Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing Your Company


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-01-2010, 07:54 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default Marketing Your Company

I had an idea back in early April, I was driving around an area that I wanted to do most of our business in, reason there is highway from where I live to this area, 4 lane, it's about a 20 to 25 min drive, homes range from new to 30 years, average is probably 20, it's middle to upper middle class, has three strip malls where staff could eat and a variety of choices, I know quite a few police officers in this area as it's the regional head quarters for the RCMP, our city has it's own force, in short it seemed ideal as I could leave equipment at one of their homes need be.

So as I am driving around I am looking at homes and what it is we could do for each of them, it struck me a flyer probably would not work, in my experience, even myself, I generally don't read them. Business cards are great and I have them but they don't say enough and people loose them, anyhow I made a list of what I saw and came home.

I was searching the Internet for ideas and came across a company called Vista Print, their rates were excellent and I saw something called Post Cards, I thought to myself what if I designed a post card for every service, that way I could probably get the owners attention and they would know I wasn't simply driving by and dropping a card, I saw a need I could fill.

With this in mind I had the following cards made, I have two others but I can't find my proof. I carry these in leather pouches on every machine, probably 12 of each, then in the trucks I have a plastic 4 X 6 holder with a much larger supply as we get a lot of walk by wanting a card, I know the cards are large but feedback is very positive as people do not loose them.

Some mowing and snow plowing is on call, so I had fridge magnets done up, one for snow and one for mowing, they are short and basically list my company and contact information.

I knew for snow plowing I would have to use my home office number as it's hard to hear the phone on the equipment and when it comes to snow plowing I keep my Blackberry tucked away.

I can also tell you being able to receive emails from my website and clients has brought us a lot of business simply because we are very quick to respond.

Anyhow have a look, some are a bit funny if you will but they work.

I also had a logo done for the trucks, the reason I went with this is kids love it, when a truck is parked, especially in a parking lot with lots of traffic it's amazing the people we get to talk to, something I learned a long time ago is a picture speaks a thousand words, people have told me many times over the year, they remembered the picture but not the company name but when they saw it, they stopped us for information.

Give it a try, this is very target marketing.

Some will no upload for whatever reason but on the back of each it lists our name, website and all of our services.

Andy
Attached Images
File Type: jpg Driveway.jpg (16.5 KB, 24 views)
File Type: jpg Drivewayback.jpg (18.3 KB, 18 views)
File Type: jpg Lawn.jpg (24.5 KB, 27 views)
File Type: jpg Leaves.jpg (23.9 KB, 19 views)
File Type: jpg Logo.jpg (17.3 KB, 23 views)
File Type: jpg Pressurewashing.jpg (16.6 KB, 16 views)
File Type: jpg Trees.jpg (25.6 KB, 19 views)
File Type: jpg YardCleanup.jpg (21.3 KB, 23 views)
__________________
Andy
Halifax, Nova Scotia
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-01-2010, 09:53 AM
turfmaster's Avatar
turfmaster turfmaster is offline
Senior Member
 
Join Date: Apr 2009
Location: Midwest
Posts: 366
Rep Power: 6
turfmaster is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Excellent idea using the post cards. That's something I may give a try this spring. I too have used Vista print for business cards and t-shirts.
Reply With Quote
  #3  
Old 01-01-2010, 10:30 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Quote:
Originally Posted by turfmaster View Post
Excellent idea using the post cards. That's something I may give a try this spring. I too have used Vista print for business cards and t-shirts.
I think what makes this work is it's a personal touch, I am not just selling the company, I am seeing a service you need and I can help you out.

I started off with 100 of each but went through some too fast so now I have a really good supply of each.

Clients do sometimes ask why such a big card, two reasons I say, harder for you to loose and some of our clients are older so it's easier to read than a business card, they buy that

The fridge magnets were a big hit also and as you know we are in the fridge a few times a day, just keeps you in the eye of the client.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #4  
Old 01-01-2010, 09:04 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,213
Rep Power: 10
Steve has disabled reputation
Default

When you are driving by a home and say for instance you see a property that needs a service you offer, how do you suggest going about getting the card to the homeowner?

Do you knock? Do you slide the card in the door and leave? Or what's the best way to go about that?

Quote:
Some will no upload for whatever reason but on the back of each it lists our name, website and all of our services.
They might not have uploaded if the file size is too large.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 01-02-2010, 06:38 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Quote:
Originally Posted by Steve View Post
When you are driving by a home and say for instance you see a property that needs a service you offer, how do you suggest going about getting the card to the homeowner?

Do you knock? Do you slide the card in the door and leave? Or what's the best way to go about that?


Personally I prefer in person however if they are not home I will leave a card on their door.

Pretty beat this morning, headed out to plow snow at 8:30 last night, had to get three places done, got home at 2:15 this morning, people just kept stopping me, another 25 to 35 cm today (around 12") so I am heading back out shortly.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #6  
Old 01-02-2010, 08:41 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,213
Rep Power: 10
Steve has disabled reputation
Default

Andy,

Had you ever seen any other lawn care company keep these postcards handy, so they could pass them out when needed? Or how did you come up with this idea?

I think you are the only person I have heard of that does this! Do you think it might be because other lawn care companies don't want to spend the money
on printing?

Quote:
The fridge magnets were a big hit also and as you know we are in the fridge a few times a day, just keeps you in the eye of the client.
After experimenting with both, which do you feel you prefer using?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 01-02-2010, 12:16 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Quote:
Originally Posted by Steve View Post
Andy,

Had you ever seen any other lawn care company keep these postcards handy, so they could pass them out when needed? Or how did you come up with this idea?

I think you are the only person I have heard of that does this! Do you think it might be because other lawn care companies don't want to spend the money
on printing?



After experimenting with both, which do you feel you prefer using?
The bottom line is you have to spend money to make money, it doesn't really cost that much and my post cards have paid for themselves many times over, this was my idea and I do not know of anyone doing it.

I have fridge magnets, they are the size of a business card from various companies and the first place I look when I need to contact someone is the fridge so I thought, geeze I should do this also and once again it works.

To get on top, we have to do things others are not which is another reason I do not do flyers, it seems every tom, dick and harry is doing flyers, we have to be different to stand out and there are many ways to do this.

All of what I do comes from years of trial and error and watching our marketing department at another company I own a part of, this fellow really opened my eyes, and as I posted before I didn't always agree with what he wanted to do but the results were shocking so I had to change my way of thinking and have incorporated some of his methods for this company, and it's working.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #8  
Old 01-04-2010, 11:04 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,213
Rep Power: 10
Steve has disabled reputation
Default

Every once in a while I will see a commercial service truck driving around with a bunch of business card magnets stuck to the rear of the truck. Do you think something like that would be helpful, so if you are parked, someone could walk up and take one?

Quote:
I didn't always agree with what he wanted to do but the results were shocking so I had to change my way of thinking and have incorporated some of his methods for this company, and it's working.
What stands out to you as something you would never have done with your marketing but produced results that you wouldn't have thought it could. Could that marketing technique be applied to lawn care?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 01-04-2010, 11:53 AM
SuperiorPower
Guest
 
Posts: n/a
Default

This is a very interesting technique. I am really thinking about something down that line for this spring. I have never really done any marketing to speak of but I am thinking about doing a little this spring with my neighbors to see the response. Since I am only part time I don't want to drum up more business than I can handle. We will see when spring rolls around.

Either way, I have learned an awful lot from you and several others here.

Thanks,
Eli
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Higher Growth Businesses Spend More on Marketing and Shift Marketing Online justin_time Lawn Care Marketing & Post your marketing material for review! 7 02-03-2010 11:15 PM
My Hobby Marketing the company AllProlawn Show Off - Picture Post - Photo Gallery 9 10-23-2009 02:11 AM
Our Marketing Company All Aspects Landscaping Lawn Care Marketing & Post your marketing material for review! 0 02-09-2008 07:58 PM
Opinion on Marketing Our Company and Get new Cust. action_lawncare Lawn Care Marketing & Post your marketing material for review! 16 11-28-2007 12:33 PM
Gene Simmons forms new marketing company Steve General Talk 0 02-08-2006 02:35 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
trimming back shrubs
WesleySnips
Today 06:14 AM
Today 08:04 AM
by SGL1
1 14
Mow and leaf cleanup bid
SGL1
07-29-2014 07:28 PM
Today 06:04 AM
by SGL1
17 219
Late charge
Simon Abousaada
Yesterday 07:23 PM
Today 05:20 AM
by kslawn
1 47
Need input on a bid
phlawncare
07-28-2014 08:51 PM
Today 05:08 AM
by kslawn
7 198
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 09:10 PM
by JLM
82 4,793
Building credit
Matther777
07-27-2014 05:20 PM
Yesterday 05:50 PM
by Matther777
11 252
New from Texas
Livingston Lawn Care
07-25-2014 11:17 AM
Yesterday 01:03 PM
by Steve
5 209
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
Yesterday 12:31 PM
by Steve
17 736
Formulas Used
BaileynSamsMum
07-29-2014 06:40 AM
Yesterday 12:19 PM
by Steve
3 137
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
Yesterday 06:29 AM
by kslawn
5 181
Will summer ever come
ExtremeLawncareServices
07-29-2014 08:27 AM
07-29-2014 08:29 PM
by SGL1
5 135
From Concord NC
SouthernRootsLawnCare
07-26-2014 02:34 PM
07-29-2014 02:28 PM
by Steve
3 138
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
07-29-2014 02:28 PM
by Steve
4 193
Echo Edger 'Neutral'
WesleySnips
07-25-2014 05:28 PM
07-29-2014 02:25 PM
by Steve
4 197
Left handed edging with...
SGL1
07-23-2014 08:59 PM
07-28-2014 07:39 AM
by SGL1
15 378
Echo PE 266 edger
stevef1201
07-01-2014 01:28 PM
07-27-2014 10:14 PM
by WesleySnips
5 385
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
07-27-2014 08:16 AM
by Just for Cuts
7 229
need some help geting...
dalvan0
07-13-2014 09:28 PM
07-26-2014 04:39 PM
by BLC7
7 378
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
07-25-2014 06:31 PM
by mattthelawnguy
13 572
You know it;s gonna be a...
stevef1201
07-25-2014 08:50 AM
07-25-2014 01:34 PM
by Steve
1 140
Customer letters
kslawn
07-23-2014 06:17 AM
07-25-2014 01:20 PM
by Steve
5 265
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
07-24-2014 07:09 PM
by SGL1
29 1,343
Need help determining...
Jbss861
07-20-2014 02:33 PM
07-24-2014 01:11 PM
by Steve
13 452
Should I ?
googus
07-22-2014 04:06 PM
07-24-2014 12:10 PM
by Steve
4 288
My First Apartment...
SSLCtn
05-26-2014 10:17 PM
07-24-2014 06:46 AM
by kslawn
15 971
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
07-24-2014 06:38 AM
by kslawn
3 269
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
07-24-2014 06:28 AM
by kslawn
3 325
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
07-23-2014 05:37 PM
by Just for Cuts
9 381
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
07-23-2014 12:42 PM
by Steve
3 269
new to me box truck
jrayb39667
03-06-2014 10:20 PM
07-23-2014 12:40 PM
by Steve
15 1,492
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
07-23-2014 11:48 AM
by Steve
4 297
Overspray?
stevef1201
07-21-2014 04:20 PM
07-23-2014 11:39 AM
by Steve
3 207
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
07-22-2014 01:53 PM
by Steve
6 349
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
07-21-2014 02:53 PM
by LawnDoctor
9 718
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
07-21-2014 01:48 PM
by Steve
9 578
What's my business worth?
Chaz
07-16-2014 01:35 PM
07-21-2014 01:45 PM
by Steve
4 362
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 702
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 256
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 245
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 807
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 1,130
Hey guys this is the...
prmenter@gmail.com
07-07-2014 08:23 PM
07-16-2014 08:10 PM
by ExtremeLawncareServices
28 862
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
07-16-2014 05:00 PM
by Just for Cuts
18 787
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-15-2014 05:38 PM
by icon2000
1,184 321,645
Classified Ad Template...
bcfb
06-05-2013 02:40 AM
07-15-2014 11:16 AM
by Steve
15 3,807
Husqvarna pz 60
CDLAWNCARE
07-06-2014 06:50 PM
07-15-2014 08:53 AM
by kslawn
10 528
Lowballers
Chaz
07-11-2014 03:55 PM
07-14-2014 12:27 PM
by Steve
5 427
My new side job
Sprinkler Buddy
05-10-2014 05:23 AM
07-14-2014 12:15 PM
by Steve
10 884
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
07-13-2014 10:36 PM
by GoGreenerKS
10 623
New Mower and Trailer
Chaz
06-25-2014 12:04 PM
07-13-2014 06:25 PM
by SGL1
7 652
» Popular Tags
34'' ads blades butterfly gardens charge christmas christmas light hanging credit card customers ditches employee problems exmark fall ferris financing first truck franchise georgia gopherhaul grass gravely growing a lawn care business health holiday how much to charge installation invoice kansas city lawn lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lighting brass outdoor lights marketing mechanic monthly mow mowing mulch price new and restored landscapes new buisness new business organize podcast promotion pto riding mower running a business savannah scag schedule seo social media starting a business start up lawn care business steep lawns stihl sulky top dresser toro toro grand stand tree care trimmer rack walker winter services
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:14 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:14 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy