Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Great Idea!


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #11  
Old 01-20-2010, 07:45 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 74
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

I wonder what I can do to prevent that.

Worst case scenario, if I maintain 50 customers. Around $75.00/month

2011, if they all use there free mowing card... My schedule doesn't change which is a bonus, but that's negative $937.50 doing free mowing for all of them.

Though considering marketing often does cost around $1000.00 to begin with, it seems like a small & acceptable negative. I'll consider it marketing, that's all.

I have to remind myself that this loss is beneficial considering many of them will start up & stick with me long term because of it.

I would just hate for all of them to save up their cards for 10 years lol, negative $9375.00, that's really the worst case scenario.

So an expiration date would be wise to add.

##############

QUESTION:

For all of you who know what "Costco" is, the warehouse store that sells everything in bulk.

If you pay for a membership card, you get discounts. I'm trying to think of how I can put this towards my business.

Though I feel as if Costco is scammish/smart.

Like you pay what? $50.00/month for the card & you do groceries every week & spend $100.00 times 4 weeks = $400.00... How much are we saving vs giving them our money for this card every month?

Do they only profit when we decide not to go there? It seems silly, it's great for customer retention, though if they keep their customers they lose an arm & leg... Though I'm certain they overprice everything anyway & the discounts are phony...

I don't want to overcharge, then have my customers buy a membership card that gives them a discount a.k.a usual cost for my service. Not only does it feel wrong, competition would eat me up.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 01-20-2010, 08:46 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,850
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
My thought on it is this. Most lawn care customers are going to want their lawn cut weekly throughout the year once they sign up with you. There for, giving them a free cut when they are already expecting to get this service from you and are willing to pay for it, may not help you.

I have seen pizzerias offer something like buy 10 pies and get your card stamped each time, then your 11th pizza is free.

This gets folks to buy 10 pizzas where they might not or gets them to buy all the pizzas from their pizzeria, where they might otherwise buy them from different pizzerias to mix things up a little.

Lawn care customers have no interest in having multiple lawn care companies, service them.

If the goal is to get the customer to pay on time, I would think there might be better ways to handle it. Why not have them prepay? We see many businesses here do this and it seems to work for them.

I like the 'bucks' idea if you could use them for upsells. Things like power washing or other services they may not ordinarily purchase. Now You probably don't want to give anything away for free. You could word it another way but I don't know if it would alter the effectiveness. What if you said the 'bucks' can be applied to additional services for up to 50% of the total cost?

Would something like that help?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #13  
Old 01-20-2010, 08:51 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 10
picframer will become famous soon enough
Default

Quote:
Originally Posted by Steve View Post
Oh yea that is interesting. So you could create these 'bucks' for the customer to use on additional services!
I wouldn't worry so much about customers saving up, keep in mind they have to spend money to get the 2 or 3% Breeze cash you are talking about.

My concern is this has to be carried on your balance sheet as a liability which may be no big deal unless you are financing and the lender starts asking a pile of questions.

Canadian Tire money didn't work in Western Canada, I know this as I lived there for years for a host of reasons, they simply gave you a discount at cash if you paid cash.

I have to wonder down deep inside if discounts will grow a business...???

I do shop at Costco, our American friends know it as Sams I believe, Costco is actually an American owned company, I buy all our water and a host of stuff for the guys from there and some things for the house.

I prefer to give discounts for referrals that end up in a sale or contract, simple and done with, referral discount is equal to one free mow or spray up to the lesser of the value of your spray or the referral. All you are doing is expanding your network which is a good thing, it's free marketing and sales.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #14  
Old 01-20-2010, 08:58 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,850
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I prefer to give discounts for referrals that end up in a sale or contract
Do you have to worry about a referral where it is a one time mow or something relatively small? Or is that never an issue?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #15  
Old 01-20-2010, 09:50 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 74
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

The problem for me when offering a discount to those who refer me. Is that the customer they refer me to is crap. They don't last long enough to make the discount I have given work.

It's a big mess, though I suppose the discount can be passed on the year after to assure the new customer actually stuck around the full season. I just don't wanna have my customers feel that I cheated them out of a discount as they did provide me with a customer & it's considered my job to keep them.

Actually, the discount can be per one month. Though I wouldn't give the discount until I have seen the new customer stick around for at least one month & make the proper payment. It's all tricky. It's all another thing that needs to be explained word for word on a flyer -$$$.

With my idea, I might not profit hardcore, & sink to the quantity over quality of customers for a little while. Though eventually when I grow, I wont have this deal & customers can either stay or leave. No deals, no nothing.

I didn't expect to profit last year, or this year, though next year is where my hopes are at.


1st year = preparation, trial & error (follow)
2nd year = fixing mistakes, better organization, adjust strategy (compete)
3rd year = do it right (lead)


ALSO #######

Listen to this while we talk about business, it helps.



LMAO
Reply With Quote
  #16  
Old 01-20-2010, 10:12 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 10
picframer will become famous soon enough
Default

Quote:
Originally Posted by Steve View Post
Do you have to worry about a referral where it is a one time mow or something relatively small? Or is that never an issue?
I don't know yet, in my case I have limited it to spraying as that is the side I want to go as we have ordered and received sprayers that will cut time on your lot by 60%+, so I want to increase that side of the business and with a169+ happy clients, if we can pick up another 100 which is the goal, then it's all good, there is a 300% profit in spraying overall in my case, so giving you one free spray knowing we will be back three or four more times this year, to me is a cheap cost of doing business.

I do not offer any type of discounts in any other service we provide as they do well on their own.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #17  
Old 01-20-2010, 10:51 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,850
Rep Power: 10
Steve has disabled reputation
Default

Quote:
1st year = preparation, trial & error (follow)
2nd year = fixing mistakes, better organization, adjust strategy (compete)
3rd year = do it right (lead)
What do you feel were some of the big errors that were made in the first year and what are you doing to fix them?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #18  
Old 01-20-2010, 11:58 PM
psparaco psparaco is offline
Senior Member
 
Join Date: Apr 2009
Location: Rosedale, Maryland
Age: 37
Posts: 199
Rep Power: 6
psparaco is on a distinguished road
Default

most of the discounts i offer are 1 free mowing when you sign a 2010 contract. i thought about the stamp idea. pay for 6 mowings, get the 7th free. its good and all. but what if they cash it in all at the same time. then you profit zero that week and that could make or break alot of us.

I am planning on sending out a welcome back letter to all existing clients who stayed on with me for this year from last. In the letter i am offering a new referral system. it is as follows:

If you refer Sparaco Lawn Care services to somebody within our current coverage area & they happen to hire us for the entire 2010 season, meaning for each consecutive month they pay for a month in advance and payment is received. The cost of your lawn service will decrease accordingly.

1 -5 Customers - $10.00 off
5-10 Customers - $15.00 off
10-15 Customers - $20.00 off



what do you think of this idea?

Another thing i am pondering is.... Should i have all my marketing flyers printed out black/white or done in color. color copying costs are usually triple vs plain black and white whether you have a professional printer or you do it yourself at home. I havent started my door to door distribution yet. its still way to early around here. I am thinking of passing out flyers in mid february to those who recieve it. wont just toss it in the trash cause its a service they dont need yet.

Another idea i have for marketing is this. If you went with the 6 stamp, get 1 free idea. Why not specify it can only be used during your busiest month like july or august. That way the customer saves and you aren't taking a kick in the butt with your profits.

Last edited by psparaco; 01-21-2010 at 12:00 AM.
Reply With Quote
  #19  
Old 01-21-2010, 02:18 PM
RScottCincinnati RScottCincinnati is offline
Junior Member
 
Join Date: Jan 2009
Posts: 1
Rep Power: 0
RScottCincinnati is on a distinguished road
Default

I send out emails to EVERYONE I know (even folks who are not lawn mowing customers) and everyone gets the "3 FREE CUTS FOR A REFERRAL PROGRAM".
Anyone can refer a new customer to me. If the referral says "yep, cut my grass, I like your price, etc." the person who referred the new client to me gets 3 free cut "coupons" to use anytime they like. Could use them while they go on vacation, during the hot month of July, etc. It costs me nothing (gas and a little time) and I just picked up a new client worth another $1000+ a year and more exposure. It works.
Reply With Quote
  #20  
Old 01-21-2010, 04:22 PM
justin_time justin_time is offline
Justin
 
Join Date: Apr 2006
Location: French River, ON, Canada
Age: 29
Posts: 1,801
Rep Power: 0
justin_time is on a distinguished road
Post Template

Here's a template



Here's the link to download the template

Office template - Buy 10 get 1 free
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Great marketing Idea EGREEN General Business Discussions 7 07-12-2007 09:42 PM
Another great idea Steve General Business Discussions 0 07-29-2006 08:57 AM
Great Idea! Howard Roark Show Off - Picture Post - Photo Gallery 7 07-16-2006 05:38 PM
The next great business idea is always Steve General Business Discussions 0 06-13-2006 09:04 PM
Great marketing idea kc2006 General Business Discussions 5 04-24-2006 09:06 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Landscapers from hell!!
Chilehead
Yesterday 03:55 PM
Today 11:21 PM
by ExtremeLawncareServices
3 94
hows it going.
uppercut
Today 05:01 AM
Today 11:16 PM
by uppercut
3 67
viking cyclon.
uppercut
Yesterday 09:12 PM
Today 11:11 PM
by uppercut
2 55
Just Quit?
ringahding1
Today 06:23 AM
Today 10:36 PM
by ExtremeLawncareServices
8 140
These are the days on...
ExtremeLawncareServices
01-11-2015 11:41 AM
Today 10:26 PM
by ExtremeLawncareServices
15 806
adding something new...
veteranslawncaresystems
01-28-2015 12:13 AM
Today 09:15 PM
by veteranslawncaresystems
6 185
Crunch time 2015!
Chilehead
Yesterday 08:57 PM
Today 07:51 PM
by Chilehead
2 65
Government contracts
avetslawncare
11-15-2014 08:50 AM
Today 07:46 PM
by Chilehead
11 880
French gardener owner's...
didgreen
Today 09:10 AM
Today 05:53 PM
by apmAkron
2 61
Lost my @#$ blower
stevef1201
01-11-2015 08:31 AM
Today 04:47 PM
by Just for Cuts
3 464
Thanks for all the posts
WheatGrass
Today 06:38 AM
Today 02:57 PM
by Steve
1 54
whats this briggs?
uppercut
Today 12:40 AM
Today 02:49 PM
by Steve
1 49
Say Hello !!!
Steve
03-19-2007 12:18 PM
Today 02:36 PM
by Hard-Body lawn & garden
1,202 363,910
Lawn Mowing -...
ringahding1
Today 07:05 AM
Today 07:05 AM
by ringahding1
0 32
TaskEasy & Plowz & Mowz...
jrwalker333
01-25-2015 01:02 PM
Yesterday 08:14 PM
by lxarth
8 268
Contact last years...
googus
01-28-2015 09:13 AM
Yesterday 02:29 PM
by Steve
6 227
Looking for advice on...
berryjam
01-21-2015 07:37 PM
Yesterday 02:21 PM
by Steve
15 485
New to the forum
LCRobert
01-26-2015 10:21 PM
Yesterday 09:11 AM
by ringahding1
7 219
What happened to Better...
Steve
01-27-2014 04:07 PM
01-28-2015 12:26 PM
by Steve
21 3,206
Lawn care truck
Steve
10-10-2009 03:40 AM
01-28-2015 12:23 PM
by Steve
44 16,091
Bidding to get other work
Rodriguez11
07-21-2011 11:52 PM
01-28-2015 12:08 PM
by Steve
29 9,473
How many contracts...
5StarLawnscaping
01-12-2015 03:51 PM
01-28-2015 11:04 AM
by ExtremeLawncareServices
10 612
"Part Timers", "Low...
doug1980
06-10-2009 12:55 PM
01-27-2015 09:01 PM
by jrs.landscaping
43 10,370
Is anyone doing mosquito...
BWild
01-27-2015 12:30 PM
01-27-2015 07:24 PM
by avetslawncare
4 154
New to group
ron@alpine
01-27-2015 08:45 AM
01-27-2015 01:29 PM
by Steve
1 121
please Help with none...
Lawnboyman1170
01-09-2015 09:46 AM
01-27-2015 01:27 PM
by Steve
13 773
does this sound good or...
Bradcook21
01-22-2015 09:24 AM
01-27-2015 07:42 AM
by ringahding1
9 351
second year advise
cmdlawncare
01-23-2015 06:22 PM
01-27-2015 07:31 AM
by ringahding1
6 299
need advise
rawssrob
02-23-2010 02:45 PM
01-23-2015 06:40 PM
by cmdlawncare
7 2,633
New to forum
ROB N
01-23-2015 08:35 AM
01-23-2015 01:53 PM
by Steve
1 181
Extending the life of...
rmccutchan
01-17-2015 12:37 AM
01-23-2015 01:43 PM
by Steve
8 431
osceola lawn service
jasa@wildblue.net
01-22-2015 03:23 PM
01-23-2015 01:38 PM
by Steve
1 192
Tax Question
Wolf4dk
01-20-2015 01:11 AM
01-22-2015 02:28 PM
by Steve
4 330
Billy Goat Vac
Mr. Mow
01-19-2015 07:42 AM
01-22-2015 02:18 PM
by Steve
6 318
Property Pricing
GVL
01-19-2015 02:46 PM
01-21-2015 02:18 PM
by Steve
5 379
Landscapers Source For...
breadcrumb
01-16-2015 02:44 PM
01-21-2015 05:55 AM
by breadcrumb
14 546
Hoa advice
Bradcook21
01-16-2015 09:36 PM
01-20-2015 04:30 PM
by Steve
4 362
My Invention
biglee
01-11-2015 07:51 PM
01-20-2015 10:16 AM
by biglee
16 698
How to beat the pre pay...
stansg1fresh
01-13-2015 04:33 PM
01-19-2015 03:38 PM
by ringahding1
3 434
Hello from Md
homey
12-17-2014 06:55 PM
01-19-2015 01:37 PM
by Steve
12 1,243
Hi from Illinois
burtle
01-02-2015 09:46 PM
01-19-2015 01:22 PM
by Steve
3 595
Hello from SW FL!!
5StarLawnscaping
12-05-2014 02:35 PM
01-19-2015 01:20 PM
by Steve
14 1,545
Another Illinoisan.....
barhopper
01-11-2015 05:38 PM
01-16-2015 04:29 PM
by Steve
10 519
marketing with pizza...
apmAkron
01-15-2015 09:57 AM
01-15-2015 06:29 PM
by Steve
4 333
CRM and Quickbooks?
5StarLawnscaping
01-15-2015 08:06 AM
01-15-2015 08:06 AM
by 5StarLawnscaping
0 265
New Member, Indiana Iraq...
Timbo
07-14-2011 09:44 AM
01-14-2015 06:14 PM
by Steve
10 3,855
check this box truck out!
BLAZIER-1991
01-07-2015 07:40 PM
01-13-2015 03:06 PM
by biglee
8 726
My community only ad...
googus
01-12-2015 09:55 AM
01-13-2015 02:44 PM
by Steve
5 416
12 Years in Business!
Chilehead
10-23-2014 09:07 AM
01-13-2015 09:37 AM
by Chilehead
18 1,920
use a small business...
BLAZIER-1991
12-25-2014 12:21 AM
01-12-2015 06:32 PM
by BLAZIER-1991
30 1,673
» Popular Tags
4wd aerocore apartment complex auger bark billy goat brushcutter blades bush collections deliquentaccounts edging employee problems equipment rental ferris first truck flyers foreman four wheel drive gopherhaul grass growing a lawn care business hills hiring husqvarna introduction john deere quik trac landscape landscape services lawn lawn care lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing marketing mr dave mulch past due per hour charge per hour service podcast pricing profit on employee pto push versus ride reo running a business scripts seo shell small engine repair square foot steep lawns steve sulky theft toro grand stand trailer tree trimmer rack truck new used landscape up sell employee walk behind web design won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:59 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:59 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy