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Old 01-18-2010, 08:42 PM
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That's a good point. So when trying to focus on an ideal customer, income should be above any sort of age range target.
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  #12  
Old 01-18-2010, 08:53 PM
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Originally Posted by Steve View Post
That's a good point. So when trying to focus on an ideal customer, income should be above any sort of age range target.
Actually you made a good point in your question that made me think, maybe that is why some have issues collecting, they are after the wrong group, I have no idea.

It's expensive to do excavation, landscaping etc. so I target the ones that can afford it, same as the older group, I know they are middle to upper middle, I do not even bother with fixed income, I don't have time to bicker on prices or try to collect.
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Old 01-18-2010, 09:41 PM
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Actually you made a good point in your question that made me think, maybe that is why some have issues collecting, they are after the wrong group, I have no idea.
That's what I was wondering too. Just because we have a certain group we service, does that make them our target audience?

We could be getting bad to fair results from one target audience and constantly be kicking ourselves wishing our business was better.

When in the bigger picture we really should be targeting a totally different group and from them we would get much better results.

The problem though is all too often, we are willing to limp along, as long as the business is staying even a tiny bit above water. We can do this for years and years. Maybe even decades. Over time, our ambition tends to dull and we get stuck in a daily routine. As all this goes on, we experiment less.

Then it's not until we can no longer pay our bills that we frantically look for a way to solve the problem, usually by making major changes that are no where near what we should be changing. And usually with that we find disastrous results.

Instead, if we experimented along the way, we might have found a lot more success with a different customer base. With that success we might have felt a desire to push forwards and find even further success and experiment even more.

So that's the question, are we serving a customer base we should be serving and how do we know for sure?
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