I put "selling more to existing customers".
Instead of getting new customers for lawn maintenance, my goal is to make every current customer worth more with other services.
The problem here is, I don't like to stay in one place too long. With lawn maintenance alone, you are in & out.
Another thing I like is to have little costs in order to perform a service.
For garden maintenance, all you need is garbage bags & an assortment of tools that will last forever, & someone to take care of it for me
The profit is amazing, & the job is simple.
Same goes for gutter cleaning. Ladder, bucket, garbage bag, screwdriver, blower, & maybe a rake... and your done.
Pros of Gutter Cleaning:
Takes no time at all
Cons of Gutter Cleaning:
The profit is good for what you do, though it's too small to get excited about.
Kinda like when you are young & your parents tell you to go pick up the dog crap in the backyard for $5.00. It takes a few minutes to do, but overall you'd rather just sit on your arse.
I've had jobs where I'd rather pay my boss to let me to stay home, you know what I mean?
That's why I feel the need to pay my workers more. I couldn't imagine them being excited about cutting 3 lawns an hour to only make $9.00.
So back on topic, a good up-sell is one that makes a wonderful profit, doesn't require a lot of work, & is exciting. Something that can't backfire & take longer than expected, something with a short list of tasks.
Example, back to garden weeding. You remove the weeds & throw them out, done. You sit there for an hour & make $80.00.
So when I grow my client base a little more, I'll get into lawn spraying. I'd like to pass around a note to my customers to see if any at all would be interested before I spend any money.