Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

marketing


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-20-2010, 10:16 AM
rn899
Guest
 
Posts: n/a
Default marketing

I live on the east coast and am just starting out. when is the best time to start avertising and handing out flyers
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-20-2010, 01:20 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,231
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
When do you usually start your first mowing of the year?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 01-20-2010, 09:06 PM
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 74
Posts: 4,475
Rep Power: 0
CHEESE2009 is on a distinguished road
Default

Well where I'm from we have a - spring, summer, fall, winter -

After Winter comes spring, things are still wet & crummy, by May the grass is more dry & growing.

So if you start during May like I do, we'd want to market earlier. If your on a small budget, we'd want to market when our potential customers will have the highest of interest.

If we send out advertisements when there is still snow melting, they will throw your ads out.

If we send out advertisements when we are on the verge of the mowing season to begin, the customers will be paying more attention to their lawn maintenance needs. They will see the green grass on their property & be more concerned.


If you had a full time job & came home every day, when would you most likely be interested in what a lawn maintenance company has to offer?

Personally I would be the last minute guy because I'm not full of money & ready to start making scheduled payments until I see that I need to.

Though in a wealthy neighborhood, people just might be ready to hire you early on so it's over & done with.

It depends on the person you market to. If you market early, make sure you give the person a reason to hold onto your flyer or whatever you use until the day they hire you. Or else it's in the trash.

Anyway, straight answer.

Start marketing 3 weeks before the initial day you begin mowing & don't stop.

If you only pick up one customer, no fear, you will gain more throughout the entire season weather it be word of mouth, or other tactics you try out.
Reply With Quote
  #4  
Old 01-20-2010, 09:41 PM
clean_cut clean_cut is offline
Junior Member
 
Join Date: Jan 2010
Location: North Carolina
Posts: 7
Rep Power: 6
clean_cut is on a distinguished road
Default

Yeah, start around a week or two before you start mowing, depending on how long it will take you pass out all of your flyers.
Reply With Quote
  #5  
Old 01-21-2010, 03:52 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,231
Rep Power: 10
Steve has disabled reputation
Default

Quote:
It depends on the person you market to. If you market early, make sure you give the person a reason to hold onto your flyer or whatever you use until the day they hire you. Or else it's in the trash.

Anyway, straight answer.

Start marketing 3 weeks before the initial day you begin mowing & don't stop.
Should a lawn care business owner be hitting the same houses multiple times or is once enough?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 01-23-2010, 04:25 PM
markty markty is offline
Junior Member
 
Join Date: Jan 2010
Posts: 27
Rep Power: 6
markty is on a distinguished road
Default Canada Post Helps With Flyers

Hi Everyone,

I'm Mark in Nova Scotia, Canada. I am 39 and left my teaching job last year(just can't do that anymore, I may strangle someone and I am going to start with some basic lawn care and property maintenance. Have been reading this forum for a while now and love it. Digesting all the tips and advice. I have owned a successful business in the past so I do know a few things from that end.

Business name is registered. Business plan is done. Getting insurance this week. Looking at basic equipment etc etc. Just going to be a one man show for starters. NOT going to be "Low Baller"! Professional, Quality work.

If you get your flyers done up, you can check with Canada Post and indicate what postal codes you want THEM to deliver the flyers to. They do it. Yes there is a fee for them to do this, BUT you may decide that it is worth it to at least check into. A lot of posts on here suggest that people are concerned about the legalities of putting flyers in mail boxes etc. Plus, I think you have more important things to do to grow your business. Just my opinion.

My ex wife did this for a business she had with very good results.

He is a link to read about it from the Canada Post site.

http://www.canadapost.ca/cpo/mc/busi...ssedadmail.jsf

Hope this helps.

Mark
Reply With Quote
  #7  
Old 01-23-2010, 04:37 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,231
Rep Power: 10
Steve has disabled reputation
Default

Hi Mark,

Welcome to our forum!

What kind of business had you operated in the past?

What lessons do you feel you learned from it that can help you build this business successfully too?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 01-23-2010, 09:12 PM
markty markty is offline
Junior Member
 
Join Date: Jan 2010
Posts: 27
Rep Power: 6
markty is on a distinguished road
Default

I owned/operated a Young Drivers of Canada driving school franchise for a number of years. It was a franchise and I had employees and a LOT of overhead, so it was different in that regard from what I want to do now.

You have to set yourself apart from low ballers. We had it in that business too. I didn't care. We were the most expensive driving school AND we were the most successful in our area by far.

You have to have the mindset that YOU have no competition. YOU are the best. Kill people with kindness. Customer service wins. Go the extra mile for folks. You don't HAVE to be everything to everyone.

Be organized with all aspects of your accounting. Keep your equipment well maintained. Think ahead. Always be thinking "what can I be doing to make things better?" Just take 15 minutes to brainstorm and write things down to help keep things organized.

Mark
Reply With Quote
  #9  
Old 01-23-2010, 09:59 PM
justin_time justin_time is offline
Justin
 
Join Date: Apr 2006
Location: French River, ON, Canada
Age: 29
Posts: 1,801
Rep Power: 0
justin_time is on a distinguished road
Default

Quote:
Originally Posted by markty View Post
If you get your flyers done up, you can check with Canada Post and indicate what postal codes you want THEM to deliver the flyers to. They do it. Yes there is a fee for them to do this, BUT you may decide that it is worth it to at least check into. A lot of posts on here suggest that people are concerned about the legalities of putting flyers in mail boxes etc. Plus, I think you have more important things to do to grow your business. Just my opinion.

My ex wife did this for a business she had with very good results.

He is a link to read about it from the Canada Post site.

http://www.canadapost.ca/cpo/mc/busi...ssedadmail.jsf

Hope this helps.

Mark
I've asked my local Canada Post about this and they are too small to do this service so it all depends how big of an area you live in
Reply With Quote
  #10  
Old 01-24-2010, 07:18 AM
markty markty is offline
Junior Member
 
Join Date: Jan 2010
Posts: 27
Rep Power: 6
markty is on a distinguished road
Default

Yeah, at the time my ex did this we lived in a smaller, rural route delivery location, but I believe she took them to the next largest town about 50km away. They then handled the distribution to the smaller/local post office that my ex wanted targeted. But you may be right in your situation. I will have to ask my ex how she did that. I was a few years ago now.

Mark
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Higher Growth Businesses Spend More on Marketing and Shift Marketing Online justin_time Lawn Care Marketing & Post your marketing material for review! 7 02-03-2010 11:15 PM
Lawn Care Marketing Ideas for Halloween - GopherHaul 46 Lawn Care Marketing Show Steve GopherHaul Lawn Care Business Show, Video, Book & Podcast Discussions. 0 10-23-2009 01:59 PM
Lawn Care Marketing Ideas for Halloween - GopherHaul 46 Lawn Care Marketing Show Steve Lawn Care Business Marketing - GopherHaul Forum News 0 10-23-2009 01:58 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Got Inspected today
swstout
08-09-2010 10:31 PM
Today 08:22 AM
by KMI
9 3,843
I'm Back With The Best...
aduttonater
02-21-2015 12:41 AM
Today 07:49 AM
by jrs.landscaping
52 2,242
Smoked my first belt!
SGL1
Yesterday 08:46 PM
Today 07:13 AM
by Just for Cuts
3 47
lawn care business...
holymoly
04-18-2015 02:56 PM
Today 06:18 AM
by holymoly
3 144
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
Today 03:18 AM
by ExtremeLawncareServices
57 5,082
landscape insurance
clarkslawn
03-30-2015 10:14 PM
Yesterday 10:02 PM
by SGL1
4 362
color fliers?
holymoly
04-18-2015 02:32 PM
Yesterday 09:40 PM
by avetslawncare
9 173
WARNING! Especially to...
SC93
04-19-2015 12:05 PM
Yesterday 08:41 PM
by SGL1
11 206
Poll & Discussion...
CHEESE2009
09-16-2011 06:16 PM
Yesterday 08:20 PM
by avetslawncare
27 5,562
Pictures of commercial...
avetslawncare
04-01-2015 09:47 PM
Yesterday 07:44 PM
by avetslawncare
24 868
Could be great news for...
SC93
04-14-2015 11:06 PM
Yesterday 03:45 PM
by SC93
12 375
weed
avetslawncare
04-16-2015 07:56 PM
Yesterday 01:08 PM
by Steve
4 172
Aerating / Dethaching...
Hard-Body lawn & garden
04-12-2015 07:53 PM
04-19-2015 08:49 PM
by Chilehead
17 515
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
04-19-2015 09:21 AM
by KJ90
8 913
bidding a cemetery....
NPM_LLC
03-28-2015 10:56 AM
04-19-2015 05:26 AM
by RSE
22 927
Hustler Raptor
SGL1
04-13-2015 09:27 PM
04-18-2015 07:53 AM
by SGL1
15 435
is craiglist good to...
JBENI
04-16-2015 11:11 AM
04-17-2015 10:25 PM
by Wolf4dk
11 301
Am I missing something...
googus
04-11-2015 06:33 PM
04-17-2015 08:01 PM
by avetslawncare
10 449
Hello
sonny54
04-16-2015 09:49 PM
04-17-2015 03:10 PM
by Steve
1 126
Unreal
Chilehead
04-09-2015 09:12 PM
04-17-2015 08:27 AM
by Chilehead
11 487
starting a lawn care...
JBENI
04-14-2015 09:03 AM
04-17-2015 08:03 AM
by JBENI
14 455
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
04-16-2015 07:52 PM
by avetslawncare
23 1,270
New 14 x 7 Enclosed...
whitepropertydetail
04-15-2015 06:46 PM
04-16-2015 03:40 PM
by Steve
1 170
quick pic
joshlawncare
04-14-2015 07:49 PM
04-16-2015 03:38 PM
by Steve
3 231
older used dump trucks
SECTLANDSCAPING
09-22-2011 12:33 AM
04-16-2015 12:41 PM
by biglee
21 7,965
Tax Poll
Steve
04-15-2015 02:13 PM
04-15-2015 02:13 PM
by Steve
0 176
lawn care by Aj
aj10261984
04-14-2015 06:50 PM
04-15-2015 01:43 PM
by Steve
2 197
Contact last years...
googus
01-28-2015 08:13 AM
04-15-2015 12:54 PM
by SC93
7 1,194
trying to sign up for...
JBENI
04-14-2015 10:20 AM
04-14-2015 12:11 PM
by Steve
1 511
Charging customers for...
Hard-Body lawn & garden
04-14-2015 07:34 AM
04-14-2015 10:35 AM
by Steve
1 226
New member
Jdlandscaping,LLC
04-11-2015 03:24 PM
04-14-2015 05:45 AM
by Jdlandscaping,LLC
2 258
hello
oasis_greenscapes
04-01-2015 06:18 PM
04-13-2015 12:03 PM
by Steve
8 494
New Member
Greenturion
04-11-2015 02:00 PM
04-13-2015 11:59 AM
by Steve
1 221
Client with...
OldSalt
04-07-2015 09:47 PM
04-13-2015 11:57 AM
by Steve
8 440
Getting rid of "mulched...
Mr. Mow
04-12-2015 04:21 PM
04-13-2015 11:26 AM
by biglee
3 252
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
04-13-2015 11:11 AM
by biglee
7 365
Billing methods
jcurr33
03-26-2015 01:33 PM
04-13-2015 11:07 AM
by biglee
15 870
Landscape Fabric
CurbAppeal1
04-10-2015 03:58 PM
04-13-2015 08:02 AM
by Chilehead
4 302
I lost a long term...
Sprinkler Buddy
09-04-2011 02:24 PM
04-12-2015 04:27 PM
by Mr. Mow
17 3,928
Snow removal contracts
CDLAWNCARE
03-31-2015 02:57 PM
04-10-2015 11:37 AM
by kslawn
6 512
Do you have medical...
Steve
09-10-2011 11:46 AM
04-10-2015 11:28 AM
by Steve
17 5,229
Shopping Centers
avetslawncare
04-07-2015 07:16 PM
04-10-2015 11:27 AM
by Steve
7 415
Leaf Vac's?
ABurlison
11-07-2007 10:18 PM
04-10-2015 06:12 AM
by RSE
14 5,732
Grass and Leaf vacuum
captain200
04-07-2015 07:05 PM
04-10-2015 06:02 AM
by RSE
4 377
Covering a landscape...
Dan Tanner
03-29-2015 09:01 AM
04-10-2015 06:00 AM
by Dan Tanner
19 977
I have a great idea!
biglee
04-05-2015 06:20 PM
04-09-2015 12:54 PM
by Steve
4 423
lawn care school
kevinburch48
04-09-2015 09:13 AM
04-09-2015 11:27 AM
by Steve
1 278
What do you suggest?
Growing Green
09-20-2011 09:56 AM
04-08-2015 03:09 PM
by Steve
8 3,153
Survey
Ducke
09-20-2011 07:27 PM
04-07-2015 11:33 PM
by SGL1
12 3,469
DOT Number
acrajchel
03-20-2015 05:56 PM
04-07-2015 10:55 PM
by SGL1
14 1,292
» Popular Tags
aerocore apartment complex auger bark billy goat brushcutter blades bush collections deliquentaccounts design edging employee problems equipment rental ferris flyers foreman free advertising grass growing a lawn care business hills hiring husqvarna john deere quik trac landscape landscape services landscaping training lawn lawn care lawn care business seo lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing marketing marketing secrets more customers business mr dave mulch new business past due per hour charge per hour service pricing profit on employee pto push versus ride running a business scripts secrets to landscaping sell the vision seo shell small engine repair square foot steep lawns sulky theft toro grand stand trailer tree trimmer rack truck new used landscape up sell employee web design website website design winterization won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:16 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:16 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy