Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

why didnt people use my coupons


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-21-2010, 01:46 AM
lawn mowering
Guest
 
Posts: n/a
Default why didnt people use my coupons

spring 2009 I gave out 200 business cards and 300-400 door hanger and had a few poster around town but on everyone of the door hangers I had a $5 off coupon a few people said they got a doorhanger had me mow their lawn but they did not use the coupon and they never hired me after that I ask all my customers what they think of the lawn and they always say great in some form or another but they dont hire me again. Do coupons work and am I doing something wrong, or because it is for higher class people with a high income that it's tacky to use a coupon or "cheap"?
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 02-21-2010, 03:36 AM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 73
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by lawn mowering View Post
spring 2009 I gave out 200 business cards and 300-400 door hanger and had a few poster around town but on everyone of the door hangers I had a $5 off coupon a few people said they got a doorhanger had me mow their lawn but they did not use the coupon and they never hired me after that I ask all my customers what they think of the lawn and they always say great in some form or another but they dont hire me again. Do coupons work and am I doing something wrong, or because it is for higher class people with a high income that it's tacky to use a coupon or "cheap"?
Don't offer "single time mows" if that's what you are doing.

If customers know they can't hire you for just one cut, they'll either cough up the money to at least hire you for *X amount of times* or they can do it themselves. Which isn't a big problem.

Say, "The minimum I can be hired for is 4 cuts, I do not do single time mows. For me to cut your lawn today, I will have to charge you in advance for the rest of the 3 cuts" basically, get all the business you can out of your customers before they decide to crawl under a rock & never hire you again.

This keeps you there for 4 consecutive weeks, & you don't risk damaging your mower on overgrown grass.

People hire you for single time mows;

1. They just can't do it themselves on this/that specific day (very rare)

2. They waited until they got a fine from the city, & now they want you to tame the jungle they have created. (usually the case, & it sucks)

3. They are cheap & will eventually stress you out by debating about how you should do even more for their lousy money.


The customer will find use of that coupon, & will use it if they are entitle to hire you for an X amount of time.
Reply With Quote
  #3  
Old 02-21-2010, 07:05 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Quote:
Originally Posted by lawn mowering View Post
spring 2009 I gave out 200 business cards and 300-400 door hanger and had a few poster around town but on everyone of the door hangers I had a $5 off coupon a few people said they got a doorhanger had me mow their lawn but they did not use the coupon and they never hired me after that I ask all my customers what they think of the lawn and they always say great in some form or another but they dont hire me again. Do coupons work and am I doing something wrong, or because it is for higher class people with a high income that it's tacky to use a coupon or "cheap"?
I think I would do up a question sheet, short and simple and offer a second mow to these customers for something less than you charged.

I would write an opening statement saying we appreciated the opportunity to provide lawn care services to you, our company is seeking repeat customers and would appreciate your input, it would be better to have their email address so that they could complete and email it to you, I suspect this would increase the response rate or put something on your website that they could fiill in.

The question sheet should be structured to give you the feedback you need:

Were you satisfied with the quality of our work? Did you find our pricing reasonable? Would you be interested in a no obligation quote for fertilizing your lawn? We are looking to grow our services, we have found the best way to do this is customer feedback, are there services you would suggest such as Pressure Washing, moss removal from walkways, tree trimming etc.

People make assumptions and sometimes expect us to read their minds, it could very well be that these new customers expected you to take off $x.xx from the first mow even though they did not present the coupon and when you didn't they decided to not pursue your service, this may sound silly but we deal with some interesting clients that make far to many assumptions.

I run into this or at least did in tree cutting/chipping and excavation when I quoted the job, we now quote per hour and you can stop us anytime, that cured the issue but I lost or barely broke even on a few of the first jobs as the client assumed we would .................. Examples I quoted a tree clean up job, we walked the area together, I quoted and we received it. Crew shows up and does what I instructed then the owner all of a sudden expands the area we walked as they assumed something beyond the quote. Same thing happened in the excavation side for a school principal, I told him in writing they would need a retaining wall built and steps down to the new area, I neglected to add and we will provide a quote at your request, he assumed we were going to just do it.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #4  
Old 02-21-2010, 07:46 PM
The Cleaning Doctor's Avatar
The Cleaning Doctor The Cleaning Doctor is offline
Senior Member
 
Join Date: Nov 2009
Location: Helena, MT
Posts: 927
Rep Power: 5
The Cleaning Doctor is on a distinguished road
Default

I would do a % off instead of $5. That is really not a lot of money. 10% off looks like a lot more than $5 off. Just the way I look at it. Besides on a $45 mow job the discount would be $4.50 and you make an extra $.50. It all adds up in the end. People go shopping and they can not even calculate the sales tax in their heads and are surprised when they get to the register. Most of them won't figure out the total discount.
__________________
Pat
Reply With Quote
  #5  
Old 02-21-2010, 08:34 PM
ProCut TM
Guest
 
Posts: n/a
Default

coupons and gimmicks don't work.
quality jobs generate more work.
Reply With Quote
  #6  
Old 02-22-2010, 08:24 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

I'd love to see the door hanger and/or coupon you used.

I don't remember hearing any other lawn care business owner on here having a problem only getting one time cuts from their marketing material. So maybe the door hanger would give us a better clue as to why this happened?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 02-27-2010, 03:43 AM
ewr3000 ewr3000 is offline
Junior Member
 
Join Date: May 2009
Location: Texas
Posts: 2
Rep Power: 6
ewr3000 is on a distinguished road
Smile Dress to impress

i have a lot of high end clients they most of them are wankers lol one thing you might think of is how you dress yourself not saying you dress bad dont realy know but when i started i wore plain get dirty clothes but last year my buisness realy grew after i added uniforms for me and my crew they wernt even expinsive ones i went to K mart and found a blue and white striped button down shirt with a pocket its very light and not hot to wear it at all the brand is basic editions at k mart the sell for 7.00 for small to 9.99 for a 4X or 5X k mart keeps them in stock all the time but i bought the whole rack for my crew and when ever they need one i only make them pay for the price i bought them for which is Cheep as far as pants go they were blue jeans or k mart also has a kaki cargo shorts that most my employes love to wear excet when there on weedeater duty lol but they all say that they dont feal so hot wearing the the shirt and shorts and it looks realy nice if you pull up with a yard crew dressed to empress 60% of my costomers are ppl that saw my crew working on other lawns and they liked to watch us knock out a large lawn in 20 mins or less even if your doing the your company all by your self this is still a great way to get new clients thios year i allready went to k mart and picked out another shirt im gonna mix it up they got a green and white striped shirt im gonna make it like mon wed fri green and tues thurs blue i bet mixing it up this year will even give me more clients and i will be able to hire my second crew allrealy bought the truck and stuff so now i bet we can knock more lawns that are on the same blocks a lot quicker last year i had so many ppl wanting me to do there lawns but did not have the extra crew we stayed backed up all summer long because everyday we gained at least 2 new clients i got to a pont where i had to turn down work.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Coupons EmGr Lawn Care Marketing & Post your marketing material for review! 16 03-04-2008 09:16 AM
Got Coupons? Daniel Pepper Lawn Care Marketing & Post your marketing material for review! 3 02-26-2008 09:38 PM
Coupons EmGr Lawn Care Marketing & Post your marketing material for review! 2 02-26-2008 06:18 PM
Offer coupons ? justin_time Lawn Care Marketing & Post your marketing material for review! 11 12-13-2007 11:17 PM
Coupons tiedeman General Business Discussions 5 04-04-2006 11:09 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Walk Behinds and Texas...
SGL1
08-26-2014 03:53 PM
Yesterday 11:36 PM
by SGL1
7 254
snowplowing
jshak40
Yesterday 07:20 AM
Yesterday 07:55 PM
by jrs.landscaping
5 118
Brake job!
kslawn
08-30-2014 07:49 AM
Yesterday 05:57 PM
by 04bluesilverado
5 162
Trailer tires
J.A.S.LawnService
Yesterday 10:17 AM
Yesterday 11:39 AM
by stevef1201
1 67
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
08-31-2014 05:55 PM
by stevef1201
3 117
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
08-31-2014 04:48 PM
by avetslawncare
6 238
New to the industry-...
Lsmain
08-31-2014 10:53 AM
08-31-2014 10:53 AM
by Lsmain
0 90
Sod
RosalesLawnCare
08-27-2014 03:47 PM
08-30-2014 07:00 PM
by RosalesLawnCare
2 181
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
08-30-2014 05:04 PM
by stevef1201
1 113
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
08-30-2014 09:49 AM
by BLC7
10 415
Hello! New here and...
CaliforniaFriendly
08-29-2014 11:30 AM
08-29-2014 05:39 PM
by jrs.landscaping
1 136
Stihl engine isn't...
Marcintosh
08-12-2014 08:30 PM
08-28-2014 09:28 PM
by Marcintosh
12 556
Hello
jawnebgoode
08-28-2014 08:37 PM
08-28-2014 08:37 PM
by jawnebgoode
0 76
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
08-28-2014 05:06 PM
by kurtwin
0 103
Softball field
kslawn
08-15-2014 09:28 AM
08-28-2014 12:01 PM
by Steve
16 638
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
08-28-2014 11:58 AM
by Steve
5 241
Say Hello !!!
Steve
03-19-2007 11:18 AM
08-27-2014 08:33 PM
by kurtwin
1,187 331,290
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
08-26-2014 04:21 PM
by ExtremeLawncareServices
110 6,694
How do I approach...
Bradcook21
08-21-2014 01:48 AM
08-26-2014 05:08 AM
by Billy Goat
12 540
Tender Process
M2Dave
08-24-2014 12:31 PM
08-25-2014 04:14 PM
by Steve
2 222
Grass hopper mower
ExtremeLawncareServices
12-05-2013 08:51 AM
08-25-2014 04:02 PM
by Steve
26 3,880
Need help pricing basic...
Bradcook21
08-22-2014 01:21 AM
08-22-2014 01:05 PM
by Steve
2 313
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
08-22-2014 01:01 PM
by Steve
6 388
yearly contract help...
jrob0691
08-21-2014 04:09 PM
08-22-2014 12:48 PM
by Steve
1 258
Pampas bushes
Bradcook21
08-22-2014 01:30 AM
08-22-2014 07:17 AM
by grassdoctore
1 230
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
08-21-2014 08:50 PM
by phlawncare
2 267
Fuel Can Spouts
Shark1611
08-16-2014 09:09 AM
08-21-2014 08:23 PM
by SGL1
11 512
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
08-21-2014 05:03 PM
by stevef1201
6 768
Hello
M2Dave
08-21-2014 12:32 AM
08-21-2014 01:38 PM
by Steve
1 237
New Landscaping Business
rekon32
08-16-2014 02:26 PM
08-21-2014 12:33 PM
by SouthallMowing
8 571
Downed Tree Chop Bid
WesleySnips
08-16-2014 03:47 PM
08-20-2014 01:44 PM
by SGL1
10 539
60 inch honda/bunton...
pblawncare
08-17-2014 11:30 AM
08-18-2014 03:19 PM
by Steve
2 281
Replacement Parts -...
nicholas-KC
08-16-2014 08:40 AM
08-18-2014 03:16 PM
by Steve
4 393
Preparing the soil
Billy Goat
08-16-2014 06:18 PM
08-18-2014 03:01 PM
by Steve
1 307
What to pay help
phlawncare
08-04-2014 08:33 PM
08-18-2014 10:33 AM
by jrs.landscaping
29 1,139
Hello
Jeff1
08-07-2014 11:18 PM
08-15-2014 11:53 PM
by Jeff1
11 594
Lie #2 RESIDENTIAL...
ExtremeLawncareServices
01-06-2014 05:02 AM
08-15-2014 01:46 PM
by mattthelawnguy
54 6,711
Need help 30 HP koler...
Shady Grady
08-01-2014 03:31 PM
08-15-2014 08:46 AM
by kslawn
18 772
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
08-14-2014 02:37 AM
by BlackRain75
12 1,972
first year update
cmdlawncare
08-12-2014 05:41 PM
08-13-2014 03:29 PM
by Steve
1 400
Hello from Jacksonville,...
JM Lawn Care
08-10-2014 07:15 AM
08-13-2014 07:04 AM
by Sprinkler Buddy
9 520
Hello everyone new to...
maddyandrays
08-11-2014 04:51 PM
08-12-2014 08:58 PM
by Shark1611
2 354
Walk behinds
hpruitcei
08-07-2014 06:28 PM
08-12-2014 02:35 PM
by mattthelawnguy
7 627
New name help
stevef1201
08-10-2014 04:27 PM
08-12-2014 12:03 PM
by Steve
6 506
my little green dilemmas
Lawn Techie
08-03-2014 11:47 AM
08-11-2014 01:20 PM
by Steve
7 602
what the best...
CleanCutsLLC
08-02-2014 01:02 AM
08-11-2014 01:16 PM
by Steve
6 653
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
08-11-2014 01:19 AM
by ExtremeLawncareServices
13 905
Covering all the bases
janslawncare
08-08-2014 10:11 AM
08-08-2014 01:41 PM
by Steve
1 445
New from Florida
ADE
08-06-2014 08:40 PM
08-08-2014 01:32 PM
by Steve
4 509
JOB - Landscape Install...
janslawncare
08-08-2014 10:06 AM
08-08-2014 10:06 AM
by janslawncare
0 400
» Popular Tags
advertisement apartment complex article marketing bid blades charge christmas lighting courtesy call credit card processing customers decorating ditches ecosymbiosis employee problems escrow exmark ferris first truck fundraiser georgia gopherhaul grass gravely gravely 34" zero turn growing a lawn care business holiday lighting honda how much to charge kawasaki landscape services lawn lawn care lawn care business book lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo leaf removal lighting brass outdoor lights marketing native plants new buisness online classifieds outdoor environments podcast pto redmax rotating running a business savannah scag season seo snow snow plowing sprayer starting a business steep lawns stihl sulky toro toro grand stand trimmer rack turfgrass consulting walker zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 06:18 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 06:18 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy