Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Should I leave estimates on my door hangers?


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-23-2010, 02:48 PM
Jlaugh Jlaugh is offline
Junior Member
 
Join Date: Feb 2010
Posts: 12
Rep Power: 5
Jlaugh is on a distinguished road
Default Should I leave estimates on my door hangers?

I am trying to decide if I should leave an estimate for how much we would charge to mow each lawn on my door hangers that we pass out this year or if we should just say call for free estimates like we have in the past.

If anybody has any advice on the experiences they have had with leaving the estimates on their door hangers in the past it would be much appreciated.

Thanks for the advice!
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 02-23-2010, 02:54 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by Jlaugh View Post
I am trying to decide if I should leave an estimate for how much we would charge to mow each lawn on my door hangers that we pass out this year or if we should just say call for free estimates like we have in the past.

If anybody has any advice on the experiences they have had with leaving the estimates on their door hangers in the past it would be much appreciated.

Thanks for the advice!
IMHO, Never. You want to meet the prospect face to face, watch for buying signals as you explain your services and then close the deal with your proposal.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #3  
Old 02-23-2010, 03:00 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 73
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

Once they know the price you offer, there is no reason for you to try to sell your service after, if they don't call you.
Reply With Quote
  #4  
Old 02-23-2010, 03:14 PM
rawssrob
Guest
 
Posts: n/a
Default

I agree. sell your service not your price.
Reply With Quote
  #5  
Old 02-24-2010, 10:43 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,386
Rep Power: 10
Steve has disabled reputation
Default

You want the door hanger to help bring you one step closer to the potential customer, which would be you visiting them again and giving them your sales presentation on what their property needs and how much it will cost.

No one will do better at selling your services than you. And a door hanger definitely will not replace you and your sales presentation.

If you are still unsure, split your marketing area into 2 parts. In one area, put a price on each door hanger, in the other, don't put a price.

See which area in the end brings you more sales. The one where you utilized your door hanger to sell or the one where you utilized YOU to sell.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 02-26-2010, 02:56 PM
Plan-It Graphics's Avatar
Plan-It Graphics Plan-It Graphics is offline
Bob
 
Join Date: Nov 2006
Posts: 130
Rep Power: 8
Plan-It Graphics is an unknown quantity at this point
Default

I disagree with the idea on NOT leaving a price. I often get asked if it’s a good idea to create a marketing piece with an area to write in a price/estimate for the customer. I’ve seen many posts on web forums about the topic. The following is just my opinion and should be taken as only that.

I feel leaving a price for services is a good thing. If you know that you would mow, fertilize, etc. that lawn for $50 than why not tell the potential customer. I noticed that one of the major concerns is another lawn care company seeing your door hanger, flyer etc. and making their price lower. But take a second to think about that… You now are assuming that other lawn care companies are out doing “estimates” the same day as you, and are assuming that their marketing piece has a place to write in a price…unlikely for the most part.

Second thing to think about is your price. I know that we all have a margin of error and can raise or lower our prices if needed. But the price should be the price. If you figured out that you need to make X/amount of $, for X/amount of turf, then you should be confident in your price. There will always be someone priced higher and lower than you. It’s the nature of business.

Third, and in my opinion the most important reason for leaving a price. As a whole we live in a society where people like “easy.” Call it laziness, call it hectic lifestyles, whatever… but if someone needs their lawn cut, and sees a reasonable price, they would rather call you and schedule it right then. If no price, they need to call you, and other companies, request estimates, wait for the estimate to arrive…call you back, or wait for you to call. By then it’s a week long process. Think of a conversation like this, between a husband and wife, and tell me if this is not how the conversation would go…

Husband: “Honey did you schedule the lawn cutting?”
Wife: “NO, but I got a door hanger the other day and this company can do it for $49, I was going to all around for other estimates”
Husband: “It’s not worth the hassle, what are we gonna save a couple of dollars, just call them so we know were on schedule, and it’s over and done with”
Wife: “OK, sounds good.”

Now again, I’m not saying this is a perfect method, but I have tried both, leaving prices and not leaving prices. The response might be the same, but the cost per sale with leaving the price is much lower. You are wasting less time not having to go back, and do a follow up estimate when you were just there the other day.

Please note... When i say "I have tried both ways" if you are not aware, along with Plan-It Graphics, I also own a lawn care company.

Again, like i stated, this is just my opinion.

IF YOU NEED ANY LAWN CARE MARKETING MATERIALS let me know...
__________________
Lawn Care Designs and Printing. Postcards, Door Hangers, Brochures, Business Cards, and Logos. Or anything else you might need!
Reply With Quote
  #7  
Old 02-26-2010, 05:29 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Quote:
Originally Posted by Plan-It Graphics View Post
I disagree with the idea on NOT leaving a price.

Here is an article i wrote on this matter...
http://www.thelawnblog.com/2008/12/1...o-boost-sales/

Please note... When i say "I have tried both" if you are not aware, along with Plan-It Graphics, I also own a lawn care company.

Again, like i state in the article, this is just my opinion.

IF YOU NEED ANY LAWN CARE MARKETING MATERIALS let me know...
www.plan-itgraphics.com
Can you share some numbers with us? Left XXX flyers with prices and received xxx calls?

IMHO one can't beat face to face sales, I say this because just about every company I know of has a sales team, be it the owner or employees. I would think if we could simply leave a price then we might as well let all sales staff go and just keep the marketing people.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #8  
Old 02-27-2010, 12:42 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,386
Rep Power: 10
Steve has disabled reputation
Default

I think that would help us understand this better too.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 02-28-2010, 01:06 PM
Plan-It Graphics's Avatar
Plan-It Graphics Plan-It Graphics is offline
Bob
 
Join Date: Nov 2006
Posts: 130
Rep Power: 8
Plan-It Graphics is an unknown quantity at this point
Default

I personally do to use door hangers, however I do mail postcards with a price. Not all the time, but for select neighborhoods.

For example... the one neighborhood i service, has approx 280 homes in it. I mailed 4 times a year for 2 years. To every home in the neighborhood, WITH A PRICE, hand written on the postcard. I now service 37 homes on 2 streets!!!

Not all came from the cards, but when you start getting 4, or 5 homes in a cluster, the neighbors of those customers start calling you too.
__________________
Lawn Care Designs and Printing. Postcards, Door Hangers, Brochures, Business Cards, and Logos. Or anything else you might need!
Reply With Quote
  #10  
Old 02-28-2010, 02:18 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Quote:
Originally Posted by Plan-It Graphics View Post
I personally do to use door hangers, however I do mail postcards with a price. Not all the time, but for select neighborhoods.

For example... the one neighborhood i service, has approx 280 homes in it. I mailed 4 times a year for 2 years. To every home in the neighborhood, WITH A PRICE, hand written on the postcard. I now service 37 homes on 2 streets!!!

Not all came from the cards, but when you start getting 4, or 5 homes in a cluster, the neighbors of those customers start calling you too.
I am curious how one provides a quote if the site hasn't been looked at? Or are all the (280) lawns in this area exactly the same?
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
A leave behind when you go door to door Steve Lawn Care Marketing & Post your marketing material for review! 0 08-22-2008 06:15 AM
Door hangers New2thebiz Starting a lawn care business. 1 06-05-2008 02:10 AM
Door Hangers MIRACLELAWN General Business Discussions 8 03-31-2006 02:09 AM
Help with door hangers! tgg General Business Discussions 1 03-21-2006 06:47 AM
Door Hangers Firstclasslawn General Business Discussions 1 05-24-2004 10:04 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
This sucks...
Matther777
Yesterday 04:56 PM
Today 11:53 AM
by Steve
2 87
snowplowing
jshak40
09-01-2014 07:20 AM
Today 11:49 AM
by Steve
23 1,282
Looking for feed back on...
ExtremeLawncareServices
09-17-2014 08:38 AM
Today 08:17 AM
by ExtremeLawncareServices
9 247
Lowballers scrubs &...
Darksteel
01-13-2014 07:35 AM
Yesterday 06:32 PM
by Northwoods Outdoors
58 6,689
Hello from upstate NY!
A&MLawn&Snow
Yesterday 11:19 AM
Yesterday 04:10 PM
by Sprinkler Buddy
2 107
Price to apply fertilizer
SS.Lawncare
09-15-2014 11:10 AM
Yesterday 01:16 PM
by Steve
9 358
Trailer tires
J.A.S.LawnService
09-01-2014 10:17 AM
09-17-2014 09:57 PM
by curts lawn care
4 869
new to the forum
SGlawncare
09-16-2014 11:20 PM
09-17-2014 08:29 PM
by curts lawn care
3 191
Help With Snow Blowing...
Robertf31
09-13-2014 10:55 PM
09-17-2014 12:34 PM
by Steve
11 543
Non-Stop Summer?
SouthallMowing
09-14-2014 10:51 PM
09-17-2014 10:48 AM
by stevef1201
6 341
Tribulations of working...
stevef1201
09-13-2014 08:37 AM
09-16-2014 10:43 PM
by SGL1
6 384
Poll - net income
Dan5082
11-15-2010 08:08 PM
09-16-2014 04:44 PM
by jrs.landscaping
12 3,158
Getting lowballed!
PineHillLawn
06-27-2012 07:23 AM
09-16-2014 01:25 PM
by jrs.landscaping
24 4,818
Compare this summer to...
Steve
09-03-2014 12:52 PM
09-16-2014 11:20 AM
by Hanks Lawn Care Services
15 1,045
thinking about throwing...
veteranslawncaresystems
09-09-2014 10:31 PM
09-15-2014 03:41 PM
by Steve
12 737
Hello
Robertf31
09-12-2014 10:34 PM
09-15-2014 03:17 PM
by Steve
2 343
Newbie......Again
Jibber
09-13-2014 12:17 PM
09-15-2014 02:54 PM
by Sprinkler Buddy
2 372
Replacing a Shindi T-27
Dan Tanner
09-13-2014 12:59 PM
09-15-2014 02:31 PM
by Steve
1 339
need help with starter...
GoGreenerKS
09-12-2014 04:23 PM
09-15-2014 02:25 PM
by Steve
3 359
Brake job!
kslawn
08-30-2014 07:49 AM
09-15-2014 02:16 PM
by Steve
12 1,055
Hello
jawnebgoode
08-28-2014 08:37 PM
09-15-2014 02:15 PM
by Steve
3 829
Employee uniforms
Gerardo_Landscape
01-21-2014 11:11 PM
09-15-2014 02:12 PM
by Steve
5 957
Greetings from the north
Northwoods Outdoors
09-13-2014 08:55 AM
09-15-2014 02:07 PM
by Steve
1 328
darleneh
darleneh
09-15-2014 12:33 PM
09-15-2014 02:07 PM
by Sprinkler Buddy
1 213
My 1st bid
WesleySnips
06-11-2014 03:13 PM
09-15-2014 02:05 PM
by Steve
29 1,745
New Aerator
Chaz
09-09-2014 11:43 PM
09-15-2014 01:50 PM
by Steve
9 571
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
09-15-2014 01:23 PM
by stevef1201
8 1,220
Scag turf tiger hydrolic...
ExtremeLawncareServices
09-04-2014 10:55 PM
09-14-2014 03:06 PM
by ExtremeLawncareServices
8 737
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
09-13-2014 09:14 PM
by ExtremeLawncareServices
116 7,999
getting ready to start
calebmoss
05-23-2011 09:35 PM
09-11-2014 12:21 PM
by Steve
34 11,233
Stihl pull cord replace
SGL1
09-03-2014 09:22 PM
09-10-2014 12:25 PM
by Steve
9 754
Softball field
kslawn
08-15-2014 09:28 AM
09-10-2014 12:16 PM
by Steve
18 1,484
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
09-09-2014 08:05 PM
by Landscaper1165
4 971
New truck and trailer...
Johnny Rocket
05-14-2012 03:41 PM
09-09-2014 07:23 PM
by Matther777
18 6,568
What gets you bad press?
Steve
09-09-2014 11:48 AM
09-09-2014 07:21 PM
by Matther777
2 454
Signs on your snow plow?
Steve
01-15-2007 01:07 AM
09-09-2014 11:42 AM
by Steve
19 6,201
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
09-08-2014 08:08 PM
by avetslawncare
12 1,265
New to the business
flamingyouth87
09-05-2014 11:52 AM
09-08-2014 11:55 AM
by Steve
3 661
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
09-08-2014 11:51 AM
by Steve
7 943
Facebook
element009
03-23-2011 08:36 AM
09-07-2014 07:35 AM
by avetslawncare
24 7,739
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
09-06-2014 02:09 PM
by Bradcook21
8 1,035
billing matters
sbuchanan8154
09-05-2014 09:56 AM
09-05-2014 03:00 PM
by Steve
3 637
Thoughts
googus
09-05-2014 07:28 AM
09-05-2014 02:23 PM
by Steve
2 588
Backflow Tester
flowcheckllc.2014
09-03-2014 04:37 PM
09-05-2014 02:15 PM
by Steve
3 683
Collections & collection...
jscarolina
09-03-2014 04:39 PM
09-04-2014 03:14 PM
by Steve
2 694
Sod
RosalesLawnCare
08-27-2014 03:47 PM
09-04-2014 02:42 PM
by RosalesLawnCare
4 948
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
09-03-2014 12:07 PM
by Steve
7 1,018
Hello! New here and...
CaliforniaFriendly
08-29-2014 11:30 AM
09-03-2014 11:15 AM
by Steve
4 925
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
09-02-2014 03:11 PM
by Steve
5 922
New to the industry-...
Lsmain
08-31-2014 10:53 AM
09-02-2014 02:58 PM
by Steve
1 841
» Popular Tags
2wd 4x4 apartment lawn care estimate article marketing bid care charge collections subcontractor commercial credit card ecosymbiosis employee problems exmark fall ferris financing four wheel drive franchise gopherhaul grass gravely hardscapes health honda how much to charge hydraulic installation landscape services lawn lawn care busines plan lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website leaf managing a lawn care business marketing mechanic monthly mow mulch mulch price native plants new buisness new business outdoor environments patio install podcast push versus ride scag scag v-ride schedule search engine optimization seo snow plowing starting a business steep lawns stihl sulky theft of services toro tractor auger trailer mate pro truck new used landscape walk behind walker won't return wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:30 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:30 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy