Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Lawn Care, Landscaping, and Property Management Forums > General Talk

General Talk If it doesn't fit anywhere else, post it here.

When to start marketing??


General Talk

If it doesn't fit anywhere else, post it here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-17-2010, 07:38 PM
Savesutime09
Guest
 
Posts: n/a
Default When to start marketing??

I am hoping to go full time this spring. I have 7 customers currently from part time last summer. I feel I need to aquire about 45-50 more to quit my job and do this full time. I am getting 5000 door hangers made up. if I get the 1% average I should get there. My question is when I should get them out there. I am in the Hudson Valley in New York. I was thinking about early Feb, but maybe the end of Feb would be better. Any input would be helpful.

Thanx
Stuart
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-17-2010, 08:49 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,207
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Hi Scott,

One of the things to keep in mind when you are asking when should I start marketing, as you read on here more, you will see the most successful business owners never stop marketing. They are always looking for opportunities to meet new people and sell their services.

Quote:
I was thinking about early Feb, but maybe the end of Feb would be better.
One guide some of our members use is that they look for the big box marketing material that comes in the newspapers from places like Home Depot. They look for them to market their Spring products. Once they see that, they start to put their marketing material out there.

Then the next question is, are you putting out 5,000 to different homes or are you going to split them up and hit the same houses multiple times early in the year?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 01-17-2010, 09:43 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Do you recall in the past if you received flyer's? If so try to beat them by a week, you are in a little warmer climate area than I am, although we do not use flyer's or door hangers, our marketing is on going but in full force right after the March school brake, my thoughts are based on client feedback, they do not think of lawn care until the snow is gone so you don't want them to forget your company name.

Also did you perhaps ask your current clients if they could recommend anyone? You already have the relationship with them, even if you received three or four referrals, then if those are sales offer those new clients a free mow for a positive referral or something like that and just keep tapping their network.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #4  
Old 01-17-2010, 09:54 PM
Savesutime09
Guest
 
Posts: n/a
Default

I was going to do 5000 different. I was just concerned too early, potential customers would lose my info.
Reply With Quote
  #5  
Old 01-17-2010, 10:18 PM
abgardenworks abgardenworks is offline
Junior Member
 
Join Date: Aug 2009
Location: London, Ontario
Posts: 1
Rep Power: 0
abgardenworks is on a distinguished road
Default Whens the right time to advertise for lawn care

I live in london ontario, canada. I spent last summer building a business name for myself doing hardscape, but this year I'm moving my company into the world of lawn care. I would really like to start my advertising early, but when is too early?? the snow should be gone by mid march.....but should i wait that long??

Any advice on this would be great



Silverado 2500HD
12x6 Landscape trailer
36" John Deere GS30
abgardenworks.com
Reply With Quote
  #6  
Old 01-17-2010, 10:21 PM
Savesutime09
Guest
 
Posts: n/a
Default

I have reached out to my current customers for referals for the upcoming season. there is a lot of competion here. I don't want to be a low baller. how do I charge market price and get business. do some people give the new guy a chance? I can only offer my word of the job i do along with my references.
Reply With Quote
  #7  
Old 01-18-2010, 05:43 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

I personally found the answer to that question is with your current and potential clients, if you can find a common service that you could offer that would eliminate some, most or all of your competition, it's raises the bar in that you can advertise the service and since the new prospect would only have to deal with one company, you will more than likely get the job.

Just for an example, lets say 5 or your 7 clients would like to have their storage shed pressure washed or their garbage cans, Bio Bins etc. it may very well be when you are marketing and you say we can mow your lawn, fertilize, pressure wash xxxxx.

The focus is to offer something that sets you out from the crowd.

We are a mid sized company yet some clients tell us they hired us as they see our equipment everywhere, that isn't really true as I only have three trucks, what they see is we are concentrating on one area of the city hard and it has paid off, I have another area to attack this summer and have already started to add to the other area we work and will use the same tactics. What they may see is the guys going for lunch at a common place, us making multiple trips to get all the gear to a site we need etc.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #8  
Old 01-18-2010, 12:44 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,207
Rep Power: 10
Steve has disabled reputation
Default

Quote:
What they may see is the guys going for lunch at a common place, us making multiple trips to get all the gear to a site we need etc.
Andy,

Do you feel it pays to be visible during the lunch hour? Eating at a popular local lunch time location just to make a presence and be available to answer questions? Instead of brown bagging it.

Does it make sense to be networking during lunch?

Do people come up to you then to get a card or talk to you or whatever?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 01-18-2010, 02:58 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Quote:
Originally Posted by Steve View Post
Andy,

Do you feel it pays to be visible during the lunch hour? Eating at a popular local lunch time location just to make a presence and be available to answer questions? Instead of brown bagging it.

Does it make sense to be networking during lunch?

Do people come up to you then to get a card or talk to you or whatever?
Getting a coffee first thing in the morning is a very very big deal where I live, at first we were having our what are we doing today meetings at my property until sometime in June when I herd the first comment we see you everywhere, so we started having coffee at a very high traffic drive through, I think this is where a lot of people seen us.

Yes people come over and talk to us on a regular basis and yes we have picked up quite a few jobs this way, even while sitting in the coffee shop, I guess when you see three trucks and up to 16 employees in uniform, people get the idea you are huge.

Some of the crews brown bag, especially the excavation and wood cutting, the mowing, pressure washing and spraying crews tend to hit the Sub Way's. It is rare to have an excavation crew leave a site, not really sure why as they are free to go for lunch, they also tend to work longer hours.

We should be networking every chance we get if we can handle additional work.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #10  
Old 01-18-2010, 05:30 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,207
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Getting a coffee first thing in the morning is a very very big deal where I live, at first we were having our what are we doing today meetings at my property until sometime in June when I herd the first comment we see you everywhere, so we started having coffee at a very high traffic drive through, I think this is where a lot of people seen us.
This is fantastic! Should a lawn care business owner be paying for the morning coffee and breakfast or should this be up to each employee?

It would be interesting to track how many jobs came through the marketing like this. Then you could figure if it would cover the costs of paying for the crew to eat at the location daily.

Or maybe rotate the meeting area around to different locations to branch out and make a showing where other people might see you and engage you in a conversation.

Quote:
I would really like to start my advertising early, but when is too early?? the snow should be gone by mid march.....but should i wait that long??
Ideally you should be offering different services you can market all year long and not waiting for a small window of opportunity to distribute flyers.

Have you contacted your current customer base already to get them signed up for this year? Do you have them on an annual contract?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Another new start-up! lukus223 Starting a lawn care business. 9 01-19-2011 08:52 PM
Higher Growth Businesses Spend More on Marketing and Shift Marketing Online justin_time Lawn Care Marketing & Post your marketing material for review! 7 02-03-2010 11:15 PM
When to start marketing residential Savesutime09 Starting a lawn care business. 1 01-04-2010 10:52 AM
If you could start... Steve General Business Discussions 25 10-11-2004 05:55 PM
When should I start getting Upstate Lawn & Tree Care General Business Discussions 1 07-03-2003 10:34 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Will summer ever come
ExtremeLawncareServices
Today 08:27 AM
Today 08:29 PM
by SGL1
5 67
Mow and leave cleanup bid
SGL1
Today 07:28 PM
Today 07:28 PM
by SGL1
0 12
Need input on a bid
phlawncare
Yesterday 08:51 PM
Today 06:25 PM
by phlawncare
2 77
Building credit
Matther777
07-27-2014 05:20 PM
Today 05:18 PM
by Matther777
8 148
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
Today 04:23 PM
by stevef1201
16 660
Formulas Used
BaileynSamsMum
Today 06:40 AM
Today 02:52 PM
by BaileynSamsMum
2 57
From Concord NC
SouthernRootsLawnCare
07-26-2014 02:34 PM
Today 02:28 PM
by Steve
3 77
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
Today 02:28 PM
by Steve
4 141
Echo Edger 'Neutral'
WesleySnips
07-25-2014 05:28 PM
Today 02:25 PM
by Steve
4 131
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
Today 02:11 PM
by Steve
4 113
New from Texas
Livingston Lawn Care
07-25-2014 11:17 AM
Yesterday 01:29 PM
by Steve
3 139
Left handed edging with...
SGL1
07-23-2014 08:59 PM
Yesterday 07:39 AM
by SGL1
15 335
Echo PE 266 edger
stevef1201
07-01-2014 01:28 PM
07-27-2014 10:14 PM
by WesleySnips
5 348
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
07-27-2014 01:21 PM
by ExtremeLawncareServices
80 4,671
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
07-27-2014 08:16 AM
by Just for Cuts
7 194
need some help geting...
dalvan0
07-13-2014 09:28 PM
07-26-2014 04:39 PM
by BLC7
7 334
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
07-25-2014 06:31 PM
by mattthelawnguy
13 514
You know it;s gonna be a...
stevef1201
07-25-2014 08:50 AM
07-25-2014 01:34 PM
by Steve
1 100
Customer letters
kslawn
07-23-2014 06:17 AM
07-25-2014 01:20 PM
by Steve
5 217
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
07-24-2014 07:09 PM
by SGL1
29 1,291
Need help determining...
Jbss861
07-20-2014 02:33 PM
07-24-2014 01:11 PM
by Steve
13 402
Should I ?
googus
07-22-2014 04:06 PM
07-24-2014 12:10 PM
by Steve
4 234
My First Apartment...
SSLCtn
05-26-2014 10:17 PM
07-24-2014 06:46 AM
by kslawn
15 926
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
07-24-2014 06:38 AM
by kslawn
3 228
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
07-24-2014 06:28 AM
by kslawn
3 280
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
07-23-2014 05:37 PM
by Just for Cuts
9 325
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
07-23-2014 12:42 PM
by Steve
3 223
new to me box truck
jrayb39667
03-06-2014 10:20 PM
07-23-2014 12:40 PM
by Steve
15 1,441
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
07-23-2014 11:48 AM
by Steve
4 258
Overspray?
stevef1201
07-21-2014 04:20 PM
07-23-2014 11:39 AM
by Steve
3 166
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
07-22-2014 01:53 PM
by Steve
6 303
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
07-21-2014 02:53 PM
by LawnDoctor
9 680
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
07-21-2014 01:48 PM
by Steve
9 536
What's my business worth?
Chaz
07-16-2014 01:35 PM
07-21-2014 01:45 PM
by Steve
4 316
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 647
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 208
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 199
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 763
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 1,083
Hey guys this is the...
prmenter@gmail.com
07-07-2014 08:23 PM
07-16-2014 08:10 PM
by ExtremeLawncareServices
28 810
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
07-16-2014 05:00 PM
by Just for Cuts
18 735
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-15-2014 05:38 PM
by icon2000
1,184 320,921
Classified Ad Template...
bcfb
06-05-2013 02:40 AM
07-15-2014 11:16 AM
by Steve
15 3,761
Husqvarna pz 60
CDLAWNCARE
07-06-2014 06:50 PM
07-15-2014 08:53 AM
by kslawn
10 480
Lowballers
Chaz
07-11-2014 03:55 PM
07-14-2014 12:27 PM
by Steve
5 389
My new side job
Sprinkler Buddy
05-10-2014 05:23 AM
07-14-2014 12:15 PM
by Steve
10 850
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
07-13-2014 10:36 PM
by GoGreenerKS
10 585
New Mower and Trailer
Chaz
06-25-2014 12:04 PM
07-13-2014 06:25 PM
by SGL1
7 602
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
07-12-2014 07:36 PM
by SGL1
21 1,934
Fuel and fuel additives
SGL1
07-06-2014 10:23 AM
07-11-2014 07:53 PM
by SGL1
15 590
» Popular Tags
34'' auger blades butterfly gardens charge christmas christmas light hanging credit card customers ditches employee problems exmark fall ferris financing first truck franchise georgia gopherhaul grass gravely growing a lawn care business health holiday how much to charge kansas city lawn lawn care lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lighting brass outdoor lights marketing mechanic monthly mow mulch mulch price new and restored landscapes new buisness new business organize podcast promotion pto riding mower running a business savannah scag schedule seo social media starting a business start up lawn care business stihl sulky top dresser toro toro grand stand trailer tree care trimmer rack walker winter winter services
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:56 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:56 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy