I thought this was very creative. If you didn't see this in the news, someone had used a FEMA debit card to purchase a bottle of Dom Perignon from Hooters. The money was suppose to be used to help Katrina disaster victims.
Hooters was able to jump on the situation and send FEMA a check for $200 and get an unimagineable return on their investment through free advertising.
Very creative. Maybe this will give you and your business ideas too!