM
rick3499
Guest
 
Posts: n/a
Default

Thanks for the replies!

I will have to check out the vinyl lettering for the trailer, I would prefer not to go there with the truck, but we'll see how successful things are.
As far as my call for your free mow idea, I was thinking that would catch the eye of a lot of people and I was thinking of offering a free mow to accurately quote their lawn and show them my expertise before they signed up for their year of mowing. Has anyone experimented with this? Could be a bad idea I suppose if people were using you for a free mow with the intention of never signing on anyways, but i also thought it could be a good idea to get new clients and show them my commitment and work ethic? Not sure what you might think of this? Good, bad - anyone?
Reply With Quote
  #8  
Old 03-03-2010, 01:56 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,821
Rep Power: 10
Steve has disabled reputation
Default

Quote:
You are asking for nothing but trouble advertising free mows on your equipment. That type of advertising is for flyers and coupons. Not for someone to remember your company by. If customers are only calling you because of a free mow, they are NOT the customers you want!
What other ways would you suggest a lawn care business market themselves to focus on getting the right customers?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
New Idea for Marketing... CheapNEasy Lawn Care Marketing & Post your marketing material for review! 2 09-27-2009 09:52 PM
Marketing Idea picframer General Talk 5 06-08-2009 07:11 PM
Marketing Idea pnplawn General Talk 4 10-15-2007 02:43 PM
Marketing Idea Steve General Business Discussions 2 02-10-2007 05:33 PM
Marketing idea Steve General Business Discussions 0 11-03-2005 11:11 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
back surgery
Bradcook21
01-28-2016 08:51 PM
Today 02:04 PM
by Bradcook21
16 400
Help Spread the word...
Sprinkler Buddy
12-02-2015 08:41 AM
Today 08:19 AM
by Sprinkler Buddy
19 1,309
Howdy Yall !!!
B&C
Yesterday 10:06 AM
Today 01:05 AM
by Steve
1 34
hello
2menandmowers
Yesterday 07:32 AM
Today 12:53 AM
by Steve
1 36
Best two stroke oil
Greg_TopYardServices
02-08-2016 07:53 PM
Today 12:51 AM
by Steve
8 134
Hello everyone!!!
1newkirk05
02-09-2016 03:16 PM
Yesterday 04:05 PM
by jrs.landscaping
7 133
Tine Rake Detaching vs...
wigglesworth
02-09-2016 05:32 PM
02-09-2016 07:43 PM
by Steve
1 51
Finding open bids?!?
C&DPropertyManagement
02-07-2016 01:48 AM
02-09-2016 07:11 PM
by Steve
3 125
hello all
romanlandscape
01-29-2016 03:46 PM
02-07-2016 10:20 AM
by Bradcook21
6 227
Lawn Care Book Ranked #1
Steve
02-06-2016 12:36 AM
02-06-2016 12:36 AM
by Steve
0 110
Hi
Sellers Lawn Care
02-02-2016 01:48 PM
02-05-2016 08:03 AM
by Sellers Lawn Care
4 176
Collecting payments from...
Niagara Mowing
02-03-2016 05:21 PM
02-05-2016 08:00 AM
by Niagara Mowing
7 235
SMS assist? The good,...
jcurr33
01-27-2016 10:24 PM
02-04-2016 11:53 PM
by Steve
5 262
I need some help...
Anise
02-04-2016 01:39 PM
02-04-2016 11:51 PM
by Steve
3 139
Customers dodging the...
Rocky
11-06-2015 06:22 AM
02-04-2016 03:41 AM
by C&DPropertyManagement
7 1,512
Offering a "Trial"...
wybut076
02-01-2016 06:27 PM
02-03-2016 08:26 PM
by Just for Cuts
7 262
Iowa Caucus Predictions?
Steve
02-01-2016 06:31 PM
02-03-2016 12:40 AM
by Steve
1 118
Laying White River Rock
DiamondLawnCare
02-01-2016 08:27 PM
02-03-2016 12:17 AM
by Steve
1 140
Networking for a...
jcurr33
01-30-2016 09:26 PM
02-01-2016 06:27 PM
by Steve
4 217
Customer giving a 1099?
apmAkron
01-27-2016 07:22 PM
01-31-2016 08:55 PM
by Chilehead
6 275
happy to be here
redrobin
01-29-2016 10:45 AM
01-31-2016 08:44 PM
by Steve
1 150
Thought's on an "E-Z...
jcurr33
01-27-2016 10:48 PM
01-31-2016 08:38 PM
by Steve
4 246
Changes
Knaubone
01-30-2016 10:56 PM
01-31-2016 08:31 PM
by Steve
1 141
Thoughts on this Exmark...
googus
01-28-2016 04:24 PM
01-28-2016 08:09 PM
by Chilehead
1 163
1st year in
jcurr33
10-18-2015 05:07 PM
01-28-2016 07:49 PM
by Chilehead
6 4,154
Need opinion on zero...
Mr. Mow
01-24-2016 05:42 PM
01-28-2016 07:41 PM
by Chilehead
10 378
Opinion on liquid vs...
Bradcook21
01-25-2016 02:03 PM
01-28-2016 07:38 PM
by Chilehead
9 323
Finding property size
Gageslawncare
01-25-2016 11:08 AM
01-28-2016 12:05 PM
by Gageslawncare
10 336
Tiger TG 2661 Commercial...
lawnman1959
01-25-2016 08:12 PM
01-27-2016 07:57 PM
by Just for Cuts
5 261
Spouse as a dependent?
Steve
01-26-2016 01:51 AM
01-27-2016 10:44 AM
by Chilehead
3 217
Hello All
C&DPropertyManagement
01-23-2016 12:21 PM
01-26-2016 01:24 AM
by Steve
1 189
Credit Cards - What's in...
Shark1611
06-16-2015 04:04 PM
01-23-2016 03:43 PM
by C&DPropertyManagement
17 7,700
Start My Own Business?
mowandblow1980
01-12-2016 08:43 PM
01-19-2016 07:00 PM
by Steve
12 663
State of the nation 2016.
Steve
01-12-2016 12:05 AM
01-19-2016 06:57 PM
by Steve
6 399
little help? first big...
Brian3137
12-31-2015 12:39 PM
01-19-2016 06:54 PM
by Steve
23 1,109
Hi everybody...
Greg_TopYardServices
01-14-2016 08:10 AM
01-19-2016 02:47 PM
by SC93
12 469
What's your next...
Steve
05-15-2015 12:54 PM
01-17-2016 08:48 PM
by Homeland unlimited
25 7,941
Plow controller problems
scaypa
01-12-2016 05:49 PM
01-16-2016 10:46 AM
by scaypa
4 306
Say Hello !!!
Steve
03-19-2007 12:18 PM
01-15-2016 07:23 PM
by tannerduncan
1,244 428,203
Pricing issue
Mr. Mow
07-07-2015 07:15 AM
01-15-2016 11:20 AM
by djlandscaping06
23 5,438
New College Course
Dr. D
01-14-2016 01:45 PM
01-14-2016 05:35 PM
by Steve
1 224
Yelp
Shark1611
01-13-2016 10:00 AM
01-14-2016 05:32 PM
by Steve
4 280
New to the forum from...
Doug Green
01-12-2016 12:23 PM
01-14-2016 08:34 AM
by Doug Green
2 266
Facebook advertising
Just for Cuts
12-13-2015 08:49 AM
01-13-2016 10:20 PM
by Just for Cuts
12 952
Choosing local business
Doug Green
01-12-2016 12:29 PM
01-13-2016 06:12 PM
by Steve
2 428
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:50 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:50 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy