Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Direct Mail Question


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-06-2010, 04:05 PM
Savesutime09
Guest
 
Posts: n/a
Default Direct Mail Question

Has anyone tried advertising in money mailer or any of the coupon mailings that go out? If so what kind of response did youn get from it. I ask because 5000 door hangers is going to be $370. 10,000 direct mail in the coupon pack would be $425. Trying to decide which method might be better.


Thanx
Stuart
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 02-06-2010, 05:08 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 73
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by Savesutime09 View Post
I ask because 5000 door hangers is going to be $370. 10,000 direct mail in the coupon pack would be $425. Trying to decide which method might be better.
I'm also very curios about this.

It's only a $55.00 difference, which is pretty good. If you can afford it, go for it.

Though I'm not exactly sure how the direct mail companies do this, I know of one company that has you design your ad on their site & the quality is pretty crappy.

They make it seem simple, but I'd like to know how simple. How does the presentation look vs a door hanger.
Reply With Quote
  #3  
Old 02-07-2010, 04:32 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,519
Rep Power: 10
Steve has disabled reputation
Default

We have seen others on the forum use such direct mailings before. I don't remember any of the results being good.

Here is a post that talks about valupak and the offers I have seen in their coupons.

Such direct mailing will blanket an area. But your message is going to be stuffed in there with 5+ other businesses offering the same services potentially at lower prices, so how will you stand out in such an environment?

If you distribute marketing material door to door, you get to harness your sales skills and talk to potential customers.

What's your thoughts on that?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 02-07-2010, 07:30 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 73
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Such direct mailing will blanket an area. But your message is going to be stuffed in there with 5+ other businesses offering the same services potentially at lower prices, so how will you stand out in such an environment?
Excellent point!

When I get my mail, it's bundled with ads & stuff which I throw out instantly.

I think my marketing material will stand out more if it's not packaged with everything else.

An example would be, I'd pick a $5.00 bill off the ground, though I wouldn't pick that $5.00 bill off the ground if it's surrounded by poop.
Reply With Quote
  #5  
Old 02-07-2010, 08:11 PM
XtreemGreen XtreemGreen is offline
Senior Member
 
Join Date: Sep 2008
Location: Pasco, Fla
Age: 44
Posts: 429
Rep Power: 7
XtreemGreen is on a distinguished road
Default

Quote:
Originally Posted by BREEZE2009 View Post
Excellent point!

When I get my mail, it's bundled with ads & stuff which I throw out instantly.

I think my marketing material will stand out more if it's not packaged with everything else.

An example would be, I'd pick a $5.00 bill off the ground, though I wouldn't pick that $5.00 bill off the ground if it's surrounded by poop.
Shoot...I would....Money is money...
As far as sales ads...Ous comes packed into our flyers...I keep the flyer, chuck the rest..
Door to door you have a better chance of the home owner looking at it other tha just tossing it..
In the past, Ive gotten many calls.. Most for estimates, some from complaints..
I make and print all my own flyers refilling my printer ink myself... Saves alot of money, but takes more time..
__________________


In Memory of My Dad..1943-2008..Gary "Snuffy" Smith
Reply With Quote
  #6  
Old 02-08-2010, 04:21 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,519
Rep Power: 10
Steve has disabled reputation
Default

Quote:
As far as sales ads...Ous comes packed into our flyers...I keep the flyer, chuck the rest..
Door to door you have a better chance of the home owner looking at it other tha just tossing it..
Can you tell us a little more of what you mean? Are you using the valu pak?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 02-08-2010, 07:21 PM
Savesutime09
Guest
 
Posts: n/a
Default

Yes, It is a similar package to valu pak. What do you think I could expect for a return on 10,000?
Reply With Quote
  #8  
Old 02-09-2010, 04:24 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,519
Rep Power: 10
Steve has disabled reputation
Default

Quote:
What do you think I could expect for a return on 10,000?
I couldn't give you any numbers. I haven't seen these work out too well. You won't know how many other lawn care businesses are in there and you can't make quick changes if you find you need to alter your message with them.

I don't know if they would tell you but it would be interesting for you to know how many lawn care businesses have used their services and how many are repeat users. If there weren't many, it might be a sign that it's not a good idea.

Keep us posted on what you decide to do.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Direct mail lawn care marketing offers Steve Lawn Care Marketing & Post your marketing material for review! 26 04-21-2009 04:45 PM
Direct Mail Marketing agrilawn Lawn Care Marketing & Post your marketing material for review! 47 10-20-2008 08:57 AM
10 Key Elements to Rockiní Direct Mail Sales Lette Steve Lawn Care Marketing & Post your marketing material for review! 0 03-02-2007 11:15 PM
mail merge question Fastcutz Gopher Software Support Archived Question & Answers - Read Only 1 09-20-2003 07:17 PM
flyers or direct mail? Clearview Lawns General Business Discussions 2 06-07-2003 12:58 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
hey everyone
robert8509
10-22-2014 08:16 PM
Yesterday 11:07 PM
by robert8509
7 216
raking leaves ?
robert8509
10-22-2014 09:19 PM
Yesterday 11:05 PM
by robert8509
9 271
Leaf removal
madmedic8575
Yesterday 04:14 PM
Yesterday 04:14 PM
by madmedic8575
0 52
new to the forum
madmedic8575
Yesterday 02:52 PM
Yesterday 02:52 PM
by madmedic8575
0 49
Lawn Care business...
crieg122
10-23-2014 01:23 PM
Yesterday 01:11 PM
by Steve
4 187
My Newest Toy (B.P....
Dan Tanner
10-23-2014 05:50 PM
Yesterday 01:02 PM
by Steve
1 126
Pressure Washing Like a...
TNTurf
08-01-2014 11:47 PM
Yesterday 01:00 PM
by Steve
11 892
12 Years in Business!
Chilehead
10-23-2014 08:07 AM
10-23-2014 11:08 PM
by Chilehead
2 145
Dealing With Gas Can...
Mr. Mow
10-21-2014 01:41 PM
10-23-2014 11:06 PM
by Chilehead
9 348
Cheapskate Landlord...
Mr. Mow
10-20-2014 06:33 AM
10-23-2014 05:55 PM
by biglee
13 458
Hi from SoCal
Jmoney
10-23-2014 11:29 AM
10-23-2014 12:51 PM
by Steve
1 114
Workmans compensation...
CDLAWNCARE
10-15-2014 08:05 AM
10-23-2014 12:33 PM
by Steve
5 569
Pda
stevef1201
10-18-2014 02:05 PM
10-23-2014 06:12 AM
by ringahding1
4 396
Leaf Box & Loader Set...
ringahding1
10-21-2014 06:20 AM
10-23-2014 05:13 AM
by ringahding1
5 290
Hello, from TEXAS
sanchez5
10-17-2014 09:56 PM
10-22-2014 01:27 PM
by Steve
6 463
Organic Lawn Care...
NHray
10-17-2014 06:05 PM
10-22-2014 01:23 PM
by Steve
3 440
Hi Steve From West...
Mr. Mow
10-21-2014 01:59 PM
10-22-2014 01:19 PM
by Steve
1 212
Help a brother...
tbtigers03
09-28-2014 11:41 AM
10-22-2014 08:51 AM
by ringahding1
12 1,578
first year update
cmdlawncare
08-12-2014 05:41 PM
10-22-2014 07:47 AM
by ringahding1
4 1,405
What parts do you carry...
Just for Cuts
10-17-2014 09:08 AM
10-21-2014 01:36 PM
by Mr. Mow
16 710
Jungle to Beautiful
stevef1201
10-17-2014 09:54 AM
10-21-2014 01:26 PM
by stevef1201
11 565
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
10-21-2014 01:19 PM
by ExtremeLawncareServices
158 11,484
Sunny Beach Tennis...
SGL1
10-19-2014 11:24 PM
10-21-2014 01:04 PM
by SGL1
4 314
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
10-20-2014 08:34 PM
by biglee
10 1,887
Look out Bob Villa -...
Mr Dave
09-30-2014 10:06 AM
10-20-2014 05:42 PM
by SGL1
7 1,376
how to fi d commercial...
mchampion319
10-19-2014 09:50 PM
10-20-2014 04:41 PM
by Steve
1 278
Hello From Tennessee
mrmann901
10-17-2014 10:02 PM
10-20-2014 04:24 PM
by Steve
1 352
questions on order to...
jack2048
10-13-2014 11:15 AM
10-20-2014 03:27 PM
by Mr. Mow
15 803
This sucks...
Matther777
09-18-2014 04:56 PM
10-20-2014 02:14 PM
by Steve
14 2,265
Cement mixer
KevinsLawns
10-15-2014 08:03 PM
10-20-2014 02:11 PM
by Steve
7 545
Hello ! New guy Rob here
RWorthley1
10-17-2014 04:05 PM
10-20-2014 02:09 PM
by Steve
1 384
Snow Blowing
gwilson98
10-12-2014 02:21 PM
10-17-2014 02:51 PM
by Steve
6 723
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
10-17-2014 07:49 AM
by SGL1
6 1,027
Grasswhoopins.com Anyone...
GRASS WHOOPINS
06-21-2011 11:38 PM
10-16-2014 01:30 PM
by ExtremeLawncareServices
42 9,395
I Want to buy old...
ExtremeLawncareServices
10-10-2014 10:04 PM
10-15-2014 09:12 PM
by ExtremeLawncareServices
6 746
Say Hello !!!
Steve
03-19-2007 11:18 AM
10-15-2014 06:43 PM
by NHray
1,190 340,351
Do you find weed eating...
chuck2s
10-15-2014 02:10 PM
10-15-2014 02:10 PM
by chuck2s
0 470
Incorporating &...
WesleySnips
10-01-2014 09:39 PM
10-15-2014 01:37 PM
by kslawn
20 1,570
Falling into business
stellarmowing
09-28-2014 04:35 PM
10-15-2014 05:57 AM
by ringahding1
8 1,578
Apartment Complex and...
lxarth
06-22-2011 01:10 PM
10-14-2014 06:25 PM
by jrs.landscaping
42 9,668
I LOVE hedge trimming
stevef1201
10-13-2014 09:05 AM
10-14-2014 01:06 PM
by Steve
5 603
Help with seeder...
ExtremeLawncareServices
10-09-2014 07:39 AM
10-13-2014 08:09 PM
by ExtremeLawncareServices
5 764
The Market watch
WesleySnips
10-12-2014 08:47 PM
10-13-2014 05:40 PM
by SGL1
3 606
Help pricing a large...
Bradcook21
10-07-2014 06:49 AM
10-13-2014 02:00 PM
by Steve
7 952
leaf removal
Double J LLC
10-03-2014 04:24 PM
10-13-2014 06:46 AM
by Billy Goat
19 1,607
Acerage Rake
acrajchel
04-23-2014 07:23 PM
10-12-2014 10:53 PM
by SGL1
2 921
John Deere z235 Deck
WesleySnips
09-29-2014 06:02 PM
10-12-2014 06:20 PM
by kslawn
25 1,737
Credit card contract
SGL1
10-06-2014 05:31 PM
10-12-2014 03:40 PM
by SGL1
18 1,143
Truck craft dump bed...
ExtremeLawncareServices
10-04-2014 08:41 PM
10-10-2014 11:35 AM
by Steve
7 1,049
First Time River Rock...
berryjam
10-09-2014 06:09 PM
10-10-2014 11:08 AM
by Steve
2 688
» Popular Tags
4wd apartment complex article marketing bark bid blades bob villa care charge collections collections subcontractor decorating ditches edging employee problems equipment rental estimate exmark ferris four wheel drive fundraiser gopherhaul gravely growing a lawn care business hardscapes honda how much to charge installation introduction landscape services lawn lawn care lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website marketing monthly mr dave mulch new mower past due podcast promotion pto redmax reo running a business scag search engine optimization seo shell small engine repair snow starting a business steep lawns steve stihl theft of services top dresser toro toro grand stand trimmer rack truck new used landscape turfgrass consulting walker won't return wood
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 12:54 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 12:54 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy