Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Lawn Care, Landscaping, and Property Management Forums > General Talk

General Talk If it doesn't fit anywhere else, post it here.

Marketing Advice Please


General Talk

If it doesn't fit anywhere else, post it here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-03-2010, 07:23 AM
Savesutime09
Guest
 
Posts: n/a
Default Marketing Advice Please

I started my biz as a part time extra income deal. I really enjoy it and want to expand it to be my full time income. I didn't start until late June of 2009 and have 7 customers. I feel I will need to get to approx. 50 customers to achieve the income I need. I have already obtained my business licence and am in the process of getting insurance. I really need some advice on when would be a good time to start marketing to residential customers. I don't want to be too early that they misplace my info or too late they get some else. Any advice would be helpfull.

Thank You,

Stuart
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-03-2010, 08:39 AM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 8
cklandscapingorlando is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Well the first question is really whats your budget? If you only got the money to do one round of fliers or door hangers then right before the season starts in your area. If you got enough to hit them more like 2-3 times then I would start a month before the season then do it every 30 days. You'll need a min of 5000 fliers if you get a 1% return and then it's up to you to close the deal. I would say you need 10-20,000 if you want to do more than one round
Reply With Quote
  #3  
Old 01-03-2010, 08:55 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,569
Rep Power: 10
Steve has disabled reputation
Default

Welcome Stuart,

Can you tell us a little about what you have done so far to get those initial 7 customers?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 01-03-2010, 10:07 AM
Savesutime09
Guest
 
Posts: n/a
Default Marketing Advice Please

Steve,

1 was my next door neighbor, 1 was a family member, the others came from 200 fliers i put in newspaper boxes and several fliers at supermarkets. I am in southeast new york. Lots of competition here as I'm sure there is in a lot of places, how do I best compete on a limited budget.
Reply With Quote
  #5  
Old 01-03-2010, 12:42 PM
The Cleaning Doctor's Avatar
The Cleaning Doctor The Cleaning Doctor is offline
Senior Member
 
Join Date: Nov 2009
Location: Helena, MT
Posts: 927
Rep Power: 6
The Cleaning Doctor is on a distinguished road
Default

Before long you will have to get a web site if you want to compete with the big dogs. Just because a lot of people now do their searching on the web instead of the YP. Fingers don't walk as much any more. Get some great before and after pictures and shoot some video to get ready. Scrimp and save as much as possible for a future advertising campaign. I would continue to do what has been working for you. You can get a web site for as little as $10 per year if you do the site yourself.
__________________
Pat
Reply With Quote
  #6  
Old 01-03-2010, 01:31 PM
arthur712's Avatar
arthur712 arthur712 is offline
Artie
 
Join Date: Jun 2009
Location: Cocoa FL
Age: 43
Posts: 731
Rep Power: 7
arthur712 is on a distinguished road
Default

Get your business cards!! 2500 for better pricing.
Use a local printer for flyers and cards, It may cost a little more than ordering online, But the local printer may need yard work or can refer you to people!

Get Your name out there!

There are tons of great advice here on the forum! Look at older posts.

Feel free to ask any questions you may have!
Someone here will have an answer!

Thanks!
__________________
Artie Crowley
Reply With Quote
  #7  
Old 01-03-2010, 01:45 PM
Savesutime09
Guest
 
Posts: n/a
Default

I was also wondering about door hangers. I know that a lot of people hardly use their front door. Most go in through the garage. Flyer placement also seems difficult as you are not supposed to use mailboxes. has anyone really run into much trouble using mailboxes. and do you think enough people will see the door hangers if hung on the screen door?

Thanks
Stuart
Reply With Quote
  #8  
Old 01-03-2010, 03:14 PM
arthur712's Avatar
arthur712 arthur712 is offline
Artie
 
Join Date: Jun 2009
Location: Cocoa FL
Age: 43
Posts: 731
Rep Power: 7
arthur712 is on a distinguished road
Default

What about putting them on the garage door handle, I have seen a lot of people throwing small baggies with info on the driveway.

I know it may upset some people, but you have to try anything, and see what will work for you!

I had a bunch of Magnetic cards made up, and I put them on garage doors.

Good luck!

Artie
__________________
Artie Crowley
Reply With Quote
  #9  
Old 01-03-2010, 03:30 PM
Savesutime09
Guest
 
Posts: n/a
Default

Thanks for the advice i'll give those ideas a try! If anyone else has some advice please post. Thanks
Reply With Quote
  #10  
Old 01-03-2010, 04:52 PM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 8
cklandscapingorlando is on a distinguished road
Default

I pick up alot of those bags off my props then trash them. You should'nt litter. If you hang it on the door or in the door crack then I'll leave it for my client. If they switch then your just cheaper and I dont need that type of client. Alot of people go through the garage when driving. But walk out the front door for mail or when people come over. If it might be a problem maybe wright down the address and mail it to them. Or put it on the garage door. If your on a budget then print them at home. Or go to Kinkos after you design them. The best prices I've found on door hangers is about 1000 bucks for 20,000 of them. The most I've seen was about 1600. Thats full color though not just white paper and green ink. This will make you look like a larger company than you are. If possible leave a blank spot for your price or if the houses are cookie cutter you could just have the price on them. Or take your cheapest property and say prices as low as $xx.xx. You dont have to buy alot. You could buy just 500 and hang them on the houses on each side of your clients. But if your looking for 50 clients or more then it will either take a little money or alot of your time and patience just to get the material. Then more time or money to get the stuff out there. Around here it will take you about 20sec per house to hang these. So 3 houses a minute. Thats 180 an hr. Or 1440 in a 8hr day. Do that for 3 days and you knocked out 4320 hangers. At 1% thats 43 call backs. 2% would be 86 call backs. 43 + 7= 50.

Last edited by cklandscapingorlando; 01-03-2010 at 04:55 PM.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Help! I need some advice... ALOD Community Assistance 1 04-18-2009 04:11 PM
I'm new and need advice. mccarthyjohn Introduce Yourself 2 09-21-2008 02:38 PM
advice hardyslawn General Business Discussions 4 05-31-2008 01:49 AM
In need of advice Steve General Business Discussions 0 12-23-2005 11:54 AM
More expert marketing advice heading our way Steve General Business Discussions 2 11-07-2005 08:07 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
SCAG Tiger Cat DECK...
rower30
08-24-2013 10:07 AM
Today 02:51 PM
by Sunpointair
12 4,884
John Deere 667a
acrajchel
08-30-2015 10:00 AM
Today 11:06 AM
by Steve
4 90
Your 2015 summer review.
Steve
Today 11:01 AM
Today 11:01 AM
by Steve
0 19
Dane Scag
Steve
08-28-2015 12:29 PM
08-28-2015 12:29 PM
by Steve
0 78
24 and 50 acre cemetery...
grassmasterswilson
08-18-2015 10:09 AM
08-26-2015 02:42 PM
by Steve
13 549
Rookie business question...
WarriorLandscapingCAN
08-05-2015 05:20 PM
08-26-2015 02:33 PM
by Steve
3 406
How to clean an old...
rmccutchan
08-16-2015 05:23 PM
08-26-2015 02:31 PM
by Steve
9 417
how to make customers...
Bradcook21
05-27-2015 05:04 PM
08-26-2015 12:25 PM
by kslawn
19 3,757
Needing a website built
burtle
06-17-2015 09:02 AM
08-25-2015 11:31 AM
by acrajchel
9 2,480
Big mowing job
Bradcook21
07-30-2015 03:57 PM
08-25-2015 11:23 AM
by acrajchel
17 995
ZTR Review
Shark1611
05-31-2012 10:42 PM
08-25-2015 11:16 AM
by acrajchel
8 3,763
Hi Everyone
mmays29
08-25-2015 08:16 AM
08-25-2015 11:15 AM
by Steve
3 125
Should I buy this Exmark...
googus
07-03-2015 09:22 AM
08-25-2015 11:08 AM
by acrajchel
11 1,198
Old Business New Owner
Toyman
06-17-2014 08:57 PM
08-25-2015 11:00 AM
by acrajchel
17 1,584
Hi everyone! We're new...
alltrades
08-22-2015 12:46 PM
08-24-2015 10:41 AM
by Steve
2 171
CAn I get some help with...
rootytalbot
08-11-2015 06:14 PM
08-24-2015 10:36 AM
by Steve
12 517
Hi
Wemowjunction
08-16-2015 08:45 PM
08-20-2015 01:46 PM
by Steve
11 413
Drive cable bad?
SGL1
08-10-2015 11:16 PM
08-20-2015 01:41 PM
by Steve
5 373
Hey there everyone
Cole8999
08-16-2015 04:42 PM
08-18-2015 04:35 PM
by Steve
3 254
Help with a truck
bdodson89
04-27-2015 08:15 PM
08-18-2015 11:47 AM
by rmccutchan
7 972
I need some aeration...
rootytalbot
08-14-2015 12:32 PM
08-18-2015 07:59 AM
by rootytalbot
7 393
Say Hello !!!
Steve
03-19-2007 11:18 AM
08-17-2015 04:34 PM
by Steve
1,229 406,137
Whats wrong with this...
GreenWorx
07-28-2015 07:56 PM
08-16-2015 11:42 PM
by rmccutchan
3 596
What's your next...
Steve
05-15-2015 11:54 AM
08-16-2015 11:09 PM
by SC93
16 1,250
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
08-14-2015 11:08 PM
by scaypa
95 11,482
New Biz
kufnerins
08-14-2015 05:52 PM
08-14-2015 08:56 PM
by Steve
1 213
Chemical and Fertilizer...
rmccutchan
08-09-2015 10:36 PM
08-13-2015 11:11 PM
by rmccutchan
6 411
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
08-13-2015 02:10 PM
by rootytalbot
12 2,080
Hello all thinking about...
bernie
08-11-2015 04:28 PM
08-13-2015 10:33 AM
by Steve
8 375
Logo Help Font Color
LZLC
08-08-2015 09:26 PM
08-12-2015 03:50 PM
by Steve
4 353
Pricing issue
Mr. Mow
07-07-2015 06:15 AM
08-12-2015 12:30 AM
by Jeff1
20 1,816
My new mower
Chilehead
08-08-2015 09:09 PM
08-11-2015 08:36 PM
by Chilehead
9 522
Thought this was a good...
Just for Cuts
08-06-2015 03:38 PM
08-11-2015 10:54 AM
by Steve
8 517
Plowing pricing
jcurr33
08-08-2015 04:58 PM
08-11-2015 10:51 AM
by Steve
6 477
Should I upgrade my back...
googus
08-07-2015 10:50 AM
08-11-2015 10:44 AM
by googus
7 442
Keeping it clean....
Wolf4dk
08-09-2015 11:31 PM
08-11-2015 06:34 AM
by Chilehead
7 369
I have been rude and...
biglee
06-15-2015 10:11 PM
08-10-2015 09:41 PM
by stallman419
12 2,759
Newbie Saying Hi.
LZLC
08-08-2015 09:22 PM
08-10-2015 11:20 AM
by Steve
1 262
How much do I charge to...
Chris Herrera
08-06-2015 09:30 PM
08-09-2015 11:31 AM
by biglee
2 402
scag SWZT review!
mattthelawnguy
07-23-2015 02:28 PM
08-07-2015 03:26 PM
by Steve
17 1,147
Best commercial contract...
sanlanct
08-04-2015 12:18 PM
08-06-2015 06:20 AM
by sanlanct
2 397
I came across this on a...
rootytalbot
08-02-2015 11:04 AM
08-05-2015 08:17 PM
by SC93
9 633
Help bidding a hedge...
hopolb33
08-02-2015 06:09 PM
08-05-2015 02:07 PM
by Steve
3 436
recycler toro 22"
rvezakis
08-03-2015 12:10 PM
08-04-2015 11:47 AM
by Steve
1 318
» Popular Tags
ad landscaping advertising aerocore applying bark billy goat brushcutter blowout bob villa bush collections contract help curb appeal services deliquentaccounts demonstration design door hangers edging employee problems equipment dealer equipment rental facebook flyers free advertising free lawn care google growing a lawn care business hiring how to hydro increase customers jobs landscape landscaping landscaping training lawn aeration lawn mowing marketing marketing secrets more customers business mr dave mulch new business ordinance past due per hour charge per hour service plowing pricing profit on employee roundup scag secrets to landscaping sell the vision seo shell shreaded solo solo backpack sprayer sq ft square foot swzt tree tree pics up sell employee walk behind web design website website design winterization www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 06:43 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 06:43 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy