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Search Engine Optimization and Website Design Discussions.

Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.
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  #11  
Old 02-23-2010, 12:17 AM
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Thats an interesting article. I will add that I tried yahoo pay per click last year and I felt that click fraud happened to me as the funds expired way to quick, almost daily, so after 3 days of $30 deposits, I stopped them with yahoo. Google has not done that to me and perhaps it may happen, but so far it has not.
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  #12  
Old 02-23-2010, 10:53 AM
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Lawn care business tipsLawn Care Business Book
Can't you set a maximum you want to spend per day?
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Old 02-23-2010, 10:55 AM
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Can't you set a maximum you want to spend per day?
Yes you can and let's say it's $30.00 however 20 to 40% of the clicks are fraud then you are paying $6.00 to $12.00 a day for nothing. That adds up in a real hurry.
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Old 02-24-2010, 02:06 PM
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Quote:
however 20 to 40% of the clicks are fraud then you are paying $6.00 to $12.00 a day for nothing.
That is very interesting! Where did you hear about these figures from? I'd be interested in reading more about this.
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Old 02-24-2010, 03:10 PM
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That is very interesting! Where did you hear about these figures from? I'd be interested in reading more about this.
Just Google Pay Per Click Fraud and there is tons of News articles
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Old 03-29-2010, 07:19 AM
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Actually quite the contrary. You can laser target your audience geographically and demographically. You could actually target a person right down to a book they may have read or favorited. Maybe a Lawn Care Book??

Also, as far as the PPC part of it you can put in a suggested PPC amount, you don't have to go with the full amount. Just a word of advise, go at about 50% of the suggest PPC amount, that way you won't get shut off.

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Old 03-29-2010, 08:28 PM
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It is a fascinating topic. It seems that very few forum members have made the jump to internet marketing and search engine optimization.

I do wonder if the age of a business comes into play with this. Do older businesses tend to go into internet marketing more or maybe newer ones.

But it does seem most newer business owners tend to focus more on social marketing than internet marketing.
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Old 11-02-2010, 06:35 PM
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You don't have to pay the full amount on FB PPC usually you can set the price. It is recommended that you start at half never less or you may get in trouble.

You can also advertise to specific people, geography etc....when you are setting up your advertising you will be able to pinpoint your target market and set limits on how many PPC per day you will allow.

Along with other advertising it can be very effective. How about your local directory on Google Maps, or a YouTube Channel, Blog and Website.

I am using video marketing now and have been filling my funnel everyday. Soon I will be ruling my area in NH. Sorry guys!
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Old 11-02-2010, 08:21 PM
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Do you have any videos online that you can show us? I'd love to see them.
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