Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

marketing


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-20-2010, 10:16 AM
rn899
Guest
 
Posts: n/a
Default marketing

I live on the east coast and am just starting out. when is the best time to start avertising and handing out flyers
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-20-2010, 01:20 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,207
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
When do you usually start your first mowing of the year?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 01-20-2010, 09:06 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 73
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

Well where I'm from we have a - spring, summer, fall, winter -

After Winter comes spring, things are still wet & crummy, by May the grass is more dry & growing.

So if you start during May like I do, we'd want to market earlier. If your on a small budget, we'd want to market when our potential customers will have the highest of interest.

If we send out advertisements when there is still snow melting, they will throw your ads out.

If we send out advertisements when we are on the verge of the mowing season to begin, the customers will be paying more attention to their lawn maintenance needs. They will see the green grass on their property & be more concerned.


If you had a full time job & came home every day, when would you most likely be interested in what a lawn maintenance company has to offer?

Personally I would be the last minute guy because I'm not full of money & ready to start making scheduled payments until I see that I need to.

Though in a wealthy neighborhood, people just might be ready to hire you early on so it's over & done with.

It depends on the person you market to. If you market early, make sure you give the person a reason to hold onto your flyer or whatever you use until the day they hire you. Or else it's in the trash.

Anyway, straight answer.

Start marketing 3 weeks before the initial day you begin mowing & don't stop.

If you only pick up one customer, no fear, you will gain more throughout the entire season weather it be word of mouth, or other tactics you try out.
Reply With Quote
  #4  
Old 01-20-2010, 09:41 PM
clean_cut clean_cut is offline
Junior Member
 
Join Date: Jan 2010
Location: North Carolina
Posts: 7
Rep Power: 5
clean_cut is on a distinguished road
Default

Yeah, start around a week or two before you start mowing, depending on how long it will take you pass out all of your flyers.
Reply With Quote
  #5  
Old 01-21-2010, 03:52 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,207
Rep Power: 10
Steve has disabled reputation
Default

Quote:
It depends on the person you market to. If you market early, make sure you give the person a reason to hold onto your flyer or whatever you use until the day they hire you. Or else it's in the trash.

Anyway, straight answer.

Start marketing 3 weeks before the initial day you begin mowing & don't stop.
Should a lawn care business owner be hitting the same houses multiple times or is once enough?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 01-23-2010, 04:25 PM
markty markty is offline
Junior Member
 
Join Date: Jan 2010
Posts: 27
Rep Power: 5
markty is on a distinguished road
Default Canada Post Helps With Flyers

Hi Everyone,

I'm Mark in Nova Scotia, Canada. I am 39 and left my teaching job last year(just can't do that anymore, I may strangle someone and I am going to start with some basic lawn care and property maintenance. Have been reading this forum for a while now and love it. Digesting all the tips and advice. I have owned a successful business in the past so I do know a few things from that end.

Business name is registered. Business plan is done. Getting insurance this week. Looking at basic equipment etc etc. Just going to be a one man show for starters. NOT going to be "Low Baller"! Professional, Quality work.

If you get your flyers done up, you can check with Canada Post and indicate what postal codes you want THEM to deliver the flyers to. They do it. Yes there is a fee for them to do this, BUT you may decide that it is worth it to at least check into. A lot of posts on here suggest that people are concerned about the legalities of putting flyers in mail boxes etc. Plus, I think you have more important things to do to grow your business. Just my opinion.

My ex wife did this for a business she had with very good results.

He is a link to read about it from the Canada Post site.

http://www.canadapost.ca/cpo/mc/busi...ssedadmail.jsf

Hope this helps.

Mark
Reply With Quote
  #7  
Old 01-23-2010, 04:37 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,207
Rep Power: 10
Steve has disabled reputation
Default

Hi Mark,

Welcome to our forum!

What kind of business had you operated in the past?

What lessons do you feel you learned from it that can help you build this business successfully too?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 01-23-2010, 09:12 PM
markty markty is offline
Junior Member
 
Join Date: Jan 2010
Posts: 27
Rep Power: 5
markty is on a distinguished road
Default

I owned/operated a Young Drivers of Canada driving school franchise for a number of years. It was a franchise and I had employees and a LOT of overhead, so it was different in that regard from what I want to do now.

You have to set yourself apart from low ballers. We had it in that business too. I didn't care. We were the most expensive driving school AND we were the most successful in our area by far.

You have to have the mindset that YOU have no competition. YOU are the best. Kill people with kindness. Customer service wins. Go the extra mile for folks. You don't HAVE to be everything to everyone.

Be organized with all aspects of your accounting. Keep your equipment well maintained. Think ahead. Always be thinking "what can I be doing to make things better?" Just take 15 minutes to brainstorm and write things down to help keep things organized.

Mark
Reply With Quote
  #9  
Old 01-23-2010, 09:59 PM
justin_time justin_time is offline
Justin
 
Join Date: Apr 2006
Location: French River, ON, Canada
Age: 28
Posts: 1,801
Rep Power: 0
justin_time is on a distinguished road
Default

Quote:
Originally Posted by markty View Post
If you get your flyers done up, you can check with Canada Post and indicate what postal codes you want THEM to deliver the flyers to. They do it. Yes there is a fee for them to do this, BUT you may decide that it is worth it to at least check into. A lot of posts on here suggest that people are concerned about the legalities of putting flyers in mail boxes etc. Plus, I think you have more important things to do to grow your business. Just my opinion.

My ex wife did this for a business she had with very good results.

He is a link to read about it from the Canada Post site.

http://www.canadapost.ca/cpo/mc/busi...ssedadmail.jsf

Hope this helps.

Mark
I've asked my local Canada Post about this and they are too small to do this service so it all depends how big of an area you live in
Reply With Quote
  #10  
Old 01-24-2010, 07:18 AM
markty markty is offline
Junior Member
 
Join Date: Jan 2010
Posts: 27
Rep Power: 5
markty is on a distinguished road
Default

Yeah, at the time my ex did this we lived in a smaller, rural route delivery location, but I believe she took them to the next largest town about 50km away. They then handled the distribution to the smaller/local post office that my ex wanted targeted. But you may be right in your situation. I will have to ask my ex how she did that. I was a few years ago now.

Mark
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Higher Growth Businesses Spend More on Marketing and Shift Marketing Online justin_time Lawn Care Marketing & Post your marketing material for review! 7 02-03-2010 11:15 PM
Lawn Care Marketing Ideas for Halloween - GopherHaul 46 Lawn Care Marketing Show Steve GopherHaul Lawn Care Business Show, Video, Book & Podcast Discussions. 0 10-23-2009 01:59 PM
Lawn Care Marketing Ideas for Halloween - GopherHaul 46 Lawn Care Marketing Show Steve Lawn Care Business Marketing - GopherHaul Forum News 0 10-23-2009 01:58 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Need input on a bid
phlawncare
07-28-2014 08:51 PM
Today 06:40 AM
by kslawn
3 96
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
Today 06:29 AM
by kslawn
5 130
Building credit
Matther777
07-27-2014 05:20 PM
Today 06:15 AM
by kslawn
9 167
Will summer ever come
ExtremeLawncareServices
Yesterday 08:27 AM
Yesterday 08:29 PM
by SGL1
5 84
Mow and leave cleanup bid
SGL1
Yesterday 07:28 PM
Yesterday 07:28 PM
by SGL1
0 35
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
Yesterday 04:23 PM
by stevef1201
16 669
Formulas Used
BaileynSamsMum
Yesterday 06:40 AM
Yesterday 02:52 PM
by BaileynSamsMum
2 71
From Concord NC
SouthernRootsLawnCare
07-26-2014 02:34 PM
Yesterday 02:28 PM
by Steve
3 86
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
Yesterday 02:28 PM
by Steve
4 149
Echo Edger 'Neutral'
WesleySnips
07-25-2014 05:28 PM
Yesterday 02:25 PM
by Steve
4 139
New from Texas
Livingston Lawn Care
07-25-2014 11:17 AM
07-28-2014 01:29 PM
by Steve
3 143
Left handed edging with...
SGL1
07-23-2014 08:59 PM
07-28-2014 07:39 AM
by SGL1
15 340
Echo PE 266 edger
stevef1201
07-01-2014 01:28 PM
07-27-2014 10:14 PM
by WesleySnips
5 355
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
07-27-2014 01:21 PM
by ExtremeLawncareServices
80 4,689
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
07-27-2014 08:16 AM
by Just for Cuts
7 197
need some help geting...
dalvan0
07-13-2014 09:28 PM
07-26-2014 04:39 PM
by BLC7
7 343
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
07-25-2014 06:31 PM
by mattthelawnguy
13 522
You know it;s gonna be a...
stevef1201
07-25-2014 08:50 AM
07-25-2014 01:34 PM
by Steve
1 106
Customer letters
kslawn
07-23-2014 06:17 AM
07-25-2014 01:20 PM
by Steve
5 225
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
07-24-2014 07:09 PM
by SGL1
29 1,299
Need help determining...
Jbss861
07-20-2014 02:33 PM
07-24-2014 01:11 PM
by Steve
13 411
Should I ?
googus
07-22-2014 04:06 PM
07-24-2014 12:10 PM
by Steve
4 244
My First Apartment...
SSLCtn
05-26-2014 10:17 PM
07-24-2014 06:46 AM
by kslawn
15 931
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
07-24-2014 06:38 AM
by kslawn
3 232
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
07-24-2014 06:28 AM
by kslawn
3 286
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
07-23-2014 05:37 PM
by Just for Cuts
9 333
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
07-23-2014 12:42 PM
by Steve
3 230
new to me box truck
jrayb39667
03-06-2014 10:20 PM
07-23-2014 12:40 PM
by Steve
15 1,449
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
07-23-2014 11:48 AM
by Steve
4 267
Overspray?
stevef1201
07-21-2014 04:20 PM
07-23-2014 11:39 AM
by Steve
3 175
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
07-22-2014 01:53 PM
by Steve
6 308
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
07-21-2014 02:53 PM
by LawnDoctor
9 682
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
07-21-2014 01:48 PM
by Steve
9 543
What's my business worth?
Chaz
07-16-2014 01:35 PM
07-21-2014 01:45 PM
by Steve
4 322
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 658
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 214
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 210
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 771
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 1,092
Hey guys this is the...
prmenter@gmail.com
07-07-2014 08:23 PM
07-16-2014 08:10 PM
by ExtremeLawncareServices
28 818
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
07-16-2014 05:00 PM
by Just for Cuts
18 742
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-15-2014 05:38 PM
by icon2000
1,184 321,009
Classified Ad Template...
bcfb
06-05-2013 02:40 AM
07-15-2014 11:16 AM
by Steve
15 3,765
Husqvarna pz 60
CDLAWNCARE
07-06-2014 06:50 PM
07-15-2014 08:53 AM
by kslawn
10 485
Lowballers
Chaz
07-11-2014 03:55 PM
07-14-2014 12:27 PM
by Steve
5 393
My new side job
Sprinkler Buddy
05-10-2014 05:23 AM
07-14-2014 12:15 PM
by Steve
10 854
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
07-13-2014 10:36 PM
by GoGreenerKS
10 589
New Mower and Trailer
Chaz
06-25-2014 12:04 PM
07-13-2014 06:25 PM
by SGL1
7 608
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
07-12-2014 07:36 PM
by SGL1
21 1,940
Fuel and fuel additives
SGL1
07-06-2014 10:23 AM
07-11-2014 07:53 PM
by SGL1
15 598
» Popular Tags
care charge christmas lighting christmas light service collections subcontractor courtesy call credit card processing customers decorating ecosymbiosis escrow exmark ferris four wheel drive fundraiser gopherhaul grass gravely gravely 34" zero turn hills holiday honda how much to charge how to bid hydraulic kawasaki lawn lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lawn service leaf removal managing a lawn care business marketing mulch estimate native plants new buisness new mower office management online classifieds outdoor environments podcast push versus ride redmax reo rotating scag scag v-ride search engine optimization season seo snow sprayer starting a business starting a lawn care business steve stihl subcontractor tips toro tractor auger trailer mate pro turfgrass consulting walker winter money making ideas wright stander rh zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:01 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:01 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy