Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Lawn Care, Landscaping, and Property Management Forums > General Talk

General Talk If it doesn't fit anywhere else, post it here.

When to start marketing??


General Talk

If it doesn't fit anywhere else, post it here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-17-2010, 07:38 PM
Savesutime09
Guest
 
Posts: n/a
Default When to start marketing??

I am hoping to go full time this spring. I have 7 customers currently from part time last summer. I feel I need to aquire about 45-50 more to quit my job and do this full time. I am getting 5000 door hangers made up. if I get the 1% average I should get there. My question is when I should get them out there. I am in the Hudson Valley in New York. I was thinking about early Feb, but maybe the end of Feb would be better. Any input would be helpful.

Thanx
Stuart
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-17-2010, 08:49 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,565
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Hi Scott,

One of the things to keep in mind when you are asking when should I start marketing, as you read on here more, you will see the most successful business owners never stop marketing. They are always looking for opportunities to meet new people and sell their services.

Quote:
I was thinking about early Feb, but maybe the end of Feb would be better.
One guide some of our members use is that they look for the big box marketing material that comes in the newspapers from places like Home Depot. They look for them to market their Spring products. Once they see that, they start to put their marketing material out there.

Then the next question is, are you putting out 5,000 to different homes or are you going to split them up and hit the same houses multiple times early in the year?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 01-17-2010, 09:43 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 10
picframer will become famous soon enough
Default

Do you recall in the past if you received flyer's? If so try to beat them by a week, you are in a little warmer climate area than I am, although we do not use flyer's or door hangers, our marketing is on going but in full force right after the March school brake, my thoughts are based on client feedback, they do not think of lawn care until the snow is gone so you don't want them to forget your company name.

Also did you perhaps ask your current clients if they could recommend anyone? You already have the relationship with them, even if you received three or four referrals, then if those are sales offer those new clients a free mow for a positive referral or something like that and just keep tapping their network.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #4  
Old 01-17-2010, 09:54 PM
Savesutime09
Guest
 
Posts: n/a
Default

I was going to do 5000 different. I was just concerned too early, potential customers would lose my info.
Reply With Quote
  #5  
Old 01-17-2010, 10:18 PM
abgardenworks abgardenworks is offline
Junior Member
 
Join Date: Aug 2009
Location: London, Ontario
Posts: 1
Rep Power: 0
abgardenworks is on a distinguished road
Default Whens the right time to advertise for lawn care

I live in london ontario, canada. I spent last summer building a business name for myself doing hardscape, but this year I'm moving my company into the world of lawn care. I would really like to start my advertising early, but when is too early?? the snow should be gone by mid march.....but should i wait that long??

Any advice on this would be great



Silverado 2500HD
12x6 Landscape trailer
36" John Deere GS30
abgardenworks.com
Reply With Quote
  #6  
Old 01-17-2010, 10:21 PM
Savesutime09
Guest
 
Posts: n/a
Default

I have reached out to my current customers for referals for the upcoming season. there is a lot of competion here. I don't want to be a low baller. how do I charge market price and get business. do some people give the new guy a chance? I can only offer my word of the job i do along with my references.
Reply With Quote
  #7  
Old 01-18-2010, 05:43 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 10
picframer will become famous soon enough
Default

I personally found the answer to that question is with your current and potential clients, if you can find a common service that you could offer that would eliminate some, most or all of your competition, it's raises the bar in that you can advertise the service and since the new prospect would only have to deal with one company, you will more than likely get the job.

Just for an example, lets say 5 or your 7 clients would like to have their storage shed pressure washed or their garbage cans, Bio Bins etc. it may very well be when you are marketing and you say we can mow your lawn, fertilize, pressure wash xxxxx.

The focus is to offer something that sets you out from the crowd.

We are a mid sized company yet some clients tell us they hired us as they see our equipment everywhere, that isn't really true as I only have three trucks, what they see is we are concentrating on one area of the city hard and it has paid off, I have another area to attack this summer and have already started to add to the other area we work and will use the same tactics. What they may see is the guys going for lunch at a common place, us making multiple trips to get all the gear to a site we need etc.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #8  
Old 01-18-2010, 12:44 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,565
Rep Power: 10
Steve has disabled reputation
Default

Quote:
What they may see is the guys going for lunch at a common place, us making multiple trips to get all the gear to a site we need etc.
Andy,

Do you feel it pays to be visible during the lunch hour? Eating at a popular local lunch time location just to make a presence and be available to answer questions? Instead of brown bagging it.

Does it make sense to be networking during lunch?

Do people come up to you then to get a card or talk to you or whatever?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 01-18-2010, 02:58 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 10
picframer will become famous soon enough
Default

Quote:
Originally Posted by Steve View Post
Andy,

Do you feel it pays to be visible during the lunch hour? Eating at a popular local lunch time location just to make a presence and be available to answer questions? Instead of brown bagging it.

Does it make sense to be networking during lunch?

Do people come up to you then to get a card or talk to you or whatever?
Getting a coffee first thing in the morning is a very very big deal where I live, at first we were having our what are we doing today meetings at my property until sometime in June when I herd the first comment we see you everywhere, so we started having coffee at a very high traffic drive through, I think this is where a lot of people seen us.

Yes people come over and talk to us on a regular basis and yes we have picked up quite a few jobs this way, even while sitting in the coffee shop, I guess when you see three trucks and up to 16 employees in uniform, people get the idea you are huge.

Some of the crews brown bag, especially the excavation and wood cutting, the mowing, pressure washing and spraying crews tend to hit the Sub Way's. It is rare to have an excavation crew leave a site, not really sure why as they are free to go for lunch, they also tend to work longer hours.

We should be networking every chance we get if we can handle additional work.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #10  
Old 01-18-2010, 05:30 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,565
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Getting a coffee first thing in the morning is a very very big deal where I live, at first we were having our what are we doing today meetings at my property until sometime in June when I herd the first comment we see you everywhere, so we started having coffee at a very high traffic drive through, I think this is where a lot of people seen us.
This is fantastic! Should a lawn care business owner be paying for the morning coffee and breakfast or should this be up to each employee?

It would be interesting to track how many jobs came through the marketing like this. Then you could figure if it would cover the costs of paying for the crew to eat at the location daily.

Or maybe rotate the meeting area around to different locations to branch out and make a showing where other people might see you and engage you in a conversation.

Quote:
I would really like to start my advertising early, but when is too early?? the snow should be gone by mid march.....but should i wait that long??
Ideally you should be offering different services you can market all year long and not waiting for a small window of opportunity to distribute flyers.

Have you contacted your current customer base already to get them signed up for this year? Do you have them on an annual contract?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Another new start-up! lukus223 Starting a lawn care business. 9 01-19-2011 08:52 PM
Higher Growth Businesses Spend More on Marketing and Shift Marketing Online justin_time Lawn Care Marketing & Post your marketing material for review! 7 02-03-2010 11:15 PM
When to start marketing residential Savesutime09 Starting a lawn care business. 1 01-04-2010 10:52 AM
If you could start... Steve General Business Discussions 25 10-11-2004 05:55 PM
When should I start getting Upstate Lawn & Tree Care General Business Discussions 1 07-03-2003 10:34 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
24 and 50 acre cemetery...
grassmasterswilson
08-18-2015 10:09 AM
08-26-2015 02:42 PM
by Steve
13 396
Rookie business question...
WarriorLandscapingCAN
08-05-2015 05:20 PM
08-26-2015 02:33 PM
by Steve
3 320
How to clean an old...
rmccutchan
08-16-2015 05:23 PM
08-26-2015 02:31 PM
by Steve
9 319
how to make customers...
Bradcook21
05-27-2015 05:04 PM
08-26-2015 12:25 PM
by kslawn
19 3,611
Needing a website built
burtle
06-17-2015 09:02 AM
08-25-2015 11:31 AM
by acrajchel
9 2,399
Big mowing job
Bradcook21
07-30-2015 03:57 PM
08-25-2015 11:23 AM
by acrajchel
17 887
ZTR Review
Shark1611
05-31-2012 10:42 PM
08-25-2015 11:16 AM
by acrajchel
8 3,672
Hi Everyone
mmays29
08-25-2015 08:16 AM
08-25-2015 11:15 AM
by Steve
3 70
Should I buy this Exmark...
googus
07-03-2015 09:22 AM
08-25-2015 11:08 AM
by acrajchel
11 1,086
Old Business New Owner
Toyman
06-17-2014 08:57 PM
08-25-2015 11:00 AM
by acrajchel
17 1,493
Hi everyone! We're new...
alltrades
08-22-2015 12:46 PM
08-24-2015 10:41 AM
by Steve
2 119
CAn I get some help with...
rootytalbot
08-11-2015 06:14 PM
08-24-2015 10:36 AM
by Steve
12 422
Hi
Wemowjunction
08-16-2015 08:45 PM
08-20-2015 01:46 PM
by Steve
11 318
Drive cable bad?
SGL1
08-10-2015 11:16 PM
08-20-2015 01:41 PM
by Steve
5 288
Hey there everyone
Cole8999
08-16-2015 04:42 PM
08-18-2015 04:35 PM
by Steve
3 185
Help with a truck
bdodson89
04-27-2015 08:15 PM
08-18-2015 11:47 AM
by rmccutchan
7 883
I need some aeration...
rootytalbot
08-14-2015 12:32 PM
08-18-2015 07:59 AM
by rootytalbot
7 307
Say Hello !!!
Steve
03-19-2007 11:18 AM
08-17-2015 04:34 PM
by Steve
1,229 405,518
Whats wrong with this...
GreenWorx
07-28-2015 07:56 PM
08-16-2015 11:42 PM
by rmccutchan
3 523
What's your next...
Steve
05-15-2015 11:54 AM
08-16-2015 11:09 PM
by SC93
16 1,166
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
08-14-2015 11:08 PM
by scaypa
95 11,310
New Biz
kufnerins
08-14-2015 05:52 PM
08-14-2015 08:56 PM
by Steve
1 165
Chemical and Fertilizer...
rmccutchan
08-09-2015 10:36 PM
08-13-2015 11:11 PM
by rmccutchan
6 336
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
08-13-2015 02:10 PM
by rootytalbot
12 1,988
Hello all thinking about...
bernie
08-11-2015 04:28 PM
08-13-2015 10:33 AM
by Steve
8 310
Logo Help Font Color
LZLC
08-08-2015 09:26 PM
08-12-2015 03:50 PM
by Steve
4 276
Pricing issue
Mr. Mow
07-07-2015 06:15 AM
08-12-2015 12:30 AM
by Jeff1
20 1,702
My new mower
Chilehead
08-08-2015 09:09 PM
08-11-2015 08:36 PM
by Chilehead
9 439
Thought this was a good...
Just for Cuts
08-06-2015 03:38 PM
08-11-2015 10:54 AM
by Steve
8 434
Plowing pricing
jcurr33
08-08-2015 04:58 PM
08-11-2015 10:51 AM
by Steve
6 402
Should I upgrade my back...
googus
08-07-2015 10:50 AM
08-11-2015 10:44 AM
by googus
7 373
Keeping it clean....
Wolf4dk
08-09-2015 11:31 PM
08-11-2015 06:34 AM
by Chilehead
7 300
I have been rude and...
biglee
06-15-2015 10:11 PM
08-10-2015 09:41 PM
by stallman419
12 2,678
Newbie Saying Hi.
LZLC
08-08-2015 09:22 PM
08-10-2015 11:20 AM
by Steve
1 215
How much do I charge to...
Chris Herrera
08-06-2015 09:30 PM
08-09-2015 11:31 AM
by biglee
2 345
scag SWZT review!
mattthelawnguy
07-23-2015 02:28 PM
08-07-2015 03:26 PM
by Steve
17 1,058
Best commercial contract...
sanlanct
08-04-2015 12:18 PM
08-06-2015 06:20 AM
by sanlanct
2 337
I came across this on a...
rootytalbot
08-02-2015 11:04 AM
08-05-2015 08:17 PM
by SC93
9 572
Help bidding a hedge...
hopolb33
08-02-2015 06:09 PM
08-05-2015 02:07 PM
by Steve
3 382
recycler toro 22"
rvezakis
08-03-2015 12:10 PM
08-04-2015 11:47 AM
by Steve
1 264
Hello Everybody
budspop
07-30-2015 11:42 AM
07-31-2015 12:28 PM
by Steve
1 258
Hello!
brandycarlton
07-29-2015 12:31 PM
07-29-2015 03:54 PM
by Steve
1 316
» Popular Tags
ad landscaping advertising aerocore applying bark billy goat brushcutter blowout bob villa bush collections contract help curb appeal services deliquentaccounts demonstration design door hangers edging employee problems equipment dealer equipment rental facebook flyers free advertising free lawn care google growing a lawn care business hiring how to hydro increase customers jobs landscape landscaping landscaping training lawn aeration lawn care lawn mowing marketing marketing secrets more customers business mr dave mulch new business ordinance past due per hour charge per hour service plowing pricing profit on employee roundup scag secrets to landscaping sell the vision seo shell shreaded solo solo backpack sprayer square foot swzt tree pics up sell employee walk behind web design website website design winterization wood www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 03:55 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 03:55 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy