Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Lawn Care, Landscaping, and Property Management Forums > General Talk

General Talk If it doesn't fit anywhere else, post it here.

Door Hanger Distribution Times


General Talk

If it doesn't fit anywhere else, post it here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-21-2010, 10:05 PM
Jlaugh Jlaugh is offline
Junior Member
 
Join Date: Feb 2010
Posts: 12
Rep Power: 6
Jlaugh is on a distinguished road
Default Door Hanger Distribution Times

I'm getting my door hanger business plan ready for this spring and I'm trying to decide when the best time to distibute the door hangers is. I live in Arkansas. Last year we took some around in early March but we had some unexcepted cold weather that extended winter and I think it cut back on our response rate.

But I don't want to take them out so late that the other lawn care company's beat me to the punch.

Does anybody have any suggestions for when they have received the best response rate?

Also, how many door hangers can you usually get out in one hour. I am going to hire a crew this year and I am trying to figure out how much to pay them per house and how many I can expect them to get out in one hour.

Thank you for the suggestions.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 02-22-2010, 01:08 AM
rawssrob
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
From reading other post in the past on this Its best to hit areas multiple times. Sometimes the post card gets in the wrong hands and ends up end the trash. like the wife getting it and thinking the husband usually does and trashes it not knowing he has plans not to do it this. If you only plan to do it once wait until the stores begin advertising spring products. like lowes and menards. By then people are thinking about spring. I myself plan on starting the first week or two of march and go on through the first half of April.
I think one person can hand out about 150 to 180 in an hour with 50ft or so drives. about 3 houses a min.
Reply With Quote
  #3  
Old 02-22-2010, 09:48 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,811
Rep Power: 10
Steve has disabled reputation
Default

Welcome to our forum!
Quote:
Last year we took some around in early March but we had some unexcepted cold weather that extended winter and I think it cut back on our response rate.
How did you distribute them last year? Did you knock on doors? Did you give estimates on the spot? How many did you get out?

What do you felt you learned from that process last year?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 02-23-2010, 03:43 PM
Jlaugh Jlaugh is offline
Junior Member
 
Join Date: Feb 2010
Posts: 12
Rep Power: 6
Jlaugh is on a distinguished road
Default

Thanks for the avice rawssrob! I think I will try taking them out at 2 different times this year.

Do you feel it is better to take them out the first time as soon as the grass is starting to turn green or a couple weeks before? I can't remember from the past years when exactly the stores start advertising spring products but I will defntly pay attention to that this year.


Steve,
Last year a payed a few of my friends $10/hr to distribute the hangers. We took out 2500 the first week in March, but the cold weather continued for another month so I felt like we did it too early. Then we took out another batch in June but I feel like that was too late. We still had some success, but I'm really looking to maximize our advertising success this year. We didn't knock on any doors, but we talked to people if they were outside.

What do you think is a good amount to pay our workers per house that they deliver a hanger?

We didnt leave estimates unless we had a chance to talk to them in person.

I am really thinking about putting estimates on our door hangers this year, but I'm not sure if that would hurt us since another lawn care may just come after us and right on there hanger that they will do it for 5-10 bucks cheaper. Since we are in college and not doing this to provide for our family or to make a living we are able to do our lawns for cheaper than other people that are in it for a living, but I'm still debating leaving the estimate on the hanger.

What do you think? Do most people get a better response if they put an estimate on the hanger instead of saying call for free estimates?

My brother and I have been in the lawn care business for about 5 yrs. I am in college and he is about to graduate from high school. We have 4 employees that work part time for us. We are an LLC now and have 110 lawns and are really looking to take our business to the next step this spring! Our goal is to take out 20K hangers this year and get 200 more lawns!

Your forum has been a ton of help!

Thanks for any advice!
Reply With Quote
  #5  
Old 02-23-2010, 04:56 PM
rawssrob
Guest
 
Posts: n/a
Default

I cut grass last year on april 1st. so i will begin handing out fliers the first week of march and go back to the same houses a couple of weeks later. I may or may not go around a third time the first week or two of april. Im just trying to get my flier in their hands when its on their mind.

I paid a friend to help me last fall and I paid 5 cents a flier. If they hand out 100/hr = $5Hr 150/hr = $7.50Hr
Reply With Quote
  #6  
Old 02-24-2010, 11:52 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,811
Rep Power: 10
Steve has disabled reputation
Default

Quote:
We took out 2500 the first week in March, but the cold weather continued for another month so I felt like we did it too early. Then we took out another batch in June but I feel like that was too late. We still had some success, but I'm really looking to maximize our advertising success this year.
When you look back at last year, what do you think your response rate was?

What %?

Out of 2500 door hangers, it resulted in X calls

((X calls) / # of door hangers) X 100 = your response rate %

Do you feel the one distribution did better than the other?

Also, think about how much it cost to get them printed and put them out.

When you know that, you can figure out your customer acquisition cost.

That will tell you how much you paid to get each customer.

When you know that, you can compare and contrast it to other marketing strategies.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Door hanger distribution Steve Lawn Care Marketing & Post your marketing material for review! 1 01-03-2007 04:32 PM
door hanger General Business Discussions 5 02-23-2005 05:08 PM
door hanger Gopher Software Support Archived Question & Answers - Read Only 0 02-21-2005 11:39 AM
Door Hanger turfsurfer General Business Discussions 10 01-03-2004 08:29 PM
Door Hanger Steve General Business Discussions 3 12-10-2003 02:14 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Best two stroke oil
Greg_TopYardServices
Yesterday 07:53 PM
Today 08:30 AM
by Just for Cuts
4 53
Help Spread the word...
Sprinkler Buddy
12-02-2015 08:41 AM
Today 07:23 AM
by Sprinkler Buddy
15 1,213
Finding open bids?!?
C&DPropertyManagement
02-07-2016 01:48 AM
Today 03:43 AM
by C&DPropertyManagement
2 71
back surgery
Bradcook21
01-28-2016 08:51 PM
Today 01:06 AM
by Steve
13 314
hello all
romanlandscape
01-29-2016 03:46 PM
02-07-2016 10:20 AM
by Bradcook21
6 196
Lawn Care Book Ranked #1
Steve
02-06-2016 12:36 AM
02-06-2016 12:36 AM
by Steve
0 78
Hi
Sellers Lawn Care
02-02-2016 01:48 PM
02-05-2016 08:03 AM
by Sellers Lawn Care
4 149
Collecting payments from...
Niagara Mowing
02-03-2016 05:21 PM
02-05-2016 08:00 AM
by Niagara Mowing
7 205
SMS assist? The good,...
jcurr33
01-27-2016 10:24 PM
02-04-2016 11:53 PM
by Steve
5 223
I need some help...
Anise
02-04-2016 01:39 PM
02-04-2016 11:51 PM
by Steve
3 112
Customers dodging the...
Rocky
11-06-2015 06:22 AM
02-04-2016 03:41 AM
by C&DPropertyManagement
7 1,478
Offering a "Trial"...
wybut076
02-01-2016 06:27 PM
02-03-2016 08:26 PM
by Just for Cuts
7 241
Iowa Caucus Predictions?
Steve
02-01-2016 06:31 PM
02-03-2016 12:40 AM
by Steve
1 97
Laying White River Rock
DiamondLawnCare
02-01-2016 08:27 PM
02-03-2016 12:17 AM
by Steve
1 118
Networking for a...
jcurr33
01-30-2016 09:26 PM
02-01-2016 06:27 PM
by Steve
4 183
Customer giving a 1099?
apmAkron
01-27-2016 07:22 PM
01-31-2016 08:55 PM
by Chilehead
6 251
happy to be here
redrobin
01-29-2016 10:45 AM
01-31-2016 08:44 PM
by Steve
1 130
Thought's on an "E-Z...
jcurr33
01-27-2016 10:48 PM
01-31-2016 08:38 PM
by Steve
4 214
Changes
Knaubone
01-30-2016 10:56 PM
01-31-2016 08:31 PM
by Steve
1 115
Thoughts on this Exmark...
googus
01-28-2016 04:24 PM
01-28-2016 08:09 PM
by Chilehead
1 141
1st year in
jcurr33
10-18-2015 05:07 PM
01-28-2016 07:49 PM
by Chilehead
6 4,134
Need opinion on zero...
Mr. Mow
01-24-2016 05:42 PM
01-28-2016 07:41 PM
by Chilehead
10 353
Opinion on liquid vs...
Bradcook21
01-25-2016 02:03 PM
01-28-2016 07:38 PM
by Chilehead
9 304
Finding property size
Gageslawncare
01-25-2016 11:08 AM
01-28-2016 12:05 PM
by Gageslawncare
10 308
Tiger TG 2661 Commercial...
lawnman1959
01-25-2016 08:12 PM
01-27-2016 07:57 PM
by Just for Cuts
5 237
Spouse as a dependent?
Steve
01-26-2016 01:51 AM
01-27-2016 10:44 AM
by Chilehead
3 199
Hello All
C&DPropertyManagement
01-23-2016 12:21 PM
01-26-2016 01:24 AM
by Steve
1 174
Credit Cards - What's in...
Shark1611
06-16-2015 04:04 PM
01-23-2016 03:43 PM
by C&DPropertyManagement
17 7,676
Start My Own Business?
mowandblow1980
01-12-2016 08:43 PM
01-19-2016 07:00 PM
by Steve
12 628
State of the nation 2016.
Steve
01-12-2016 12:05 AM
01-19-2016 06:57 PM
by Steve
6 377
little help? first big...
Brian3137
12-31-2015 12:39 PM
01-19-2016 06:54 PM
by Steve
23 1,077
Hi everybody...
Greg_TopYardServices
01-14-2016 08:10 AM
01-19-2016 02:47 PM
by SC93
12 450
What's your next...
Steve
05-15-2015 12:54 PM
01-17-2016 08:48 PM
by Homeland unlimited
25 7,916
Plow controller problems
scaypa
01-12-2016 05:49 PM
01-16-2016 10:46 AM
by scaypa
4 290
Say Hello !!!
Steve
03-19-2007 12:18 PM
01-15-2016 07:23 PM
by tannerduncan
1,244 428,073
Pricing issue
Mr. Mow
07-07-2015 07:15 AM
01-15-2016 11:20 AM
by djlandscaping06
23 5,408
New College Course
Dr. D
01-14-2016 01:45 PM
01-14-2016 05:35 PM
by Steve
1 209
Yelp
Shark1611
01-13-2016 10:00 AM
01-14-2016 05:32 PM
by Steve
4 267
New to the forum from...
Doug Green
01-12-2016 12:23 PM
01-14-2016 08:34 AM
by Doug Green
2 240
Facebook advertising
Just for Cuts
12-13-2015 08:49 AM
01-13-2016 10:20 PM
by Just for Cuts
12 924
Choosing local business
Doug Green
01-12-2016 12:29 PM
01-13-2016 06:12 PM
by Steve
2 407
4 Seasons Landscaping LLC
Doug Green
01-12-2016 12:56 PM
01-12-2016 12:59 PM
by Doug Green
1 264
2016 business goals
OxfordOS
01-09-2016 04:19 PM
01-12-2016 08:36 AM
by mowandblow1980
15 569
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 12:08 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 12:08 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy