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Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

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Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
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  #31  
Old 01-28-2010, 08:11 PM
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If it is just mowing I give the customer the quote on the spot if they are home. If it is more than mowing, and I need to figure material costs etc. I set up a time to deliver the proposal. The point is to require the client to meet you in person when you give the proposal, whether it is right then or at a second date, but do not give the client the estimate over the phone, or in the mail. Also, as I stated above I send the regular clients a thank you letter at the end of the year, not after every mowing, or monthly etc. This is all out of the book by John P. Davis. His tree care business is very successful and reputable in the Dallas-Fort Worth, Texas area, so this guy knows what he's doing, and these principles are proven to work. Check out his website: jdavistreecare.com very impressive
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  #32  
Old 01-28-2010, 10:23 PM
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The point is to require the client to meet you in person when you give the proposal, whether it is right then or at a second date, but do not give the client the estimate over the phone, or in the mail.
That makes sense, but sometimes we see situations where a commercial client wants the bid mailed to an address. Have you ever been in such a situation? What is the best way to handle that?

Also when you present the bid in person, do you go through each part of the bid and why the cost is what it is? Or do you let the customer look at it and then you might ask at the end if they have any questions?

How much of a presentation goes on and how much of getting the bid comes down to the sales performance you can put on during the presentation?
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  #33  
Old 01-30-2010, 01:22 AM
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ok I have a question in regards to marketing and striping. I have never done striping before but have done tons and tons of research on it from how to do it, how to make a push mower homemade striper, etc. Should i put on my flyer that i can do striping for lawns on request or just do it when i do a lawn? I am not sure if this is something that potential customers would have a clue what the hect i am talking about. for those of you here who do striping. Is this something you do on every one of your client's lawns? Also in making a homemade striping kit for my mower. Which is better... A galvanized pipe with pebbles or Quick dry cement? or a pvc pipe with pebbles or quick dry cement? common sense tells me 2 things a metal pipe galvanized or not will rust through oxydation but would provide a heavier more defined stripe. A pvc pipe would weigh less but be more durable. if in the event a pvc pipe contacted ur blade for some retarded reason. u'd cut the pipe in half. the metal pipe would mess ur blade or bend it. I plan to which ever i install to the debris flap, attach a rigged up pulley system that would allow me to raise and lower it to allow me to back up and such. i also thought of jimmy rigging it so i could adjust the amount of pressure it applies to the lawn to adapt to different turf types. or if i was really creative. Design some sort of switch attached to the rear wheels that when it senses the mower going in reverse , it automatically lifts the weight. with a manual override and another feature that when the mower is shut off, its puts the weight in the storage position and when you start the mower, it drops the weight but i think i am just over thinking a simple thing. here i go with my engineering brain again lol.

Next question. I have read that a typical homemade striper should be atleast 2-6" diameter pipe. of course the thicker the diameter. the great the volume of material you can put in it. how much weight is seriously needed to get good striping?

Example A

A 1" diameter pipe at 24 inches would hold 75 cubic inches of material
-135 lbs/cf (cubic foot) of cement at the above volume would weigh 1.40 lbs
-95 lbs/cf of earth at the above volume would weigh 0.98 lbs
-120 lbs/cf of gravel with sand at the above volume would weigh 1.25 lbs

Example B

A 2" diameter pipe at 24 inches would hold 75 cubic inches of material
-135 lbs/cf of cement at the above volume would weigh 5.85 lbs
-95 lbs/cf of earth at the above volume would weigh 4.13 lbs
-120 lbs/cf of gravel with sand at the above volume would weigh 5.21 lbs

Example C ( seems too large for a push mower or riding mower)

A 4" diameter pipe at 24 inches would hold 302 cubic inches of material
-135 lbs/cf of cement at the above volume would weigh 23.59 lbs
-95 lbs/cf of earth at the above volume would weigh 16.60 lbs
-120 lbs/cf of gravel with sand at the above volume would weigh 20.97 lbs

These calculation does not include the weight of the pipe itself empty and assembled depending on its material (pvc or metal).

Ok i bored you all with math enough tonight. Any help with my questions would be appreciated.

Paul
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  #34  
Old 01-30-2010, 10:14 PM
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ok I have a question in regards to marketing and striping. I have never done striping before but have done tons and tons of research on it from how to do it, how to make a push mower homemade striper, etc. Should i put on my flyer that i can do striping for lawns on request or just do it when i do a lawn? I am not sure if this is something that potential customers would have a clue what the hect i am talking about. for those of you here who do striping. Is this something you do on every one of your client's lawns?
Let me add a thought to this question and I hope others can add their view on the other.

From those I have seen who do stripe the lawns, they promote something to the effect of making your lawn look like a ballfield with the deep stripes. They tend to show pictures of what the lawns look like after they mow.

I think if you can do it, you should because it will certainly stands out from other lawns in your area. It's by standing out that people will be inclined to ask the home owner, who services their lawn.

Making all your lawns stand out, makes you stand out and that should bring you in a lot more business.
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  #35  
Old 01-31-2010, 07:58 PM
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If its a commercial client, and they want the bid mailed, or whatever, I just do whatever they ask. Commercial bids are so cut throat that you want to do everything under the sun to oblige anything they ask when giving a bid. On the residential I just give them the bid and let them review it, then ask if they have any questions. But yes, to answer your question the whole purpose of delivering it in person is the presentation. Here is the scenario: I show up at the prospects home. My truck is clean. I am dressed well and professional. I take my time assessing the property and write up a professional proposal, and leave it on the door for when they get home. Another guy shows up to give a competing bid. They drive up with a truck that is rattling, the fenders are about to fall off. They stumble out of the door with a ciggarette hanging out of their mouth, beer on their breath, and their shirt undone. But you know what? They write up a proposal and leave it also, and when the client gets home what do they see. Two pieces of paper, and they will go on price every single time instead of value.
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Old 02-01-2010, 12:37 AM
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They write up a proposal and leave it also, and when the client gets home what do they see. Two pieces of paper, and they will go on price every single time instead of value.
That is a very good point! When all you have is those two pieces of paper, ultimately all you have to compare is price. So that is where being in person and using your sales skills comes into play.

Quote:
These calculation does not include the weight of the pipe itself empty and assembled depending on its material (pvc or metal).

Ok i bored you all with math enough tonight. Any help with my questions would be appreciated.
I dont know but I think it would be great to experiment with.
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