Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Direct Mailing Campaigns


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-22-2010, 11:10 PM
LawnMedic
Guest
 
Posts: n/a
Default Direct Mailing Campaigns

Curious to see what demographics everyone has used in the past and what they have found to have worked. Was debating whether to add children in the household to my mailing list. Does everyone offer coupons or do some feel that too many people offer some dollar amount or percentage off too much?

I basically have my demographics set to household income and and home value.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 02-23-2010, 06:02 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Lawn care business tipsLawn Care Business Book
I tried one last year using color post cards offering Organic spray solutions to the prospect's lawn, I did street by street target marketing which we can do through Canada Post in the core of what we refer to as the South End, the rich area of the city that has lobbied for years to eliminate chemical sprays, we sent 5,000 cards and did not receive one response.

The highest return for us was and will be stopping and handing or leaving a card that is specific to a service we noticed the customer could use, the response rate is over 50% for at least a quote which is excellent IMHO.

If you go to my website, click on Business Cards for Service, the back of the post card encourages the reader to visit our site and lists other things we do.

www.oakridgeyardcare.ca
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #3  
Old 02-23-2010, 10:05 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

Andy,

When shooting for a customer base, do you feel it's better to target the richer areas of town as a rule of thumb or no?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 02-23-2010, 11:30 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Quote:
Originally Posted by Steve View Post
Andy,

When shooting for a customer base, do you feel it's better to target the richer areas of town as a rule of thumb or no?
It depends, the area I went after is full of complainers, I thought it would be a slam dunk.

We all need a few clients on the upper end of the food train, they seems to be very connected and wanting to keep up with their neighbours, we ended up with quite a few later in the season but I acquired them in a way I hadn't considered.

As I posted I received a call from a long time client of the bank and friend although I hadn't told him what I was doing, anyhow he had a piece of art that needed framing, rush for a 55th birthday, anyhow when I arrived at his place, private gated community on the Ocean, the first thing I noticed was the grass in the common area. Anyhow long story short, we not only picked up his community, we now have three on that road and I want them all within three years. These are all multi million dollar places and the people that live there for the most part want nothing to do with lawn care, they just want everything to look like a golf course, we can do that if you want to spend the bucks as so far they do.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #5  
Old 02-23-2010, 02:59 PM
LawnMedic
Guest
 
Posts: n/a
Default Depressing

Thats pretty depressing. 5000 postcards and no response. Anyone else have problems like this? I am debating on including children in the demographics, and debating what I should keep the home values at. Do you think 350,000 plus home values is too high?

Another thing, do a lot of good demographics not include their home value. Is it better to keep to home value out of a mailing list?
Reply With Quote
  #6  
Old 02-23-2010, 03:26 PM
tomcat172002
Guest
 
Posts: n/a
Default

Last year i put out 500 flyers and got one call and zero business. This year I am going to try door hangers with the actual price on them. I think if people know what they would pay if they went with you, it might give you a step over the competition. When I go out I try to put them out when no one else has come around. On weekends in March and April there are so many things out there people just throw them away. I try to take a day off durning the week and put out the door hangers. Direct marketing can reach more people but your like everyone elses flyers. This way they know how much you would charge and they can think about it can get back to you. I hope this works for me.
Reply With Quote
  #7  
Old 02-23-2010, 03:46 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Quote:
Originally Posted by LawnMedic View Post
Thats pretty depressing. 5000 postcards and no response. Anyone else have problems like this? I am debating on including children in the demographics, and debating what I should keep the home values at. Do you think 350,000 plus home values is too high?

Another thing, do a lot of good demographics not include their home value. Is it better to keep to home value out of a mailing list?
Depressing, espensive and shocking, there is not a house in the south end under $750,000.

We do some spraying and lawn care in this area however but I picked up the business because I had known the owners from my banking days, I only picked up one out of the blue and she found me using google search. I expected to receive at least 20 calls as the card was designed by a professional marketing company and was designed to address their lobby which the city ended up passing which is why I did what I did.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #8  
Old 02-23-2010, 04:12 PM
LawnMedic
Guest
 
Posts: n/a
Default

So I take it everyones best marketing is door to door flyers? Always including the price, or do some people get success without leaving the price?
Reply With Quote
  #9  
Old 02-24-2010, 11:01 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

Quote:
So I take it everyones best marketing is door to door flyers? Always including the price, or do some people get success without leaving the price?
You have to ask yourself, what would make for a better sales presentation, a flyer left at a door with a price, or you at the property walking the customer around their yard and showing them what they need then giving them a price.

Quote:
It depends, the area I went after is full of complainers, I thought it would be a slam dunk.
What is your take on why this group was full of complainers? Was it a socio-economic reason? Or was it something else?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 02-24-2010, 12:01 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

This group has managed to get some pretty ridiculous rules passed, for example you can no longer burn brush of any kind in HRM, no exceptions, the reasoning was pollution, they are trying to get wood stoves banned now.

Chemicals however are dangerous and I don't have an issue with our city being the first Herbicide and Pesticide city in Canada.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Direct Mailing kc2006 Lawn Care Marketing & Post your marketing material for review! 18 03-02-2010 10:43 AM
Direct Mail Marketing agrilawn Lawn Care Marketing & Post your marketing material for review! 47 10-20-2008 08:57 AM
direct mailers and used mowers kneehigh Starting a lawn care business. 2 08-03-2008 12:05 PM
direct mailings Lawn Butler General Business Discussions 2 07-10-2003 03:31 AM
flyers or direct mail? Clearview Lawns General Business Discussions 2 06-07-2003 12:58 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Stihl engine isn't...
Marcintosh
08-12-2014 08:30 PM
Yesterday 09:28 PM
by Marcintosh
12 431
Hello
jawnebgoode
Yesterday 08:37 PM
Yesterday 08:37 PM
by jawnebgoode
0 18
Hello from Ohio
kurtwin
Yesterday 05:06 PM
Yesterday 05:06 PM
by kurtwin
0 32
Softball field
kslawn
08-15-2014 09:28 AM
Yesterday 12:01 PM
by Steve
16 529
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
Yesterday 11:58 AM
by Steve
5 152
Sod
RosalesLawnCare
08-27-2014 03:47 PM
Yesterday 11:55 AM
by Steve
1 76
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
Yesterday 11:47 AM
by Steve
5 143
Walk Behinds and Texas...
SGL1
08-26-2014 03:53 PM
08-27-2014 10:38 PM
by SGL1
5 148
Say Hello !!!
Steve
03-19-2007 11:18 AM
08-27-2014 08:33 PM
by kurtwin
1,187 331,101
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
08-27-2014 02:00 PM
by stevef1201
6 229
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
08-26-2014 04:21 PM
by ExtremeLawncareServices
110 6,505
How do I approach...
Bradcook21
08-21-2014 01:48 AM
08-26-2014 05:08 AM
by Billy Goat
12 424
Tender Process
M2Dave
08-24-2014 12:31 PM
08-25-2014 04:14 PM
by Steve
2 136
Grass hopper mower
ExtremeLawncareServices
12-05-2013 08:51 AM
08-25-2014 04:02 PM
by Steve
26 3,775
Need help pricing basic...
Bradcook21
08-22-2014 01:21 AM
08-22-2014 01:05 PM
by Steve
2 216
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
08-22-2014 01:01 PM
by Steve
6 280
yearly contract help...
jrob0691
08-21-2014 04:09 PM
08-22-2014 12:48 PM
by Steve
1 165
Pampas bushes
Bradcook21
08-22-2014 01:30 AM
08-22-2014 07:17 AM
by grassdoctore
1 139
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
08-21-2014 08:50 PM
by phlawncare
2 185
Fuel Can Spouts
Shark1611
08-16-2014 09:09 AM
08-21-2014 08:23 PM
by SGL1
11 425
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
08-21-2014 05:03 PM
by stevef1201
6 686
Hello
M2Dave
08-21-2014 12:32 AM
08-21-2014 01:38 PM
by Steve
1 146
New Landscaping Business
rekon32
08-16-2014 02:26 PM
08-21-2014 12:33 PM
by SouthallMowing
8 479
Downed Tree Chop Bid
WesleySnips
08-16-2014 03:47 PM
08-20-2014 01:44 PM
by SGL1
10 458
60 inch honda/bunton...
pblawncare
08-17-2014 11:30 AM
08-18-2014 03:19 PM
by Steve
2 206
Replacement Parts -...
nicholas-KC
08-16-2014 08:40 AM
08-18-2014 03:16 PM
by Steve
4 306
Preparing the soil
Billy Goat
08-16-2014 06:18 PM
08-18-2014 03:01 PM
by Steve
1 218
What to pay help
phlawncare
08-04-2014 08:33 PM
08-18-2014 10:33 AM
by jrs.landscaping
29 1,036
Hello
Jeff1
08-07-2014 11:18 PM
08-15-2014 11:53 PM
by Jeff1
11 520
Lie #2 RESIDENTIAL...
ExtremeLawncareServices
01-06-2014 05:02 AM
08-15-2014 01:46 PM
by mattthelawnguy
54 6,593
Need help 30 HP koler...
Shady Grady
08-01-2014 03:31 PM
08-15-2014 08:46 AM
by kslawn
18 694
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
08-14-2014 02:37 AM
by BlackRain75
12 1,867
first year update
cmdlawncare
08-12-2014 05:41 PM
08-13-2014 03:29 PM
by Steve
1 311
Hello from Jacksonville,...
JM Lawn Care
08-10-2014 07:15 AM
08-13-2014 07:04 AM
by Sprinkler Buddy
9 417
Hello everyone new to...
maddyandrays
08-11-2014 04:51 PM
08-12-2014 08:58 PM
by Shark1611
2 265
Walk behinds
hpruitcei
08-07-2014 06:28 PM
08-12-2014 02:35 PM
by mattthelawnguy
7 530
New name help
stevef1201
08-10-2014 04:27 PM
08-12-2014 12:03 PM
by Steve
6 419
my little green dilemmas
Lawn Techie
08-03-2014 11:47 AM
08-11-2014 01:20 PM
by Steve
7 523
what the best...
CleanCutsLLC
08-02-2014 01:02 AM
08-11-2014 01:16 PM
by Steve
6 546
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
08-11-2014 01:19 AM
by ExtremeLawncareServices
13 817
Covering all the bases
janslawncare
08-08-2014 10:11 AM
08-08-2014 01:41 PM
by Steve
1 360
New from Florida
ADE
08-06-2014 08:40 PM
08-08-2014 01:32 PM
by Steve
4 427
JOB - Landscape Install...
janslawncare
08-08-2014 10:06 AM
08-08-2014 10:06 AM
by janslawncare
0 315
Battery power tools or...
Steve
08-07-2014 12:24 PM
08-07-2014 05:18 PM
by mattthelawnguy
2 323
My client just told me...
Greg'slawnandlandscape
08-04-2014 08:39 AM
08-06-2014 11:14 PM
by grassdoctore
12 669
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
08-06-2014 02:03 PM
by Steve
13 1,301
Mowing the hills
EyeCatchersNow
07-08-2014 12:22 PM
08-06-2014 01:40 PM
by Steve
20 1,525
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
08-06-2014 10:29 AM
by eastsidelandcare
5 710
Late charge
Simon Abousaada
07-30-2014 07:23 PM
08-05-2014 06:46 PM
by TheBeast
12 924
buy out a lawn care...
rvezakis
08-05-2014 01:38 PM
08-05-2014 06:40 PM
by TheBeast
10 672
» Popular Tags
4wd 34'' apartment complex auger blades butterfly gardens charge christmas christmas light hanging credit card customers ditches exmark ferris financing first truck georgia gopherhaul grass gravely growing a lawn care business health holiday how much to charge john deere quik trac kansas city landscape services lawn lawn care lawn care busines plan lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo leaf marketing mechanic monthly mow mulch mulch price new and restored landscapes new buisness new business podcast property management company pto riding mower running a business savannah scag schedule seo snow plowing starting a business start up lawn care business stihl top dresser toro toro grand stand trailer tree care trimmer rack walker winter winter services
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:39 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:39 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy