Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

marketing


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #11  
Old 01-24-2010, 12:33 PM
VPS Lawn Care
Guest
 
Posts: n/a
Default East Coast

I am on the east coast also. I find the best time is at the start of Feb. I pick up alot of spring clean ups by doing so, I am in Florida, usally the get prices in Feb and schedule for March. GL
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 01-24-2010, 03:46 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 74
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by Steve View Post
Should a lawn care business owner be hitting the same houses multiple times or is once enough?
If the budget allows for it, it is highly recommended! Also a great time to test out a new flyer design. Maybe something was wrong with the first?!

People may have thrown out the flyer because it was not of importance to them at that time in their life. Doing a second pass around the start of the mowing season will probably grab their interest, now that they finally realize their grass is starting to turn out.

If they didn't just throw out the flyer due to the service not being important at the moment, & rather just through it out because they didn't like what they saw. Maybe the second batch of flyers can have a new look & better deal.

Maybe these people want to see what they would be paying monthly, though on your previous flyer you only put the annual cost, which is a large & scary number.
Reply With Quote
  #13  
Old 01-24-2010, 05:40 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,007
Rep Power: 10
Steve has disabled reputation
Default

Quote:
You have to have the mindset that YOU have no competition. YOU are the best. Kill people with kindness. Customer service wins. Go the extra mile for folks. You don't HAVE to be everything to everyone.

Be organized with all aspects of your accounting. Keep your equipment well maintained. Think ahead. Always be thinking "what can I be doing to make things better?" Just take 15 minutes to brainstorm and write things down to help keep things organized.
Those are great thoughts!

What kinds of things do you feel you can do now with your lawn care business that you are the best and to make yourself stand out?

What would you say are the top 5 things a newer lawn care business should be writing down as they brain storm ideas?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #14  
Old 01-24-2010, 10:00 PM
legendlawn's Avatar
legendlawn legendlawn is offline
Member
 
Join Date: Oct 2008
Location: Andover, KS
Posts: 93
Rep Power: 7
legendlawn is on a distinguished road
Default

I hand out flyers year round... I just handed out some the other day. There was some snow on the ground, but it was a nice day. I have found that people hang onto them, then call when it gets closer to mowing season. Also, everybody with a lawn care business should read The Arborist's and Landscape Professionals Marketing Bible by: John P. Davis. I have made my entire 2010 marketing plan by what I have learned from this book.
__________________
Logan Hershberger
Reply With Quote
  #15  
Old 01-24-2010, 10:47 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,007
Rep Power: 10
Steve has disabled reputation
Default

What lessons do you feel stood out that really helped your marketing plan this year?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #16  
Old 01-25-2010, 12:41 PM
legendlawn's Avatar
legendlawn legendlawn is offline
Member
 
Join Date: Oct 2008
Location: Andover, KS
Posts: 93
Rep Power: 7
legendlawn is on a distinguished road
Default

The book has many lessons, but I would say the one that stands out the most is to sale on value, not on price. This can be applied to all of his concepts like providing a guarantee in writing, how you deal with complaints, your sales process etc. That's another thing I learned is to have a sales procedure in writing. Have a written process with steps to follow from the time the potential client contacts you, to when you follow-up after completing the job. As far as the actual marketing goes the book taught me to use direct response marketing, which is always including an offer and a deadline for response. He also goes over the most effective ways to advertise in print, such as newspapers and yellow pages
__________________
Logan Hershberger
Reply With Quote
  #17  
Old 01-25-2010, 06:37 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,007
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Have a written process with steps to follow from the time the potential client contacts you, to when you follow-up after completing the job.
Oh that is fascinating!

What kinds of steps to you suggest a lawn care business owner have in their written sales procedure?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #18  
Old 01-26-2010, 11:51 AM
legendlawn's Avatar
legendlawn legendlawn is offline
Member
 
Join Date: Oct 2008
Location: Andover, KS
Posts: 93
Rep Power: 7
legendlawn is on a distinguished road
Default

Step 1: Client Contacts us. Thank the client for contacting us Ask the client how they found out about us, so that you can track the cost effectiveness of your current marketing methods. Set up a time to meet with the client for bid proposal.

Step 2: Meet with client. Assess mowing, landscaping project, and/or current landscape management needs. set up a time to meet with the client in person to deliver the bid proposal. Put together new client package.

Step 3: Meet client in person to deliver bid proposal and new client package. New client package includes the proposal, our written guarantee, referrall program information, current and past newsletters, information and offers on other services.

Step 4: If client does not hire you on the spot have a follow-up letter postmarked within 24hours that: thanks them for giving you the oppurtunity to bid. reaffirms your key selling points, encourages them to call to schedule their mowing/project, and call with any questions.

Step 5: Schedule Job.

Step 6: If you are not going to be on the jobsite and it is a project rather than routine maintenace, make a job packet for your employees. The job packet should include: materials list, directions to jobsite, customer contact information, digital pics with directions such as move this tree, or leave this rock undisturbed etc.

Step 7: Complete Job

Step 8: Bill Client

Step 9: Send a thank you letter within 24 hours of the completion

Step 10: Follow up by phone 1-3 days after completion if you have not talked to client after completion
__________________
Logan Hershberger
Reply With Quote
  #19  
Old 01-26-2010, 06:42 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,007
Rep Power: 10
Steve has disabled reputation
Default

Oh Logan, that is very interesting.

Quote:
Step 4: If client does not hire you on the spot have a follow-up letter postmarked within 24hours that: thanks them for giving you the oppurtunity to bid. reaffirms your key selling points, encourages them to call to schedule their mowing/project, and call with any questions.
What is your view on the effectiveness of sending a letter in such a situation vs. calling them?

Quote:
Step 9: Send a thank you letter within 24 hours of the completion
Would this be kept simple, like thank you for giving us the opportunity to work on your property, or something like that?

Quote:
Step 10: Follow up by phone 1-3 days after completion if you have not talked to client after completion
I am guessing this would be more for larger projects to make sure they are satisfied and not with mowing jobs?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #20  
Old 01-26-2010, 10:28 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 74
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default I just made a weird chart

My personal statistics; I have an error somewhere but I forgot how to read... Most of this is from memory & somewhat of a close estimation on a number I cannot share .

Door to Door
0.005% are willing to hire per flyer.
0.001% of these people who don't hire you, will refer you to someone else.
You will need 7000 flyers, or 35,000 referrals from these people in order to gain 35 new customers.

This is the best way to go about retrieving customers over time & budget. Regardless of the stats.

Current Customers
0.2% will refer you to someone else.
You will need 175 referrals from your customers in order to gain 35 new customers.

The problem is that you need customers to make customers, which actually doesn't solve the problem. The benefits are it doesn't take any effort to do.

Card Placement
0.1% are willing to hire per card.
0.001% of these people who don't hire you, will refer you to someone else.
You will need to place 35,000 business cards in order to gain 35 new customers.
You will need 35,000 referrals from these people in order to gain 35 new clients.

Cards are expensive, though if you have a few to spare it will not hurt your business. Judge the convenient store owner carefully, as he may throw your cards away as soon as you leave. Basically we'll go 50/50 on this with the 0.1%.


Friends
0.13% are willing to hire.
0.33% of these people who do & don't hire you, will refer you to someone else.
You will need 269 friends in order to gain 35 new clients.
You will need 106 referrals from these people in order to gain 35 new clients.

Once you use up all your friends, you can't necessarily expand. The above doesn't include anything other then your actual friends, though you could go to a few gatherings to meet interested people "networking".


Internet
0.13% are willing to hire.
0% will refer you.
You will need 269 ads in order to gain 35 new clients.

There is no way to really judge any of the above, especially when it comes to placing internet ads. We do not know the exact time frame, luck seems to play a big role on this one.


PLEASE CHECK IF YOU ARE ABLE TO AGREE WITH THE ABOVE STATS.

0.1% are willing to hire per card.

0.1 x 30 cards placed out in May in one dep = 3 customers in the middle of May

Similar results???

Last edited by CHEESE2009; 01-26-2010 at 10:39 PM.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Higher Growth Businesses Spend More on Marketing and Shift Marketing Online justin_time Lawn Care Marketing & Post your marketing material for review! 7 02-04-2010 12:15 AM
Lawn Care Marketing Ideas for Halloween - GopherHaul 46 Lawn Care Marketing Show Steve GopherHaul Lawn Care Business Show, Video, Book & Podcast Discussions. 0 10-23-2009 02:59 PM
Lawn Care Marketing Ideas for Halloween - GopherHaul 46 Lawn Care Marketing Show Steve Lawn Care Business Marketing - GopherHaul Forum News 0 10-23-2009 02:58 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Ground Guys
Pattersonllc
Yesterday 07:49 PM
Yesterday 10:00 PM
by Just for Cuts
1 30
Starting a legit...
Hard-Body lawn & garden
Yesterday 08:19 PM
Yesterday 08:42 PM
by CurbAppeal1
1 24
How do YOU charge your...
Hard-Body lawn & garden
03-02-2015 09:28 PM
Yesterday 08:19 PM
by Bradcook21
3 102
Small dovetail truck...
ExtremeLawncareServices
Yesterday 07:47 PM
Yesterday 07:47 PM
by ExtremeLawncareServices
0 22
Beginner Mistakes:...
Steve
01-31-2007 12:45 PM
Yesterday 07:33 PM
by CurbAppeal1
25 7,749
Front page google...
CurbAppeal1
Yesterday 06:04 PM
Yesterday 07:28 PM
by CurbAppeal1
4 47
Opinions on truck wrap
Trupro
02-28-2015 04:21 PM
Yesterday 07:20 PM
by CurbAppeal1
18 355
taking first steps...
sizemorelawncare
11-10-2014 08:24 PM
Yesterday 06:47 PM
by BladesofSteel
14 1,990
Doug With Blades Of...
BladesofSteel
03-03-2015 08:40 PM
Yesterday 05:44 PM
by BladesofSteel
2 57
hoa bid
Bradcook21
Yesterday 07:12 AM
Yesterday 04:49 PM
by Steve
2 75
Incentives for potential...
rmccutchan
02-02-2015 12:09 AM
Yesterday 04:06 PM
by Steve
13 855
Kawasaki Control Assembly
rsanchez1203
03-03-2015 04:21 PM
Yesterday 04:04 PM
by Steve
10 163
All NEW BRASS Black Rain...
BlackRain75
03-03-2015 10:07 PM
Yesterday 02:33 PM
by Sprinkler Buddy
1 50
Moss in grass in the...
tk4454
05-17-2013 12:19 AM
Yesterday 09:08 AM
by Moki
4 1,605
Jesse with Curb Appeal...
CurbAppeal1
03-03-2015 01:44 PM
03-03-2015 06:48 PM
by CurbAppeal1
12 151
New guy from Columbia, SC
holymoly
03-03-2015 05:27 PM
03-03-2015 06:10 PM
by Steve
1 46
Diesel conversion?
Just for Cuts
03-02-2015 10:59 AM
03-03-2015 06:08 PM
by Just for Cuts
4 120
stubbon people
Bradcook21
02-16-2015 04:25 PM
03-03-2015 05:56 PM
by Steve
45 1,509
What's include in a bid?
ppl
03-02-2015 01:19 PM
03-03-2015 05:53 PM
by Steve
9 210
New Website
brian'slawncare
03-01-2015 06:35 PM
03-03-2015 05:48 PM
by Steve
8 174
New Lawn Care Business
S&Z Lawncare
03-02-2015 04:13 PM
03-03-2015 05:39 PM
by Steve
3 125
My Newborn son
avetslawncare
02-27-2015 01:07 PM
03-03-2015 05:23 PM
by joshlawncare
7 174
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
03-03-2015 02:50 PM
by ExtremeLawncareServices
14 2,047
rock salt
Bradcook21
02-24-2015 11:17 AM
03-03-2015 01:26 PM
by jrs.landscaping
30 673
tips on creating a...
BLAZIER-1991
01-08-2015 07:22 PM
03-03-2015 10:38 AM
by brian'slawncare
9 816
pros and cons on...
Wolf4dk
03-02-2015 12:26 AM
03-02-2015 10:14 PM
by ExtremeLawncareServices
6 152
price for snow clearing?
Bradcook21
02-25-2015 09:11 PM
03-02-2015 08:32 PM
by Bradcook21
7 295
Ugliest lawn contest
Steve
02-23-2015 04:17 PM
03-02-2015 04:57 PM
by Steve
5 382
Hi from the beautiful...
nwgirl
02-07-2015 06:01 AM
03-02-2015 04:45 PM
by Steve
5 668
Online Estimator
acrajchel
03-01-2015 05:58 PM
03-02-2015 03:50 PM
by Steve
3 136
How to obtain more...
winkie61
02-17-2015 08:31 AM
03-02-2015 11:05 AM
by nwgirl
4 608
I'm Back With The Best...
aduttonater
02-21-2015 01:41 AM
03-02-2015 10:44 AM
by ExtremeLawncareServices
16 689
How to sell annual...
GroPro
02-17-2015 12:31 PM
03-01-2015 01:46 PM
by Chilehead
8 641
Facebook
element009
03-23-2011 09:36 AM
02-27-2015 11:37 AM
by ExtremeLawncareServices
52 11,883
Blade sharpener
Just for Cuts
07-04-2014 01:31 PM
02-26-2015 03:43 PM
by Mr. Mow
15 1,808
viking cyclon.
uppercut
01-29-2015 09:12 PM
02-26-2015 02:54 PM
by Steve
5 555
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 01:06 AM
02-26-2015 02:41 PM
by Steve
1 159
Another website update
Chilehead
02-26-2015 11:24 AM
02-26-2015 12:46 PM
by Just for Cuts
3 148
New Lawn Care Service...
rlclawncare123
02-26-2015 12:49 AM
02-26-2015 02:24 AM
by ExtremeLawncareServices
1 179
Finally!
SGL1
02-22-2015 09:46 PM
02-25-2015 10:15 PM
by SGL1
13 510
leaf removal.. mulching...
facework84
08-05-2011 03:26 PM
02-25-2015 08:07 PM
by Steve
5 2,846
How many customers?
SC93
02-25-2015 12:40 AM
02-25-2015 04:59 PM
by SC93
5 289
Irrigation...
charlieallen
02-24-2015 01:16 PM
02-25-2015 02:58 PM
by Steve
6 273
use a small business...
BLAZIER-1991
12-25-2014 12:21 AM
02-25-2015 12:46 AM
by SC93
33 2,907
honest opinion please
uppercut
02-17-2015 02:30 AM
02-24-2015 07:12 PM
by homey
10 726
2nd year advice anyone
Bradcook21
02-18-2015 07:00 PM
02-24-2015 05:15 PM
by Bradcook21
14 711
need help
lawnexpers115
02-23-2015 05:36 PM
02-24-2015 02:49 PM
by Steve
3 316
Hello People
nativikee
02-23-2015 07:17 PM
02-24-2015 02:43 PM
by Steve
4 317
New member
qua ke zik 001
02-23-2015 11:24 AM
02-23-2015 03:40 PM
by Steve
1 269
New Video
Sprinkler Buddy
02-22-2015 09:18 PM
02-23-2015 03:19 PM
by Sprinkler Buddy
2 292
» Popular Tags
2wd 4x4 ad landscaping aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter bush contract help curb appeal services deliquentaccounts design ditches door hangers employee problems estimate facebook foreman four wheel drive google gopherhaul gravely growing a lawn care business how to jobs john deere quik trac landscape services lawn lawn care lawn care busines plan lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing managing a lawn care business marketing marketing secrets mulch new mower per hour service podcast pricing pto secrets to landscaping seo shell snow plowing sq ft starting a lawn care business steep lawns theft toro toro grand stand tractor auger trailer trailer mate pro up sell employee web design website website design winterization wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:03 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:03 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy