Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

marketing


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #21  
Old 01-26-2010, 10:59 PM
GrassGuy309
Guest
 
Posts: n/a
Default Math Question

Sorry to have to say this but I cannot understand the math. The number
.001% actually means 1 out of 100,000. However, .1% means 1 out of 1,000 so I think this may be what you are going for? I am really interested in your statistics just a little confused on the numbers. Looking forward to reading your next post.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #22  
Old 01-27-2010, 12:51 AM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 73
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by GrassGuy309 View Post
Sorry to have to say this but I cannot understand the math. The number
.001% actually means 1 out of 100,000. However, .1% means 1 out of 1,000 so I think this may be what you are going for? I am really interested in your statistics just a little confused on the numbers. Looking forward to reading your next post.
If there is one thing you should know. I got 0's throughout my entire high school career.

I make my own math up! LOL

But no no. From what I presented, basically you put in your own information.

the percentages or either your marketing or amount of customers.

A better example:

0.1% are willing to hire per card.

0.1 x 30 cards placed out in May in one dep = 3 customers in the middle of May


In the beginning of lawn service & placing cards in convenient stores, I have only received 3 customers.

Usually I only put 30 cards in each store, & during this time - it was the only store I had put them.

So I pretended I knew how to "math" & figured out that .1 x 30 cards = 3 customers.

So for every 30 cards, I should expect 3 customers in theory.

So if you were to place business cards in a convenient store, remember how many you place, & how many customers you have received from it.

Then put my math to the test.

.1 x [how many cards you left in the store] = _____ customers... Now is this pretty much the truth? Did you actually receive _____ customers?

I'm trying to figure out if my % is lower or higher compared to others around the world.

One day, my math will make sense, LMAO.

Graduation, write what you want to be when you grow up & it will be in the year book.

Scott: I want to be a mailman, I can do a lot with the space in my mail truck.

Everyone else: Astronaut, Doctor, Lawyer, Pro Athlete, Teacher, etc

Nope, I wanted to be a mailman!
Reply With Quote
  #23  
Old 01-27-2010, 09:45 AM
legendlawn's Avatar
legendlawn legendlawn is offline
Member
 
Join Date: Oct 2008
Location: Andover, KS
Posts: 93
Rep Power: 6
legendlawn is on a distinguished road
Default

Yes, I think it is better to send the letter after you bid, because you don't want the client to feel pressured. This is more of just a simple thank you, for giving us the oppurtunity to bid, with maybe a short inference to scheduling the job. When you call, it sounds alot more like you are trying to make a hard sell. Remember if you follow the steps of the procedure, you have already met the client in person twice. Once to assess the project, and again to deliver the proposal.
Yes, the thank you letter after completion is, short simple and to the point. I just have a template on my computer where I can plug in the clients address and send it off.
No, I would not reccomend calling the client and following up if it is a regular mowing client after every mowing. Just send them a thank you letter at the end of the season.
__________________
Logan Hershberger
Reply With Quote
  #24  
Old 01-27-2010, 12:07 PM
psparaco psparaco is offline
Senior Member
 
Join Date: Apr 2009
Location: Rosedale, Maryland
Age: 37
Posts: 199
Rep Power: 6
psparaco is on a distinguished road
Default

ok to clear up everyone's math. My dad made a point that i knew alot of math up to calculus. 0.1 = 1/10th, 0.01 = 1/100th, 0.001, 1/1000th, and so on.

Based on my experience last year which was door to door flyers in a mailbox with no interaction with my clients prior to them calling me. i achieved the following results:

first client i had for 3 years just cause she needed someone to cut her grass and i had a mower. i had a daytime job so landscaping wasnt even a dream at the time. When i lost my job. the following week i designed and printed out several flyers and drafted up a contract and browsed all over this awseome forum. Here are the results:

passed out 22 flyers on 04/09/09, 7 hired me. by the end of april.

7/22 = 31.8% clients gained
i had automatically 4 clients not included in those numbers. my parents, grandmother and mother in law. and the neighbor who hired me 3 years ago.

so total as of may 2009, 11 clients with total of 22 flyers passed out or a 50% gain

4 clients i gained between august to september from the existing clients. either they were neighbors or they saw me in the neighborhood.

On 09/09/09 i passed out 56 flyers in a neighbhood about a mile away. and about 2 weeks later i received calls and gained 8 more clients.
8/56 = 14.2% clients gained

my roster of clients was increased to 23.

In october of 2009. i posted an ad on my facebook wall and within 3 days. i had 1 client signed. someone i went to highschool with. and he is signed for this year. i also mowed his property twice b4 the end of the season.

so grand total i should have 24 clients however, 5 i lost. 1 moved, 1 failed to pay me in a timely manner and i dropped them and 1 bought their own mower and 2 were a one time service.

so close of 2009. i was sitting with 19 clients.

so end result

24 total clients for 2009
78 flyers passed out

19 out of 24 of them were flyers referrals which is 24% gain

4 referred from friends/saw me in neighborhood out of 24 total is 16% gain

1 internet referral out of 24 is 4% gain

overall 24 gained from 78 flyers is 30.7% gain not bad.

ok so i lost 5 due to various reasons. thats 20% of my roster i lost.

so far for 2010, i have posted advertisements on facebook, craigslist, on google itself. if you search for lawn care in my actually zipcode. my name comes up out of like 5. not many of us. I am holding out until end of february to pass out door to door flyers. i have surveryed several neighborhoods within 20 miles of my home. certain ones. and yes i counted every single home on google earth. I have round about total of 2500 flyers to produce and pass out. and thats if i get enough money to pass them out. to be safe i would like to make up 5000 flyers. My dad's is secretary of his lodge cause he is a mason. and he referred me to his printer he uses. they quoted me 99.95 for 5,000 copies. the best deal i found by far. there are a few other neighborhoods i intend to target for lawn care. I have 2 people willing to work for me. 1 i dont have to pay. my fiance. she has helped before and done an awesome job.

now if i end of passing out 2500 flyers and get another 30% gain. holy horny toads. i'd add 750 clients. i'd have to upscale my business hardcore. add 10-15 employees, 3 crews of 5, omg i'd be overwhelmed. but again this is all what if. not reality but my stats from last year proved to be impressive.

back to my total from last year 2009. 19 existing clients. 2 are single family homes, 17 are townhouses/rowhomes.

my goals for this year are as follows:

purchase a small trailer for my car and a hitch. definetely need that. a 32" walkbehind mower with a sulky cause as of now, 70% of my client base have gated backyards and nothing wider then 40 inches is getting through.

My current equipment is a weedeater 22 inch push mulching mower, gas trimmer, gas hand held blower, 200 foot of electric cord for my hedge trimmer, 22 inch wide gas powered snow blower and thats it. i was given another mower exactly identical to my current one, but its not worth crap other than parts. it has a bent blade, bent shaft. it cost more to fix then replace. so i am taking the wheels, and any other part off it to use as backup for my mower. i replaced the spark plug, air filters, etc. all the things recommended for a typical mower tune up. i have 2 blades. one to use as a backup. the 2 single fmaily homes i do is my parents and i use my dad's 32" rider mulching mower and their self propelled mower. i just need my trimmer and blower. I already spoke with my dad and in time i may have him trade that in so i can use the floor space to store a zero turn and/or a commericial walkbehind. i can already store my trailer in their driveway. and all other equipment in their shed thats large enough to use as a shop too. my biggest issue is earning enough money to pay for over half of this. which with my current roster and any additional clients i add. i should be able to have most of this by june 2010.

Last edited by psparaco; 01-27-2010 at 12:13 PM.
Reply With Quote
  #25  
Old 01-27-2010, 12:28 PM
psparaco psparaco is offline
Senior Member
 
Join Date: Apr 2009
Location: Rosedale, Maryland
Age: 37
Posts: 199
Rep Power: 6
psparaco is on a distinguished road
Default

oh in regards to the other post on this topic. you should not need to visit the potential client more than twice. they call to ask about your service. you come out and perform an estimate. 95% of them should know right then and there if they want to hire you. either they do or don't. come back one more time to go over the contract and sign it and to call them at a later date if in off season or that night to set up a day to schedule their weekly service. like me. i carry with me several blank contracts. so if they decide to hire me. i can kill 2 birds with 1 stone and save everyone time and money (gas) so do estimate and sign contract on the spot. any other time to see them is to collect money and/or service their yard. as i have learned on here. if its in season and ur schedule is free from other scheduled appointments. bring your equipment with you always. then you do an estimate. they say i want to hire u for the season. they hand me cash for the first mow. i do it. then prebill them for the rest of the month. no need to send a thankyou letter. if you shook their hand in person. its more personal to do that i think. i thank each time i see them and collect money. i also thank them the last mow of the season and find out if they need me for the following year. now i plan to send out a welcome letter to my existing clients welcoming them back this year and calling them to schedule a time to meet to go over some changes to my contract i revised over the winter. the changes are minor dealing with billing. have them sign the revised contract and thats it. as of thankyous for a bid. thats commercial. residential you dont seriously need all that i think in my eyes.
Reply With Quote
  #26  
Old 01-27-2010, 08:26 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,386
Rep Power: 10
Steve has disabled reputation
Default

Quote:
passed out 22 flyers on 04/09/09, 7 hired me. by the end of april.

7/22 = 31.8% clients gained
i had automatically 4 clients not included in those numbers. my parents, grandmother and mother in law. and the neighbor who hired me 3 years ago.
So often we see less than a 1% response rate. What do you think attributed to such a high response rate in this case?

And we should point out that it was a smart move of you to get your family members as clients. Marketing to your social network is very important.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #27  
Old 01-27-2010, 10:35 PM
psparaco psparaco is offline
Senior Member
 
Join Date: Apr 2009
Location: Rosedale, Maryland
Age: 37
Posts: 199
Rep Power: 6
psparaco is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
So often we see less than a 1% response rate. What do you think attributed to such a high response rate in this case?

And we should point out that it was a smart move of you to get your family members as clients. Marketing to your social network is very important.
refer to this post. the answer to your question should be answered in the book I wrote there. .. http://www.gopherforum.com/showthrea...ed=1#post63680
Reply With Quote
  #28  
Old 01-28-2010, 01:47 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,386
Rep Power: 10
Steve has disabled reputation
Default

That made sense and it's brilliant!

Do you think other lawn care business owners in other areas should be looking for similar situations?

How should they go about finding them?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #29  
Old 01-28-2010, 09:12 AM
psparaco psparaco is offline
Senior Member
 
Join Date: Apr 2009
Location: Rosedale, Maryland
Age: 37
Posts: 199
Rep Power: 6
psparaco is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
That made sense and it's brilliant!

Do you think other lawn care business owners in other areas should be looking for similar situations?

How should they go about finding them?
That's the easy part. Goto Rent.com or forrent.com and research all rental townhomes in your area. Chances are their tenants are responsible to maintain their own lawn in their lease. you would need to call each leasing office and verify if you were to move in, if you need to maintain your lawn or if they have a private landscaper who maintains all the properties at no charge to the tenant. Then go out to that area and distribute flyers in everyone's door. and wait for the tenants to call you.

apparently thats harder then i thought. i just called 5 other rental communities and evry single one... the tenant is not responsible for their lawns. the landlord is. completely different where i am. maybe this area is a diamond in the rough deal.and i am sitting on a gold mine. lucky me. another easy residential property to do or check in on is trailer parks. smaller yards and most shouldnt take you longer than 10 minutes each to do. you could knock out 5 on a street in an hour. thats about target area on my radar this year. So far i have 600 townhomes, 2200 trailers in 5 trailer parks to market and 2 single family home areas with about 400-800 homes. i may expand faster then i anticipate.
Reply With Quote
  #30  
Old 01-28-2010, 10:36 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,386
Rep Power: 10
Steve has disabled reputation
Default

Quote:
i may expand faster then i anticipate.
I am thinking this is going to be a great year for you!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Higher Growth Businesses Spend More on Marketing and Shift Marketing Online justin_time Lawn Care Marketing & Post your marketing material for review! 7 02-03-2010 11:15 PM
Lawn Care Marketing Ideas for Halloween - GopherHaul 46 Lawn Care Marketing Show Steve GopherHaul Lawn Care Business Show, Video, Book & Podcast Discussions. 0 10-23-2009 01:59 PM
Lawn Care Marketing Ideas for Halloween - GopherHaul 46 Lawn Care Marketing Show Steve Lawn Care Business Marketing - GopherHaul Forum News 0 10-23-2009 01:58 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Today 10:11 PM
by ExtremeLawncareServices
117 8,024
This sucks...
Matther777
Yesterday 04:56 PM
Today 09:44 PM
by Chaz
4 136
Scag turf tiger hydrolic...
ExtremeLawncareServices
09-04-2014 10:55 PM
Today 05:59 PM
by ExtremeLawncareServices
11 778
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
Today 03:29 PM
by acrajchel
6 946
snowplowing
jshak40
09-01-2014 07:20 AM
Today 11:49 AM
by Steve
23 1,304
Looking for feed back on...
ExtremeLawncareServices
09-17-2014 08:38 AM
Today 08:17 AM
by ExtremeLawncareServices
9 279
Lowballers scrubs &...
Darksteel
01-13-2014 07:35 AM
Yesterday 06:32 PM
by Northwoods Outdoors
58 6,706
Hello from upstate NY!
A&MLawn&Snow
Yesterday 11:19 AM
Yesterday 04:10 PM
by Sprinkler Buddy
2 132
Price to apply fertilizer
SS.Lawncare
09-15-2014 11:10 AM
Yesterday 01:16 PM
by Steve
9 384
Trailer tires
J.A.S.LawnService
09-01-2014 10:17 AM
09-17-2014 09:57 PM
by curts lawn care
4 879
new to the forum
SGlawncare
09-16-2014 11:20 PM
09-17-2014 08:29 PM
by curts lawn care
3 211
Help With Snow Blowing...
Robertf31
09-13-2014 10:55 PM
09-17-2014 12:34 PM
by Steve
11 570
Non-Stop Summer?
SouthallMowing
09-14-2014 10:51 PM
09-17-2014 10:48 AM
by stevef1201
6 364
Tribulations of working...
stevef1201
09-13-2014 08:37 AM
09-16-2014 10:43 PM
by SGL1
6 394
Poll - net income
Dan5082
11-15-2010 08:08 PM
09-16-2014 04:44 PM
by jrs.landscaping
12 3,166
Getting lowballed!
PineHillLawn
06-27-2012 07:23 AM
09-16-2014 01:25 PM
by jrs.landscaping
24 4,831
Compare this summer to...
Steve
09-03-2014 12:52 PM
09-16-2014 11:20 AM
by Hanks Lawn Care Services
15 1,055
thinking about throwing...
veteranslawncaresystems
09-09-2014 10:31 PM
09-15-2014 03:41 PM
by Steve
12 753
Hello
Robertf31
09-12-2014 10:34 PM
09-15-2014 03:17 PM
by Steve
2 354
Newbie......Again
Jibber
09-13-2014 12:17 PM
09-15-2014 02:54 PM
by Sprinkler Buddy
2 394
Replacing a Shindi T-27
Dan Tanner
09-13-2014 12:59 PM
09-15-2014 02:31 PM
by Steve
1 363
need help with starter...
GoGreenerKS
09-12-2014 04:23 PM
09-15-2014 02:25 PM
by Steve
3 368
Brake job!
kslawn
08-30-2014 07:49 AM
09-15-2014 02:16 PM
by Steve
12 1,066
Hello
jawnebgoode
08-28-2014 08:37 PM
09-15-2014 02:15 PM
by Steve
3 838
Employee uniforms
Gerardo_Landscape
01-21-2014 11:11 PM
09-15-2014 02:12 PM
by Steve
5 969
Greetings from the north
Northwoods Outdoors
09-13-2014 08:55 AM
09-15-2014 02:07 PM
by Steve
1 335
darleneh
darleneh
09-15-2014 12:33 PM
09-15-2014 02:07 PM
by Sprinkler Buddy
1 235
My 1st bid
WesleySnips
06-11-2014 03:13 PM
09-15-2014 02:05 PM
by Steve
29 1,753
New Aerator
Chaz
09-09-2014 11:43 PM
09-15-2014 01:50 PM
by Steve
9 585
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
09-15-2014 01:23 PM
by stevef1201
8 1,229
getting ready to start
calebmoss
05-23-2011 09:35 PM
09-11-2014 12:21 PM
by Steve
34 11,244
Stihl pull cord replace
SGL1
09-03-2014 09:22 PM
09-10-2014 12:25 PM
by Steve
9 759
Softball field
kslawn
08-15-2014 09:28 AM
09-10-2014 12:16 PM
by Steve
18 1,493
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
09-09-2014 08:05 PM
by Landscaper1165
4 983
New truck and trailer...
Johnny Rocket
05-14-2012 03:41 PM
09-09-2014 07:23 PM
by Matther777
18 6,576
What gets you bad press?
Steve
09-09-2014 11:48 AM
09-09-2014 07:21 PM
by Matther777
2 462
Signs on your snow plow?
Steve
01-15-2007 01:07 AM
09-09-2014 11:42 AM
by Steve
19 6,209
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
09-08-2014 08:08 PM
by avetslawncare
12 1,280
New to the business
flamingyouth87
09-05-2014 11:52 AM
09-08-2014 11:55 AM
by Steve
3 670
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
09-08-2014 11:51 AM
by Steve
7 957
Facebook
element009
03-23-2011 08:36 AM
09-07-2014 07:35 AM
by avetslawncare
24 7,748
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
09-06-2014 02:09 PM
by Bradcook21
8 1,046
billing matters
sbuchanan8154
09-05-2014 09:56 AM
09-05-2014 03:00 PM
by Steve
3 650
Thoughts
googus
09-05-2014 07:28 AM
09-05-2014 02:23 PM
by Steve
2 597
Backflow Tester
flowcheckllc.2014
09-03-2014 04:37 PM
09-05-2014 02:15 PM
by Steve
3 691
Collections & collection...
jscarolina
09-03-2014 04:39 PM
09-04-2014 03:14 PM
by Steve
2 702
Sod
RosalesLawnCare
08-27-2014 03:47 PM
09-04-2014 02:42 PM
by RosalesLawnCare
4 956
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
09-03-2014 12:07 PM
by Steve
7 1,027
Hello! New here and...
CaliforniaFriendly
08-29-2014 11:30 AM
09-03-2014 11:15 AM
by Steve
4 940
New to the industry-...
Lsmain
08-31-2014 10:53 AM
09-02-2014 02:58 PM
by Steve
1 854
» Popular Tags
4wd apartment complex auger birdscaping blades charge christmas lighting collections credit card processing customers decorating ditches exmark ferris first truck foreman fundraiser georgia gopherhaul grass gravely growing a lawn care business holiday lighting how much to charge how to bid husqvarna john deere quik trac kansas city kawasaki landscape services lawn lawn care lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo leaf removal lighting marketing mulch estimate new and restored landscapes new buisness podcast promotion pto redmax rotating running a business savannah scag scripts season seo small engine repair snow sprayer starting a business start up lawn care business stihl top dresser toro toro grand stand trailer trimmer rack turfgrass consulting walker
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 10:40 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 10:40 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy