Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Great Idea!


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-19-2010, 08:36 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 73
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default Great Idea!

If you have ever made a purchase at Canadian Tire, you'd notice they give you their own form of currency back along with your change. "Canadian Tire Money"

I think this is brilliant.

It's a great customer retention strategy, & to make sure customers will continue to do business with you because they have somewhat of a savings, maybe towards a free mowing?!

Maybe for every $50.00 your customer spends, they can receive $4.00 in your companies currency?

By next year, they might have enough for a free mowing, or they may even plan on saving this form of currency for even longer!

It would be better than a business card & magnet combined! Word of mouth would for sure spread!

I have a huge wad of Canadian Tire paper bills, it's not a lot, but it's seriously a savings I never had before - or with other stores of the like.


What do you guys think?

I'm sure there are some cons, like tracking who has X amount at the moment bla bla.

Or how to make sure people don't photocopy the bills, though you'd be tracking the customer anyway. And we'd probably get it done professionally.

Coupons & discounts are old news I figure. Though loyalty rewards seem like so much more, taking a leap further into expanding a business like ours, the correct way.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-19-2010, 08:56 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 73
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
ANOTHER IDEA:

If you've every been to a nutrition/ supplement store, many of them offer a card, which they will stamp every visit.

For every time you visit, & if your card has been stamped to their limit (usually 6 visits) you receive 25% off your next purchase.

Imagine that...

Customers will hold on to this card, maybe even have a key chain attachment for it.

You'd need to customize a stamp, maybe with several different types of colors so people don't get away with forging. (blue first time, yellow second, green third, etc) create a pattern so you'd know who's tricking you. Switch the pattern every season.

Every time they pay, you stamp their card.

The reward you give is up to you!
Reply With Quote
  #3  
Old 01-19-2010, 09:41 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 73
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

I also believe that this will keep a few customers from avoiding us during payment. I mean, they kinda benefit now & won't be as hesitant!

All you need to do is get a business card made with the saying,

"Present this card while making a payment towards our lawn maintenance service"

or

"Get your card stamped six (6) times by our representatives with each payment towards our lawn maintenance service."


Something like that. Get a nice stamp made, & get the ink at the dollar store - done!


Just adjust the amount you have to stamp the card, 6 times may be low, but for me that's as long as my season lasts. Which will guarantee these people to hire me the following year. Is it worth it? It's better than not having them stick with me, so yeah!

I'm thinking about putting these out, with my business cards.

I'll even give them 1 stamp, just so they feel closer to that benefit of being with me.

It sounds like an awesome way to advertise. "Here is our card, now here is a card saying you are getting closer to a free mowing" especially compared to other companies. People who have never hired a service may get involved & give it a shot if they know that there is a light at the end of the tunnel.

I'd even be specific about the card, we don't want to give free mowing to really large properties, so maybe we'd write the property details on the back, & double the amount of times their card needs to be stamped. (give or take).
Reply With Quote
  #4  
Old 01-19-2010, 10:00 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 73
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

Sorry I keep making posts. I'm always a little late to add to my former posts, lol.

Here is an example of what I'm thinking about doing, & dropping at every house in my area.

Attached Images
File Type: jpg freemowing.jpg (26.2 KB, 6 views)
Reply With Quote
  #5  
Old 01-20-2010, 01:15 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,213
Rep Power: 10
Steve has disabled reputation
Default

Great ideas!

Quote:
Here is an example of what I'm thinking about doing, & dropping at every house in my area.
Would these be houses you already service or no?


Also, this year, could you get your customers to prepay every month so you don't have to track them down?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 01-20-2010, 01:25 PM
FloridaBoy's Avatar
FloridaBoy FloridaBoy is offline
FloridaBoy
 
Join Date: Jun 2009
Age: 40
Posts: 154
Rep Power: 6
FloridaBoy is on a distinguished road
Default

Thats a great idea Breeze, i think for me and my company, i would use it to

encourage the customer to utilize my extra services ( pressure cleaning,

mulching, gutters, etc.) My mowing clients are on yearly contracts, same

amount every month all year long, so i am not looking to try and retain them

for the next growing season. But i make alot more money in the extra work, so

offering for ex. $5.00 off lawncare for every $50.00 spent in other services

sounds like a nice offer. You are creating more business, marketing more

services, and giving back to client all in one promotion.
__________________
Welcome Advise, Incourage comments, and never stop Cutting. Geoff<img src="http://www.gopherforum.com/attachment.php?attachmentid=1595&d=1253928284">
Reply With Quote
  #7  
Old 01-20-2010, 01:45 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,213
Rep Power: 10
Steve has disabled reputation
Default

Oh yea that is interesting. So you could create these 'bucks' for the customer to use on additional services!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 01-20-2010, 03:49 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 73
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

I might just send these out to my current customers also.
Though I'd up the amount of stamps they need, considering that's a lot of free mowing. Though even if, I don't really stress out considering I can always so no once I reach my client "cap", the point I am no longer interested in taking on new lawn maintenance customers.

I would like to actually put these cards towards other services, up sells... The problem is I wouldn't really have the time. I would disappoint a lot of people.

I need to think of the service that is the most efficiently done, & nothing seems to beat mowing.

If I have to mow 10 lawns for free in 2011, it sucks, but it's better than going on roofs with a bunch of tools & cleaning gutters which has a chance of being more difficult to do, when you have to take apart the down spouts etc. My price for gutter cleaning is too low as it is, though that's why I've been hired by many customers in the first place, nothing will change here.

Mowing, you go in, you cut/trim/blow. It's done, & that is something the customer can see & appreciate. A customer is rarely going to climb their roof to check if the job has been done, & doesn't show as much as a beautifully cut lawn.

I would love to do maybe a $10.00 off garden weeding stamp card, but not everyone has a garden.


My biggest problem is figuring out how many stamps my clients need before a free mowing.

I want them to receive a benefit early, so they get the feeling of "earning" faster (which is what everyone wants).

Though I do not want to be booked like crazy for free mowings next year. I mind as well just tough it out, it is a benefit.

My season lasts from May 1st till October 16th... About 5 1/2 months.

My prices are set at $50.00 - $60.00 - $80.00 / month

I like my lawns to be worth what I price them at, you may think my prices are low but I make sure I am efficient enough.

Two $50/month lawns can be done fast enough to consider them both as one $100/month lawn.

I never want to break my tight route & I often negotiate with myself when it comes to finding one big money maker, vs several small money makers. I think I have a better chance with several small lawns because if I lose one big one, I can't just replace it.

So for my $50.00/month lawns maybe I can give them *6* stamps for a free mowing, that's one free mowing give or take the following year in June.

$60.00/month lawns, maybe I'd need to stamp them 8 times

$80.00/month laws, 10 stamps will be required.

This way I make my moneys worth, & lawns will be booked easier & I wont need to do them all around the same time. Unless they save their card for later months.

I can hear it now...

"let's hire this company for the year, & we're guaranteed a savings next year"

"When we decide to take a big family vacation in a few years, we'll have enough cards to save on lawn service for the entire month we are away"

I should market this hardcore!
Reply With Quote
  #9  
Old 01-20-2010, 06:01 PM
FloridaBoy's Avatar
FloridaBoy FloridaBoy is offline
FloridaBoy
 
Join Date: Jun 2009
Age: 40
Posts: 154
Rep Power: 6
FloridaBoy is on a distinguished road
Default

What if just that happens Breeze, lets just say %50 of your customers save

up there stamps, and they use them all at once. WOW, not just your income,

buthalf of all money ( operating expenses, income, taxes ) is gone, not coming

in. Even if it was split a couple months a %25 decrease would hurt me.

If it works for you, then thats great, but i see it being detrimental in the long

run.
__________________
Welcome Advise, Incourage comments, and never stop Cutting. Geoff<img src="http://www.gopherforum.com/attachment.php?attachmentid=1595&d=1253928284">
Reply With Quote
  #10  
Old 01-20-2010, 06:14 PM
FloridaBoy's Avatar
FloridaBoy FloridaBoy is offline
FloridaBoy
 
Join Date: Jun 2009
Age: 40
Posts: 154
Rep Power: 6
FloridaBoy is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Oh yea that is interesting. So you could create these 'bucks' for the customer to use on additional services!
Well, that might work also, but what i was thinking is you hire me to......ok

example - I offer pressure cleaning to my customers in a moble home park for

$55.00 single wide, $65.00 double wide extra for porches, driveways etc. but

you get the point. They have these services done regardless, but more

existing lawncare customers may use me to provide this to them knowing

that each time they spend $50.00 they will get $5 off there lawncare bill.

That deal spreads by word of mouth to non-customers, BAM you have a new

lawncare customer, and a new pressure cleaning client.

The discount is immediate, or atleast as immediate as your next invoice for

lawncare.
__________________
Welcome Advise, Incourage comments, and never stop Cutting. Geoff<img src="http://www.gopherforum.com/attachment.php?attachmentid=1595&d=1253928284">
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Great marketing Idea EGREEN General Business Discussions 7 07-12-2007 08:42 PM
Another great idea Steve General Business Discussions 0 07-29-2006 07:57 AM
Great Idea! Howard Roark Show Off - Picture Post - Photo Gallery 7 07-16-2006 04:38 PM
The next great business idea is always Steve General Business Discussions 0 06-13-2006 08:04 PM
Great marketing idea kc2006 General Business Discussions 5 04-24-2006 08:06 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 09:10 PM
by JLM
82 4,774
Mow and leaf cleanup bid
SGL1
07-29-2014 07:28 PM
Yesterday 07:39 PM
by SGL1
15 195
Late charge
Simon Abousaada
Yesterday 07:23 PM
Yesterday 07:23 PM
by Simon Abousaada
0 33
Need input on a bid
phlawncare
07-28-2014 08:51 PM
Yesterday 06:35 PM
by phlawncare
6 185
Building credit
Matther777
07-27-2014 05:20 PM
Yesterday 05:50 PM
by Matther777
11 243
New from Texas
Livingston Lawn Care
07-25-2014 11:17 AM
Yesterday 01:03 PM
by Steve
5 207
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
Yesterday 12:31 PM
by Steve
17 735
Formulas Used
BaileynSamsMum
07-29-2014 06:40 AM
Yesterday 12:19 PM
by Steve
3 132
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
Yesterday 06:29 AM
by kslawn
5 177
Will summer ever come
ExtremeLawncareServices
07-29-2014 08:27 AM
07-29-2014 08:29 PM
by SGL1
5 134
From Concord NC
SouthernRootsLawnCare
07-26-2014 02:34 PM
07-29-2014 02:28 PM
by Steve
3 134
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
07-29-2014 02:28 PM
by Steve
4 191
Echo Edger 'Neutral'
WesleySnips
07-25-2014 05:28 PM
07-29-2014 02:25 PM
by Steve
4 186
Left handed edging with...
SGL1
07-23-2014 08:59 PM
07-28-2014 07:39 AM
by SGL1
15 377
Echo PE 266 edger
stevef1201
07-01-2014 01:28 PM
07-27-2014 10:14 PM
by WesleySnips
5 384
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
07-27-2014 08:16 AM
by Just for Cuts
7 224
need some help geting...
dalvan0
07-13-2014 09:28 PM
07-26-2014 04:39 PM
by BLC7
7 376
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
07-25-2014 06:31 PM
by mattthelawnguy
13 571
You know it;s gonna be a...
stevef1201
07-25-2014 08:50 AM
07-25-2014 01:34 PM
by Steve
1 139
Customer letters
kslawn
07-23-2014 06:17 AM
07-25-2014 01:20 PM
by Steve
5 262
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
07-24-2014 07:09 PM
by SGL1
29 1,339
Need help determining...
Jbss861
07-20-2014 02:33 PM
07-24-2014 01:11 PM
by Steve
13 448
Should I ?
googus
07-22-2014 04:06 PM
07-24-2014 12:10 PM
by Steve
4 286
My First Apartment...
SSLCtn
05-26-2014 10:17 PM
07-24-2014 06:46 AM
by kslawn
15 970
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
07-24-2014 06:38 AM
by kslawn
3 266
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
07-24-2014 06:28 AM
by kslawn
3 321
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
07-23-2014 05:37 PM
by Just for Cuts
9 370
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
07-23-2014 12:42 PM
by Steve
3 265
new to me box truck
jrayb39667
03-06-2014 10:20 PM
07-23-2014 12:40 PM
by Steve
15 1,487
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
07-23-2014 11:48 AM
by Steve
4 294
Overspray?
stevef1201
07-21-2014 04:20 PM
07-23-2014 11:39 AM
by Steve
3 205
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
07-22-2014 01:53 PM
by Steve
6 349
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
07-21-2014 02:53 PM
by LawnDoctor
9 712
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
07-21-2014 01:48 PM
by Steve
9 573
What's my business worth?
Chaz
07-16-2014 01:35 PM
07-21-2014 01:45 PM
by Steve
4 361
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 699
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 254
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 243
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 807
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 1,129
Hey guys this is the...
prmenter@gmail.com
07-07-2014 08:23 PM
07-16-2014 08:10 PM
by ExtremeLawncareServices
28 860
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
07-16-2014 05:00 PM
by Just for Cuts
18 782
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-15-2014 05:38 PM
by icon2000
1,184 321,468
Classified Ad Template...
bcfb
06-05-2013 02:40 AM
07-15-2014 11:16 AM
by Steve
15 3,803
Husqvarna pz 60
CDLAWNCARE
07-06-2014 06:50 PM
07-15-2014 08:53 AM
by kslawn
10 520
Lowballers
Chaz
07-11-2014 03:55 PM
07-14-2014 12:27 PM
by Steve
5 427
My new side job
Sprinkler Buddy
05-10-2014 05:23 AM
07-14-2014 12:15 PM
by Steve
10 881
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
07-13-2014 10:36 PM
by GoGreenerKS
10 620
New Mower and Trailer
Chaz
06-25-2014 12:04 PM
07-13-2014 06:25 PM
by SGL1
7 643
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
07-12-2014 07:36 PM
by SGL1
21 1,982
» Popular Tags
4wd advertisement article marketing auger bid butterfly gardens charge christmas light service courtesy call credit card customers decorating estimate exmark ferris first truck fundraiser georgia gopherhaul grass gravely hills holiday holiday decorating holiday lighting how much to charge introduction john deere quik trac kansas city lawn lawn care lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website leaf lighting marketing monthly mow mulch mulch price new buisness new mower organize payment podcast property management company pto reo scag schedule scripts seo snow starting a business starting a lawn care business start up lawn care business stihl theft toro toro grand stand trailer trimmer rack walker winter winter services zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:05 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:05 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy