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Search Engine Optimization and Website Design Discussions.

Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.
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Old 02-21-2010, 08:35 PM
CloseCuts CloseCuts is offline
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I was wondering if anyone has tried to advertise on Facebook? And i mean pay per click on Facebook. If so how do you like it and do you think its worth it? I've read about it and it really looks great because you can target who you want.

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Old 02-21-2010, 09:46 PM
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My cousin is using it for his flooring company. He says it's good. I've not tried it yet, but I do have a free fan page.
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Old 02-21-2010, 09:52 PM
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HAvent tried Facebook, But Im using Twitter for my forums... Nothing so far..My members dont even follow me on it...
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Old 02-21-2010, 10:04 PM
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Quote:
Originally Posted by CloseCuts View Post
I was wondering if anyone has tried to advertise on Facebook? And i mean pay per click on Facebook. If so how do you like it and do you think its worth it? I've read about it and it really looks great because you can target who you want.

Thanks,
Cyle Hostedler
I have tried using keywords like : lawn care, landscaping and they don't seem to have those as keywords. I don't know if it's just me but your selected for keywords which kind of sucks
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Old 02-22-2010, 01:30 AM
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I honestly don't think it would be a good idea to advertise lawn maintenance on Facebook.

There is so much to consider.

Though if you do it, pay per click.

The cons of using facebook for ads is pretty simple. It's like coming onto the gopher forum & seeing an ad for dish soap, 1/100,000 people will click on it, & it will usually be by accident.

And there aren't a lot of options when it comes to advertising lawn service, basically what Justin said.

Even then, they don't narrow down your ads to the areas you want enough. You'd be getting calls from the next city over.

Basically for me it's like: Canada > Montreal

Where as Montreal has loads of cities, yet I only do business in 2-3.

As for the target audience, you get to choose how old your target market is.

No age of the targeted audience have any reason to use Facebook to find a service provider, considering there are so many easier & better ways to do so. All they have to do is Google lawn service & their city name, done.

The only people who can use Facebook ads with good results, are shops & websites, or Facebook partners.

I can't imagine Facebook generating any leads for lawn service, I seriously can't.

Advertising diarrhea medication in an Indian restaurants bathroom stall will generate more leads than lawn service ads on Facebook.
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Old 02-22-2010, 06:40 AM
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I was curioius about this so I filled out a campaign, $0.31 per click seems like a lot, I am not that keen pay per click based on a little research it stated less than 30% of those who click are actually looking for the product or service, they are simply curious.

I will save the campaign for now and perhaps try it in May just to see what happens as we now have room for additional spray clients due to additional equipment. I see there are 131,000 people that my selection would apply to, over 35 and within 10 miles of Halifax.
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Old 02-22-2010, 10:01 AM
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If you are going to buy pay per click advertising on the internet, why limit it to facebook? Why not use google?

Whats your thought on that?

Quote:
My cousin is using it for his flooring company. He says it's good.
Does he only advertise through facebook? It would be fascinating to know what % of his new customers come from online ads like that.
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Old 02-22-2010, 06:24 PM
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Well i'm going to try it out for a month or so and see if i get any business from it. I will keep you guys updated on my progress.
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Old 02-22-2010, 08:53 PM
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If your going to do pay per click, use Google for it. They have it so you can narrow the area down to the zip code/city that you want to target. A much better value than other options out there.
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Old 02-22-2010, 09:29 PM
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If your going to do pay per click, use Google for it. They have it so you can narrow the area down to the zip code/city that you want to target. A much better value than other options out there.
This is why I stay clear of pay per click

http://news.cnet.com/2100-1024_3-6090939.html
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