Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Should I leave estimates on my door hangers?


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-23-2010, 02:48 PM
Jlaugh Jlaugh is offline
Junior Member
 
Join Date: Feb 2010
Posts: 12
Rep Power: 6
Jlaugh is on a distinguished road
Default Should I leave estimates on my door hangers?

I am trying to decide if I should leave an estimate for how much we would charge to mow each lawn on my door hangers that we pass out this year or if we should just say call for free estimates like we have in the past.

If anybody has any advice on the experiences they have had with leaving the estimates on their door hangers in the past it would be much appreciated.

Thanks for the advice!
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 02-23-2010, 02:54 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 10
picframer will become famous soon enough
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by Jlaugh View Post
I am trying to decide if I should leave an estimate for how much we would charge to mow each lawn on my door hangers that we pass out this year or if we should just say call for free estimates like we have in the past.

If anybody has any advice on the experiences they have had with leaving the estimates on their door hangers in the past it would be much appreciated.

Thanks for the advice!
IMHO, Never. You want to meet the prospect face to face, watch for buying signals as you explain your services and then close the deal with your proposal.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #3  
Old 02-23-2010, 03:00 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 74
Posts: 4,475
Rep Power: 11
CHEESE2009 is on a distinguished road
Default

Once they know the price you offer, there is no reason for you to try to sell your service after, if they don't call you.
Reply With Quote
  #4  
Old 02-23-2010, 03:14 PM
rawssrob
Guest
 
Posts: n/a
Default

I agree. sell your service not your price.
Reply With Quote
  #5  
Old 02-24-2010, 10:43 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,141
Rep Power: 10
Steve has disabled reputation
Default

You want the door hanger to help bring you one step closer to the potential customer, which would be you visiting them again and giving them your sales presentation on what their property needs and how much it will cost.

No one will do better at selling your services than you. And a door hanger definitely will not replace you and your sales presentation.

If you are still unsure, split your marketing area into 2 parts. In one area, put a price on each door hanger, in the other, don't put a price.

See which area in the end brings you more sales. The one where you utilized your door hanger to sell or the one where you utilized YOU to sell.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 02-26-2010, 02:56 PM
Plan-It Graphics's Avatar
Plan-It Graphics Plan-It Graphics is offline
Bob
 
Join Date: Nov 2006
Posts: 130
Rep Power: 9
Plan-It Graphics is an unknown quantity at this point
Default

I disagree with the idea on NOT leaving a price. I often get asked if it’s a good idea to create a marketing piece with an area to write in a price/estimate for the customer. I’ve seen many posts on web forums about the topic. The following is just my opinion and should be taken as only that.

I feel leaving a price for services is a good thing. If you know that you would mow, fertilize, etc. that lawn for $50 than why not tell the potential customer. I noticed that one of the major concerns is another lawn care company seeing your door hanger, flyer etc. and making their price lower. But take a second to think about that… You now are assuming that other lawn care companies are out doing “estimates” the same day as you, and are assuming that their marketing piece has a place to write in a price…unlikely for the most part.

Second thing to think about is your price. I know that we all have a margin of error and can raise or lower our prices if needed. But the price should be the price. If you figured out that you need to make X/amount of $, for X/amount of turf, then you should be confident in your price. There will always be someone priced higher and lower than you. It’s the nature of business.

Third, and in my opinion the most important reason for leaving a price. As a whole we live in a society where people like “easy.” Call it laziness, call it hectic lifestyles, whatever… but if someone needs their lawn cut, and sees a reasonable price, they would rather call you and schedule it right then. If no price, they need to call you, and other companies, request estimates, wait for the estimate to arrive…call you back, or wait for you to call. By then it’s a week long process. Think of a conversation like this, between a husband and wife, and tell me if this is not how the conversation would go…

Husband: “Honey did you schedule the lawn cutting?”
Wife: “NO, but I got a door hanger the other day and this company can do it for $49, I was going to all around for other estimates”
Husband: “It’s not worth the hassle, what are we gonna save a couple of dollars, just call them so we know were on schedule, and it’s over and done with”
Wife: “OK, sounds good.”

Now again, I’m not saying this is a perfect method, but I have tried both, leaving prices and not leaving prices. The response might be the same, but the cost per sale with leaving the price is much lower. You are wasting less time not having to go back, and do a follow up estimate when you were just there the other day.

Please note... When i say "I have tried both ways" if you are not aware, along with Plan-It Graphics, I also own a lawn care company.

Again, like i stated, this is just my opinion.

IF YOU NEED ANY LAWN CARE MARKETING MATERIALS let me know...
__________________
Lawn Care Designs and Printing. Postcards, Door Hangers, Brochures, Business Cards, and Logos. Or anything else you might need!
Reply With Quote
  #7  
Old 02-26-2010, 05:29 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 10
picframer will become famous soon enough
Default

Quote:
Originally Posted by Plan-It Graphics View Post
I disagree with the idea on NOT leaving a price.

Here is an article i wrote on this matter...
http://www.thelawnblog.com/2008/12/1...o-boost-sales/

Please note... When i say "I have tried both" if you are not aware, along with Plan-It Graphics, I also own a lawn care company.

Again, like i state in the article, this is just my opinion.

IF YOU NEED ANY LAWN CARE MARKETING MATERIALS let me know...
www.plan-itgraphics.com
Can you share some numbers with us? Left XXX flyers with prices and received xxx calls?

IMHO one can't beat face to face sales, I say this because just about every company I know of has a sales team, be it the owner or employees. I would think if we could simply leave a price then we might as well let all sales staff go and just keep the marketing people.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #8  
Old 02-27-2010, 12:42 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,141
Rep Power: 10
Steve has disabled reputation
Default

I think that would help us understand this better too.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 02-28-2010, 01:06 PM
Plan-It Graphics's Avatar
Plan-It Graphics Plan-It Graphics is offline
Bob
 
Join Date: Nov 2006
Posts: 130
Rep Power: 9
Plan-It Graphics is an unknown quantity at this point
Default

I personally do to use door hangers, however I do mail postcards with a price. Not all the time, but for select neighborhoods.

For example... the one neighborhood i service, has approx 280 homes in it. I mailed 4 times a year for 2 years. To every home in the neighborhood, WITH A PRICE, hand written on the postcard. I now service 37 homes on 2 streets!!!

Not all came from the cards, but when you start getting 4, or 5 homes in a cluster, the neighbors of those customers start calling you too.
__________________
Lawn Care Designs and Printing. Postcards, Door Hangers, Brochures, Business Cards, and Logos. Or anything else you might need!
Reply With Quote
  #10  
Old 02-28-2010, 02:18 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 10
picframer will become famous soon enough
Default

Quote:
Originally Posted by Plan-It Graphics View Post
I personally do to use door hangers, however I do mail postcards with a price. Not all the time, but for select neighborhoods.

For example... the one neighborhood i service, has approx 280 homes in it. I mailed 4 times a year for 2 years. To every home in the neighborhood, WITH A PRICE, hand written on the postcard. I now service 37 homes on 2 streets!!!

Not all came from the cards, but when you start getting 4, or 5 homes in a cluster, the neighbors of those customers start calling you too.
I am curious how one provides a quote if the site hasn't been looked at? Or are all the (280) lawns in this area exactly the same?
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
A leave behind when you go door to door Steve Lawn Care Marketing & Post your marketing material for review! 0 08-22-2008 06:15 AM
Door hangers New2thebiz Starting a lawn care business. 1 06-05-2008 02:10 AM
Door Hangers MIRACLELAWN General Business Discussions 8 03-31-2006 02:09 AM
Help with door hangers! tgg General Business Discussions 1 03-21-2006 06:47 AM
Door Hangers Firstclasslawn General Business Discussions 1 05-24-2004 10:04 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
First big mower decision?
SGL1
03-28-2015 08:58 AM
Today 10:35 PM
by SGL1
13 227
Trailer flooring...
Pattersonllc
Today 02:40 PM
Today 10:34 PM
by SGL1
4 56
Engine question
Blue Star Lawn Care
Yesterday 09:47 PM
Today 10:00 PM
by Just for Cuts
2 56
Staff at school give me...
LawnCareMan280
Today 09:00 PM
Today 09:00 PM
by LawnCareMan280
0 29
Flag or no flag
Matther777
03-24-2015 02:41 PM
Today 08:05 PM
by shadrach
11 388
New to the site
tl757
Today 07:30 PM
Today 07:30 PM
by tl757
0 18
Billing methods
jcurr33
03-26-2015 01:33 PM
Today 07:10 PM
by shadrach
9 282
Commercial Jobs
CurbAppeal1
03-25-2015 04:22 PM
Today 06:42 PM
by lxarth
9 304
How do you get...
ESREVER
03-25-2015 01:30 PM
Today 06:30 PM
by lxarth
10 276
Snow removal contracts
CDLAWNCARE
Today 02:57 PM
Today 02:57 PM
by CDLAWNCARE
0 40
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
Today 02:21 PM
by Steve
35 4,134
landscape insurance
clarkslawn
Yesterday 10:14 PM
Today 02:14 PM
by Steve
1 66
Covering a landscape...
Dan Tanner
03-29-2015 09:01 AM
Today 02:00 PM
by Steve
6 158
Dethatching attachments
jcurr33
03-29-2015 08:56 PM
Today 01:50 PM
by Steve
3 104
Tree Service
Yard Elements
09-10-2011 08:19 PM
Today 01:39 PM
by Steve
25 8,625
Hydro oil
googus
Yesterday 06:45 AM
Today 05:42 AM
by mac83
3 80
35,000 Eddm
greenscaper123
03-18-2015 12:51 PM
Yesterday 10:51 PM
by SC93
22 637
Employee job training...
brookline
12-15-2014 07:15 PM
Yesterday 07:39 PM
by SGL1
30 2,479
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
Yesterday 07:36 PM
by SGL1
16 616
Ferris FW35 questions
Chilehead
03-10-2015 08:31 PM
Yesterday 07:08 PM
by Dan Tanner
7 445
Bid for large home...
lxarth
03-22-2015 11:06 AM
Yesterday 07:03 PM
by avetslawncare
11 435
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
Yesterday 02:07 PM
by Steve
4 453
Trepidation about...
michellemarvin
03-23-2015 07:46 PM
Yesterday 01:40 PM
by Steve
3 218
I lost a long term...
Sprinkler Buddy
09-04-2011 02:24 PM
Yesterday 01:36 PM
by Steve
16 3,516
bidding a cemetery....
NPM_LLC
03-28-2015 10:56 AM
03-29-2015 01:18 PM
by jrs.landscaping
5 168
Weed and Feed
robkattankate
03-19-2015 09:00 PM
03-29-2015 08:42 AM
by Dan Tanner
5 645
Mower vs lot size advice
jcurr33
03-25-2015 09:29 PM
03-28-2015 08:37 AM
by Dan Tanner
5 226
hoa bid need help
bigdaveha12
03-24-2015 08:29 PM
03-27-2015 11:17 PM
by lxarth
6 299
introducing myself
chris2500hd
03-24-2015 11:16 AM
03-27-2015 02:02 PM
by Steve
8 268
Office Administration...
Girlfriend
03-26-2015 05:40 PM
03-26-2015 05:40 PM
by Girlfriend
0 885
Is this tree beyond help?
SGL1
03-22-2015 05:35 PM
03-25-2015 08:55 PM
by SGL1
14 1,304
Opinions on truck wrap
Trupro
02-28-2015 03:21 PM
03-25-2015 07:54 PM
by Trupro
33 1,642
The New Wave!!!! Read...
Jamesw86
03-22-2015 08:33 PM
03-25-2015 02:50 PM
by Steve
10 359
grass in the gas tank
robkattankate
03-23-2015 04:37 PM
03-25-2015 02:36 PM
by Steve
5 243
Helping others
hansenslawncare
09-15-2011 08:50 PM
03-25-2015 02:33 PM
by Steve
11 2,712
DOT Number
acrajchel
03-20-2015 05:56 PM
03-25-2015 02:28 PM
by Steve
7 593
Michelin x tweel.
apmAkron
03-23-2015 04:22 PM
03-24-2015 12:40 PM
by Steve
3 158
spike aerator???
Bradcook21
03-21-2015 01:55 PM
03-24-2015 10:32 AM
by acrajchel
4 262
Hello from Maryland
michellemarvin
03-23-2015 12:44 PM
03-23-2015 07:33 PM
by michellemarvin
2 177
hello from south GA.
CCandALawnCare
03-23-2015 03:46 AM
03-23-2015 07:06 PM
by CCandALawnCare
2 153
Say Hello !!!
Steve
03-19-2007 11:18 AM
03-23-2015 06:14 PM
by jethro
1,218 380,642
Is anyone doing mosquito...
BWild
01-27-2015 11:30 AM
03-23-2015 12:28 PM
by Steve
9 900
Should i take on this...
christw
03-17-2013 01:23 PM
03-22-2015 09:02 PM
by ExtremeLawncareServices
36 7,632
mower stalls when...
boog
03-19-2015 08:20 AM
03-21-2015 08:13 PM
by Wolf4dk
7 301
Hello Emily Reyes from...
Webster14829
03-20-2015 11:23 AM
03-20-2015 03:36 PM
by Steve
2 206
Finally going to give it...
jcurr33
03-12-2015 08:09 PM
03-20-2015 03:31 PM
by Steve
10 599
Weed id?
SGL1
03-17-2015 08:20 PM
03-20-2015 02:37 PM
by Steve
6 314
Mobile small engine...
luckylogger
03-15-2015 02:05 PM
03-20-2015 06:17 AM
by jrs.landscaping
15 536
Brad Cook 21
SC93
03-16-2015 10:40 PM
03-19-2015 09:04 PM
by Bradcook21
4 538
honest opinion please
uppercut
02-17-2015 01:30 AM
03-18-2015 02:55 PM
by Steve
15 1,377
» Popular Tags
aerocore apartment complex auger bark billy goat brushcutter blades bush collections deliquentaccounts design edging employee problems equipment rental ferris flyers foreman free advertising grass growing a lawn care business hills hiring husqvarna introduction john deere quik trac landscape landscape services landscaping training lawn lawn care lawn care business seo lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing marketing marketing secrets mr dave mulch new business past due per hour charge per hour service pricing profit on employee pto push versus ride running a business secrets to landscaping sell the vision seo shell small engine repair square foot steep lawns sulky theft toro grand stand trailer tree trimmer rack truck new used landscape up sell employee walk behind web design website website design winterization won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:00 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:00 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy