Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Lawn Care, Landscaping, and Property Management Forums > General Talk

General Talk If it doesn't fit anywhere else, post it here.

Marketing Advice Please


General Talk

If it doesn't fit anywhere else, post it here.
Reply
 
Thread Tools Search this Thread
  #11  
Old 01-03-2010, 08:15 PM
Savesutime09
Guest
 
Posts: n/a
Default

Thanx to all for the advice so far. As for smaller commercial properties(Banks,Medical Offices and such) I am assuming immediately would be the be the time to start soliciting them for business. What has anyone found is the best approach to use for these accounts. This is my first year in biz and can't sell expeirience. Any advice would help!
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 01-03-2010, 08:31 PM
SuperiorPower
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
Personally, I like the idea of anything where you are making in person contact with your potential client. That does more than one thing. First, it lets you leave a good first impression. Second, if they let you give an estimate you can do a better follow up and in one way or another, possibly get the sale with your contact right there.

For me personally, if you mail me something, or hang something on my door, i will probably put file it with all the rest of the junk mail. If I can connect a face and a name to it, have a need for what they are selling, and if I like the person, I am far more likely to hang on to their material than if I get it in the mail, etc. I am also far more likely to use but on the spot. Maybe that is just me. But I do tend to reward a good sales person, if it is done right and in good taste (if I have a need for the product or service).

One thing I would like to mention about placing anything on a garage door is that I have noticed a LOT of people open their garage door when they pull onto the street or when they are like a block away. Now I know that is a terrible idea, safety and security wise, but people do it so their door is open when they get there and are ready to drive in. Now lets think what if going to happen to that magnet or flier if it is stuck on their garage door. The door is going to be all the way open before they even get close enough to see that anything was on the door. Just a thought....

So with all that said, consider going out in the evenings (or Saturdays) and knocking on doors for a couple hours. With my full time job I do this all day long. I find that after about 6pm or so people tend to be home. There are down sides to this as well but in my opinion, this is the best time to do it if you want to make contact with the person and probably going to be the time when you get the best results as well. Something that I would caution you on is, when it starts getting dark outside, STOP KNOCKING ON DOORS! When people can not see you without turning on the porch light, they do not want to have you knocking on their door. Especially not to sell a lawn mowing service. Besides, at this point you would not be able to get a good look at the yard anymore to give them a good estimate.

Just some thoughts,
Eli
Reply With Quote
  #13  
Old 01-04-2010, 04:47 AM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 7
cklandscapingorlando is on a distinguished road
Default

Talking to the client will always bring in more than just fliers if compared door to door. The 3 problems with this first you need to be able to talk well about what your doing on the spot. Second will be the fact that you need at least 20min per house so 3 houses an hour. The third is that around here many just wont come to the door. For larger comercial this is the only way to do it
Reply With Quote
  #14  
Old 01-04-2010, 10:38 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,395
Rep Power: 10
Steve has disabled reputation
Default

Quote:
1 was my next door neighbor, 1 was a family member, the others came from 200 fliers i put in newspaper boxes and several fliers at supermarkets.
Isn't that fascinating how you got your first couple of customers through your social network? Have you talked to all your neighbors yet? Have you talked to all your local family? What about the neighbors of your current customers? Have you talked with them yet?

Harnessing these contacts will yield great results.

Keep me posted on this.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #15  
Old 01-04-2010, 12:31 PM
SuperiorPower
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by cklandscapingorlando View Post
Talking to the client will always bring in more than just fliers if compared door to door. The 3 problems with this first you need to be able to talk well about what your doing on the spot. Second will be the fact that you need at least 20min per house so 3 houses an hour. The third is that around here many just wont come to the door. For larger comercial this is the only way to do it
That is a good point about the amount of time that it takes but don't you think that your return rate would more than make up for it? If they don't want to answer the door or are not interested in your services it would not take 20 minutes. Besides, if you leave a hanger or whatever you are leaving, and they want to know more, then you still have to come back to this house and take the 20 minutes. I personally think that you can qualify or eliminate many customers, much quicker like this.

I do know that for me, I would almost invariably refuse to call anyone who left something on my door but did not have the guts to try to talk to me (or did not think I was worth their time). This turns me off. Perhaps other potential customers don't feel this way but I do.

Just my thoughts,
Eli
Reply With Quote
  #16  
Old 01-04-2010, 05:21 PM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 7
cklandscapingorlando is on a distinguished road
Default

See I'm opposite. If you walk up to talk to me I think your just looking for money. I dont even want to hear it. See the problem with people is their polite. How many people talk to the church folks for an hour and have zero intrest. Some people will cut you off from the begining like myself but others will let you talk and talk. And if you really know plant culture and bloom cycles and all that, you have to keep talking. I have no doubt you may pull more work on a 1 to 1 basis. But if you can only talk to 3 an hr thats 24 clients a day. How many of those are you gonna get. Good hangers can get up to a 2% call back. So your looking at 20-40 call backs of people that you know want to switch, and if your price is on the flier, they know the cost. Beside, to me the hangers are more than just the inetial calls. It's getting your brand in front of as many folks in one small area as you can. That way when they see top notch work, your truck, it's like word of mouth.

Now once you got the clients and can choose your houses. Your way would be my choice. You can target just the clients you want and do a sales pitch. But if your looking for alot of growth, you got to get numbers.
Reply With Quote
  #17  
Old 01-05-2010, 12:30 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,395
Rep Power: 10
Steve has disabled reputation
Default

Once you get that critical mass of clients, meaning, an amount that will keep you busy, do you find your referrals increase? Or do you find there is a need to constantly be out there going door to door and handing our door hangers due to things such as customer churn?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #18  
Old 01-05-2010, 05:26 PM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 7
cklandscapingorlando is on a distinguished road
Default

If your good at what you do, have a good price for it, you should'nt have much churn. Oncce you got enough to pay the bills, then you have 2 options.

You can grow slow but only the houses you want. Do this through direct mail or knocking on the houses you want.

Or you keep throwing out 20,000 fliers a year and get big.
Reply With Quote
  #19  
Old 01-06-2010, 11:08 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,395
Rep Power: 10
Steve has disabled reputation
Default

Quote:
You can grow slow but only the houses you want. Do this through direct mail or knocking on the houses you want.

Or you keep throwing out 20,000 fliers a year and get big.
Now it seems at first glance when asked, everyone will answer I want to get big, but do each of those options have pros and cons? Are there reasons why a lawn care business owner should consider one choice over another?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Help! I need some advice... ALOD Community Assistance 1 04-18-2009 04:11 PM
I'm new and need advice. mccarthyjohn Introduce Yourself 2 09-21-2008 02:38 PM
advice hardyslawn General Business Discussions 4 05-31-2008 01:49 AM
In need of advice Steve General Business Discussions 0 12-23-2005 11:54 AM
More expert marketing advice heading our way Steve General Business Discussions 2 11-07-2005 08:07 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Hello from CNY
arazucontracting
Today 06:07 PM
Today 06:07 PM
by arazucontracting
0 1
Trying something new,...
ExtremeLawncareServices
Yesterday 09:07 PM
Today 04:57 PM
by Steve
2 130
Kohler command carb...
ExtremeLawncareServices
Yesterday 03:09 PM
Today 04:52 PM
by Steve
4 172
Not sure, but anyone do...
SnowRemoval2k14
Today 12:10 AM
Today 04:49 PM
by Steve
1 111
Tribulations of working...
stevef1201
09-13-2014 08:37 AM
Today 04:45 PM
by Steve
9 595
Mulching beds
Bradcook21
Yesterday 07:43 AM
Today 04:43 PM
by Steve
3 198
This sucks...
Matther777
09-18-2014 04:56 PM
Today 04:41 PM
by Steve
10 507
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Today 04:37 PM
by Steve
121 8,473
Replacing a Shindi T-27
Dan Tanner
09-13-2014 12:59 PM
Today 04:36 PM
by Steve
3 600
Scag turf tiger hydrolic...
ExtremeLawncareServices
09-04-2014 10:55 PM
Today 04:35 PM
by Steve
12 959
30 Inch Push Mowers Pros...
Billy Goat
06-27-2013 08:07 PM
Today 09:04 AM
by CLB454
23 6,348
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
Yesterday 09:23 PM
by ExtremeLawncareServices
3 927
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
09-19-2014 03:29 PM
by acrajchel
6 1,133
snowplowing
jshak40
09-01-2014 07:20 AM
09-19-2014 11:49 AM
by Steve
23 1,520
Looking for feed back on...
ExtremeLawncareServices
09-17-2014 08:38 AM
09-19-2014 08:17 AM
by ExtremeLawncareServices
9 537
Lowballers scrubs &...
Darksteel
01-13-2014 07:35 AM
09-18-2014 06:32 PM
by Northwoods Outdoors
58 6,929
Hello from upstate NY!
A&MLawn&Snow
09-18-2014 11:19 AM
09-18-2014 04:10 PM
by Sprinkler Buddy
2 387
Price to apply fertilizer
SS.Lawncare
09-15-2014 11:10 AM
09-18-2014 01:16 PM
by Steve
9 646
Trailer tires
J.A.S.LawnService
09-01-2014 10:17 AM
09-17-2014 09:57 PM
by curts lawn care
4 1,040
new to the forum
SGlawncare
09-16-2014 11:20 PM
09-17-2014 08:29 PM
by curts lawn care
3 461
Help With Snow Blowing...
Robertf31
09-13-2014 10:55 PM
09-17-2014 12:34 PM
by Steve
11 806
Non-Stop Summer?
SouthallMowing
09-14-2014 10:51 PM
09-17-2014 10:48 AM
by stevef1201
6 589
Poll - net income
Dan5082
11-15-2010 08:08 PM
09-16-2014 04:44 PM
by jrs.landscaping
12 3,324
Getting lowballed!
PineHillLawn
06-27-2012 07:23 AM
09-16-2014 01:25 PM
by jrs.landscaping
24 5,030
Compare this summer to...
Steve
09-03-2014 12:52 PM
09-16-2014 11:20 AM
by Hanks Lawn Care Services
15 1,241
thinking about throwing...
veteranslawncaresystems
09-09-2014 10:31 PM
09-15-2014 03:41 PM
by Steve
12 917
Hello
Robertf31
09-12-2014 10:34 PM
09-15-2014 03:17 PM
by Steve
2 501
Newbie......Again
Jibber
09-13-2014 12:17 PM
09-15-2014 02:54 PM
by Sprinkler Buddy
2 605
need help with starter...
GoGreenerKS
09-12-2014 04:23 PM
09-15-2014 02:25 PM
by Steve
3 524
Brake job!
kslawn
08-30-2014 07:49 AM
09-15-2014 02:16 PM
by Steve
12 1,239
Hello
jawnebgoode
08-28-2014 08:37 PM
09-15-2014 02:15 PM
by Steve
3 1,010
Employee uniforms
Gerardo_Landscape
01-21-2014 11:11 PM
09-15-2014 02:12 PM
by Steve
5 1,129
Greetings from the north
Northwoods Outdoors
09-13-2014 08:55 AM
09-15-2014 02:07 PM
by Steve
1 490
darleneh
darleneh
09-15-2014 12:33 PM
09-15-2014 02:07 PM
by Sprinkler Buddy
1 503
My 1st bid
WesleySnips
06-11-2014 03:13 PM
09-15-2014 02:05 PM
by Steve
29 1,914
New Aerator
Chaz
09-09-2014 11:43 PM
09-15-2014 01:50 PM
by Steve
9 748
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
09-15-2014 01:23 PM
by stevef1201
8 1,409
getting ready to start
calebmoss
05-23-2011 09:35 PM
09-11-2014 12:21 PM
by Steve
34 11,396
Stihl pull cord replace
SGL1
09-03-2014 09:22 PM
09-10-2014 12:25 PM
by Steve
9 922
Softball field
kslawn
08-15-2014 09:28 AM
09-10-2014 12:16 PM
by Steve
18 1,682
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
09-09-2014 08:05 PM
by Landscaper1165
4 1,167
New truck and trailer...
Johnny Rocket
05-14-2012 03:41 PM
09-09-2014 07:23 PM
by Matther777
18 6,739
What gets you bad press?
Steve
09-09-2014 11:48 AM
09-09-2014 07:21 PM
by Matther777
2 617
Signs on your snow plow?
Steve
01-15-2007 01:07 AM
09-09-2014 11:42 AM
by Steve
19 6,367
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
09-08-2014 08:08 PM
by avetslawncare
12 1,451
New to the business
flamingyouth87
09-05-2014 11:52 AM
09-08-2014 11:55 AM
by Steve
3 836
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
09-08-2014 11:51 AM
by Steve
7 1,134
Facebook
element009
03-23-2011 08:36 AM
09-07-2014 07:35 AM
by avetslawncare
24 7,904
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
09-06-2014 02:09 PM
by Bradcook21
8 1,226
billing matters
sbuchanan8154
09-05-2014 09:56 AM
09-05-2014 03:00 PM
by Steve
3 810
» Popular Tags
4wd apartment bid auger charge christmas christmas lighting credit card processing customers deliquentaccounts estimate exmark ferris first truck foreman fundraiser georgia gopherhaul grass gravely hills holiday how much to charge how to bid husqvarna introduction john deere quik trac kawasaki labor cost landscape services late lawn lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lawn care website seo leaf cleanup leaf removal lesco lighting marketing mowing mulch estimate new buisness new mower podcast property management company pto reo rotating scag scripts season seo small engine repair sprayer starting a business starting a lawn care business start up lawn care business steve stihl theft tips toro toro grand stand trailer trimmer rack walker
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 06:56 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 06:56 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy