Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Radio Ads


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-13-2010, 04:55 PM
OutdoorServicesLLC
Guest
 
Posts: n/a
Angry Radio Ads

Any body tried or do any radio advertising . If so how did it work and what was your main focus on in the ad . I am looking at doing some in the spring to try to gain more residential accounts .My main focus being liscened and insured (to try to get rid of low ballers) and offer a 10 % of to any new customers . Whats is some of you guys ideas ?
Thanks for any help you can give . Brian
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-13-2010, 06:11 PM
lukus223 lukus223 is offline
Member
 
Join Date: Mar 2009
Posts: 72
Rep Power: 7
lukus223 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by outdoorservivesllc View Post
Any body tried or do any radio advertising . If so how did it work and what was your main focus on in the ad . I am looking at doing some in the spring to try to gain more residential accounts .My main focus being liscened and insured (to try to get rid of low ballers) and offer a 10 % of to any new customers . Whats is some of you guys ideas ?
Thanks for any help you can give . Brian
I like the idea. I've never heard a LCO ad on our radio stations here. I would recommend to talk to a sales rep and get pricing. I looked at local television where it flashed your biz card with other local businesses and it was over a grand for a min buy. I would also say to make a stronger offer than 10%. It has to be enough to make them want to call.
Reply With Quote
  #3  
Old 01-13-2010, 08:47 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 10
picframer will become famous soon enough
Default

Based on my experience in the security industry we had a GPS tracking product and the rights to it no one else did, we thought what a great opportunity and we spent thousands on radio advertising, results, next to NIL.

It was suggested we try those TV ad's, the ones where you go to a certain channel and it tells you what is on at what time and what channel on half the screen, the other half is scrolling advertisements, sometimes talking ad's, we tried that and the results were stunning.

Another thing that worked amazing for us was advertising on the benches at bus stops in target areas and advertising on city bus's.

I have never tried any of these in the Lawn/Yard Care so I have no idea what the results would be but I can tell you it's expensive and I personally found other ways to bring in more business than we could handle in 2009. I already have Landscaping jobs, wood chipping and excavation jobs coming in from people I have never dealt with and it's January and we are buried with snow.

Something happened this evening, I generally don't drive the trucks in the winter, I drive my Diesel Jetta, anyhow I decided to take myself out for a coffee and muffin at a local spot 15 min from the house and took one of the trucks, no specific reason, as I was getting in my truck to leave a fellow knocked on the window, said his son's house had burnt and they were looking to hire an excavation company and was wondering if it was something I might be interested in. I am going to have a look at the site tomorrow as I have two excavators that are heated so the temps don't really matter.

I have found aside from using my network and referrals, small newspaper ad's in specific areas and my post cards are what grew the company to where it is today. The website has been amazing also but I find getting high rankings very, very easy to do.

Perhaps in 2011 we will look at a spring trade home show but we are already getting to the point where we have to step back and what I mean by that when my waiting list gets to 4 weeks for a service, I hate putting people off.

The spraying program should be fine as I added two additional tractors for mowing and spraying and a new 20 foot trailer should be here this week which will free up another trailer that the lawn care guys can use, the 20 foot one will allow me to haul an excavator and tractor with a loader at the same time, the savings will be such that it will pay for itself it less than 90 days.

I still think and believe direct advertising will give the best results but that is just me.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #4  
Old 01-14-2010, 07:53 AM
OutdoorServicesLLC
Guest
 
Posts: n/a
Default Radio Ad

All that sounds good I am doing some coupon type ads in the newspaper also this spring . As for buses and benches our city owns the buses and they wont do ads (which I personally think is stupid it would help pay for them ) as for benches they use to do them and the city said it was against the ordinances so they took all them out . I do have a bench at our county fair grounds though .I'm just looking for a advertising way that isn't used by all my competitors . Haven't done the post cards yet and don't think anyone else has either around here so that might be a good idea. As for tv it's about 4 times the cost of radio for the local info station . I do phone book ads also seems like i get most of my calls from yellowbook.com though .

Anymore input would be appreciated though .

Thanks Brian
Reply With Quote
  #5  
Old 01-14-2010, 03:06 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,283
Rep Power: 10
Steve has disabled reputation
Default

You can read quite a bit on here about radio and tv ads.

I have yet to see one person that was happy with using radio or tv ads on the forum ever!

I would avoid it and find other, more personable ways to interact and meet folks in your area.

Are you a member of any local clubs or organizations? Are you marketing within your social network?

Quote:
It was suggested we try those TV ad's, the ones where you go to a certain channel and it tells you what is on at what time and what channel on half the screen, the other half is scrolling advertisements, sometimes talking ad's, we tried that and the results were stunning.
Was this on the weather channel? What is your view on why this worked better over other ads?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 01-14-2010, 03:17 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 10
picframer will become famous soon enough
Default

Quote:
Originally Posted by Steve View Post
Was this on the weather channel? What is your view on why this worked better over other ads?
No it was on the channel that tells you what is on at what time on half the screen then the other half is scrolling ad's, they scroll then display for about 15 seconds, you buy how many you want per day and at what times, peak times are of course more money.

It is very rare I watch TV but I do check in sometimes to see what is on, I have never seen a lawncare company, I recall at least here it was much cheaper than the radio.

I agree with you on radio ad's, I have yet to talk to anyone within many industries that had results that made the cost worth while.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #7  
Old 01-14-2010, 03:27 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,283
Rep Power: 10
Steve has disabled reputation
Default

Quote:
No it was on the channel that tells you what is on at what time on half the screen then the other half is scrolling ad's, they scroll then display for about 15 seconds, you buy how many you want per day and at what times, peak times are of course more money.
I guess like a TV Guide channel?

The thing I wonder with that is many cable systems seem to now have a built in guide to show what's playing on the channels so would this cut down on the amount of people viewing such a channel then?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 01-14-2010, 03:35 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 10
picframer will become famous soon enough
Default

Quote:
Originally Posted by Steve View Post
I guess like a TV Guide channel?

The thing I wonder with that is many cable systems seem to now have a built in guide to show what's playing on the channels so would this cut down on the amount of people viewing such a channel then?
Yes like TV Guide, but TV Guide is no longer available here.

Personally I just check the internet, type in my postal code and it tells me or we have HDMI at home which I honestly do not know how to use but if you want to watch a show you put it's name in and then go to work and it will record up to 60 gig's of those shows for you to watch.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #9  
Old 01-14-2010, 04:43 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,283
Rep Power: 10
Steve has disabled reputation
Default

It's fascinating as technology changes so does the value of these different marketing options.

Quote:
I like the idea. I've never heard a LCO ad on our radio stations here.
When I see this happen, I tend to think of two things. Either it's a great opportunity because no one is using it or it doesn't work and that is why no one uses it.

Quote:
My main focus being liscened and insured (to try to get rid of low ballers) and offer a 10 % of to any new customers . Whats is some of you guys ideas ?
Do you mean low baller customers or competitors and how do you utilize that you are licensed and insured to weed them out?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Tags
radio ads, television ads

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Radio station contest justin_time General Talk 8 03-11-2008 08:33 AM
Do you have satellite radio? Steve General Talk 8 02-06-2008 06:52 AM
web radio tiedeman General Business Discussions 2 01-13-2006 01:25 AM
gopher radio UnitedEnvironment.com General Business Discussions 4 12-22-2005 10:51 PM
Radio control GLAN Lawn Care Marketing & Post your marketing material for review! 1 02-28-2005 01:06 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Big (to me) mulch job
tl757
04-23-2015 05:32 PM
Today 08:50 PM
by avetslawncare
16 578
I'm Back With The Best...
aduttonater
02-21-2015 12:41 AM
Today 04:13 PM
by jrs.landscaping
76 3,122
What are your biggest...
Steve
Today 01:24 PM
Today 01:24 PM
by Steve
0 27
Go daddy web site and...
jcurr33
Yesterday 06:00 PM
Today 11:57 AM
by Steve
2 63
I have ZERO confidence...
Just for Cuts
05-01-2015 04:24 PM
Today 11:55 AM
by Steve
20 368
How busy are you now?
Steve
Yesterday 01:10 PM
Today 11:47 AM
by Steve
4 98
Pictures of commercial...
avetslawncare
04-01-2015 09:47 PM
Today 11:45 AM
by Steve
35 1,352
mowfinder
scaypa
04-27-2015 05:44 PM
Yesterday 01:14 PM
by Steve
1 147
Latest video, Facebook...
Sprinkler Buddy
05-01-2015 06:54 AM
Yesterday 01:09 PM
by Steve
3 130
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
Yesterday 01:03 PM
by Steve
72 5,822
weed
avetslawncare
04-16-2015 07:56 PM
05-01-2015 11:38 AM
by Steve
8 483
so i need somehelp with...
dalvan0
04-28-2015 07:43 PM
04-30-2015 10:55 PM
by avetslawncare
3 274
Anyone have a Lawn Care...
nishirandall
04-28-2015 08:45 PM
04-30-2015 12:00 AM
by Steve
1 164
mowing pic
joshlawncare
04-25-2015 12:34 PM
04-29-2015 10:55 PM
by Steve
5 270
Help with a truck
bdodson89
04-27-2015 08:15 PM
04-29-2015 10:47 PM
by Steve
4 204
Ford F250 Wheel loaders...
jrs.landscaping
04-28-2015 05:34 AM
04-29-2015 07:47 AM
by jrs.landscaping
2 152
New company in Michigan
SEM
04-24-2015 09:27 PM
04-28-2015 11:56 AM
by Steve
6 236
Correct me if I'm wrong...
SGL1
04-26-2015 02:41 PM
04-28-2015 06:57 AM
by SGL1
12 292
Total yard rehab
SGL1
04-23-2015 03:59 PM
04-27-2015 06:57 PM
by SGL1
11 376
equipment marketplace?
jrs.landscaping
04-27-2015 04:49 PM
04-27-2015 06:09 PM
by jrs.landscaping
2 146
Buying contracts /...
greenscaper123
04-26-2015 04:46 PM
04-27-2015 05:59 PM
by Steve
2 183
Lawn Care Service in...
Friscobob
04-24-2015 03:33 PM
04-27-2015 05:44 PM
by Steve
4 258
what's the big deal...
Tony317
04-25-2015 02:19 PM
04-27-2015 05:43 PM
by Steve
3 197
Newb Question - Multiple...
DependiLawn
04-24-2015 11:36 PM
04-27-2015 05:36 PM
by Steve
1 188
maintandlawndispatch...
SGL1
04-21-2015 03:31 PM
04-24-2015 04:42 PM
by Steve
9 340
Thoughts on Undocumented...
element009
09-25-2011 11:08 AM
04-23-2015 09:32 PM
by Chilehead
56 15,756
Hello Everyone
DesignsByBnC
04-22-2015 04:07 PM
04-23-2015 02:19 PM
by DesignsByBnC
2 216
The upcoming rainy...
5StarLawnscaping
04-21-2015 01:22 PM
04-23-2015 12:54 PM
by Steve
7 306
color fliers?
holymoly
04-18-2015 02:32 PM
04-23-2015 12:50 PM
by Steve
12 532
WARNING! Especially to...
SC93
04-19-2015 12:05 PM
04-22-2015 01:39 PM
by Steve
14 589
Could be great news for...
SC93
04-14-2015 11:06 PM
04-22-2015 01:28 PM
by Steve
15 658
quick pic
joshlawncare
04-14-2015 07:49 PM
04-21-2015 05:01 PM
by joshlawncare
4 460
Got Inspected today
swstout
08-09-2010 10:31 PM
04-21-2015 03:53 PM
by SGL1
10 4,140
Smoked my first belt!
SGL1
04-20-2015 08:46 PM
04-21-2015 03:28 PM
by SGL1
4 279
lawn care business...
holymoly
04-18-2015 02:56 PM
04-21-2015 06:18 AM
by holymoly
3 378
landscape insurance
clarkslawn
03-30-2015 10:14 PM
04-20-2015 10:02 PM
by SGL1
4 613
Poll & Discussion...
CHEESE2009
09-16-2011 06:16 PM
04-20-2015 08:20 PM
by avetslawncare
27 5,813
Aerating / Dethaching...
Hard-Body lawn & garden
04-12-2015 07:53 PM
04-19-2015 08:49 PM
by Chilehead
17 781
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
04-19-2015 09:21 AM
by KJ90
8 1,146
bidding a cemetery....
NPM_LLC
03-28-2015 10:56 AM
04-19-2015 05:26 AM
by RSE
22 1,205
Hustler Raptor
SGL1
04-13-2015 09:27 PM
04-18-2015 07:53 AM
by SGL1
15 651
is craiglist good to...
JBENI
04-16-2015 11:11 AM
04-17-2015 10:25 PM
by Wolf4dk
11 590
Am I missing something...
googus
04-11-2015 06:33 PM
04-17-2015 08:01 PM
by avetslawncare
10 704
Hello
sonny54
04-16-2015 09:49 PM
04-17-2015 03:10 PM
by Steve
1 312
Unreal
Chilehead
04-09-2015 09:12 PM
04-17-2015 08:27 AM
by Chilehead
11 764
starting a lawn care...
JBENI
04-14-2015 09:03 AM
04-17-2015 08:03 AM
by JBENI
14 722
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
04-16-2015 07:52 PM
by avetslawncare
23 1,544
New 14 x 7 Enclosed...
whitepropertydetail
04-15-2015 06:46 PM
04-16-2015 03:40 PM
by Steve
1 375
older used dump trucks
SECTLANDSCAPING
09-22-2011 12:33 AM
04-16-2015 12:41 PM
by biglee
21 8,196
Tax Poll
Steve
04-15-2015 02:13 PM
04-15-2015 02:13 PM
by Steve
0 352
» Popular Tags
ad landscaping apartment bid apartment complex apartment lawn care estimate applying bark bob villa bush collections commercial contract help deliquentaccounts demonstration design ditches door hangers edging employee problems estimate flyers free advertising google grass growing a lawn care business hardscapes hills how to hydraulic jobs landscape services lawn lawn aeration lawn care lawn care busines plan lawn mowing managing a lawn care business marketing marketing secrets new business new mower ordinance past due patio install per hour charge per hour service profit on employee push versus ride running a business scag v-ride scripts secrets to landscaping sell the vision seo shreaded snow plowing sq ft starting a lawn care business theft toro tractor auger trailer mate pro truck new used landscape web design website website design winterization won't return wood wright stander rh www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:48 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:48 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy