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Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

I am not tring to lowball, I have little overhead


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
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Old 02-14-2010, 07:05 PM
Leon Leon is offline
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Default I am not tring to lowball, I have little overhead

Hello, just wanted to get some thoughts on these postcards, and referrals handouts. Before you all jump on me about the low prices of townhomes, I have to say the goal is to get about 10 plus in the same area. I don't have any over head I own all my stuff, however I do plan to get a trailer and a bigger mower. As of now I have a cargo van so loading/unloading is really fast. I can do a townhouse in about 10-15 mins total. What do you think about the marketing info above. I am going to have 5-10,000 postcard full color front/back printed this will cost me around $280. My goal for townhomes is 300 customer for a total of $15,000. Any advice
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Old 02-14-2010, 08:48 PM
psparaco psparaco is offline
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did you forget to attach ur postcard? i am not sure what your asking.
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Old 02-15-2010, 05:58 AM
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When you make a post, scroll down a bit below where you type and there is a button that says manage attachments.

Click on that and it will allow you to attach files to your post.
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Old 02-15-2010, 06:10 AM
cklandscapingorlando cklandscapingorlando is offline
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Owning or not you still have the same overhead. You have to fix them, replace them, fuel, tax, ins both on te truck and the comp, buis lisc, workers comp, and on and on. You only want 15,000 for 300 homes? Man that should be bringing in 200,000-300,000 easy.
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Old 02-15-2010, 08:15 PM
Leon Leon is offline
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Here are some of my marketing items, Will I do want to make more. This is just a 3month special. Once I have a good relationship with the customer I will upsale them. I you guys think this is just to crazy please let me know. but to be honest I can live on $12,000plus per month.
Attached Images
File Type: jpg 12.50 promo postcard.jpg (134.1 KB, 32 views)
File Type: jpg 2010 backside#2.jpg (128.5 KB, 23 views)
File Type: jpg lawnbuck4 front.jpg (422.3 KB, 23 views)
File Type: jpg lawnbucks4back.jpg (340.5 KB, 19 views)
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Old 02-15-2010, 09:32 PM
ProCut TM
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I have never had anyone bite on a gimmicky flyer or referral bird dog credit.

has anyone had luck with this type of marketing?
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Old 02-15-2010, 10:01 PM
Leon Leon is offline
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is your question in response to my marketing info? (Lawn Bucks)
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Old 02-15-2010, 10:19 PM
ProCut TM
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yes the lawn bucks is a referral fee/credit/cash/bird-dog many names for it.
has it worked for you? I find most of my customers are not looking for a hand out they are happy to help me. someone with integrity is not going to refer you unless you provide quality work regardless of money involved.

edit: I'm not saying don't try it I just want to know if it has worked for anyone.
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Old 02-15-2010, 10:46 PM
Leon Leon is offline
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Well, this will be my 1st season handing them out, so time will tell. However in these time $20 bucks off a bill is not a bad deal. Just say if you were a customer and you were going to refer me anyway but you got sidetracked, if i give you a $20 bill/lawn bucks. You would most likely get on the phone or put the lawn bucks somewhere where you find easy so did't forget. It's not proven but hey why not. Also if I am i a garden center and I see you shopping for lawn item, and I walked up to you and handed you the lawn buck it would start a convo right there. if anything it is a great ice breaker good for estimates also. Thanks for the feedback so what do you think about the postcards?

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Last edited by Leon; 02-15-2010 at 10:48 PM. Reason: changes
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Old 02-15-2010, 10:57 PM
ProCut TM
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the post cards look nice they might be a touch busy though
I've found the simple works best.

how long have you been in business?
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