Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Should I leave estimates on my door hangers?


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-23-2010, 03:48 PM
Jlaugh Jlaugh is offline
Junior Member
 
Join Date: Feb 2010
Posts: 12
Rep Power: 5
Jlaugh is on a distinguished road
Default Should I leave estimates on my door hangers?

I am trying to decide if I should leave an estimate for how much we would charge to mow each lawn on my door hangers that we pass out this year or if we should just say call for free estimates like we have in the past.

If anybody has any advice on the experiences they have had with leaving the estimates on their door hangers in the past it would be much appreciated.

Thanks for the advice!
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 02-23-2010, 03:54 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 10
picframer will become famous soon enough
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by Jlaugh View Post
I am trying to decide if I should leave an estimate for how much we would charge to mow each lawn on my door hangers that we pass out this year or if we should just say call for free estimates like we have in the past.

If anybody has any advice on the experiences they have had with leaving the estimates on their door hangers in the past it would be much appreciated.

Thanks for the advice!
IMHO, Never. You want to meet the prospect face to face, watch for buying signals as you explain your services and then close the deal with your proposal.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #3  
Old 02-23-2010, 04:00 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 74
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

Once they know the price you offer, there is no reason for you to try to sell your service after, if they don't call you.
Reply With Quote
  #4  
Old 02-23-2010, 04:14 PM
rawssrob
Guest
 
Posts: n/a
Default

I agree. sell your service not your price.
Reply With Quote
  #5  
Old 02-24-2010, 11:43 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,835
Rep Power: 10
Steve has disabled reputation
Default

You want the door hanger to help bring you one step closer to the potential customer, which would be you visiting them again and giving them your sales presentation on what their property needs and how much it will cost.

No one will do better at selling your services than you. And a door hanger definitely will not replace you and your sales presentation.

If you are still unsure, split your marketing area into 2 parts. In one area, put a price on each door hanger, in the other, don't put a price.

See which area in the end brings you more sales. The one where you utilized your door hanger to sell or the one where you utilized YOU to sell.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 02-26-2010, 03:56 PM
Plan-It Graphics's Avatar
Plan-It Graphics Plan-It Graphics is offline
Bob
 
Join Date: Nov 2006
Posts: 130
Rep Power: 9
Plan-It Graphics is an unknown quantity at this point
Default

I disagree with the idea on NOT leaving a price. I often get asked if it’s a good idea to create a marketing piece with an area to write in a price/estimate for the customer. I’ve seen many posts on web forums about the topic. The following is just my opinion and should be taken as only that.

I feel leaving a price for services is a good thing. If you know that you would mow, fertilize, etc. that lawn for $50 than why not tell the potential customer. I noticed that one of the major concerns is another lawn care company seeing your door hanger, flyer etc. and making their price lower. But take a second to think about that… You now are assuming that other lawn care companies are out doing “estimates” the same day as you, and are assuming that their marketing piece has a place to write in a price…unlikely for the most part.

Second thing to think about is your price. I know that we all have a margin of error and can raise or lower our prices if needed. But the price should be the price. If you figured out that you need to make X/amount of $, for X/amount of turf, then you should be confident in your price. There will always be someone priced higher and lower than you. It’s the nature of business.

Third, and in my opinion the most important reason for leaving a price. As a whole we live in a society where people like “easy.” Call it laziness, call it hectic lifestyles, whatever… but if someone needs their lawn cut, and sees a reasonable price, they would rather call you and schedule it right then. If no price, they need to call you, and other companies, request estimates, wait for the estimate to arrive…call you back, or wait for you to call. By then it’s a week long process. Think of a conversation like this, between a husband and wife, and tell me if this is not how the conversation would go…

Husband: “Honey did you schedule the lawn cutting?”
Wife: “NO, but I got a door hanger the other day and this company can do it for $49, I was going to all around for other estimates”
Husband: “It’s not worth the hassle, what are we gonna save a couple of dollars, just call them so we know were on schedule, and it’s over and done with”
Wife: “OK, sounds good.”

Now again, I’m not saying this is a perfect method, but I have tried both, leaving prices and not leaving prices. The response might be the same, but the cost per sale with leaving the price is much lower. You are wasting less time not having to go back, and do a follow up estimate when you were just there the other day.

Please note... When i say "I have tried both ways" if you are not aware, along with Plan-It Graphics, I also own a lawn care company.

Again, like i stated, this is just my opinion.

IF YOU NEED ANY LAWN CARE MARKETING MATERIALS let me know...
__________________
Lawn Care Designs and Printing. Postcards, Door Hangers, Brochures, Business Cards, and Logos. Or anything else you might need!
Reply With Quote
  #7  
Old 02-26-2010, 06:29 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 10
picframer will become famous soon enough
Default

Quote:
Originally Posted by Plan-It Graphics View Post
I disagree with the idea on NOT leaving a price.

Here is an article i wrote on this matter...
http://www.thelawnblog.com/2008/12/1...o-boost-sales/

Please note... When i say "I have tried both" if you are not aware, along with Plan-It Graphics, I also own a lawn care company.

Again, like i state in the article, this is just my opinion.

IF YOU NEED ANY LAWN CARE MARKETING MATERIALS let me know...
www.plan-itgraphics.com
Can you share some numbers with us? Left XXX flyers with prices and received xxx calls?

IMHO one can't beat face to face sales, I say this because just about every company I know of has a sales team, be it the owner or employees. I would think if we could simply leave a price then we might as well let all sales staff go and just keep the marketing people.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #8  
Old 02-27-2010, 01:42 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,835
Rep Power: 10
Steve has disabled reputation
Default

I think that would help us understand this better too.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 02-28-2010, 02:06 PM
Plan-It Graphics's Avatar
Plan-It Graphics Plan-It Graphics is offline
Bob
 
Join Date: Nov 2006
Posts: 130
Rep Power: 9
Plan-It Graphics is an unknown quantity at this point
Default

I personally do to use door hangers, however I do mail postcards with a price. Not all the time, but for select neighborhoods.

For example... the one neighborhood i service, has approx 280 homes in it. I mailed 4 times a year for 2 years. To every home in the neighborhood, WITH A PRICE, hand written on the postcard. I now service 37 homes on 2 streets!!!

Not all came from the cards, but when you start getting 4, or 5 homes in a cluster, the neighbors of those customers start calling you too.
__________________
Lawn Care Designs and Printing. Postcards, Door Hangers, Brochures, Business Cards, and Logos. Or anything else you might need!
Reply With Quote
  #10  
Old 02-28-2010, 03:18 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 10
picframer will become famous soon enough
Default

Quote:
Originally Posted by Plan-It Graphics View Post
I personally do to use door hangers, however I do mail postcards with a price. Not all the time, but for select neighborhoods.

For example... the one neighborhood i service, has approx 280 homes in it. I mailed 4 times a year for 2 years. To every home in the neighborhood, WITH A PRICE, hand written on the postcard. I now service 37 homes on 2 streets!!!

Not all came from the cards, but when you start getting 4, or 5 homes in a cluster, the neighbors of those customers start calling you too.
I am curious how one provides a quote if the site hasn't been looked at? Or are all the (280) lawns in this area exactly the same?
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
A leave behind when you go door to door Steve Lawn Care Marketing & Post your marketing material for review! 0 08-22-2008 07:15 AM
Door hangers New2thebiz Starting a lawn care business. 1 06-05-2008 03:10 AM
Door Hangers MIRACLELAWN General Business Discussions 8 03-31-2006 03:09 AM
Help with door hangers! tgg General Business Discussions 1 03-21-2006 07:47 AM
Door Hangers Firstclasslawn General Business Discussions 1 05-24-2004 11:04 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
adding something new...
veteranslawncaresystems
Yesterday 12:13 AM
Today 01:57 AM
by veteranslawncaresystems
2 73
New to the forum
LCRobert
01-26-2015 10:21 PM
Yesterday 07:47 PM
by LCRobert
6 138
Government contracts
avetslawncare
11-15-2014 08:50 AM
Yesterday 04:27 PM
by Chilehead
7 784
Contact last years...
googus
Yesterday 09:13 AM
Yesterday 12:31 PM
by Steve
1 58
What happened to Better...
Steve
01-27-2014 04:07 PM
Yesterday 12:26 PM
by Steve
21 3,145
Lawn care truck
Steve
10-10-2009 03:40 AM
Yesterday 12:23 PM
by Steve
44 15,998
Looking for advice on...
berryjam
01-21-2015 07:37 PM
Yesterday 12:13 PM
by Steve
12 363
Bidding to get other work
Rodriguez11
07-21-2011 11:52 PM
Yesterday 12:08 PM
by Steve
29 9,390
How many contracts...
5StarLawnscaping
01-12-2015 03:51 PM
Yesterday 11:04 AM
by ExtremeLawncareServices
10 549
"Part Timers", "Low...
doug1980
06-10-2009 12:55 PM
01-27-2015 09:01 PM
by jrs.landscaping
43 10,266
Is anyone doing mosquito...
BWild
01-27-2015 12:30 PM
01-27-2015 07:24 PM
by avetslawncare
4 106
TaskEasy & Plowz & Mowz...
jrwalker333
01-25-2015 01:02 PM
01-27-2015 02:14 PM
by Steve
5 178
New to group
ron@alpine
01-27-2015 08:45 AM
01-27-2015 01:29 PM
by Steve
1 73
please Help with none...
Lawnboyman1170
01-09-2015 09:46 AM
01-27-2015 01:27 PM
by Steve
13 598
does this sound good or...
Bradcook21
01-22-2015 09:24 AM
01-27-2015 07:42 AM
by ringahding1
9 306
second year advise
cmdlawncare
01-23-2015 06:22 PM
01-27-2015 07:31 AM
by ringahding1
6 259
These are the days on...
ExtremeLawncareServices
01-11-2015 11:41 AM
01-25-2015 09:34 AM
by ExtremeLawncareServices
9 544
need advise
rawssrob
02-23-2010 02:45 PM
01-23-2015 06:40 PM
by cmdlawncare
7 2,573
New to forum
ROB N
01-23-2015 08:35 AM
01-23-2015 01:53 PM
by Steve
1 133
Extending the life of...
rmccutchan
01-17-2015 12:37 AM
01-23-2015 01:43 PM
by Steve
8 369
osceola lawn service
jasa@wildblue.net
01-22-2015 03:23 PM
01-23-2015 01:38 PM
by Steve
1 152
Tax Question
Wolf4dk
01-20-2015 01:11 AM
01-22-2015 02:28 PM
by Steve
4 276
Billy Goat Vac
Mr. Mow
01-19-2015 07:42 AM
01-22-2015 02:18 PM
by Steve
6 266
Property Pricing
GVL
01-19-2015 02:46 PM
01-21-2015 02:18 PM
by Steve
5 324
Landscapers Source For...
breadcrumb
01-16-2015 02:44 PM
01-21-2015 05:55 AM
by breadcrumb
14 488
Hoa advice
Bradcook21
01-16-2015 09:36 PM
01-20-2015 04:30 PM
by Steve
4 301
My Invention
biglee
01-11-2015 07:51 PM
01-20-2015 10:16 AM
by biglee
16 651
How to beat the pre pay...
stansg1fresh
01-13-2015 04:33 PM
01-19-2015 03:38 PM
by ringahding1
3 381
Hello from Md
homey
12-17-2014 06:55 PM
01-19-2015 01:37 PM
by Steve
12 1,159
Hi from Illinois
burtle
01-02-2015 09:46 PM
01-19-2015 01:22 PM
by Steve
3 546
Hello from SW FL!!
5StarLawnscaping
12-05-2014 02:35 PM
01-19-2015 01:20 PM
by Steve
14 1,478
Lost my @#$ blower
stevef1201
01-11-2015 08:31 AM
01-17-2015 02:21 PM
by lxarth
2 400
Another Illinoisan.....
barhopper
01-11-2015 05:38 PM
01-16-2015 04:29 PM
by Steve
10 463
marketing with pizza...
apmAkron
01-15-2015 09:57 AM
01-15-2015 06:29 PM
by Steve
4 293
CRM and Quickbooks?
5StarLawnscaping
01-15-2015 08:06 AM
01-15-2015 08:06 AM
by 5StarLawnscaping
0 218
New Member, Indiana Iraq...
Timbo
07-14-2011 09:44 AM
01-14-2015 06:14 PM
by Steve
10 3,817
check this box truck out!
BLAZIER-1991
01-07-2015 07:40 PM
01-13-2015 03:06 PM
by biglee
8 668
My community only ad...
googus
01-12-2015 09:55 AM
01-13-2015 02:44 PM
by Steve
5 349
12 Years in Business!
Chilehead
10-23-2014 09:07 AM
01-13-2015 09:37 AM
by Chilehead
18 1,844
use a small business...
BLAZIER-1991
12-25-2014 12:21 AM
01-12-2015 06:32 PM
by BLAZIER-1991
30 1,610
tips on creating a...
BLAZIER-1991
01-08-2015 07:22 PM
01-12-2015 06:19 PM
by BLAZIER-1991
4 493
During Your Down Time
achri12
12-24-2014 03:03 PM
01-12-2015 03:54 PM
by Steve
10 1,125
Leaf cleanup
Bradcook21
01-09-2015 02:21 PM
01-12-2015 12:22 PM
by Jamesw86
4 481
Has Anyone Used Plowz ?
dpld
01-08-2014 12:14 PM
01-11-2015 02:17 PM
by burtle
20 3,457
What to pay help
Bradcook21
01-07-2015 01:32 PM
01-08-2015 07:01 PM
by Steve
1 499
Need a trailer
googus
01-07-2015 09:40 AM
01-08-2015 10:24 AM
by Upscale2
7 614
Do you guys charge buy...
burtle
01-02-2015 09:58 PM
01-07-2015 08:37 PM
by Shark1611
14 984
Organic Lawn Care...
NHray
10-17-2014 07:05 PM
01-07-2015 07:05 PM
by greyhound
18 2,213
Need advice please
CHenricks
01-06-2015 01:17 AM
01-07-2015 03:34 PM
by Steve
4 579
Mowing 2 acres
Bradcook21
01-05-2015 03:13 PM
01-07-2015 03:32 PM
by Steve
9 721
» Popular Tags
2wd 4wd 4x4 aerocore apartment bid apartment complex apartment lawn care estimate applying auger bark billy goat brushcutter blades bush collections deliquentaccounts ditches employee problems equipment rental first truck flyers foreman georgia google gopherhaul grass gravely growing a lawn care business hiring husqvarna jobs john deere quik trac landscape services lawn lawn care lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lighting brass outdoor lights managing a lawn care business marketing mr dave mulch new mower per hour service podcast pricing pto push versus ride running a business savannah search engine optimization seo shell small engine repair snow plowing square foot starting a lawn care business steep lawns sulky theft toro toro grand stand trailer tree trimmer rack up sell employee walk behind
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:54 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:54 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy