Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Should I leave estimates on my door hangers?


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-23-2010, 02:48 PM
Jlaugh Jlaugh is offline
Junior Member
 
Join Date: Feb 2010
Posts: 12
Rep Power: 5
Jlaugh is on a distinguished road
Default Should I leave estimates on my door hangers?

I am trying to decide if I should leave an estimate for how much we would charge to mow each lawn on my door hangers that we pass out this year or if we should just say call for free estimates like we have in the past.

If anybody has any advice on the experiences they have had with leaving the estimates on their door hangers in the past it would be much appreciated.

Thanks for the advice!
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 02-23-2010, 02:54 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by Jlaugh View Post
I am trying to decide if I should leave an estimate for how much we would charge to mow each lawn on my door hangers that we pass out this year or if we should just say call for free estimates like we have in the past.

If anybody has any advice on the experiences they have had with leaving the estimates on their door hangers in the past it would be much appreciated.

Thanks for the advice!
IMHO, Never. You want to meet the prospect face to face, watch for buying signals as you explain your services and then close the deal with your proposal.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #3  
Old 02-23-2010, 03:00 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 73
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

Once they know the price you offer, there is no reason for you to try to sell your service after, if they don't call you.
Reply With Quote
  #4  
Old 02-23-2010, 03:14 PM
rawssrob
Guest
 
Posts: n/a
Default

I agree. sell your service not your price.
Reply With Quote
  #5  
Old 02-24-2010, 10:43 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,779
Rep Power: 10
Steve has disabled reputation
Default

You want the door hanger to help bring you one step closer to the potential customer, which would be you visiting them again and giving them your sales presentation on what their property needs and how much it will cost.

No one will do better at selling your services than you. And a door hanger definitely will not replace you and your sales presentation.

If you are still unsure, split your marketing area into 2 parts. In one area, put a price on each door hanger, in the other, don't put a price.

See which area in the end brings you more sales. The one where you utilized your door hanger to sell or the one where you utilized YOU to sell.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 02-26-2010, 02:56 PM
Plan-It Graphics's Avatar
Plan-It Graphics Plan-It Graphics is offline
Bob
 
Join Date: Nov 2006
Posts: 130
Rep Power: 8
Plan-It Graphics
Default

I disagree with the idea on NOT leaving a price. I often get asked if it’s a good idea to create a marketing piece with an area to write in a price/estimate for the customer. I’ve seen many posts on web forums about the topic. The following is just my opinion and should be taken as only that.

I feel leaving a price for services is a good thing. If you know that you would mow, fertilize, etc. that lawn for $50 than why not tell the potential customer. I noticed that one of the major concerns is another lawn care company seeing your door hanger, flyer etc. and making their price lower. But take a second to think about that… You now are assuming that other lawn care companies are out doing “estimates” the same day as you, and are assuming that their marketing piece has a place to write in a price…unlikely for the most part.

Second thing to think about is your price. I know that we all have a margin of error and can raise or lower our prices if needed. But the price should be the price. If you figured out that you need to make X/amount of $, for X/amount of turf, then you should be confident in your price. There will always be someone priced higher and lower than you. It’s the nature of business.

Third, and in my opinion the most important reason for leaving a price. As a whole we live in a society where people like “easy.” Call it laziness, call it hectic lifestyles, whatever… but if someone needs their lawn cut, and sees a reasonable price, they would rather call you and schedule it right then. If no price, they need to call you, and other companies, request estimates, wait for the estimate to arrive…call you back, or wait for you to call. By then it’s a week long process. Think of a conversation like this, between a husband and wife, and tell me if this is not how the conversation would go…

Husband: “Honey did you schedule the lawn cutting?”
Wife: “NO, but I got a door hanger the other day and this company can do it for $49, I was going to all around for other estimates”
Husband: “It’s not worth the hassle, what are we gonna save a couple of dollars, just call them so we know were on schedule, and it’s over and done with”
Wife: “OK, sounds good.”

Now again, I’m not saying this is a perfect method, but I have tried both, leaving prices and not leaving prices. The response might be the same, but the cost per sale with leaving the price is much lower. You are wasting less time not having to go back, and do a follow up estimate when you were just there the other day.

Please note... When i say "I have tried both ways" if you are not aware, along with Plan-It Graphics, I also own a lawn care company.

Again, like i stated, this is just my opinion.

IF YOU NEED ANY LAWN CARE MARKETING MATERIALS let me know...
__________________
Lawn Care Designs and Printing. Postcards, Door Hangers, Brochures, Business Cards, and Logos. Or anything else you might need!
http://www.plan-itgraphics.com
Reply With Quote
  #7  
Old 02-26-2010, 05:29 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Quote:
Originally Posted by Plan-It Graphics View Post
I disagree with the idea on NOT leaving a price.

Here is an article i wrote on this matter...
http://www.thelawnblog.com/2008/12/1...o-boost-sales/

Please note... When i say "I have tried both" if you are not aware, along with Plan-It Graphics, I also own a lawn care company.

Again, like i state in the article, this is just my opinion.

IF YOU NEED ANY LAWN CARE MARKETING MATERIALS let me know...
www.plan-itgraphics.com
Can you share some numbers with us? Left XXX flyers with prices and received xxx calls?

IMHO one can't beat face to face sales, I say this because just about every company I know of has a sales team, be it the owner or employees. I would think if we could simply leave a price then we might as well let all sales staff go and just keep the marketing people.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #8  
Old 02-27-2010, 12:42 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,779
Rep Power: 10
Steve has disabled reputation
Default

I think that would help us understand this better too.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 02-28-2010, 01:06 PM
Plan-It Graphics's Avatar
Plan-It Graphics Plan-It Graphics is offline
Bob
 
Join Date: Nov 2006
Posts: 130
Rep Power: 8
Plan-It Graphics
Default

I personally do to use door hangers, however I do mail postcards with a price. Not all the time, but for select neighborhoods.

For example... the one neighborhood i service, has approx 280 homes in it. I mailed 4 times a year for 2 years. To every home in the neighborhood, WITH A PRICE, hand written on the postcard. I now service 37 homes on 2 streets!!!

Not all came from the cards, but when you start getting 4, or 5 homes in a cluster, the neighbors of those customers start calling you too.
__________________
Lawn Care Designs and Printing. Postcards, Door Hangers, Brochures, Business Cards, and Logos. Or anything else you might need!
http://www.plan-itgraphics.com
Reply With Quote
  #10  
Old 02-28-2010, 02:18 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Quote:
Originally Posted by Plan-It Graphics View Post
I personally do to use door hangers, however I do mail postcards with a price. Not all the time, but for select neighborhoods.

For example... the one neighborhood i service, has approx 280 homes in it. I mailed 4 times a year for 2 years. To every home in the neighborhood, WITH A PRICE, hand written on the postcard. I now service 37 homes on 2 streets!!!

Not all came from the cards, but when you start getting 4, or 5 homes in a cluster, the neighbors of those customers start calling you too.
I am curious how one provides a quote if the site hasn't been looked at? Or are all the (280) lawns in this area exactly the same?
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
A leave behind when you go door to door Steve Lawn Care Marketing & Post your marketing material for review! 0 08-22-2008 06:15 AM
Door hangers New2thebiz Starting a lawn care business. 1 06-05-2008 02:10 AM
Door Hangers MIRACLELAWN General Business Discussions 8 03-31-2006 02:09 AM
Help with door hangers! tgg General Business Discussions 1 03-21-2006 06:47 AM
Door Hangers Firstclasslawn General Business Discussions 1 05-24-2004 10:04 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
New customers keep...
stevef1201
Yesterday 05:34 PM
Yesterday 09:54 PM
by BelleCityLawn1
3 70
Pushy customers
christopherhicks82
04-22-2014 08:22 PM
Yesterday 07:41 PM
by t-10yrs2retire
10 226
New Trailer
bobwill2009
04-23-2014 12:46 PM
Yesterday 01:34 PM
by B&B Lawn Services
4 108
Back for this year
xandrew245x
02-21-2014 04:30 PM
Yesterday 12:46 PM
by xandrew245x
20 1,044
Truck, Trailer,...
hawthornelawncare
12-23-2011 12:01 AM
Yesterday 12:39 PM
by Steve
80 25,401
Pond...
xandrew245x
04-22-2014 03:29 PM
Yesterday 12:23 PM
by Steve
5 126
Mangwi Landscaping
bondservojc13
04-23-2014 09:56 PM
Yesterday 12:22 PM
by Steve
2 84
Acerage Rake
acrajchel
04-23-2014 07:23 PM
Yesterday 12:17 PM
by Steve
1 55
2.5 acre mowing
xandrew245x
04-18-2014 06:55 AM
Yesterday 12:05 PM
by Steve
16 380
Advertising On...
JacobsLawnMowing
03-17-2014 03:21 PM
Yesterday 11:58 AM
by Steve
14 913
In a bit situation need...
googus
04-22-2014 08:01 AM
04-23-2014 10:03 PM
by googus
9 188
Any greenhouse operators...
GoGreenerKS
04-15-2014 11:21 AM
04-23-2014 12:37 PM
by Steve
7 228
The $20 Mow Job
Dan Tanner
04-21-2014 07:24 PM
04-23-2014 12:06 PM
by Steve
5 208
quickbooks users
CDLAWNCARE
04-20-2014 09:03 AM
04-23-2014 06:48 AM
by CDLAWNCARE
4 185
Looking for advice on a...
Tekeda1
04-13-2014 09:53 AM
04-22-2014 07:55 PM
by Just for Cuts
23 593
About D@## Time!
TamMik
04-02-2014 08:10 AM
04-22-2014 05:14 PM
by BelleCityLawn1
19 886
What Was Your Setup When...
superrman77
02-11-2014 10:53 AM
04-22-2014 12:29 AM
by Tony317
22 1,737
Sulky and Turf Tracer
acrajchel
04-07-2014 01:44 PM
04-22-2014 12:07 AM
by Tony317
9 451
danny 2
danny2
04-19-2014 10:19 PM
04-21-2014 12:25 PM
by Steve
3 141
this mower is driving me...
boog
04-17-2014 12:07 PM
04-21-2014 12:10 PM
by kslawn
13 378
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
04-21-2014 12:02 PM
by kslawn
20 624
I Got Taken...,
Dan Tanner
04-19-2014 06:26 AM
04-21-2014 11:49 AM
by Steve
4 235
new to this forum!
mower13126
04-18-2014 07:37 PM
04-21-2014 11:39 AM
by Steve
4 157
REO calling
Dan Tanner
04-16-2014 05:03 PM
04-21-2014 11:33 AM
by Steve
12 361
employee pay
4 seasons maintenance
04-10-2011 09:34 PM
04-20-2014 04:40 PM
by Dan Tanner
20 6,902
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
04-20-2014 11:13 AM
by ExtremeLawncareServices
32 1,229
Lawn Renovation
stevef1201
04-11-2014 12:00 PM
04-20-2014 11:11 AM
by kslawn
10 381
Customers droping like...
goodtimez
04-18-2014 09:53 AM
04-19-2014 08:09 AM
by CDLAWNCARE
7 240
Best Bulk Mulch delivery...
Steven Virgadamo
04-18-2014 09:52 AM
04-18-2014 05:34 PM
by Steve
2 107
Steve Virgadamo,...
Steven Virgadamo
04-18-2014 09:49 AM
04-18-2014 05:08 PM
by Steve
2 94
Instagram
Gerardo_Landscape
04-16-2014 11:28 AM
04-18-2014 04:51 PM
by Steve
3 201
Help with weed liability!
Prolawnofchatt
04-15-2014 09:10 AM
04-18-2014 04:47 PM
by Steve
5 262
Nationwide lawn care...
Billy Goat
04-15-2014 05:21 PM
04-18-2014 04:39 PM
by Steve
9 274
Truck Signage
Dan Tanner
04-16-2014 11:00 PM
04-18-2014 04:04 PM
by stevef1201
10 301
leaf removal
tlf59263
04-15-2014 10:00 PM
04-18-2014 03:59 PM
by stevef1201
6 250
Pay per click advertising
roostertail
02-12-2014 07:26 PM
04-17-2014 07:11 PM
by yardrate
10 648
Accepting credit cards,...
Darksteel
03-17-2014 08:01 PM
04-16-2014 01:02 PM
by jymie
15 818
Trimec
acrajchel
04-15-2014 08:24 PM
04-16-2014 11:10 AM
by Steve
3 154
Gopher Forum Discount!
BlackRain75
04-12-2014 10:44 PM
04-16-2014 10:50 AM
by Steve
9 355
hello
NFrailey
04-15-2014 01:39 PM
04-16-2014 10:48 AM
by Steve
1 145
Pricing a Mulch Job
dmcalpi
04-07-2014 02:16 PM
04-16-2014 09:40 AM
by jymie
21 801
google earth
CDLAWNCARE
04-12-2014 03:24 PM
04-16-2014 09:36 AM
by jymie
8 302
There has to be an...
CDLAWNCARE
04-14-2014 12:59 PM
04-15-2014 04:06 PM
by Dan Tanner
6 241
First Day Back!
BelleCityLawn1
04-09-2014 09:13 PM
04-15-2014 11:16 AM
by Steve
11 374
Mow America
stevegredler
04-13-2014 01:02 PM
04-14-2014 09:53 PM
by kslawn
5 283
Power Broom
acrajchel
04-14-2014 07:46 AM
04-14-2014 12:47 PM
by CDLAWNCARE
2 156
Say Hello !!!
Steve
03-19-2007 11:18 AM
04-14-2014 11:34 AM
by Steve
1,176 287,189
Equipment reviews
Greg'slawnandlandscape
04-09-2014 07:17 AM
04-14-2014 11:27 AM
by Greg'slawnandlandscape
13 539
Aerating Prices?
Dan Tanner
04-08-2014 03:16 PM
04-14-2014 10:31 AM
by Steve
13 549
Estimating help
acrajchel
04-11-2014 06:06 PM
04-14-2014 10:20 AM
by Steve
3 249
» Popular Tags
4wd ads article marketing butterfly gardens care charge craigslist credit card cultivation customers decorating echo exmark fall ferris financing florida flower bed cultivation price four wheel drive gopherhaul gravely gravely 34" zero turn health holiday how much to charge introduction kansas city labor cost lawn lawn care lawn care business lawn care business book lawn care business show leaf lighting marketing mechanic monthly mow mowing mowing clarksville mulch mulch price new and restored landscapes new buisness new business new start office management payment podcast property management company reo requests scag schedule selling seo sole proprietorship starting a business steve stihl subcontractor top dresser toro tree care turfgrass consulting upsell walker winter money making ideas yard clarksville
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 12:31 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 12:31 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy