Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Direct Mailing Campaigns


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #11  
Old 02-24-2010, 05:10 PM
LawnMedic
Guest
 
Posts: n/a
Default

Theres a lot of variables, it seems like everything has to be on target. You could have the greatest offer going and the prettiest brochure but if it goes to the wrong hands or is just not going to do anything. Its very saturated in jersey here, but a lot of brochures i see are really really basic. I look at that and say thats ugly, but sometimes the more basic and simple black and white says hey ill give ya a damn good price. WHo knows lol?

Im trying to analyze how to decipher a lot of the information that the demographic companies claim to have. I feel as if some people may not have their home value listed, but may be making 150,000 a year. Im currently looking at infousa.com and melissadata.com. I like the boating feature Melissa data has. Sending someone an ad to appeal to their boating senses might be a good idea. Has anyone done any campaigns outside the box like this?
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 02-25-2010, 10:24 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,260
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Quote:
I like the boating feature Melissa data has. Sending someone an ad to appeal to their boating senses might be a good idea. Has anyone done any campaigns outside the box like this?
I haven't seen a discussion on this yet. Can you tell us more about what you intend to do with this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #13  
Old 02-25-2010, 01:25 PM
LawnMedic
Guest
 
Posts: n/a
Default

Basically a brochure design that appeals to their boating senses. Like....."You need to be doing this" picture of some boating and then another side saying "Let us handle this" with a picture of lawn care. You can get the lists of people that own boats, so the appeal to them and direct "target marketing" as they call it would be very high.
Reply With Quote
  #14  
Old 02-26-2010, 10:28 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,260
Rep Power: 10
Steve has disabled reputation
Default

That is very creative.

It would be interesting to do a test. With half the people you send the mailer to, include the boat image concept and send it to boat owners. Then the other half, send a more generic one to home owners and see which one brings you in a better response. Then in the future, you can experiment with the best one and try to make it better.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #15  
Old 02-26-2010, 03:30 PM
tammiedodge
Guest
 
Posts: n/a
Default Door Hangers

We're pretty new to do this but we've had some good luck with our door hangers. They are glossy with a rip off business card at the bottom and the back side is one color that we can put a quote on if needed. There is a place to put the price and several features to circle that are included in that price.

This year we're adding a magnet to the business card rip off piece to see if they stick around longer. Our winter has been longer than usual in Tennessee so we have one day that's great and then snow 2 days later. We thought the magnets would probably make people more likely to keep it for longer.

We're crossing our fingers.
Reply With Quote
  #16  
Old 02-26-2010, 03:35 PM
LawnMedic
Guest
 
Posts: n/a
Default

good luck. Thats sounds right that they would hold onto it. I really like the different phone number magnet idea steve mentioned in his video. How much were your door hangers?
Reply With Quote
  #17  
Old 02-26-2010, 03:40 PM
tammiedodge
Guest
 
Posts: n/a
Default Door Hangers

Quote:
Originally Posted by LawnMedic View Post
good luck. Thats sounds right that they would hold onto it. I really like the different phone number magnet idea steve mentioned in his video. How much were your door hangers?
It was $249.00 for 1,000 4 color one side/b&w on the back with the rip business cared - from gotprint.com (I'm a graphic designer and this is the best price I've been able to find for the product) I ordered the magnets from a wholesale place called Magically Magnetic Inc.
Reply With Quote
  #18  
Old 02-27-2010, 10:56 AM
mentordas mentordas is offline
Junior Member
 
Join Date: Jun 2009
Posts: 15
Rep Power: 6
mentordas is on a distinguished road
Default Door Hangers

Quote:
Originally Posted by tammiedodge View Post
It was $249.00 for 1,000 4 color one side/b&w on the back with the rip business cared - from gotprint.com (I'm a graphic designer and this is the best price I've been able to find for the product) I ordered the magnets from a wholesale place called Magically Magnetic Inc.
That sounds like a great price, I would Really like to see it.

Regards, Mentordas
Reply With Quote
  #19  
Old 02-27-2010, 11:09 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,260
Rep Power: 10
Steve has disabled reputation
Default

I'd love to see your design work too!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #20  
Old 03-02-2010, 08:09 PM
dandodge dandodge is offline
Junior Member
 
Join Date: Oct 2008
Posts: 2
Rep Power: 7
dandodge is on a distinguished road
Default Door Hangers

I've attached the door hangers that my wife did for our business. As she said they are gloss front with one color black on the back and the gray area down on the bottom is where I stuck magnet stickers so customers could rip off the business card and keep it as a magnet.
Attached Images
File Type: jpg DoorHanger-BsCard-FRONT.jpg (36.6 KB, 1082 views)
File Type: jpg DoorHanger-BsCard-BACK.jpg (21.8 KB, 926 views)
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Direct Mailing kc2006 Lawn Care Marketing & Post your marketing material for review! 18 03-02-2010 10:43 AM
Direct Mail Marketing agrilawn Lawn Care Marketing & Post your marketing material for review! 47 10-20-2008 08:57 AM
direct mailers and used mowers kneehigh Starting a lawn care business. 2 08-03-2008 12:05 PM
direct mailings Lawn Butler General Business Discussions 2 07-10-2003 03:31 AM
flyers or direct mail? Clearview Lawns General Business Discussions 2 06-07-2003 12:58 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
I'm Back With The Best...
aduttonater
02-21-2015 12:41 AM
Today 12:19 PM
by biglee
65 2,719
Big (to me) mulch job
tl757
04-23-2015 05:32 PM
Today 12:17 PM
by biglee
13 289
New company in Michigan
SEM
04-24-2015 09:27 PM
Today 11:56 AM
by Steve
6 147
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
Today 11:47 AM
by Steve
66 5,460
Help with a truck
bdodson89
Yesterday 08:15 PM
Today 11:22 AM
by Steve
1 52
Correct me if I'm wrong...
SGL1
04-26-2015 02:41 PM
Today 06:57 AM
by SGL1
12 177
Ford F250 Wheel loaders...
jrs.landscaping
Today 05:34 AM
Today 05:34 AM
by jrs.landscaping
0 40
weed
avetslawncare
04-16-2015 07:56 PM
Yesterday 11:37 PM
by biglee
5 323
Total yard rehab
SGL1
04-23-2015 03:59 PM
Yesterday 06:57 PM
by SGL1
11 270
equipment marketplace?
jrs.landscaping
Yesterday 04:49 PM
Yesterday 06:09 PM
by jrs.landscaping
2 63
Buying contracts /...
greenscaper123
04-26-2015 04:46 PM
Yesterday 05:59 PM
by Steve
2 86
Lawn Care Service in...
Friscobob
04-24-2015 03:33 PM
Yesterday 05:44 PM
by Steve
4 172
mowfinder
scaypa
Yesterday 05:44 PM
Yesterday 05:44 PM
by scaypa
0 35
what's the big deal...
Tony317
04-25-2015 02:19 PM
Yesterday 05:43 PM
by Steve
3 127
mowing pic
joshlawncare
04-25-2015 12:34 PM
Yesterday 05:40 PM
by Steve
2 115
Newb Question - Multiple...
DependiLawn
04-24-2015 11:36 PM
Yesterday 05:36 PM
by Steve
1 106
maintandlawndispatch...
SGL1
04-21-2015 03:31 PM
04-24-2015 04:42 PM
by Steve
9 266
Thoughts on Undocumented...
element009
09-25-2011 11:08 AM
04-23-2015 09:32 PM
by Chilehead
56 15,571
Hello Everyone
DesignsByBnC
04-22-2015 04:07 PM
04-23-2015 02:19 PM
by DesignsByBnC
2 148
The upcoming rainy...
5StarLawnscaping
04-21-2015 01:22 PM
04-23-2015 12:54 PM
by Steve
7 243
color fliers?
holymoly
04-18-2015 02:32 PM
04-23-2015 12:50 PM
by Steve
12 420
WARNING! Especially to...
SC93
04-19-2015 12:05 PM
04-22-2015 01:39 PM
by Steve
14 481
Could be great news for...
SC93
04-14-2015 11:06 PM
04-22-2015 01:28 PM
by Steve
15 549
quick pic
joshlawncare
04-14-2015 07:49 PM
04-21-2015 05:01 PM
by joshlawncare
4 378
Got Inspected today
swstout
08-09-2010 10:31 PM
04-21-2015 03:53 PM
by SGL1
10 4,041
Smoked my first belt!
SGL1
04-20-2015 08:46 PM
04-21-2015 03:28 PM
by SGL1
4 210
Pictures of commercial...
avetslawncare
04-01-2015 09:47 PM
04-21-2015 12:47 PM
by Steve
25 1,064
lawn care business...
holymoly
04-18-2015 02:56 PM
04-21-2015 06:18 AM
by holymoly
3 301
landscape insurance
clarkslawn
03-30-2015 10:14 PM
04-20-2015 10:02 PM
by SGL1
4 524
Poll & Discussion...
CHEESE2009
09-16-2011 06:16 PM
04-20-2015 08:20 PM
by avetslawncare
27 5,709
Aerating / Dethaching...
Hard-Body lawn & garden
04-12-2015 07:53 PM
04-19-2015 08:49 PM
by Chilehead
17 647
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
04-19-2015 09:21 AM
by KJ90
8 1,061
bidding a cemetery....
NPM_LLC
03-28-2015 10:56 AM
04-19-2015 05:26 AM
by RSE
22 1,079
Hustler Raptor
SGL1
04-13-2015 09:27 PM
04-18-2015 07:53 AM
by SGL1
15 566
is craiglist good to...
JBENI
04-16-2015 11:11 AM
04-17-2015 10:25 PM
by Wolf4dk
11 476
Am I missing something...
googus
04-11-2015 06:33 PM
04-17-2015 08:01 PM
by avetslawncare
10 599
Hello
sonny54
04-16-2015 09:49 PM
04-17-2015 03:10 PM
by Steve
1 242
Unreal
Chilehead
04-09-2015 09:12 PM
04-17-2015 08:27 AM
by Chilehead
11 626
starting a lawn care...
JBENI
04-14-2015 09:03 AM
04-17-2015 08:03 AM
by JBENI
14 609
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
04-16-2015 07:52 PM
by avetslawncare
23 1,428
New 14 x 7 Enclosed...
whitepropertydetail
04-15-2015 06:46 PM
04-16-2015 03:40 PM
by Steve
1 300
older used dump trucks
SECTLANDSCAPING
09-22-2011 12:33 AM
04-16-2015 12:41 PM
by biglee
21 8,092
Tax Poll
Steve
04-15-2015 02:13 PM
04-15-2015 02:13 PM
by Steve
0 275
lawn care by Aj
aj10261984
04-14-2015 06:50 PM
04-15-2015 01:43 PM
by Steve
2 321
Contact last years...
googus
01-28-2015 08:13 AM
04-15-2015 12:54 PM
by SC93
7 1,321
trying to sign up for...
JBENI
04-14-2015 10:20 AM
04-14-2015 12:11 PM
by Steve
1 925
Charging customers for...
Hard-Body lawn & garden
04-14-2015 07:34 AM
04-14-2015 10:35 AM
by Steve
1 356
New member
Jdlandscaping,LLC
04-11-2015 03:24 PM
04-14-2015 05:45 AM
by Jdlandscaping,LLC
2 383
hello
oasis_greenscapes
04-01-2015 06:18 PM
04-13-2015 12:03 PM
by Steve
8 627
New Member
Greenturion
04-11-2015 02:00 PM
04-13-2015 11:59 AM
by Steve
1 347
» Popular Tags
ad landscaping aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter blades bush contract help curb appeal services deliquentaccounts design ditches door hangers employee problems equipment rental estimate ferris foreman free advertising google growing a lawn care business how to husqvarna jobs john deere quik trac landscape services lawn lawn care lawn care busines plan lawn care business seo lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing managing a lawn care business marketing marketing secrets mulch new business new mower per hour service pricing pto secrets to landscaping seo shell small engine repair snow plowing square foot starting a lawn care business steep lawns theft toro toro grand stand tractor auger trailer trailer mate pro tree trimmer rack up sell employee web design website website design winterization wood www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:20 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:20 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy