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Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

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Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
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  #11  
Old 02-11-2010, 09:53 PM
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CHEESE2009 CHEESE2009 is offline
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Originally Posted by ProCut TM View Post
it's cheaper to leave it B&W and print on colored paper.

Yes it is, though I did that last year & I want to try something new.


I don't like seeing the CATCH on there either I think it will hurt more than help

Well it's not that intimidating of a catch. You get me a customer, you get a $15.00 buffet certificate, a free fall cleanup which is a $100.00 value.

When they look at it, they will say, "what a phony catch, this company must be crazy" as they call up their neighbor.

I will give some of them a $65.00 service fee per month without getting me any customers (I will write 0 in the box), though I figured I'm already giving them enough, so without putting in some form of catch I would be shooting myself in the foot. At $65.00 they either hire me or they don't & it doesn't bother me. So I make it work to my benefit, kinda like bartering. You hire me along with your neighbor, you both get a less expensive service bill.

I want them to KNOW that I am offering such a great deal. If I just basically put, "$65.00 for lawn service" they would say, "that's probably what everyone charges anyway, open the garbage"

though with the catch, they know it's a deal & will be more interested in researching my competition & finding out if my offer is in fact the best.

Another example:

If I saw a lemonade stand that said, "$1.00 a glass", I'd assume it's the regular price throughout the town, the sign failed to make me believe that it's a good offer & I will most likely pass.

If I saw a lemonade stand that said, "If you & your friend each buy a glass of lemonade, each glass will only be 50cents each!"

This sign will make me believe that I am getting a better offer than usually, that I have a golden opportunity at the moment, & I will act upon it & buy my friend & I a glass of lemonade.

-/-/-/

There are also deals where if you buy one burger, it's $1.50, if you buy two burgers, each burger will only cost you $1.25.... You put in a bit more $-effort-$ (though you don't have to) & you get double of what you want for a better price.

I would like a burger right now.

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  #12  
Old 02-11-2010, 10:15 PM
XtreemGreen XtreemGreen is offline
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I agree with ProTurf... B/W is cheaper.. So try this... Make 100 or 200 in color and see how it goes... Because the majority of those fliers are going into the trash.. That equals money wasted..

Years ago I printed all color on colored paper...Although I got all the paper free and did all the printing myself, I didnt get a single call out of 500 fliers affering "first month free"...

but I am cheap and find the cheapest way to do everything..
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Old 02-12-2010, 02:10 AM
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CHEESE2009 CHEESE2009 is offline
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I agree with ProTurf... B/W is cheaper..

White Paper + Black Ink = Crap, useless.

White Paper + $Colored Ink$ = Similar price as $Colored Paper$ + Black Ink

Colored Paper + Colored Ink = Is what I'm aiming for, some off white heavy duty paper. Sure it's more expensive, but flyers have been a waste of money from the beginning of time.

If the potential customers have a problem with the design of my flyer, too bad for them. Only lower end properties are receiving it anyway.

Other than these flyers (1/4th of my marketing campaign), the only other thing I plan on doing this year is selling my services personally to people I meet.


So try this... Make 100 or 200 in color and see how it goes... Because the majority of those fliers are going into the trash.. That equals money wasted..

Either way flyers no matter what color, shape or form, they are all a waste of money. The only thing that actually matters is if the customer receives my business card which will be folded into the flyer.

My flyer is a simple promotion & nothing more.


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