Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing Your Company


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-01-2010, 07:54 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default Marketing Your Company

I had an idea back in early April, I was driving around an area that I wanted to do most of our business in, reason there is highway from where I live to this area, 4 lane, it's about a 20 to 25 min drive, homes range from new to 30 years, average is probably 20, it's middle to upper middle class, has three strip malls where staff could eat and a variety of choices, I know quite a few police officers in this area as it's the regional head quarters for the RCMP, our city has it's own force, in short it seemed ideal as I could leave equipment at one of their homes need be.

So as I am driving around I am looking at homes and what it is we could do for each of them, it struck me a flyer probably would not work, in my experience, even myself, I generally don't read them. Business cards are great and I have them but they don't say enough and people loose them, anyhow I made a list of what I saw and came home.

I was searching the Internet for ideas and came across a company called Vista Print, their rates were excellent and I saw something called Post Cards, I thought to myself what if I designed a post card for every service, that way I could probably get the owners attention and they would know I wasn't simply driving by and dropping a card, I saw a need I could fill.

With this in mind I had the following cards made, I have two others but I can't find my proof. I carry these in leather pouches on every machine, probably 12 of each, then in the trucks I have a plastic 4 X 6 holder with a much larger supply as we get a lot of walk by wanting a card, I know the cards are large but feedback is very positive as people do not loose them.

Some mowing and snow plowing is on call, so I had fridge magnets done up, one for snow and one for mowing, they are short and basically list my company and contact information.

I knew for snow plowing I would have to use my home office number as it's hard to hear the phone on the equipment and when it comes to snow plowing I keep my Blackberry tucked away.

I can also tell you being able to receive emails from my website and clients has brought us a lot of business simply because we are very quick to respond.

Anyhow have a look, some are a bit funny if you will but they work.

I also had a logo done for the trucks, the reason I went with this is kids love it, when a truck is parked, especially in a parking lot with lots of traffic it's amazing the people we get to talk to, something I learned a long time ago is a picture speaks a thousand words, people have told me many times over the year, they remembered the picture but not the company name but when they saw it, they stopped us for information.

Give it a try, this is very target marketing.

Some will no upload for whatever reason but on the back of each it lists our name, website and all of our services.

Andy
Attached Images
File Type: jpg Driveway.jpg (16.5 KB, 24 views)
File Type: jpg Drivewayback.jpg (18.3 KB, 18 views)
File Type: jpg Lawn.jpg (24.5 KB, 27 views)
File Type: jpg Leaves.jpg (23.9 KB, 19 views)
File Type: jpg Logo.jpg (17.3 KB, 23 views)
File Type: jpg Pressurewashing.jpg (16.6 KB, 16 views)
File Type: jpg Trees.jpg (25.6 KB, 19 views)
File Type: jpg YardCleanup.jpg (21.3 KB, 23 views)
__________________
Andy
Halifax, Nova Scotia
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-01-2010, 09:53 AM
turfmaster's Avatar
turfmaster turfmaster is offline
Senior Member
 
Join Date: Apr 2009
Location: Midwest
Posts: 366
Rep Power: 6
turfmaster is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Excellent idea using the post cards. That's something I may give a try this spring. I too have used Vista print for business cards and t-shirts.
Reply With Quote
  #3  
Old 01-01-2010, 10:30 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Quote:
Originally Posted by turfmaster View Post
Excellent idea using the post cards. That's something I may give a try this spring. I too have used Vista print for business cards and t-shirts.
I think what makes this work is it's a personal touch, I am not just selling the company, I am seeing a service you need and I can help you out.

I started off with 100 of each but went through some too fast so now I have a really good supply of each.

Clients do sometimes ask why such a big card, two reasons I say, harder for you to loose and some of our clients are older so it's easier to read than a business card, they buy that

The fridge magnets were a big hit also and as you know we are in the fridge a few times a day, just keeps you in the eye of the client.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #4  
Old 01-01-2010, 09:04 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,752
Rep Power: 10
Steve has disabled reputation
Default

When you are driving by a home and say for instance you see a property that needs a service you offer, how do you suggest going about getting the card to the homeowner?

Do you knock? Do you slide the card in the door and leave? Or what's the best way to go about that?

Quote:
Some will no upload for whatever reason but on the back of each it lists our name, website and all of our services.
They might not have uploaded if the file size is too large.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 01-02-2010, 06:38 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Quote:
Originally Posted by Steve View Post
When you are driving by a home and say for instance you see a property that needs a service you offer, how do you suggest going about getting the card to the homeowner?

Do you knock? Do you slide the card in the door and leave? Or what's the best way to go about that?


Personally I prefer in person however if they are not home I will leave a card on their door.

Pretty beat this morning, headed out to plow snow at 8:30 last night, had to get three places done, got home at 2:15 this morning, people just kept stopping me, another 25 to 35 cm today (around 12") so I am heading back out shortly.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #6  
Old 01-02-2010, 08:41 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,752
Rep Power: 10
Steve has disabled reputation
Default

Andy,

Had you ever seen any other lawn care company keep these postcards handy, so they could pass them out when needed? Or how did you come up with this idea?

I think you are the only person I have heard of that does this! Do you think it might be because other lawn care companies don't want to spend the money
on printing?

Quote:
The fridge magnets were a big hit also and as you know we are in the fridge a few times a day, just keeps you in the eye of the client.
After experimenting with both, which do you feel you prefer using?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 01-02-2010, 12:16 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Quote:
Originally Posted by Steve View Post
Andy,

Had you ever seen any other lawn care company keep these postcards handy, so they could pass them out when needed? Or how did you come up with this idea?

I think you are the only person I have heard of that does this! Do you think it might be because other lawn care companies don't want to spend the money
on printing?



After experimenting with both, which do you feel you prefer using?
The bottom line is you have to spend money to make money, it doesn't really cost that much and my post cards have paid for themselves many times over, this was my idea and I do not know of anyone doing it.

I have fridge magnets, they are the size of a business card from various companies and the first place I look when I need to contact someone is the fridge so I thought, geeze I should do this also and once again it works.

To get on top, we have to do things others are not which is another reason I do not do flyers, it seems every tom, dick and harry is doing flyers, we have to be different to stand out and there are many ways to do this.

All of what I do comes from years of trial and error and watching our marketing department at another company I own a part of, this fellow really opened my eyes, and as I posted before I didn't always agree with what he wanted to do but the results were shocking so I had to change my way of thinking and have incorporated some of his methods for this company, and it's working.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #8  
Old 01-04-2010, 11:04 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,752
Rep Power: 10
Steve has disabled reputation
Default

Every once in a while I will see a commercial service truck driving around with a bunch of business card magnets stuck to the rear of the truck. Do you think something like that would be helpful, so if you are parked, someone could walk up and take one?

Quote:
I didn't always agree with what he wanted to do but the results were shocking so I had to change my way of thinking and have incorporated some of his methods for this company, and it's working.
What stands out to you as something you would never have done with your marketing but produced results that you wouldn't have thought it could. Could that marketing technique be applied to lawn care?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 01-04-2010, 11:53 AM
SuperiorPower
Guest
 
Posts: n/a
Default

This is a very interesting technique. I am really thinking about something down that line for this spring. I have never really done any marketing to speak of but I am thinking about doing a little this spring with my neighbors to see the response. Since I am only part time I don't want to drum up more business than I can handle. We will see when spring rolls around.

Either way, I have learned an awful lot from you and several others here.

Thanks,
Eli
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Higher Growth Businesses Spend More on Marketing and Shift Marketing Online justin_time Lawn Care Marketing & Post your marketing material for review! 7 02-03-2010 11:15 PM
My Hobby Marketing the company AllProlawn Show Off - Picture Post - Photo Gallery 9 10-23-2009 02:11 AM
Our Marketing Company All Aspects Landscaping Lawn Care Marketing & Post your marketing material for review! 0 02-09-2008 07:58 PM
Opinion on Marketing Our Company and Get new Cust. action_lawncare Lawn Care Marketing & Post your marketing material for review! 16 11-28-2007 12:33 PM
Gene Simmons forms new marketing company Steve General Talk 0 02-08-2006 02:35 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
danny 2
danny2
Today 10:19 PM
Today 10:19 PM
by danny2
0 1
I Got Taken...,
Dan Tanner
Today 06:26 AM
Today 08:15 PM
by Dan Tanner
3 97
new to this forum!
mower13126
Yesterday 07:37 PM
Today 05:34 PM
by Sprinkler Buddy
3 83
Lawn Renovation
stevef1201
04-11-2014 12:00 PM
Today 03:15 PM
by stevef1201
9 243
employee pay
4 seasons maintenance
04-10-2011 09:34 PM
Today 12:19 PM
by kslawn
19 6,764
REO calling
Dan Tanner
04-16-2014 05:03 PM
Today 11:17 AM
by kslawn
11 254
this mower is driving me...
boog
04-17-2014 12:07 PM
Today 10:59 AM
by kslawn
4 129
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
Today 10:25 AM
by grassdoctore
12 368
Customers droping like...
goodtimez
Yesterday 09:53 AM
Today 08:09 AM
by CDLAWNCARE
7 152
Back for this year
xandrew245x
02-21-2014 04:30 PM
Today 07:59 AM
by xandrew245x
14 863
Any greenhouse operators...
GoGreenerKS
04-15-2014 11:21 AM
Today 07:49 AM
by CDLAWNCARE
4 137
Looking for advice on a...
Tekeda1
04-13-2014 09:53 AM
Today 04:22 AM
by Tekeda1
17 374
2.5 acre mowing
xandrew245x
Yesterday 06:55 AM
Yesterday 08:57 PM
by xandrew245x
6 118
Best Bulk Mulch delivery...
Steven Virgadamo
Yesterday 09:52 AM
Yesterday 05:34 PM
by Steve
2 63
Steve Virgadamo,...
Steven Virgadamo
Yesterday 09:49 AM
Yesterday 05:08 PM
by Steve
2 57
Instagram
Gerardo_Landscape
04-16-2014 11:28 AM
Yesterday 04:51 PM
by Steve
3 97
Help with weed liability!
Prolawnofchatt
04-15-2014 09:10 AM
Yesterday 04:47 PM
by Steve
5 191
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 04:41 PM
by Steve
31 1,062
Nationwide lawn care...
Billy Goat
04-15-2014 05:21 PM
Yesterday 04:39 PM
by Steve
9 210
Truck Signage
Dan Tanner
04-16-2014 11:00 PM
Yesterday 04:04 PM
by stevef1201
10 204
leaf removal
tlf59263
04-15-2014 10:00 PM
Yesterday 03:59 PM
by stevef1201
6 175
Pay per click advertising
roostertail
02-12-2014 07:26 PM
04-17-2014 07:11 PM
by yardrate
10 608
Accepting credit cards,...
Darksteel
03-17-2014 08:01 PM
04-16-2014 01:02 PM
by jymie
15 724
Trimec
acrajchel
04-15-2014 08:24 PM
04-16-2014 11:10 AM
by Steve
3 103
Gopher Forum Discount!
BlackRain75
04-12-2014 10:44 PM
04-16-2014 10:50 AM
by Steve
9 274
hello
NFrailey
04-15-2014 01:39 PM
04-16-2014 10:48 AM
by Steve
1 95
Pricing a Mulch Job
dmcalpi
04-07-2014 02:16 PM
04-16-2014 09:40 AM
by jymie
21 615
google earth
CDLAWNCARE
04-12-2014 03:24 PM
04-16-2014 09:36 AM
by jymie
8 234
There has to be an...
CDLAWNCARE
04-14-2014 12:59 PM
04-15-2014 04:06 PM
by Dan Tanner
6 173
First Day Back!
BelleCityLawn1
04-09-2014 09:13 PM
04-15-2014 11:16 AM
by Steve
11 305
Mow America
stevegredler
04-13-2014 01:02 PM
04-14-2014 09:53 PM
by kslawn
5 209
Power Broom
acrajchel
04-14-2014 07:46 AM
04-14-2014 12:47 PM
by CDLAWNCARE
2 105
Say Hello !!!
Steve
03-19-2007 11:18 AM
04-14-2014 11:34 AM
by Steve
1,176 285,593
Equipment reviews
Greg'slawnandlandscape
04-09-2014 07:17 AM
04-14-2014 11:27 AM
by Greg'slawnandlandscape
13 442
Sulky and Turf Tracer
acrajchel
04-07-2014 01:44 PM
04-14-2014 10:51 AM
by Steve
8 355
Aerating Prices?
Dan Tanner
04-08-2014 03:16 PM
04-14-2014 10:31 AM
by Steve
13 441
Estimating help
acrajchel
04-11-2014 06:06 PM
04-14-2014 10:20 AM
by Steve
3 175
Need help bidding church...
GreenRidge Lawn&Landscape
04-07-2014 08:01 PM
04-14-2014 09:49 AM
by Steve
12 422
Hello all
Griff20114
04-12-2014 05:08 PM
04-14-2014 09:46 AM
by Steve
1 118
Step by Step Spring Lawn...
WarriorLawnscaping
04-10-2014 07:01 AM
04-14-2014 09:43 AM
by Steve
5 249
Jeff Cowden
jcowden
04-11-2014 07:27 PM
04-14-2014 09:39 AM
by Steve
1 111
Exmark Commercial 30...
Dan Tanner
04-11-2014 05:35 AM
04-14-2014 09:37 AM
by Steve
4 198
What Was Your Setup When...
superrman77
02-11-2014 10:53 AM
04-14-2014 08:04 AM
by acrajchel
21 1,600
Small guy time to get a...
googus
04-08-2014 08:16 AM
04-13-2014 07:18 PM
by A. Kulak Landscaping
9 330
Weekly vs. Bi-weekly
CDLAWNCARE
04-12-2014 01:48 PM
04-13-2014 06:03 PM
by kslawn
9 334
Weed ID help
TwinBrosLC
04-12-2014 10:39 AM
04-13-2014 07:40 AM
by stevef1201
4 169
Lexington, KY
acrajchel
04-07-2014 01:06 PM
04-11-2014 09:49 PM
by acrajchel
1 138
Food Plot Management
BlackRain75
04-11-2014 10:20 AM
04-11-2014 03:51 PM
by Steve
4 139
Estimating a job
acrajchel
04-08-2014 11:07 AM
04-11-2014 03:32 PM
by Steve
6 309
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
04-11-2014 03:25 PM
by Steve
11 1,017
» Popular Tags
2wd 4x4 advertisement article marketing birdscaping blower care charge christmas light service credit card customers echo exmark fall ferris financing flower bed for sale four wheel drive franchise gopherhaul gravely gravely 34" zero turn health holiday holiday decorating how much to charge installation invoice kansas city labor cost late lawn lawn care lawn care business lawn care business show lawn clarksville lawn service clarksville tn leaf cleanup lesco lighting brass outdoor lights llc llp marketing mowing mulch mulch price new and restored landscapes new buisness new business office management oil podcast promotion redmax scag seo snow sole proprietorship starting a business stihl subcontractor theft of services tips tree care unreasonable walk behind walker yard clarksville zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 10:34 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 10:34 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy