Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

2010 Marketing!!


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-11-2010, 05:49 PM
lukus223 lukus223 is offline
Member
 
Join Date: Mar 2009
Posts: 72
Rep Power: 6
lukus223 is on a distinguished road
Default 2010 Marketing!!

Hello Everyone.

I read a lot of posts and seldom make one. This is my part-time business and we had a pretty good 2009. Got all the equipment paid for and actually made some money. Have a few year round clients and lots to call back for services this year.

Something I am considering is direct mail to "new movers". Has anyone tried this? Most people around here are very loyal to the current LCO (which is good) or are PITAs. I am hoping by targeting people new to the area, I might be their first local LCO and develop a good relationship with them. This is just one of the avenues I am trying to get customers close to my home.

What is everyone else doing??

Luke
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-12-2010, 10:52 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,386
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Hi Luke,

That is a good idea. If you do a search on here you will see other discussions that talked about that as well. You could also team up with local realtors to help reach out to new residents in your area.

Quote:
Something I am considering is direct mail to "new movers".
What were you thinking of mailing them?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 01-12-2010, 11:58 AM
lukus223 lukus223 is offline
Member
 
Join Date: Mar 2009
Posts: 72
Rep Power: 6
lukus223 is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Hi Luke,

That is a good idea. If you do a search on here you will see other discussions that talked about that as well. You could also team up with local realtors to help reach out to new residents in your area.



What were you thinking of mailing them?
The company I am working with will do a Ful Color/Full Gloss double sided card. I think an 8" x 6". They do all the design work and such. I was also considereing joining the local chamber of commerece to try and network with local business owners. Should be able to generate some good leads there.
Reply With Quote
  #4  
Old 01-12-2010, 12:27 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,386
Rep Power: 10
Steve has disabled reputation
Default

Those are good ideas.

Will you be promoting any kind of special new mover discount or something like that or will it be more generic?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 01-12-2010, 01:12 PM
lukus223 lukus223 is offline
Member
 
Join Date: Mar 2009
Posts: 72
Rep Power: 6
lukus223 is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Those are good ideas.

Will you be promoting any kind of special new mover discount or something like that or will it be more generic?
I am of the opinion that you have to provide a strong offer in order to get a response. Direct mail return rates can be low and without having a "call to action" you are just throwing your money away. I think that is why a lot of people are sour on this type of marketing. It's hard to find a good offer that will drive calls to you, but won't break the bank. Free is usually best (and not just a free estimate), but I can't do that. I may offer a % off the first months invoice. Maybe free lawn treatment when you start service? I'm not sure yet.

Can anyone else share any of their success/failures with Direct mail or "offers" that have worked well or not?
Reply With Quote
  #6  
Old 01-12-2010, 04:15 PM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 7
cklandscapingorlando is on a distinguished road
Default

I've done 10% on landscape work. 20 bags of mulch for free with yearly. One month free for every client they refer thats of equal or greater value
Reply With Quote
  #7  
Old 01-12-2010, 04:49 PM
lukus223 lukus223 is offline
Member
 
Join Date: Mar 2009
Posts: 72
Rep Power: 6
lukus223 is on a distinguished road
Default

Quote:
Originally Posted by cklandscapingorlando View Post
I've done 10% on landscape work. 20 bags of mulch for free with yearly. One month free for every client they refer thats of equal or greater value
How was your response rate? Were you happy with what you got. A month free is a pretty big referral bonus!
Reply With Quote
  #8  
Old 01-12-2010, 05:47 PM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 7
cklandscapingorlando is on a distinguished road
Default

Seemed to be about the same as any other flier or door hanger to be honest.

1 month works out to less than 10 bucks a month for a 1200 + a year house. Any one that can bring me 14,200 a year in contracts can get 30 min free a week anytime. Thats 12 new clients for a free year. Dont sound bad to me
Reply With Quote
  #9  
Old 01-12-2010, 08:38 PM
The Cleaning Doctor's Avatar
The Cleaning Doctor The Cleaning Doctor is offline
Senior Member
 
Join Date: Nov 2009
Location: Helena, MT
Posts: 927
Rep Power: 5
The Cleaning Doctor is on a distinguished road
Default

When someone purchases a home the Realtor normally give them a welcome packet. Find out how you get into those. You will have to supply the fliers and such.
__________________
Pat
Reply With Quote
  #10  
Old 01-13-2010, 10:54 AM
lukus223 lukus223 is offline
Member
 
Join Date: Mar 2009
Posts: 72
Rep Power: 6
lukus223 is on a distinguished road
Default

Quote:
Originally Posted by cklandscapingorlando View Post
Seemed to be about the same as any other flier or door hanger to be honest.

1 month works out to less than 10 bucks a month for a 1200 + a year house. Any one that can bring me 14,200 a year in contracts can get 30 min free a week anytime. Thats 12 new clients for a free year. Dont sound bad to me
It does sound reasonable when you put it in perspective. All my clients get their invoices via email so I just tag on a referral program at the end of their bill. Truly, word of mouth/referral has always brought me the best customers. It's just something you can't buy and really push for next year. Any other out there care to chime in? I thought about going to the realators who specailize in the area that I want to market to. Maybe trade some work for some flyer/ad placement.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Customer in 2010 tiedeman Show Off - Picture Post - Photo Gallery 8 07-18-2010 11:55 PM
Office 2010 swstout General Talk 3 12-22-2009 05:16 AM
New Ad for 2010!!! CHEESE2009 General Talk 6 11-18-2009 09:20 PM
New Business for 2010 turfmaster General Talk 11 11-18-2009 10:02 AM
2010 is almost here! Spyder Graphix Graphic Design Discussions 3 11-12-2009 02:35 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
This sucks...
Matther777
09-18-2014 04:56 PM
Yesterday 07:19 PM
by ExtremeLawncareServices
9 335
30 Inch Push Mowers Pros...
Billy Goat
06-27-2013 08:07 PM
Yesterday 06:40 PM
by SGL1
22 6,189
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 05:39 PM
by ExtremeLawncareServices
120 8,203
Replacing a Shindi T-27
Dan Tanner
09-13-2014 12:59 PM
Yesterday 03:16 PM
by kslawn
2 479
Scag turf tiger hydrolic...
ExtremeLawncareServices
09-04-2014 10:55 PM
09-19-2014 05:59 PM
by ExtremeLawncareServices
11 850
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
09-19-2014 03:29 PM
by acrajchel
6 1,017
snowplowing
jshak40
09-01-2014 07:20 AM
09-19-2014 11:49 AM
by Steve
23 1,380
Looking for feed back on...
ExtremeLawncareServices
09-17-2014 08:38 AM
09-19-2014 08:17 AM
by ExtremeLawncareServices
9 384
Lowballers scrubs &...
Darksteel
01-13-2014 07:35 AM
09-18-2014 06:32 PM
by Northwoods Outdoors
58 6,790
Hello from upstate NY!
A&MLawn&Snow
09-18-2014 11:19 AM
09-18-2014 04:10 PM
by Sprinkler Buddy
2 234
Price to apply fertilizer
SS.Lawncare
09-15-2014 11:10 AM
09-18-2014 01:16 PM
by Steve
9 497
Trailer tires
J.A.S.LawnService
09-01-2014 10:17 AM
09-17-2014 09:57 PM
by curts lawn care
4 938
new to the forum
SGlawncare
09-16-2014 11:20 PM
09-17-2014 08:29 PM
by curts lawn care
3 320
Help With Snow Blowing...
Robertf31
09-13-2014 10:55 PM
09-17-2014 12:34 PM
by Steve
11 679
Non-Stop Summer?
SouthallMowing
09-14-2014 10:51 PM
09-17-2014 10:48 AM
by stevef1201
6 463
Tribulations of working...
stevef1201
09-13-2014 08:37 AM
09-16-2014 10:43 PM
by SGL1
6 452
Poll - net income
Dan5082
11-15-2010 08:08 PM
09-16-2014 04:44 PM
by jrs.landscaping
12 3,225
Getting lowballed!
PineHillLawn
06-27-2012 07:23 AM
09-16-2014 01:25 PM
by jrs.landscaping
24 4,907
Compare this summer to...
Steve
09-03-2014 12:52 PM
09-16-2014 11:20 AM
by Hanks Lawn Care Services
15 1,126
thinking about throwing...
veteranslawncaresystems
09-09-2014 10:31 PM
09-15-2014 03:41 PM
by Steve
12 811
Hello
Robertf31
09-12-2014 10:34 PM
09-15-2014 03:17 PM
by Steve
2 404
Newbie......Again
Jibber
09-13-2014 12:17 PM
09-15-2014 02:54 PM
by Sprinkler Buddy
2 499
need help with starter...
GoGreenerKS
09-12-2014 04:23 PM
09-15-2014 02:25 PM
by Steve
3 423
Brake job!
kslawn
08-30-2014 07:49 AM
09-15-2014 02:16 PM
by Steve
12 1,119
Hello
jawnebgoode
08-28-2014 08:37 PM
09-15-2014 02:15 PM
by Steve
3 895
Employee uniforms
Gerardo_Landscape
01-21-2014 11:11 PM
09-15-2014 02:12 PM
by Steve
5 1,030
Greetings from the north
Northwoods Outdoors
09-13-2014 08:55 AM
09-15-2014 02:07 PM
by Steve
1 389
darleneh
darleneh
09-15-2014 12:33 PM
09-15-2014 02:07 PM
by Sprinkler Buddy
1 347
My 1st bid
WesleySnips
06-11-2014 03:13 PM
09-15-2014 02:05 PM
by Steve
29 1,806
New Aerator
Chaz
09-09-2014 11:43 PM
09-15-2014 01:50 PM
by Steve
9 647
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
09-15-2014 01:23 PM
by stevef1201
8 1,289
getting ready to start
calebmoss
05-23-2011 09:35 PM
09-11-2014 12:21 PM
by Steve
34 11,295
Stihl pull cord replace
SGL1
09-03-2014 09:22 PM
09-10-2014 12:25 PM
by Steve
9 819
Softball field
kslawn
08-15-2014 09:28 AM
09-10-2014 12:16 PM
by Steve
18 1,561
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
09-09-2014 08:05 PM
by Landscaper1165
4 1,043
New truck and trailer...
Johnny Rocket
05-14-2012 03:41 PM
09-09-2014 07:23 PM
by Matther777
18 6,635
What gets you bad press?
Steve
09-09-2014 11:48 AM
09-09-2014 07:21 PM
by Matther777
2 519
Signs on your snow plow?
Steve
01-15-2007 01:07 AM
09-09-2014 11:42 AM
by Steve
19 6,260
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
09-08-2014 08:08 PM
by avetslawncare
12 1,332
New to the business
flamingyouth87
09-05-2014 11:52 AM
09-08-2014 11:55 AM
by Steve
3 725
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
09-08-2014 11:51 AM
by Steve
7 1,019
Facebook
element009
03-23-2011 08:36 AM
09-07-2014 07:35 AM
by avetslawncare
24 7,805
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
09-06-2014 02:09 PM
by Bradcook21
8 1,107
billing matters
sbuchanan8154
09-05-2014 09:56 AM
09-05-2014 03:00 PM
by Steve
3 707
Thoughts
googus
09-05-2014 07:28 AM
09-05-2014 02:23 PM
by Steve
2 647
Backflow Tester
flowcheckllc.2014
09-03-2014 04:37 PM
09-05-2014 02:15 PM
by Steve
3 744
Collections & collection...
jscarolina
09-03-2014 04:39 PM
09-04-2014 03:14 PM
by Steve
2 756
Sod
RosalesLawnCare
08-27-2014 03:47 PM
09-04-2014 02:42 PM
by RosalesLawnCare
4 1,008
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
09-03-2014 12:07 PM
by Steve
7 1,083
Hello! New here and...
CaliforniaFriendly
08-29-2014 11:30 AM
09-03-2014 11:15 AM
by Steve
4 999
» Popular Tags
2wd 4x4 apartment lawn care estimate article marketing bid care charge collections subcontractor commercial credit card ecosymbiosis employee problems exmark fall ferris financing four wheel drive franchise gopherhaul grass gravely hardscapes health honda how much to charge hydraulic installation landscape services lawn lawn care busines plan lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website leaf managing a lawn care business marketing mechanic monthly mow mulch mulch price native plants new buisness new business outdoor environments patio install podcast push versus ride scag scag v-ride schedule search engine optimization seo snow plowing starting a business steep lawns stihl sulky theft of services toro tractor auger trailer mate pro truck new used landscape walk behind walker won't return wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 06:44 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 06:44 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy